21+ Best Social Media Marketing Tools For Insane Engagement (2020)

Social media marketing tools
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Nothing could be more demanding and time-consuming than manually running a business.

When you keep having to do everything manually, you will often spend lots of time without achieving very much.

Social media marketing is no more a need but an essential element for your business.  The primary reason businesses of all kind succeed in social media marketing is that they have all of their tedious tasks systemized with tools.

Social media marketing, for example, takes an ample amount of time to produce content, publish, manage and measure it correctly.

How can you possibly do all of it manually?

You need to constantly sit in front of your computer sharing posts on Twitter, Facebook, Instagram, Pinterest, etc. You also need to be manually monitoring your mentions, comments, managing followers, and so on.

How can someone manage Social media efficiently and in less time?

And not just manage but grow the reach, engagement while increasing the quality.

Luckily, nowadays, there are many advanced Social media tools, once put in place, will take care of all these tedious social media tasks while tremendously boosting your social media engagement.

Just using the right tool will amplify your social media goals in no-time and with the same effort.

Here I have curated the best social media tools that you can pick for your needs. This extensive list is targeted for all types of businesses:

Small, medium and enterprise alike.

Depending upon what kind of content you produce and social media channel you targeting, pick the one that fits your need and pocket. Most of them offer a free trial, which should be sufficient for you to test out before you commit yourself to a long term agreement.

Rest ensure, all these are high-quality social media marketing tools that has proven their worth for similar businesses like yours.

Let’s get started.

21 Best Social Media Marketing Tools That Will Increase Your Engagement

1. MissingLettr (Use Artificial intelligence to create social media content)

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Let’s just accept it, creating social media content is a time-consuming process. This is what Missinglettr is solving for agencies and content creators. This is perhaps the fastest way to automatically create social media content from your existing articles.

Read Missinglettr review here and watch the below video guide to understanding how it works:

None the less, Missinglettr also takes care of social media scheduling and publishing.


2. Crowdfire

Crowdfire Social Media Engagement App
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Crowdfire is a popular tool that can help you manage and schedule content on Twitter. Apart from Twitter, they also support other social media networks such as Instagram, LinkedIn, Facebook and Pinterest.

Crowdfire Accounts
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One thing I like the most about Crowdfire is the topic suggestion. It let you discover articles based on topics that you are interested in and with one click you can also add them to your Twitter or other social media account. It also suggests the best time to tweet which is a bonus.

This is one social media tool you should check out.

Create a free account

3. AgoraPulse

AgoraPulse
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If I have to recommend only one solution for managing your Twitter profile, that will be AgoraPulse.

This is one of the best social media marketing and engagement tools on this whole list for dramatically increasing your engagement on Twitter, Facebook, and a few other supported platforms.

While you are picking the right social media marketing tool for this job, you should look for one who lets you publish, monitor and engage from a single dashboard.

If your business has a social media team, the team feature of AgoraPulse will make your life easier.

It’s their mobile apps that let me monitor all my twitter profile (@ShoutMeLoud and personal profile @Twitter). The best part is, they also allow saved replies option. The template feature is handy when you have to answer the same questions repeated times.

Grab 28 days free trial

4. SocialPilot

SocialPilot
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Do you really want to take your social media campaign to a greater height?

Then SocialPilot is the best way of achieving that dream.

SocialPilot enables you to schedule up to 2,000 social media posts using their Business Plan. You can access and analyze the activities generated by the posts you’ve made.

You also have the right to grant access to up to half a dozen members of your team or staff. They also have a mobile app which makes it easier for you to schedule content right from the comfort of your fingertip.

SocialPilot is seriously great and you should start using it right away.

5. Adobe Spark

Adobe Spark
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With Adobe Spark, it is easy to create videos and graphics that are visually appealing and socially engaging.

If you want to create ads that enjoy a high CTR (click-through rate), then Adobe Spark will be your best friend.

Creating stunning images with this tool can make your posts go viral. Here are a few images I created using Adobe spark app within 5 minutes.

Adobe spark app
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The more attractive your posts are, the more you will be seen as an authority in your niche. Leveraging the power of Adobe with Adobe Spark will surely help you get there.

Another thing that I liked about Adobe Spark is; you can create perfect sized images for every social media platform. This is a nifty feature that makes it a powerful social media mobile app for all kind of users.

Download Adobe Spark

6. Canva

Canva
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When people hear something, they are only able to remember 10% of that information after a week. However, if there’s a relevant image alongside that information, the retention rate increases to 60%.

