If you are an agency or a social media consultant/marketer, having the right social media management tool could help you save countless hours.
Most of the newbie make a mistake of using multiple social media management apps for managing their social media profile. You should focus on using only 1 or 2 best social media management software will ensure you don’t have to deal with multiple tools & it also lower down your cost.
However, as the number of social media platforms is increasing, you should constantly keep yourself updated about new social media tools to ensure you are using the top once only.
Social media management is all about community-based interactions and managing these complex interactions is made easy by the right set of tools.
An abundance of social networks itself has made the management more complicated than ever. However, there are many social media management apps that work with multiple platforms. That means you don’t have to keep switching your software or use various apps. Using just a few right apps could let you cover all the major platforms where your target audience are.
7 Social Media Management Tools (Compared)
After realizing the role played by these ubiquitous tools in the daily lives of digital marketers, still disregarding their worth would be a crying shame on every marketers’ end. Here are 11 of the best social media management tools out there that every digital marketer must take note of.
Sendible is the best tool to manage social media account for clients. It is designed to achieve the utmost productivity. Here are features of Sendible that makes it worth your money.
Receive all the messages from all social profile into the Sendible Priority Inbox. From here, you can take actions along with assigning it to other team members.
Content recommendation engine:
This feature let you pick some of the best content from the web to share on the social profile. This way you will never run out of ideas.
Social media Scheduler:
You can schedule updates to multiple social media profile using Sendible calendar. You can set up the workflow so that anyone can contribute and your social media strategies can approve the content. You can also set best-performing content to republish on a regular interval.
This is a feature which every social media freelancer and agency needs. You can generate social media analytics data report to show to your client. This feature alone could save a lot of your time and keep your clients happy.
The pricing is in par with other social media management tools listed here. The base plan “Micro” start at $29/month, but if you need a reporting feature, you should get “Small” or “Medium” plan. They also offer 30 days free trial which is good enough for you to see the quality and figure out if Sendible serves all your need or not.
AgoraPulse is the most popular social media management tool for this year. This platform supports Facebook, Twitter, LinkedIn and Instagram.
The most popular feature of this tool is social media inbox that makes it very easy for anyone to monitor what people are speaking about their brand on social media & also you can reply to users tweet, comments & other activities.
AgoraPulse is suitable for individuals, agencies & small businesses.
The tool offers a one-month free trial (No credit card required) & my recommendation for you is to also download AgoraPulse mobile app.
The app will help you reply to all social media network quickly.
Just like Hootsuite, SocialPilot is another long-serving tool in the field of social media management. Trusted widely by big brands and millions of users worldwide, Social Pilot is a must-have tool for every social media marketer in this age of content exodus. We have already reviewed SocialPilot here, and for latecomers:
It makes scheduling content across different platforms a walk in the park.
You can add a social media profile, set the time and day for posting. After this, all you need to do is keep adding content and it will keep posting automatically based on your pre-defined time. It also provides with analytics and reports to track your reach and improve from them.
Manage different social media accounts, schedule your content and analyze how your posts perform with this single tool.
From a pricing point, SocialPilot is value for money. The lowest plan starts at $8.33/month that let you connect 10 social accounts and publish 50 posts.
There is hardly a social media management tool list that goes without mentioning Hootsuite. Hootsuite is one of the must-have tools in every social media manager’s bucket. We have reviewed it earlier here.
This is the most popular social media management tool that allows users to create and monitor multiple social media campaigns from a single dashboard. It is an essential tool for creating, monitoring and measuring campaign results simultaneously over a wide range of devices.
It also allows for real-time interaction with other users. You can simply upload content or schedule posts well in advance over different platforms simultaneously. They also offer integrati0n with popular apps such as:
- Promo Republic
and many more
Its Free plan among other paid plans is something you should get started with right away and make the most of this widely trusted tool.
If you are looking for a perfect social media management tool for Pinterest and Instagram, Tailwind should be your choice of app. I have been a pro user of Tailwind for a long time and it has never disappointed me. They are also the first one to integrate direct publishing for Instagram.
Here are notable features of Tailwind that makes it worthy to be part of this resource:
- Social media scheduler for Pinterest and Instagram
- Direct publishing for Instagram
- Reshare Your Best Pinterest Pins at the Best Times
- iOS app
- Advanced analytics
- Google Chrome extension for faster scheduling
- Automatic Instagram hashtag suggestions
- Social media calendar
They do offer a free trial which doesn’t require a credit card. The free trial lets you schedule 100 pins on Pinterest and 30 on Instagram. You can grab an annual plan which will save you 33%.
Overall, if your target market is Pinterest or Instagram, then you should use Tailwind only.
Get Started free (No credit card required)
6. Sprout Social
Sprout Social is one of the other most trusted social media management tools, with over 10,000 of paid customers making the most of their services.
Sprout Social offers a great system for users to seamlessly track messages from different networks, schedule posts and collaborate with other users on developing a social media strategy.
SproutSocial enables its users to view their data in a visual format, and it is an advantage for people who prefer images over chunks of data. You can view your demographics and engagement with your audience in a visually appealing fashion.
You can respond to user comments or activity from different social media accounts, without leaving your current page. Apart from all this, it provides a Twitter Comparison tool that lets you compare your Twitter stats with your friends, colleagues or competitors.
This is one of my personal favorite Twitter management tools and it makes managing multiple Twitter accounts easily for me. After being acquired by Twitter in 2011, Tweetdeck went on to become one of the best Twitter management tools out there.
It allows management of multiple Twitter accounts including yours and your brand’s Twitter pages simultaneously much easier. It also allows scheduling of tweets to your personal choice of time with maximum engagement. After having recently closed their mobile apps, Tweetdeck has completely focused their efforts on making handling Twitter easier for the web. TweetDeck is all about real-time tracking of lists, searches, and activity; creating multiple timelines for managing multiple accounts from a single interface.
8. Social Mention
Tracking trends on social media can sometimes be a daunting task and Social Mention makes tracking of trends much easier than ever before.
It is a real-time social media tracking and analytics tool that gathers user-generated content from every corner of the internet for a specific keyword and makes tracking of trends a piece of cake. Track everything about a keyword including its reach, top sources and audience engagement in real-time. You can also choose to get daily alerts directly delivered to your inbox and keep track of the talk.
While TweetDeck is one of the most popular Twitter management tools, Audiense is no behind in optimizing your Twitter campaigns for maximum effectiveness.
Understand your twitter followers and discover new users based on filters and target your right fit of the audience for maximum engagement. Monitor your usage of hashtags, URL’s and keywords. The tool helps you find the right time to tweet based on your personal interactions and engagement. The benchmark tool is a great way to find out how you are performing compared to your friends and competitors.
Its Twitter DM campaign is a boon for PR personnel’s & every social media user who need to reach out to relevant people for attending events and conferences. The search and filter feature allows targeting the right kind of audience needed for any situation and DM could be sent directly from Audiense account.
- Must read: 21 best Twitter tools you ought to know
Which are the top social media management tools that aid you in your daily online undertakings? Shout out your thoughts and comments about the best social media management software below.