Want to know what are search engine ranking factors for YouTube videos?
Read on to learn everything about YouTube SEO?
We all know that YouTube is the second largest search engine on the planet after Google. It generates an estimated 92 billion page views per month which also provides enormous traffic to various websites and blogs.
It is a platform where 400 hours of video is uploaded every minute!
YouTube also offers you ways to monetize the content of your videos.
However, uploading a video is not enough to get views on YouTube unless you are a big brand, for example, a music company.
There are techniques that you could follow to optimize your YouTube videos to rank higher on YouTube search.
In this mega post, I have shared how to rank YouTube videos higher.
Ok, so your video is uploaded on YouTube, but you are still not getting views?
If you did not know yet, YouTube videos also need to be SEO optimized just like your content in order to get ranking in the search result.
I assume you have good quality content and that you will share and promote your video to get more views.
In this article, I will talk about how you can get organic traffic to your YouTube videos and also how to work on SEO for better search results. These tips are implemented and tested by myself.
I’m a YouTuber with good views per month. I also make a fair amount of money from YouTube ads every month by targeting countries like the USA, along with implementing robust video SEO.
Recently, I crossed 65K followers milestone on YouTube by following the exact strategies that I’m sharing with you below:
So, I know what I’m talking about and chances are it will help you as well to improve the overall SEO of YouTube channel and start ranking videos higher.
YouTube SEO Guide: Nailing the YouTube Search Ranking
Before I share these tips, you need to understand that YouTube has its own algorithm to rank a video. Even if you buy inorganic YouTube traffic, it will not ensure that you will rank higher organically.
One of the well-known factors of high ranking YouTube videos is view time. If a user starts watching your video and quits in the first few seconds, your ranking is likely to go down. So, I assume you are already working hard on creating compelling YouTube videos and using a catchy thumbnail to get more CTR from related and embedded videos.
Now, let’s look at some of the most important YouTube SEO tips, which will help you to get more organic visits to your videos.
- Title Of The Video – Use Keywords
- Description Of The Video
- Naming Your Video File
- Optimizing existing videos using search data
- Use The Closed Caption (CC) Feature In Your Video On YouTube
- Tagging & Keyword Research For YouTube Videos
- Best Keyword research tools for YouTube
1. Title Of The Video – Use Keywords
The video title is how one will know what your video is all about. A title that perfectly matches your video content will be very friendly to the viewer and also to the YouTube algorithm for SEO.
Take advantage of Google and YouTube auto-complete feature. This will give you an overview of what people are searching for on Google and Youtube and will help you optimize your content accordingly.
Here, you can notice that once I have typed a few keywords, YouTube begins to suggest results. This is because these are the most searched queries regarding your keywords.
Similarly, you can use Google’s auto-complete feature to populate more keyword ideas.
Another way, which is my favourite is using TubeBuddy. This tool is a complete SEO tool for YouTube that let you research topics for YouTube.
Here is how it works:
- Install TubeBuddy chrome addon
- The click on toolbar icon
Then click on Keyword explorer
Enter the Keyword or topic that you want to make a video on, and TubeBuddy will show you the topics along with traffic and related keywords.
Now, use this keyword to create a meaningful Video and title to improve your chances of ranking higher in YouTube search.
2. Description Of The Video
Write a description of your video content. The first couple of lines plays a major role in your video’s ranking in the search engine.
You can also use the search engine’s autocomplete keyword phrases as your description.
If the searched keyword matches the first two lines of your video description, the video is more likely to get a higher ranking.
In the image above, you can see that my search keyword matches the video description which is in the first two lines. Using longtail keywords as your video description will also boost the ranking of your videos immensely.
Enjoy the read and write your video descriptions wisely so that it can match the search keyword.
3. Naming Your Video File
You have created and edited your video and it is ready to be uploaded on YouTube, but if you rendered your video file as mov001.avi or random_name.mp4, make sure you rename your video as your_keyword.mp4.
Naming your video file as your focused keyword actually tells the search engine what is in your video, Search engines cannot look inside video content. It is the file name that tells the search algorithm what your video is all about.
Having the video title as your video file name helps search engine index videos easily, thereby aiding in achieving a higher ranking. So put your targeted keyword into the video file name.
4. Optimizing existing videos using search data
This is the golden nugget of optimizing existing YouTube videos.
- Head over to Studio.YouTube.com
- Click on Analytics > Top videos
This will bring up the page as shown in the below screenshot.
Click on the video that you wish to optimize. This will bring up the analytics page for your selected video.
Click on traffic source and select the YouTube search.
This would bring up the page that shows all the queries that users are using to find your video. Now, you need to optimize your video title, description, and tags based on these queries.
Treat these queries as a keyword which your video should be optimized for.
If you see a query and your video is not explaining that part, that is the idea for your next YouTube video.
