One day you decided to start a blog. So you started writing a blog post every day. But now, even after 30-40 posts, your traffic hasn’t increased. Search engines are not sending you traffic, and your hard work is not paying off.
Does this sound familiar?
If yes, then read this guide on how to drive huge amounts of traffic to your blog.
When a blogger starts blogging, they see a lot of other successful bloggers doing certain things, talking about certain things, and perpetuating certain myths. They start to talk about high Alexa ranks, and high DAs, and how large amounts of traffic are achievable only by writing lots of quality posts.
Well, that’s all true, to an extent, but to drive lots of traffic to your site, you need to focus on a lot of other things.
Quality Posts and SEO
The quality of posts determines the uniqueness of your brand, and proper SEO optimization will ensure that you get lots of traffic for your posts.
You should also understand the need for social media optimization, and for optimizing posts for search engines and readers simultaneously.
Convert visitors into subscribers:
This one technique can make a lot of difference in your blog traffic. Most of the newbie just focus on getting more traffic, but they don’t convert that traffic into subscribers. Once you have worked on SEO and other techniques to drive traffic to your site, you should also convert them into subscribers. This helps you to send them updates and let them revisit your site. This way, you will always have new traffic + revisit traffic that slowly and steadily increases your traffic chart.
Wondering how to do that?
Well, there are few methods that you can use.
Use a paid or free email marketing service. If you are using WordPress, you can use Jetpack plugin which let your visitors subscribe to blog updates. If you want more control, you can use services like Convertkit, Mailerlite to create a personalized email newsletter. I use ConvertKit for ShoutMeLoud.
This is not so new technology but not known by many. This technology shows your visitors a notification asking them to subscribe to your blog updates. Once they subscribe, you can send them notifications whenever you publish a new blog post.
You can use services like PushEngage or OneSignals to configure this. If you use WordPress, both of them offers plugin to automate almost everything. Read how to configure push notifications for your blog here.
Twitter is a great way to make your posts go viral, but marketing yourself and your blog on Twitter is not as easy as it sounds.
On the other hand, it’s also not as tough as it looks.
But in order to do it right, you need to understand the importance of the word “social”. You need to understand why people do the things they do.
You also need to learn the art of driving traffic from Twitter. To get you started, here are a few things that you should do right away:
- Complete your Twitter profile by updating your bio, avatar & header image.
- Tweet on a regular basis (at least once a day).
- Retweet related and interesting stuff from other bloggers. Use an analyzer tool to find trending topics.
- When sharing a blog post, make sure you share it with an image. You can use Twitshot to make this easier.
- Always use a hashtag (#) when posting a tweet.
Here are a few guides to help you make most of Twitter:
Facebook has become one of my favorite tools for driving traffic. I have been successfully using it to drive high-quality traffic to my blog for many years.
Getting a Facebook fan page is the first step.
Your Facebook fan page lets your readers connect with your brand on Facebook. You can also use it to engage with your readers.
But perhaps the most valuable thing about Facebook is the ability for your posts to go viral. When you post on Facebook, your readers will get notified & your traffic has the potential to skyrocket.
But unfortunately, Facebook traffic is not as organic as it used to be. The most important thing you need to take care of is engagement. If your audience is not engaging with likes, comments, or reshares, your organic post reach will go down.
Even if you have a lot of “fans”, Facebook will not work well for you.
Commenting is one of my favorite ways of driving traffic to my blogs.
Commenting also helps in getting free nofollow backlinks and creating a relationship with other bloggers. It can be a slow process, but it’s effective.
A few years back I got a high domain authority for my newly created blog in one month, and most of the backlinks were created because of commenting. However, I’m not sure if the same technique is effective in today’s date.
Anyhow, commenting also helps in faster indexing of your site. Since sear,ch engine bots find more links pointing to your site and they could follow it to crawl and index your site faster. This technique is effective for any new blog.
But don’t spam! Don’t write things like, “nice post” or something equally useless that adds no value. Not only will this not help you, it will cause your brand to suffer and your traffic will decrease.
Read my previous tutorials:
- Why Commenting Is Important For Your Blog
- How Commenting Can Help You Get 1000+ Subscribers
- 5 Blog Commenting Etiquette Tips Every Blogger Should Know
Social Bookmarking Websites
Social bookmarking websites like Reddit, Flipboard are effective ways to drive traffic to your website.
The hard part is making your posts popular on these sites. You need to understand how social bookmarking websites work and how to make the most out of them.
People love quality posts. Also, listified (Top 10, Top 25) posts are always popular.
A few years back buying traffic for the blog was not so effective. However, these days when blogging has become mainstream and most of us monetize our blog, more traffic meant more money.
One should also consider buying traffic from places like Facebook, Reddit, Google AdWords and other nativeAds programs that sells traffic. Personally, I’m a big fan of traffic from Facebook and using retargeted technique it’s cheaper to buy traffic.
You should read following post (if you are on WordPress) to learn about Facebook pixels and buying retargeted traffic
Conclusion: How to Drive traffic to Your blog
There is no easy and free way to drive traffic. But if you don’t want to spend money, you’ll have to do some work.
In my opinion, blog commenting and being active on social media are the best ways. After that, you can start focusing on building backlinks and increasing rankings in SERPs.
If you have some time, start exploring Reddit and become a regular (and quality) contributor there. Also, check out how to start driving traffic from Quora.
At the end of the day, having good SEO and social media engagement will ultimately be what drives the most traffic to your website.
What do you think is the best way to drive traffic? Can you add more points to this list? Let me know in the comments below.
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Here are a few hand-picked guides that you must read next:
- Top 5 Proven Ways To Drive Blog Traffic That Convert
- 3 Best Solution For Blog Posts Interlinking in WordPress
- 5 Content Marketing Hacks For Attracting More Website Visitors (Plus Clients)