This is the reason social media marketers give preference to the use of visual content marketing on social media, even more so than on blogs.

And Canva is a great tool for creating great images.

Who cares if you are not a good graphic designer? With Canva, you can create some amazing visual content for your social media websites by making use of the templates they offer.

This tool is so good that it can make any novice look like a professional with minimal effort.

Check out Canva

7. Hootsuite

Social Media Marketing with Hootsuite
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Hootsuite is one of the most popular social media tools on the internet.

Like Buffer, Hootsuite helps you instantly connect with more than 35 popular social media networks. With one click, you can plan your posts and have them delivered to your profiles across various social media platforms.

On Hootsuite’s online dashboard, you can quickly engage, collaborate, analyze, and integrate your best content.

30 days trial of HootSuite

Read: HootSuite Review: Social media automation on steroids

8. Edgar

Edgar
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Content marketing is the backbone of social media marketing, and if done right it can do wonders for your business.

Creating relevant and powerful content is not easy and can take a lot of time. So why waste the effort when you can reuse it to market yourself again?

Fact: Almost 60% of marketers reuse their content.

But keeping track of old content and scheduling it for reposting takes a lot of effort.

With Edgar, you not only can schedule posts, Edgar keeps a stack of the old content for you. This stack keeps chipping away at old content and moves it out of the cue as a piece gets republished.

This tool helps you manage your old content with ease and efficiency.

Take 30 days free trial of Edgar

9. WhoUnfollowedMe

Who Unfollowed Me on Twitter
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Have you been following some people on Twitter and want to know if they are following you back?

Or, are some followers quietly leaving without you knowing?

Well, with WhoUnfollowedMe, you can get an accurate picture of those who are unfollowing you.

This will give you insight into whether or not your content is engaging the kinds of users you are seeking to attract.

Try WhoUnfollowed me

10. Iconosquare

Iconosquare
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Iconosquare provides important metrics regarding your Instagram account.

With this excellent tool, you can get a vivid picture of the number of likes received, the average number of total likes, your most liked photo ever, a growth chart of your followers, and some even more advanced analytics.

This makes it easy to track lead-conversions and send private messages just like on Twitter.

Iconosquare really assists you in enhancing communication with your Instagram followers.

Start 14-days free trial

11. Pinterest Analytics

Pinterest Analytics
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Everyone loves to know how many people are pinning from their website, seeing their pins, and clicking their content.

With Pinterest Analytics, you can quickly see all of these stats. With metrics from your Pinterest profile, you can improve on how to create your pins and boards.

It also gives you an insight into how people are using the ‘Pin It’ button on your site to pin your content to Pinterest.

This tool also shows your highest-performing Pins of all time while giving you insight into the demographics of your Pinterest followers.

Sign in to Pinterest Analytics

12. TailwindApp

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This tool is designed to help you with your Pinterest marketing efforts.

Being the official marketing partner for Pinterest, it helps you with bulk uploads, calendar scheduling, and multi-board pin creating.

It helps you find the best time when you should be sending your pins to get the best response from your target audience.

Take a free trial of Tailwind

13. Sprout Social

Sprout Social
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In this world where everything evolves at jet speed, people want quick responses to queries that they consider critical.

Sprout Social provides you with a fast and reliable way to respond to your clients’ queries.

It makes your customer service more professional by letting you respond to questions and resolve issues as quickly as possible across all social networks.

This social media management tool makes your communication faster, smarter, and more efficient.

Try SproutSocial

14. Twitter Analytics

Twitter Analytics
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This is a free tool for measuring statistics on your Twitter account.

With Twitter Analytics, it is easy to measure and boost your Twitter impact.

It not only measures engagement, but it also assists you in making your tweets more successful. You can track how Twitter Cards drive clicks, and get a true picture of the locations, demographics, and interests of your followers, as well as how to improve the engagement of tweets.

Check your brand Twitter analytics

15. Tagboard

Tagboard
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Many experts highly recommend this tool.

It allows you to manage the brand activity which is taking place regarding your brand on social media.

With just 24 hours in a day and so many things to do, this tool can help prioritize your efforts. It helps you locate activities taking place in the social media world concerning your brand.

You can search for hashtags and it will populate results by all the negative and positive comments the hashtag produces about your brand. It is a great tool to keep an eye on the social activity and get clear analytical data to work around on a real-time basis.

Check out Tagboard

16. Brand24

Brand24
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When your company gets mentioned on Twitter, most of the time you are not in the office to respond.

When at work, going to each social media website and looking for the mention of your brand can take hours. With Brand24, the task is made a lot easier.

