If you are an agency or a social media consultant/marketer, having the right social media management tool could help you save countless hours.
Most newbies make the mistake of using multiple social media management apps for managing their social media profiles. You should focus on using only 1 or 2 best social media management software will ensure you don’t have to deal with multiple tools & it also lower your cost.
However, as the number of social media platforms is increasing, you should constantly keep yourself updated about new social media tools to ensure you are using the top once only.
Social media management is all about community-based interactions and managing these complex interactions is made easy by the right set of tools.
An abundance of social networks itself has made management more complicated than ever. However, there are many social media management apps that work with multiple platforms. That means you don’t have to keep switching your software or use various apps. Using just a few right apps could let you cover all the major platforms where your target audience is.
9 Social Media Management Tools (Compared)
After realizing the role played by these ubiquitous tools in the daily lives of digital marketers, still disregarding their worth would be a crying shame on every marketer’s end. Here are 11 of the best social media management tools out there that every digital marketer must take note of.
Just like Hootsuite, SocialPilot is another long-serving tool in the field of social media management. Trusted widely by big brands and millions of users worldwide, Social Pilot is a must-have tool for every social media marketer in this age of content exodus. We have already reviewed SocialPilot here, and for latecomers:
It makes scheduling content across different platforms a walk in the park.
You can add a social media profile, and set the time and day for posting. After this, all you need to do is keep adding content and it will keep posting automatically based on your pre-defined time. It also provides analytics and reports to track your reach and improve from them.
Manage different social media accounts, schedule your content and analyze how your posts perform with this single tool.
From a pricing point, SocialPilot is value for money. The lowest plan starts at $25.50/month which let you connect 10 social accounts.
2. Circleboom Publish
Circleboom Publish is an all-in-one, well-known, and practical social media management tool for individuals and organizations to curate, create, design, post, schedule, and automate their social media content for multiple accounts on multiple platforms in one dashboard. It is used and trusted by many professionals all over the world.
Circleboom supports Twitter, Facebook Group, Facebook Page, Instagram, Pinterest, LinkedIn Profile, LinkedIn Company Page, Google Business Profile, and TikTok. You can connect and manage your multiple profiles from these platforms.
The built-in extensions on Circleboom make it easier to curate and design content for social media. Canva, Unsplash, Giphy extensions, and Google and Dropbox integrations make it an interactive content design environment with unique templates, photos, filters, effects, fonts, animations, gifs, and many other materials to come up with engaging content.
You can also curate articles. You can enter your interest topics and let Circleboom curate related articles to your interests from globally reputable magazines and journals.
Once you have created your content, you publish it directly, or you can schedule it for a future date and time. Or, you can adjust a time interval and share your social media content continuously.
Last but not least, you can connect multiple RSS Feeds to your multiple accounts to keep your social media accounts fresh. And you can target different time zones.
Circleboom Publish has a free trial and a forever-free tier. The paid plans start at $17.99/month, enabling you to add 1 profile and schedule posts.
AgoraPulse is the most popular social media management tool this year. This platform supports Facebook, Twitter, LinkedIn, and Instagram.
The most popular feature of this tool is the social media inbox which makes it very easy for anyone to monitor what people are speaking about their brand on social media & also you can reply to user’s tweets, comments & other activities.
AgoraPulse is suitable for individuals, agencies & small businesses.
The tool offers a one-month free trial (No credit card required) & my recommendation for you is to also download AgoraPulse mobile app.
The app will help you reply to all social media networks quickly.
If you are looking for a perfect social media management tool for Pinterest and Instagram, Tailwind should be your choice of app. I have been a pro user of Tailwind for a long time and it has never disappointed me. They are also the first ones to integrate direct publishing for Instagram.
