#Hashtags are the best way to track how impactful your marketing campaign was. You, as a business owner or an agency running a campaign on social media, need a Hashtag tracker and analytic tool to correctly measure the reach and engagement of your campaign. If you are an agency, you also need a tool to create a report for you, which you can further share with your client.
In the market, there are many Twitter hashtag trackers and analytics tools that you can find these days. However, picking the best which offers all modern features and does not put a hole in your pocket is another challenge. In this resource post, I have shared some of the best Twitter hashtag trackers which provide analytics and reporting services, and their prices are affordable.
These tools are ideal for Agencies, freelancers, influencers, and brands.
The first use of the term “hash tag” was in a blog post by Stowe Boyd, “Hash Tags = Twitter Groupings,” on 26 August 2007, according to lexicographer Ben Zimmer, chair of the American Dialect Society’s New Words Committee.
Hashtags are not much different from the ‘keywords for finding information. The way that hashtags make communications filterable and organized could be put to great use for getting feedback and suggestions. All that can be said is that hashtags are way beyond powerful, and to manage them, you need tools. Tools are power in your hands, and there are many powerful tools to manage hashtags effectively and make the most of them.
Below are 5 of the best Twitter hashtag tracking and analytics tools that will help you to get the most out of Twitter.
Twitter Hashtag tracker tools for Social media campaigns:
Hashtagify is one of the best and recommended tool to start off searching hashtags. It only helps you to find hashtags and tweets around them, but also draw out hashtags related to the one you have searched for. Hashtagify also helps you to find top influencers for each hashtag.
The revenue model is based on a Freemium model and you have to pay for access to more of their services. You can see above a search for the hashtag – ‘SEO’ and it comes up with top recent tweets and also suggestions related to the searched hashtag.
Socialert will let you untangle your social media in no time. Probably one of the most effective and comprehensive social media listening tools of the recent times, it would be of a great use to professionals belonging to different industries. From digital markets to media reporters and brand managers to media agencies, everyone can make the best out of their digital marketing campaigns with this social media monitoring tool.
Simply supply a respective hashtag or keyword and start digging social media platforms like Twitter. The tool will generate an automatic report that would come handy to you while developing your next campaign. Not just for hashtag tracking or keyword analytics, you can also use it for event tracking and brand monitoring as well. Here is a sample of report we generated for ShoutMeloud:
If you think that hashtag analytics can’t let you identify some top influencers and game players, then you are wrong. Identify the nature of any conversation and reach out to some of the most powerful influencers in no time.
Export its readily available reports to a desirable format and apply different filters to know what people are talking about your brand on various social media platforms. Currently functioning for Twitter, it will soon be adding other social media platforms in the long haul.
Tweetbinder is an amazing tool to help you analyze a Twitter hashtag and see who all are engaged in the conversation, who is the most influential, what links were shared, etc. Similar to the word Hashtag itself, the binder is meant to group similar things and conversations.
Tweetbinder also shows the people the that were the most active for a hashtag and whose tweets got the most reach. You can also filter out the conversations to learn more about links shared, retweets, and images.
Then finally, there is an overall analytics tool, which shows you the total tweets related to a conversation over some time, the retweets, the links, etc.
What do you think about these Twitter hashtag tracking and analytics tools? Are you leveraging hashtags to get the most out of it? Have your say in the comments section below.