Nothing could be more demanding and time-consuming than manually running a business.
When you keep having to do everything manually, you will often spend lots of time without achieving very much.
Social media marketing is no more a need but an essential element for your business. The primary reason businesses of all kinds succeed in social media marketing is that they have all of their tedious tasks systemized with tools.
Social media marketing, for example, takes an ample amount of time to produce content, publish, manage and measure it correctly.
How can you possibly do all of it manually?
You need to constantly sit in front of your computer sharing posts on Twitter, Facebook, Instagram, Pinterest, etc. You also need to be manually monitoring your mentions, comments, managing followers, and so on.
How can someone manage Social media efficiently and in less time?
And not just manage but grow the reach, and engagement while increasing the quality.
Luckily, nowadays, there are many advanced Social media tools, once put in place, will take care of all these tedious social media tasks while tremendously boosting your social media engagement.
Just using the right tool will amplify your social media goals in no time and with the same effort.
Here I have curated the best social media tools that you can pick for your needs. This extensive list is targeted for all types of businesses:
Small, medium, and enterprise alike.
Depending upon what kind of content you produce and the social media channel you target, pick the one that fits your need and pocket. Most of them offer a free trial, which should be sufficient for you to test out before you commit yourself to a long-term agreement.
Rest ensure, all these are high-quality social media marketing tools that have proven their worth for similar businesses like yours.
Let’s get started.
21 Best Social Media Marketing Tools That Will Increase Your Engagement
1. Missinglettr (Use Artificial intelligence to create social media content)
Let’s just accept it, creating social media content is a time-consuming process. This is what Missinglettr is solving for agencies and content creators. This is perhaps the fastest way to automatically create social media content from your existing articles.
Read Missinglettr review here and watch the below video guide to understanding how it works:
Nonetheless, Missinglettr also takes care of social media scheduling and publishing.
Crowdfire is a popular tool that can help you manage and schedule content on Twitter. Apart from Twitter, they also support other social media networks such as Instagram, LinkedIn, Facebook, and Pinterest.
One thing I like the most about Crowdfire is the topic suggestion. It let you discover articles based on topics that you are interested in and with one click you can also add them to your Twitter or other social media account. It also suggests the best time to tweet which is a bonus.
This is one social media tool you should check out.
If I have to recommend only one solution for managing your Twitter profile, that will be Agorapulse.
This is one of the best social media marketing and engagement tools on this whole list for dramatically increasing your engagement on Twitter, Facebook, and a few other supported platforms.
While you are picking the right social media marketing tool for this job, you should look for one that lets you publish, monitor, and engage from a single dashboard.
If your business has a social media team, the team feature of AgoraPulse will make your life easier.
It’s their mobile apps that let me monitor all my Twitter profiles (@ShoutMeLoud and personal profile @Twitter). The best part is, that they also allow saved replies option. The template feature is handy when you have to answer the same questions repeatedly.
Do you really want to take your social media campaign to a greater height?
Then SocialPilot is the best way of achieving that dream.
SocialPilot enables you to schedule up to 2,000 social media posts using their Business Plan. You can access and analyze the activities generated by the posts you’ve made.
You also have the right to grant access to up to half a dozen members of your team or staff. They also have a mobile app which makes it easier for you to schedule content right from the comfort of your fingertip.
SocialPilot is seriously great and you should start using it right away.
5. Adobe Express
With Adobe Express, it is easy to create videos and graphics that are visually appealing and socially engaging.
If you want to create ads that enjoy a high CTR (click-through rate), then Adobe Express will be your best friend.
Creating stunning images with this tool can make your posts go viral. Here are a few images I created using Adobe Express within 5 minutes.
The more attractive your posts are, the more you will be seen as an authority in your niche. Leveraging the power of Adobe with Adobe Express will surely help you get there.
Another thing that I liked about Adobe Express is; that you can create perfect-sized images for every social media platform. This is a nifty feature that makes it a powerful social media mobile app for all kinds of users.
When people hear something, they are only able to remember 10% of that information after a week. However, if there’s a relevant image alongside that information, the retention rate increases to 60%.
This is the reason social media marketers give preference to the use of visual content marketing on social media, even more so than on blogs.
And Canva is a great tool for creating great images.
Who cares if you are not a good graphic designer? With Canva, you can create some amazing visual content for your social media websites by making use of the templates they offer.