Here are notable features of Tailwind that make it worthy to be part of this resource:
- Social media scheduler for Pinterest and Instagram
- Direct publishing for Instagram
- Reshare Your Best Pinterest Pins at the Best Times
- iOS app
- Advanced analytics
- Google Chrome extension for faster scheduling
- Automatic Instagram hashtag suggestions
- Social media calendar
They do offer a free trial which doesn’t require a credit card. The free trial lets you schedule 100 pins on Pinterest and 30 on Instagram. You can grab an annual plan which will save you 33%.
Overall, if your target market is Pinterest or Instagram, then you should use Tailwind only.
(No credit card required)
Sendible is the best tool to manage social media account for clients. It is designed to achieve the utmost productivity. Here are features of Sendible that make it worth your money.
Receive all the messages from all social profiles into the Sendible Priority Inbox. From here, you can take action and also assign it to other team members.
Content recommendation engine:
This feature let you pick some of the best content from the web to share on your social profile. This way you will never run out of ideas.
Social media Scheduler:
You can schedule updates to multiple social media profiles using the Sendible calendar. You can set up the workflow so that anyone can contribute and your social media strategies can approve the content. You can also set best-performing content to republish on a regular intervals.
This is a feature that every social media freelancer and agency needs. You can generate social media analytics data reports to show to your client. This feature alone could save a lot of your time and keep your clients happy.
The pricing is on par with other social media management tools listed here. The base plan “Micro” start at $29/month, but if you need a reporting feature, you should get “Small” or “Medium” plan. They also offer a 30-day free trial which is good enough for you to see the quality and figure out if Sendible serves all your need or not.
There is hardly a social media management tool list that goes without mentioning Hootsuite. Hootsuite is one of the must-have tools in every social media manager’s bucket. We reviewed it earlier here.
This is the most popular social media management tool that allows users to create and monitor multiple social media campaigns from a single dashboard. It is an essential tool for creating, monitoring, and measuring campaign results simultaneously over a wide range of devices.
Also check out: Hootsuite Alternatives
It also allows for real-time interaction with other users. You can simply upload content or schedule posts well in advance over different platforms simultaneously. They also offer integration with popular apps such as:
and many more
Its Free plan among other paid plans is something you should get started with right away and make the most of this widely trusted tool.
7. Sprout Social
Sprout Social is one of the other most trusted social media management tools, with over 10,000 paid customers making the most of their services.
Sprout Social offers a great system for users to seamlessly track messages from different networks, schedule posts, and collaborate with other users on developing a social media strategy.
SproutSocial enables its users to view their data in a visual format, and it is an advantage for people who prefer images over chunks of data. You can view your demographics and engagement with your audience in a visually appealing fashion.
You can respond to user comments or activities from different social media accounts, without leaving your current page. Apart from all this, it provides a Twitter Comparison tool that lets you compare your Twitter stats with your friends, colleagues or competitors.
8. Social Mention
Tracking trends on social media can sometimes be a daunting task and Social Mention makes tracking of trends much easier than ever before.
It is a real-time social media tracking and analytics tool that gathers user-generated content from every corner of the internet for a specific keyword and makes tracking of trends a piece of cake. Track everything about a keyword including its reach, top sources, and audience engagement in real-time. You can also choose to get daily alerts directly delivered to your inbox and keep track of the talk.
With Audiense, optimize your Twitter campaigns for maximum effectiveness.
Understand your Twitter followers and discover new users based on filters and target your right fit of the audience for maximum engagement. Monitor your usage of hashtags, URL’s and keywords. The tool helps you find the right time to tweet based on your personal interactions and engagement. The benchmark tool is a great way to find out how you are performing compared to your friends and competitors.
Its Twitter DM campaign is a boon for PR personnel’s & every social media user who needs to reach out to relevant people for attending events and conferences. The search and filter feature allows targeting the right kind of audience needed for any situation and DM could be sent directly from the Audiense account.
- Must read: 21 best Twitter tools you ought to know
Which are the top social media management tools that aid you in your daily online undertakings? Shout out your thoughts and comments about the best social media management software below.