Brand24 provides you with real-time information on all the activities taking place about your brand on social media platforms.

Not only does it save you time, it also keeps you alert. This helps you respond to all the negative and positive comments regarding your brand in a reasonable amount of time.

Try Brand24 for free

17. Nuzzel

Nuzzel
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Knowing the interests and likes of your target market is the first rule of social media.

Nuzzel can help you sort out all kinds of important information like contact information, demographics, interests, etc.

It also allows you to sort through your friends and friends of friends’ shared posts.

Nuzzle will keep you updated on everything that is happening and trending in your circle.

Available on iOS and Android, it is a great application that can help you with content curation on Facebook and Twitter.

Check out Nuzzle

18. BuzzSumo

BuzzSumo
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This one works a little different from Nuzzel, although it is also meant for content curation purposes.

BuzzSumo allows you to understand your competition and niche market. With search criteria based on keywords, you can find the most shared content and figure out what’s working well in your niche.

It also lets you filter out content based on date and popularity making this tool even more convenient.

Check out BuzzSumo

19. Social Mention

Social Mention
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Do you want to know how many people are talking about you, your brand, or your products on social media?

Then SocialMention is the right tool to help you get what you need. This is a social media search and social media analytics tool which collects content generated by users in a single stream of information.

It enables you to keep an eye on social mentions on over a hundred social media sites to know how popular (or unpopular) you have become.

Try SocialMention

20. Feedly

Feedly
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With Feedly, you can stay abreast of what is happening on your social media networks.

It keeps you informed of every tweet from your competitors, thereby helping you to stay up to date with information that is necessary for your growth.

Once you are registered, you have access to keyword alerts and updates regarding any change with the blogs, publications, and YouTube channels you are following.

Use Feedly

4 Best Social Media video tools:

As video usage has become a prime factor for social media marketing, let’s look at some of the best social media video tools. These tools will help you create videos faster, help you make most out of the live videos and some of them help you make most out of your video content on YouTube as well.

1. OneStream

OneStream
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Onestream is a powerful social media automation tool that you should bookmark it today. This tool does one thing, and it does it well.

With Onestream you can schedule pre-recorded videos to go live on your favorite social media platforms. Currently, it supports Facebook, Twitter, YouTube, and Periscope. If you have a ton of pre-recorded videos that you want to stream live, you can use the scheduling feature to fill your social media calendar for live videos.

In my testing, it was super friendly to use, and you can add videos by uploading or directly integrating with Dropbox or Google drive.

The free plan lets you stream to one platform and paid plans to give you unlimited access. They do offer a free trial which you can use right away to see the power of OneStream.

Take free trial

2. ECamm Live

ECamm Live
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This easy to use Mac app could be your new broadcasting studio if you are using live videos. Ecamm has a huge fan base who use it and recommend it for live broadcasting.

Ecamm supports popular social media live platforms such as Facebook, YouTube, Twitch, Periscope. You can stream live from your desktop and could do a lot of following things:

  • Use multiple cameras including DSLR and switch between cameras.
  • Add lower thirds, Screenshot, images, .gif and a lot more
  • Add guests from Skype for live broadcast. Up to 5 guests at once.
  • Show cameras and skype guest in split screen or grid view
  • Stream a pre-recorded video as live video.
  • Add a live picture-in-picture to your pre-recorded content.
  • Every broadcast is automatically saved locally for reuse in the future.
  • Highlight comments from live watchers in the broadcast
  • Offers integration with Restream and Switchboard to live stream on multiple platforms at once.

They offer a free trial, and after trying it for the first time, I was blown away by this tool. This improves your live broadcast to a great extent and lets you add a lot of flares to it.

Download Ecamm for Mac (Free trial)

3. Wave Video maker

Wave Video maker
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Wave is the most popular online solution to make videos for social media. They have built-in stock footage library and tons of templates which make the process of creating videos blazing fast. You also have the option to upload your own videos, music clips, and images.

Wave.video can be used to create videos for all social media platforms at once.

Wondering how?

Well, they support the aspect ratio of 30+ social media platform and with a single click, you can resize the same video for various platforms. The videos can be exported as .mp4 to your desktop or to a Dropbox folder. You also have an option to share videos on various social media platforms directly.

They also offer a free social media calendar that you can use to plan your content and also upload custom content. Overall, Wave.video is a perfect social media video tool that you can use to speed up the social media creation process.