This tool is so good that it can make any novice look like a professional with minimal effort.
Hootsuite is one of the most popular social media tools on the internet.
Like Buffer, Hootsuite helps you instantly connect with more than 35 popular social media networks. With one click, you can plan your posts and have them delivered to your profiles across various social media platforms.
On Hootsuite’s online dashboard, you can quickly engage, collaborate, analyze, and integrate your best content.
Content marketing is the backbone of social media marketing, and if done right it can do wonders for your business.
Creating relevant and powerful content is not easy and can take a lot of time. So why waste the effort when you can reuse it to market yourself again?
Fact: Almost 60% of marketers reuse their content.
But keeping track of old content and scheduling it for reposting takes a lot of effort.
With Edgar, you not only can schedule posts, but Edgar also keeps a stack of the old content for you. This stack keeps chipping away at old content and moves it out of the cue as a piece gets republished.
This tool helps you manage your old content with ease and efficiency.
Have you been following some people on Twitter and want to know if they are following you back?
Or, are some followers quietly leaving without you knowing?
Well, with WhoUnfollowedMe, you can get an accurate picture of those who are unfollowing you.
This will give you insight into whether or not your content is engaging the kinds of users you are seeking to attract.
Iconosquare provides important metrics regarding your Instagram account.
With this excellent tool, you can get a vivid picture of the number of likes received, the average number of total likes, your most liked photo ever, a growth chart of your followers, and some even more advanced analytics.
This makes it easy to track lead conversions and send private messages just like on Twitter.
Iconosquare really assists you in enhancing communication with your Instagram followers.
11. Pinterest Analytics
Everyone loves to know how many people are pinning from their website, seeing their pins, and clicking their content.
With Pinterest Analytics, you can quickly see all of these stats. With metrics from your Pinterest profile, you can improve on how to create your pins and boards.
It also gives you an insight into how people are using the ‘Pin It’ button on your site to pin your content to Pinterest.
This tool also shows your highest-performing Pins of all time while giving you insight into the demographics of your Pinterest followers.
This tool is designed to help you with your Pinterest marketing efforts.
Being the official marketing partner for Pinterest, it helps you with bulk uploads, calendar scheduling, and multi-board pin creating.
It helps you find the best time when you should be sending your pins to get the best response from your target audience.
13. Sprout Social
In this world where everything evolves at jet speed, people want quick responses to queries that they consider critical.
Sprout Social provides you with a fast and reliable way to respond to your client’s queries.
It makes your customer service more professional by letting you respond to questions and resolve issues as quickly as possible across all social networks.
This social media management tool makes your communication faster, smarter, and more efficient.
14. Twitter Analytics
This is a free tool for measuring statistics on your Twitter account.
With Twitter Analytics, it is easy to measure and boost your Twitter impact.
It not only measures engagement but also assists you in making your tweets more successful. You can track how Twitter Cards drive clicks and get a true picture of the locations, demographics, and interests of your followers, as well as how to improve the engagement of tweets.
Many experts highly recommend this tool.
It allows you to manage the brand activity which is taking place regarding your brand on social media.
With just 24 hours in a day and so many things to do, this tool can help prioritize your efforts. It helps you locate activities taking place in the social media world concerning your brand.
You can search for hashtags and it will populate results with all the negative and positive comments the hashtag produces about your brand. It is a great tool to keep an eye on social activity and get clear analytical data to work around on a real-time basis.
When your company gets mentioned on Twitter, most of the time you are not in the office to respond.
When at work, going to each social media website and looking for the mention of your brand can take hours. With Brand24, the task is made a lot easier.
Brand24 provides you with real-time information on all the activities taking place about your brand on social media platforms.
Not only does it save you time, it also keeps you alert. This helps you respond to all the negative and positive comments regarding your brand in a reasonable amount of time.
Knowing the interests and likes of your target market is the first rule of social media.
Nuzzel can help you sort out all kinds of important information like contact information, demographics, interests, etc.
It also allows you to sort through your friends and friends of friends’ shared posts.
Nuzzle will keep you updated on everything that is happening and trending in your circle.
Available on iOS and Android, it is a great application that can help you with content curation on Facebook and Twitter.
This one works a little differently from Nuzzel, although it is also meant for content curation purposes.
