3 Twitter Hashtag Tracking Tools For Social Media Campaigns


#Hashtags are the best way to track how impactful your marketing campaign was. You, as a business owner or an agency running a campaign on social media, need a Hashtag tracker and analytic tool to correctly measure the reach and engagement of your campaign. If you are an agency, you also need a tool to create a report for you, which you can further share with your client.

In the market, there are many Twitter hashtag trackers and analytics tools that you can find these days. However, picking the best which offers all modern features and does not put a hole in your pocket is another challenge. In this resource post, I have shared some of the best Twitter hashtag trackers which provide analytics and reporting services, and their prices are affordable.

These tools are ideal for Agencies, freelancers, influencers, and brands.

The first use of the term “hash tag” was in a blog post by Stowe Boyd, “Hash Tags = Twitter Groupings,” on 26 August 2007, according to lexicographer Ben Zimmer, chair of the American Dialect Society’s New Words Committee.

Hashtags are not much different from the ‘keywords for finding information. The way that hashtags make communications filterable and organized could be put to great use for getting feedback and suggestions. All that can be said is that hashtags are way beyond powerful, and to manage them, you need tools. Tools are power in your hands, and there are many powerful tools to manage hashtags effectively and make the most of them.

Below are 5 of the best Twitter hashtag tracking and analytics tools that will help you to get the most out of Twitter.

Twitter Hashtag tracker tools for Social media campaigns:

1. Hashtagify.me

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Hashtagify is one of the best and recommended tool to start off searching hashtags. It only helps you to find hashtags and tweets around them, but also draw out hashtags related to the one you have searched for. Hashtagify also helps you to find top influencers for each hashtag.

The revenue model is based on a Freemium model and you have to pay for access to more of their services. You can see above a search for the hashtag – ‘SEO’ and it comes up with top recent tweets and also suggestions related to the searched hashtag.

2. Socialert:

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Socialert will let you untangle your social media in no time. Probably one of the most effective and comprehensive social media listening tools of the recent times, it would be of a great use to professionals belonging to different industries. From digital markets to media reporters and brand managers to media agencies, everyone can make the best out of their digital marketing campaigns with this social media monitoring tool.

Simply supply a respective hashtag or keyword and start digging social media platforms like Twitter. The tool will generate an automatic report that would come handy to you while developing your next campaign. Not just for hashtag tracking or keyword analytics, you can also use it for event tracking and brand monitoring as well. Here is a sample of report we generated for ShoutMeloud:

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If you think that hashtag analytics can’t let you identify some top influencers and game players, then you are wrong. Identify the nature of any conversation and reach out to some of the most powerful influencers in no time.

Export its readily available reports to a desirable format and apply different filters to know what people are talking about your brand on various social media platforms. Currently functioning for Twitter, it will soon be adding other social media platforms in the long haul.

3. TweetBinder

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Tweetbinder is an amazing tool to help you analyze a Twitter hashtag and see who all are engaged in the conversation, who is the most influential, what links were shared, etc. Similar to the word Hashtag itself, the binder is meant to group similar things and conversations.

Tweetbinder also shows the people the that were the most active for a hashtag and whose tweets got the most reach. You can also filter out the conversations to learn more about links shared, retweets, and images.

Then finally, there is an overall analytics tool, which shows you the total tweets related to a conversation over some time, the retweets, the links, etc.

What do you think about these Twitter hashtag tracking and analytics tools? Are you leveraging hashtags to get the most out of it? Have your say in the comments section below.

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Authored By
A Shouter whose articles got mentions from the likes of The New York Times, Kissmetrics and AllTopStories. He writes articles, novels and poems; spends most of his time reading everything he could get his hands on. Srikanth is currently pursuing his Masters from The University of Illinois and holds a Bachelors in Electronics Engineering from the University of Mumbai. He is a programmer, a motivational writer and speaker.

11 thoughts on “3 Twitter Hashtag Tracking Tools For Social Media Campaigns”

  1. Jonah

    Hi SRIKANTH. I’m Jonah from Hashtagify.me. I’ve just read your article and want to thank you very much for introducing our tool to your readers 🙂

  2. Javier

    Hi HARSH,

    Thanks for this great post and for including us on it (Tweet Binder) We have totally changed the tool and introduced some new stuff. I would like to contact you to send the new stuff so you can edit your article because many things have changed. Of course if you think that’s interesting for your reader.



  3. Jakub

    Hi Srikanth, that was a great read!
    A bit of a biased opinion as I work for the company but if I could recommend one tool, that would be https://brand24.com. Whenever a hashtag gets mentioned anywhere online, a user receives a real-time notification and can take a necessary action. With its mobile app, you can also easily keep track of all the buzz while on the go.
    Worth mentioning is the fact it’s more than just a hashtag tracking tool. With the built-in internal search bar, it only takes seconds to reach the top-priority mentions and exclude not so relevant ones. A range of additional filters allows for sorting the results according to different criteria. On top of that, the collected data is also analyzed in terms of a number of mentions, reach, influence, sentiment etc.

  4. James Beck

    Nice set of tools for Twitter. I was using Tagboard for tracking Tweets by hashtags until I ran into this site called Qweboo. Wow this site blew my mind. It turns your Twitter Timeline into manageable interest networks using Hashtag community pages.

  5. Swapnil Bawane

    Hey, please edit Topsy!
    It is no longer working and redirected to Apple website!

    1. Harsh Agrawal

      Hey Swapnil,

      Thanks for the information. Have updated the list. 🙂

  6. Vishwesh Shetty

    Do also checkout EasyHashtag, it provides real time tracking of your Hashtag with detailed downloadable excel reports, it also widgets for Visualizations which can be used for Microsites and Live events.

  7. chamal

    It’s a good collection.I was searching for it since some days. Can we use Twitter hashtags for increasing the Twitter traffic or twitter followers ?

    1. Harsh Agrawal

      Indeed you can. If you jump into a related conversation which is trending and have something unique and meaningful to offer, you can drive immense amount of traffic + genuine backlinks using hashtags appropriately.

  8. Sagar Rai

    Hi Sri,

    Thanks for the great information.

    Hashtag is one of the significant item of twitter.

    Generating hashtag by a tool will be admired by every person.

  9. Pramod

    Hi brother !
    Those are indeed impressive tools . I’ve been using Hashtagify.me tool and i must confess that it works great . I have never heard of Tagboard tool before and i’m going to try it out for sure . Thanks for sharing these tools with us .


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