The free plan lets you create HD 720P quality videos up to 15 seconds. They also have paid plans which offer more bells and whistles. If social media videos are a pain point for your social media marketing plan, this is the best one for you.

Try Wave.video for free

4. Veed

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Veed is a super handy tool to create social media videos. Using Veed, you will be able to add text to video, which is a must-have for Instagram, Facebook, or any other platform.

Here is how the final video looks like:

This tool is idle for marketers and influencers.

Try Veed for free

More social media video tools:

Best Social Media Tools To Make Your Work More Efficient

These are the best social media marketing tools that will instantly increase your engagement and free up a lot of your time.

If you truly want to see an improvement in your social media drive, you need to make use of at least a few of the tools mentioned here.

Sign up for any of them today and watch your social media engagement skyrocket!

Have you used any of these tools on this list? Is there any particular tool you feel should be on this list? Share your thoughts with us in the comments below!

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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

42 thoughts on “21+ Best Social Media Marketing Tools For Insane Engagement (2020)”

  1. Vishwajeet Kumar

    Hello Harsh,

    Social media is really a great place to promote things and increase networking. The tools you have mentioned here are very helpful to increase social media presence. I am using buffer and also want to try out sprout social in future.

    Thanks again for this great list of tools.

  2. Jolene Ejmont

    We use a few of these! And a bit intrigued by some of the others. It is so hard to juggle all the social media channels, especially when you make a big chunk of your monthly income from it! We actually used massplanner a lot and we are a bit sad about the death of the program.

  3. Hey harsh,

    Social engagement plays a vital role in blogging in terms of traffic for many bloggers. For me, the social networking sites give me a decent amount of traffic.
    I currently use Buffer App (free) for scheduling my posts.
    Thanks for sharing the other tools. I definitely going to give it a try.

    Regards,
    Mintukan

  4. Crystal Schalot

    A worth read article. Social media is very good platform to engage your potential readers that can promote your work without spending a lot of money

  5. Out of all these tools, buffer and crowdfire are my favourite! It’s sad that crowdfire dropped instagram support.

  6. Hi Harsh,

    Social media does take up a lot of time, I couldn’t imagine trying to do everything manually. I currently use Smarter Queue and Tailwind for Pinterest.

    I also use Feedly to help me keep up some of the blogs that I love reading. I’ve never heard of Social Mention, but it looks pretty interesting.

    Adobe Spark looks pretty cool as well. I am always trying to improve my images, because as you said the quality of your images makes a huge difference.

    I’ll have to spend some time this weekend and check out some of these social media tools that I am not using.

    Thanks for sharing, have a great day 🙂

    Susan

  7. Thanks for sharing this. I was not aware that i was unaware of so many tools, that can help me in improving website traffic and visitor engagement.
    Thanks for sharing

  8. Hi Harsh
    Great & informative post about social media tools, It will help many peoples who wants to increase their social engagement. Thanks a lot to share like this helpful post.

  9. Hi Harsh
    Best informative article for social media tools, It will help all social media user who try to increase more media engagement.

    Thanks a lot for sharing like this helpful post.

  10. In this list, there have some tools which are new to me.Thanks for giving me some light.I will try each of them to see how they work.Also, i think dlvr.it also a good tool.

  11. You are Really explain about what is power of social media ? now a days ..
    Thanks for sharing this kind of knowledge , It is very useful for me as well as everyone.
    thank-you sir .

  12. Zacharie Willems

    Thanks harsh for providing these tools for social media engagement , will surely use, some of them i am using. social media is really required for SEO, Thanks

  13. Running social media accounts manually takes up a lot of valuable time while you could be doing something else like blogging on your website. That’s why automated services is a great help towards spending less time in front of your PC.

    What I see with these Google updates while people loosing ranking, profits decreasing one should not focus only on one specific traffic source for example Google.

    Having a big social account can do wonders for your online presence but this can be only done with automated software to big up your following at a tremendous pace.

  14. Amandeep Singh

    Hi Harsh,

    Very Informative. Good to know that these tools are available for promoting our work.

    1. Harsh Agrawal

      @Shailesh
      Few of the features are free & it’s good to start with if you want to try Buffer.

  15. Hello Harsh,
    Thanks for sharing this, very useful we will try this methods. I am using pinterest and will try with other methods.
    Thanks again.

  16. Hey Harsh great article i use buffer and good to know that so many other options available for promoting.

  17. We use a few of these! And a bit intrigued by some of the others. It is so hard to juggle all the social media channels, especially when you make a big chunk of your monthly income from it! We actually used massplanner a lot and we are a bit sad about the death of the program.

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