What was common between the 2014 Oscars’ celebrity selfie and the White House’s #getcovered campaign that allowed users to tweet their stories about security and peace of mind? Well, those were some of the best coupes by the digital marketersau this year with the aid of social media marketing. These creative geniuses are powered by a host of social media management tools that assist them to achieve what almost seems implausible. The celeb selfie tweet was, by the way, a major marketing campaign by Samsung, if you must know and now the Ellen DeGeneres’ tweet became the most re-tweeted image of all time!
Social media management is all about community-based interactions and managing these complex interactions is made easy by the right set of tools.
Have all the perfect tools in your arsenal and you are ready for the tough battles of social media management. With the influx of social media outlets and the number of social media management tools also on the rise, it would be more than daunting for the digital marketers who are new to the scene. An abundance of these tools and social networks itself has made the management of social interactions more complicated than ever. Keeping an eye on everything around at the same time conveying a message that is more of a voice and not an echo, while at the same time achieving it under time constraints, is the primary aim of these social media managers. While things may start to seem ugly once entered into this social media game, having access to the right tools will definitely make your life easier as a digital marketer.
11 Social Media Management Tools for every Digital Marketer
After realizing the role played by these ubiquitous tools in the daily lives of digital marketers, still disregarding their worth would be a crying shame on every marketers’ end. Here are 11 of the best social media management tools out there that every digital marketer must take a note of.
There is hardly a social media management tool list that goes without mentioning Hootsuite. Hootsuite is one of the must-have tools in every social media manager’s bucket. We have reviewed it earlier here.
This is the most popular social media management tool that allows users to create and monitor multiple social media campaigns from a single dashboard. It is an essential tool for creating, monitoring and measuring campaign results simultaneously over a wide range of devices. It also allows real-time interaction with other users and an integration of Google+ is just a feather in its cap. You can simply upload content or schedule posts well in advance over different platforms simultaneously.
Its Free plan among other paid plans is something you should get started with right away and make the most of this widely trusted tool.
Just like Hootsuite, Bufferapp is another long serving tool in the field of social media management. Trusted widely by big brands and millions of users worldwide, Bufferapp is a must have tool for every digital marketer in this age of content exodus. We have already reviewed Bufferapp here, and for latecomers:
It makes scheduling content across different platforms a walk in the park. Posting time of your content matters when it comes to achieving the most out of your content, and Bufferapp helps you achieve maximum reach and engagement for your content. In addition to improving the reach and engagement of your content, it also provides with analytics and reports to track your reach and improve from them. Manage different social media accounts, schedule your content and analyze how your posts perform with this single tool.
This is one of my personal favorite Twitter management tools and it makes managing multiple twitter accounts easily for me. After being acquired by Twitter in 2011, Tweetdeck went on to become one of the best Twitter management tools out there.
It allows management of multiple twitter accounts including yours and your brand’s twitter pages simultaneously much easier. It also allows scheduling of tweets to your personal choice of time with maximum engagement. After having recently closed their mobile apps, Tweetdeck has completely focused their efforts on making handling Twitter easier for the web. TweetDeck is all about real-time tracking of lists, searches, and activity; creating multiple timelines for managing multiple accounts from a single interface.
Sprout Social is one of the other most trusted social media management tools, with over 10,000 of paid customers making the most of their services.
Sprout Social offers a great system for users to seamlessly track messages from different networks, schedule posts and collaborate with other users on developing a social media strategy. SproutSocial enables its users to view their data in a visual format, and it is an advantage for people who prefer images over chunks of data. You can view your demographics and engagement with your audience in a visually appealing fashion. You can respond to user comments or activity from different social media accounts, without leaving your current page. Apart from all this, it provides a Twitter Comparison tool that lets you compare your Twitter stats with your friends, colleagues or competitors.
Social flow is another social media management tool which is trusted by hundreds of major brands. The tool is unique in its offerings of real-time social media monitoring.
Keep an eye on everything trending on the social media at any given point of time and it lets you discover a scheduling time with major chances of engagement. Extend your social media efforts by integrating different social media outlets into a single real-time social media management dashboard. The publishing through SocialFlow is optimized to publish at times of maximum user engagement.
Google Analytics Report
Apart from the usual Google Analytics, which is one of the major free social media management tools, Google Analytics reports is an offering from Visually.
If you are of the opinion that viewing your Google Analytics dashboard is bland, then here is something visually appealing. Visually has started providing your Google Analytics reports as an infographic that is easy to the eye and a memorable one. Login with your Google Analytics account and view your analytics reports in a visually appealing fashion. It is a custom infographic of your Google Analytics delivered weekly to your inbox.
Crowd booster is one of the best social media management recommendation tools.
It provides users with valuable recommendations regarding the scheduling of content for maximum engagement and audience insights. This is also a great tool for small businesses with a limited budget and on the look for some good social media monitoring tool. CrowdBooster delivers daily insights directly to your inbox and also provides with recommended actions on your end. So if you have all the data at your disposal, and wondering how to act upon it, here is your best chance at responding to data.
Tracking trends on social media can sometimes be a daunting task and Social Mention makes tracking of trends much easier than ever before.
It is a real-time social media tracking and analytics tool that gathers user-generated content from every corner of the internet for a specific keyword and makes tracking of trends a piece of cake. Track everything about a keyword including its reach, top sources and audience engagement in real-time. You can also choose to get daily alerts directly delivered to your inbox and keep track of the talk.
While TweetDeck is one of the most popular Twitter management tools, Audiense is no behind in optimizing your Twitter campaigns for maximum effectiveness.
Understand your twitter followers and discover new users based on filters and target your right fit of the audience for maximum engagement. Monitor your usage of hashtags, URL’s and keywords. The tool helps you find the right time to tweet based on your personal interactions and engagement. The benchmark tool is a great way to find out how you are performing compared to your friends and competitors.
Its Twitter DM campaign is a boon for PR personnel’s who need to reach out to relevant people for attending events and conferences. The search and filter feature allows targeting right kind of audience needed for any situation and DM could be sent directly from Audiense account.
Shoutlet is a great social media management tool for both individuals and businesses alike to make their users understand the market and grow their reach by providing with a platform to create and guide targeted campaigns.
Apart from the usual content scheduling and performance tracking, it provides users with a streamlined community management platform, making it easy to meet all the needs of one’s customers and audience. Shoutlet profile is a unique system that builds a customer affinity database that provides actionable insights to assert the right message to the right people at the right time. Measuring key statistics of your social media profile is primarily targeted by Shoutlet and its integration with IBM has made it highly statistical in its approach to social media management.
- Must read: 21 best Twitter tools you ought to know
Which are the social media management tools that aid you in your daily online undertakings? Shout out your thoughts and comments about the best social media management tools below.