5. Use The Closed Caption (CC) Feature In Your Video On YouTube.
Use the closed caption (cc) feature of YouTube. This shows your text over the video which helps viewers understand your video narration better. It can also be translated into different languages thereby reaching out to more people. Upload the transcript also helps.
Transcripts contain the text of what was said in the video. YouTube’s new algorithm automatically converts your voice into a transcript which makes it easier to activate it.
You can also write a closed caption if your video doesn’t contain voice.
Using closed captions gives the video a new way to get the index into the search engine since it has keyword written in there.
Also, write your transcript into the video description. Doing so makes your video keyword rich which is very friendly to the search engines.
You can also take advantage of services like Rev, to create captions for your uploaded YouTube videos.
6. Tagging & Keyword Research For YouTube Videos
Tags are another important way to get a better ranking in YouTube search. Here are a few tips to put tags in your videos:
- List specific tags first: Write your main keyword first. Doing this will put weight in algorithms.
- List general tags: Write general and matching keywords. For example, if your main keyword is “Shoutmeloud”, general tags can be “Blogging tips”, “Harsh Agrawal”,” WordPress help” etc.
You can use the Tubebuddy tool which helps you find the right tags to be used with your video.
It also shows your ranking for the particular keyword. This tool is used by many pro YouTubers and is highly recommended for your YouTube channel as well.
- Also, include the misspelling of your tags: For example, if you have a keyword as “Real SEO”, also put “Reeal SEO”. Go to YouTube analytics and check for traffic resources to see how people are searching for you.
- Include singular and plural of your tags: If your keyword is ” Tattoo Art”, also put “Tattoo Arts”, and separate your keyword into different tags like ” Tattoo” & “Art”.
- Include phrases into tags such as your longtail keywords.
Keyword Research For YouTube Videos
Getting the keyword idea is one of the important parts of SEO. You cannot think of all possible keywords to include in your video. I have already shared a strategy above (#1) about finding keywords for YouTube videos.
Here, I’m using the Google Display Planner tool to get keyword ideas.
Google has two such tools – Keyword Planner and Display Planner. I recommend you to use Display Planner in order to get relevant keywords.
Display Planner not only gives you a huge number of keywords but also provides an insight to the searched keyword.
Download these ad group ideas into an excel file and include these keywords and phrases into your tags, title, and description.
Having the same targeted keyword in the video title, description and tags will index and rank your videos higher in search engines.
Best Keyword research tools for YouTube
This is the most popular youtube keyword search tool that you can use right away. This is available as a chrome extension and also available as a mobile app (iPhone and Android).
The interesting angle of this tool is, it shows you how tough or easy it is for you to rank on a Keyword based on the existing content of your channel.
2. YouTube Studio
Using YouTube Studio you can find the keyword which is driving traffic to your existing videos. Using this data, you can optimize your existing videos to make them rank higher in YouTube search.
Just follow the steps mentioned below:
- Head over to YouTube studio
- Click on Analytics > Reach viewers
- Click on Traffic source > YouTube search
- Click on any Keyword to reveal more data.
Once you have the keyword that is driving traffic to your existing videos, you can start optimizing them.
- Make your YouTube video description more targeted to the Keywords you found in the above step.
- Add the Keyword as a tag on your YouTube video
Many of you might not be knowing this, but VidIQ is also a keyword suggestion tool for YouTube.
There are more features offered by VidIQ which will help in improving the overall ranking of your uploaded YouTube videos.
4. Ahrefs YouTube Keyword Research
Ahrefs is a popular search engine marketing tool and they have recently integrated the YouTube Keyword research tool. If you don’t have an account, get an account here (they offer a trial account).
Once you are inside the dashboard, click on Keyword explorer and start doing keyword research.
I will add more tools for YouTube Keyword research as I find them to be eligible enough to add it. For now, the above tools are the best ways to do YouTube keyword research.
Also see: YouTube video rank checker tools
In the end, it’s up to you on creating compelling and interesting YouTube videos, especially when you are working on tutorial videos.
You should focus on a target audience, and prepare your script targeting those audiences.
Ensure that you ask your viewers to like and share your videos on favorite social-networking sites.
Another good YouTube SEO tips are to embed your videos within the blog post.
It helps you get links to your YouTube videos and more views.
I religiously follow all the above SEO tips for my YouTube videos, and I recommend you to do the same.
If you know of any other SEO trick for YouTube, feel free to share with us via comments.
Don’t forget to share these useful resources with other YouTubers on your Facebook and YouTube community profile.
Here are a few other hand-picked guides for you to read next:
- 20 Smart Ways To Get More Subscribers on YouTube in 2020
- 5 Excellent Websites for Checking Google Keyword Rankings
- Earn Extra, Free Money From Your Blog & YouTube Channel With The Brave Browser [Income Proof]
- TubeBuddy: A Must Have Growth Hacking Tool for Every YouTuber
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