We all know YouTube is the second largest search engine on the planet after Google. It generates an estimated 92 billion page views each month which also provides colossal traffic to different websites and blogs. It is a platform where 400 hours of video is uploaded every minute!
Mind blown? Of course.
Read some more Mind Blowing YouTube Facts.
However, uploading a video is not enough to get views on YouTube unless you are a big brand, for example, a music company. We usually create entertainment videos, tutorials, tips and other niche videos, and upload it to YouTube. To get a decent number of views, the videos should be great in quality and also have a unique, quality content.
Need tips? Here are 4 Easy Methods to Make Your Video Go Viral.
Ok, so your video is uploaded on YouTube, but you are still not getting views? If you did not know yet, YouTube videos also need to be SEO optimized just like your content in order to get ranking in the search result. I assume you have good quality content and that you will share and promote your video to get more views.
In this article, I will talk about how you can get organic traffic to your YouTube videos and also how to work on SEO for better search results. These tips are implemented and tested by myself. I’m a YouTuber with good views per month. I also make a fair amount of money every month by targeting countries like the USA, along with robust video SEO.
Tips To Make Your YouTube Videos Search Friendly
Before I share these tips, you need to understand that YouTube has its own algorithm to rank a video. Even if you buy inorganic YouTube traffic, it will not ensure that you will rank higher organically.
One of the well-known factors of high ranking YouTube video is view-time. If a user starts watching your video and quits in the first few seconds, your ranking is likely to go down. So, I assume you are already working hard on creating compelling YouTube videos and using a catchy thumbnail to get more CTR from related and embedded videos.
Now, let’s look at some of the most important YouTube SEO tips, which will help you to get more organic visits to your videos.
1. Title Of The Video – Use Keywords
The video title is how one will know what your video is all about. A title which perfectly matches your video content will be very friendly to the viewer and also to the YouTube algorithm for SEO.
Take advantage of Google and YouTube auto-complete feature. This will give you an overview of what people are searching for on Google and Youtube and will help you optimize your content accordingly.
Here, you can notice that once I have typed a few keywords, YouTube begins to suggest results. This is because these are most searched queries regarding your keywords.
Similarly, you can use Google’s auto-complete feature to populate more keyword ideas.
Now, use this keyword to create a meaningful title.
2. Description Of The Video
Write a description of your video content. The first couple of lines play a major role in your video’s ranking in the search engine. You can also use the search engine’s autocomplete keyword phrases as your description. If the searched keyword matches the first two lines of your video description, the video is more likely to get a higher ranking.
In the image above, you can see that my search keyword matches the video description which is in the first two lines. Using longtail keywords as your video description will also boost the ranking of your videos immensely.
Here are 6 Awesome Tools To Find Long Tail Keywords For Any Niche. Enjoy the read and write your video descriptions wisely so that it can match the search keyword.
3. Naming Your Video File
You have created and edited your video and it is ready to be uploaded on YouTube, but you rendered your video file as mov001.avi or random_name.mp4, make sure you rename your video as your_keyword.mp4.
Naming your video file as your focused keyword actually tells the search engine as to what is in your video, Search engines cannot look inside video content. It is the file name that tells search algorithm what your video is all about.
Having the video title as your video file name helps search engine index videos easily, thereby aiding in achieving a higher ranking. So put your targeted keyword into video file name.
4. Use The Closed Caption (CC) Feature In Your Video On YouTube.
Use the closed caption (cc) feature of YouTube. This shows your text over the video which helps viewers understand your video narration better. It can also be translated into different languages thereby reaching out to more people. Upload the transcript also helps. Transcripts contain the text of what was said in the video. YouTube’s new algorithm automatically converts your voice into a transcript which makes it easier to activate it. You can also write a closed caption if your video doesn’t contain voice.
Using closed captions gives the video a new way to get the index into the search engine since it has keyword written in there. Also, write your transcript into video description. Doing so makes your video keyword rich which is very friendly to the search engines. You can also take advantage of service like captions for YouTube, to create captions for your uploaded YouTube videos.
5. Tagging & Keyword Research For YouTube Videos
Tags are another important way to get a better ranking in YouTube search. Here are few tips to put tags in your videos:
- List specific tags first: Write your main keyword first. Doing this will put weight in algorithms.
- List general tags: Write general and matching keywords. For example, if your main keyword is “Shoutmeloud”, general tags can be “Blogging tips”, “Harsh Agrawal”,” WordPress help” etc.
You can use the Tubebuddy tool which helps you find the right tags to be used with your video. It also shows your ranking for the particular keyword. This tool is used by many pro YouTubers and is highly recommended for your YouTube channel as well.
- Also, include the misspelling of your tags: For example, if you have a keyword as “Real SEO”, also put “Reeal SEO”. Go to TouTube analytics and check for traffic resources to see how people are searching for you.
- Include singular and plural of your tags: If your keyword is ” Tattoo Art”, also put “Tattoo Arts”, and separate your keyword into different tags like ” Tattoo” & “Art”.
- Include phrases into tags such as your longtail keywords.
Keyword Research For YouTube Videos
Getting the keyword idea is one of the important parts of SEO. You cannot think of all possible keywords to include in your video. Here, I’m using the Google Display Planner tool to get keyword ideas.
Google has two such tools – Keyword Planner and Display Planner. I recommend you to use Display Planner in order to get relevant keywords.
Display Planner not only gives you a huge number of keywords but also provides an insight to searched keyword. Download these ad group ideas into an excel file and include these keywords and phrases into your tags, title, and description.
Having the same targeted keyword in the video title, description and tags will index and rank your videos higher in search engines.
In the end, it’s up to you on creating compelling and interesting YouTube videos, especially when you are working on tutorial videos. You should focus on a target audience, and prepare your script targeting those audiences. Do ensure that you ask your viewers to like and share your videos on favorite social-networking sites. Another good YouTube SEO tip for bloggers is to embed your videos within the blog post. It helps you get more views.
I religiously follow all the above SEO tips for my YouTube videos, and I recommend you to do the same. If you know of any other SEO trick for YouTube, feel free to share with us via comments. Don’t forget to share this useful resources with other YouTubers on your Facebook and Google Plus profile.
Here are a few other hand-picked guides for you to read next:
- 5 Excellent Websites for Checking Google Keyword Rankings
- Earn Extra, Free Money From Your Blog & YouTube Channel With The Brave Browser [Income Proof]
- TubeBuddy: A Must Have Growth Hacking Tool for Every YouTuber