Four Social Media Techniques from Alexander The Great

This is a guest post by Ajay Chavda who blogs at Toogoom. If you would like to write for ShoutMeLoud, read our guest posting guidelines.

Stumbles,Diggs and Tweets will only give you a rented audience. Its like living in a house, paying the rent and knowing in your heart that you will never own the house.

Twittering away in twitterverse will not get you your audience. A very famous philosophical question  comes to the mind – “if a tree falls in the forest, does it make a sound”. This is exactly happening when you tweet or stumble or socially speak online. While social media is becoming increasingly tough to understand and manipulate, there is always hope for the beginners.

A recent study on twitter showed that no one really heard what you tweeted about. A lot of us bloggers at some stage have already experienced the ineffectiveness or inability to attract an audience via social media. A lot of observation is required to spot the correct trends before you will start thinking like a true social media enthusiast.Let’s talk about how we can relate Alexander’s infinite courage and will to bond with his countrymen teach us a thing or two about social media.

1) Mount that Horse

Alexander's Horse

When Alexander was ten years old, a horse rider bought a horse that refused to be mounted. While the king himself asked the horse to be taken back, Alexander observed the horse’s fear for it’s own shadow. He asked to tame the horse and was successful in doing so.

Tip : Observation yields great power. If you cannot observe what everyone is failing to see, your scope to success in social media is limited. If you observe something different and you do not have the courage to ask for a chance, you will fail as a marketer and as a social expert.

2) Married Roxana

Alexander’s marriage to Roxana may have been out of love but according to source it was also to establish a strategic relationship in the Bactrian region. It was to show his people , his soldiers that a great king like him did not put royal people above the ordinary.

Tip : If you cannot collaborate or befriend other social experts the chance of social success are very few. A revolution is the most effective when a group of people bolster its strength through regular impact. Social mediums may require you to create strategic relationship (Like Alexander married Roxana) to continue your victory march.

3) Revolt of the army

Alexander

When finally the great army of Alexander, revolted against him ; he ordered everyone to be taken back home. Alexander first tried to speak to his army and motivate them to march forward in his ambitious plan. However the circumstance urged him that it was best to let his army return, lest they revolt against his leadership.

Tip : Make sure you listen to your followers. If the circumstance demand , you need to step back and rethink. Continuously tweeting or stumbling a certain subject may not be in the best interest of your audience and may spark a unfollow revolt.

4) Crush your competetion

It is extraordinary that when Alexander was sixteen, in absence of his father, he crushed a Maedi insurgence and colonised that territory with greeks thus founding Alexandropolis. Such a feat at a very your age set him up to be the heir apparent when his father died four years later.

Tip : “Keep your friends close, enemies closer” comes to mind. make sure you see what your competition is doing via social medium. Social media and winning at is nothing short of a battle. If you find an opportunity to crush your competition do it. Do not belittle yourself in war of words, but paint an effective returns for your user.

So there we go Forum.  What are your thoughts, concerns , feedback ?

Article by Ajay Chavda

Ajay has written 1 articles.

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