BuzzSumo allows you to understand your competition and niche market. With search criteria based on keywords, you can find the most shared content and figure out what’s working well in your niche.
It also lets you filter out content based on date and popularity making this tool even more convenient.
19. Social Mention
Do you want to know how many people are talking about you, your brand, or your products on social media?
Then SocialMention is the right tool to help you get what you need. This is a social media search and social media analytics tool which collects content generated by users in a single stream of information.
It enables you to keep an eye on social mentions on over a hundred social media sites to know how popular (or unpopular) you have become.
With Feedly, you can stay abreast of what is happening on your social media networks.
It keeps you informed of every tweet from your competitors, thereby helping you to stay up to date with the information that is necessary for your growth.
Once you are registered, you have access to keyword alerts and updates regarding any change with the blogs, publications, and YouTube channels you are following.
4 Best Social Media video tools:
As video usage has become a prime factor for social media marketing, let’s look at some of the best social media video tools. These tools will help you create videos faster, help you make the most out of the live videos and some of them help you make the most out of your video content on YouTube as well.
OneStream is a powerful social media automation tool that you should bookmark today. This tool does one thing, and it does it well.
With Onestream you can schedule pre-recorded videos to go live on your favorite social media platforms. Currently, it supports Facebook, Twitter, YouTube, and Periscope. If you have a ton of pre-recorded videos that you want to stream live, you can use the scheduling feature to fill your social media calendar for live videos.
In my testing, it was super friendly to use, and you can add videos by uploading or directly integrating with Dropbox or Google drive.
The free plan lets you stream to one platform and paid plans to give you unlimited access. They do offer a free trial which you can use right away to see the power of OneStream.
2. ECamm Live
This easy to use Mac app could be your new broadcasting studio if you are using live videos. Ecamm has a huge fan base who use it and recommend it for live broadcasting.
Ecamm supports popular social media live platforms such as Facebook, YouTube, Twitch, Periscope. You can stream live from your desktop and could do a lot of following things:
- Use multiple cameras including DSLRs and switch between cameras.
- Add lower thirds, Screenshot, images, .gif and a lot more
- Add guests from Skype for a live broadcast. Up to 5 guests at once.
- Show cameras and skype guests in split screen or grid view
- Stream a pre-recorded video as a live video.
- Add a live picture-in-picture to your pre-recorded content.
- Every broadcast is automatically saved locally for reuse in the future.
- Highlight comments from live watchers in the broadcast
- Offers integration with Restream and Switchboard to live stream on multiple platforms at once.
They offer a free trial, and after trying it for the first time, I was blown away by this tool. This improves your live broadcast to a great extent and lets you add a lot of flares to it.
3. Wave Video maker
Wave is the most popular online solution to make videos for social media. They have built-in stock footage library and tons of templates which make the process of creating videos blazing fast. You also have the option to upload your own videos, music clips, and images.
Wave.video can be used to create videos for all social media platforms at once.
Well, they support the aspect ratio of 30+ social media platforms and with a single click, you can resize the same video for various platforms. The videos can be exported as .mp4 to your desktop or to a Dropbox folder. You also have an option to share videos on various social media platforms directly.
They also offer a free social media calendar that you can use to plan your content and also upload custom content. Overall, Wave.video is a perfect social media video tool that you can use to speed up the social media creation process.
The free plan lets you create HD 720P quality videos up to 15 seconds. They also have paid plans which offer more bells and whistles. If social media videos are a pain point for your social media marketing plan, this is the best one for you.
Veed is a super handy tool to create social media videos. Using Veed, you will be able to add text to video, which is a must-have for Instagram, Facebook, or any other platform.
Here is what the final video looks like:
This tool is idle for marketers and influencers.
More social media video tools:
Best Social Media Tools To Make Your Work More Efficient
These are the best social media marketing tools that will instantly increase your engagement and free up a lot of your time.
If you truly want to see an improvement in your social media drive, you need to make use of at least a few of the tools mentioned here.
Sign up for any of them today and watch your social media engagement skyrocket!
Have you used any of these tools on this list? Is there any particular tool you feel should be on this list? Share your thoughts with us in the comments below!
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Also, check out:
- 20 Awesome Tools for Creating Engaging Visuals for Social Media
- Best Social Media Desktop Tools for Mac OS