One day you decided to start a blog. So you started writing a blog post every day. But now, even after 30-40 posts, your traffic hasn’t increased. Search engines are not sending you traffic, and your hard work is not paying off.
Does this sound familiar?
If yes, then read this guide on how to drive huge amounts of traffic to your blog.
When a blogger starts blogging, they see a lot of other successful bloggers doing certain things, talking about certain things, and perpetuating certain myths. They start to talk about high DAs, and how large amounts of traffic are achievable only by writing lots of quality posts.
I highly recommend you to read this another post of mine for more actionable points:
Well, that’s all true, to an extent, but to drive lots of traffic to your site, you need to focus on a lot of other things.
1. Quality Posts and SEO
Search engine optimization is single most source that can do wonder for your blog traffic. ShoutMeLoud receives close to 1 million page views every month and more than 84% of traffic comes from search engine.
There are two aspects of SEO that could be easily done by solo bloggers:
- On page SEO: Basically optimizting content for target keyword.
- On site SEO: Optimizing overall blog for search engine. Yoast SEO is one simple WordPress plugin that take care of all the aspects of it.
With little learning and practice , it could become the biggest traffic driving source for you.
2. Convert visitors into subscribers:
This one technique can make a lot of difference in your blog traffic. Most of the newbie just focus on getting more traffic, but they don’t convert that traffic into subscribers.
Once you have worked on SEO and other techniques to drive traffic to your site, you should also convert them into subscribers. This helps you to send them updates and let them revisit your site. This way, you will always have new traffic + revisit traffic that slowly and steadily increases your traffic chart.
Wondering how to do that?
Well, there are few methods that you can use.
3. Email marketing:
Email-marketing is one of the best medium for any blogger to drive traffic on a constant basis. It is definitely not the easiest way but it is something worth learning and implementing.
A big chunk of ShoutMeLoud return traffic comes from Email-marketing.
You can use a mix of:
To start with email-marketing.
While Jetpack plugin will send email newsletter everytime you publish a new post, using Convertkit you can send a few selected posts and also promote offers in between to generate a significant revenue.
In the past few years, I have sent more than 2.9 million emails which has received a CTR of 5.51%.
Email-marketing is one of the underutilized traffic source for any kind of bloggers. The basics of email marketing is simple:
- You add an email subscription box on your blog
- People subscribe, you set a sequence for them and traffic starts driving.
There are many advanced strategies like segmentation, automation that could be implemented to make most out of email-marketing.
Email-marketing when used in conjunction of push notifications, can do wonder for your blog traffic.
4. Push Notifications:
This is not so new technology but not known by many. For me, this is more like plug and play method which has been constantly driving traffic to my blog.
This technology shows your visitors a notification asking them to subscribe to your blog updates. Once they subscribe, you can send them notifications whenever you publish a new blog post.
You can use services like PushEngage to configure this. They have automation feature which basically helps you to automate the traffic part.
Just like email-marketing, when a user subscribe to your website using Push-notification, you can make them part of a sequence.
Let’s understand this with an example:
If a user subscribe to ShoutMeLoud push notifications via reading any SEO related posts, they will be automatically receiving 14 articles over a period of 30 days. This way, new users don’t miss out on useful and important topics where as we get consistent traffic.
I started using Pushengage almost 2 years back and checkout my dashboard stats:
If you use WordPress, it also offers plugin to automate almost everything.
Quora is a popular Q&A website, where you can answer users questions, and smartly add your blog/website links to drive more traffic. But, before you jump into Quora band-wagon, finding success on Quora is not easy.
In fact, Quora doesnot like self-promotion, and that’s why you have to follow techniques which work on Quora.
Worry not, as this Quora traffic guide will help you to drive traffic from one of the biggest Q&A forum of the planet.
6. Blogging Contests (Bribe them to drive traffic)
Another great way to build your blog is by organizing contests on your blog. If done properly, contests can be a great way to get traffic to a blog.
The idea here is to make your contest a bit of challenging, and capture the email of participants. You definitely would like to exclude non-targeted users, to make most out of this technique.
I have used Gleam a few times to drive traffic, and capture emails. They do have a free plan, with limited features.
Here are my results from some of the giveaways:
You may ask,
Hey Harsh, how do I find sponsors?
Well, this one is relatively simpler, and you can read this guide to learn how to find sponsors for your blog contests.
You can get sponsors for your contest by manually contacting companies and big blogs in your niche, they will be willing to sponsor if you are offering something substantial in return.
Here is one article for further reading:
Twitter is a great way to make your posts go viral, but marketing yourself and your blog on Twitter is not as easy as it sounds.
On the other hand, it’s also not as tough as it looks.
But in order to do it right, you need to understand the importance of the word “social”. You need to understand why people do the things they do.
You also need to learn the art of driving traffic from Twitter. To get you started, here are a few things that you should do right away:
- Complete your Twitter profile by updating your bio, avatar & header image.
- Tweet on a regular basis (at least 6-7 times a day). I use Socialpilot to schedule my tweets in advance.
- Retweet related and interesting stuff from other bloggers. Use an analyzer tool to find trending topics.
- When sharing a blog post, make sure you share it with an image or better gifs/videos.
- Always use a hashtag (#) when posting a tweet.
Here are a few guides to help you make most of Twitter:
Facebook has become one of my favorite tools for driving traffic. I have been successfully using it to drive high-quality traffic to my blog for many years.
Getting a Facebook fan page is the first step, and adding Facebook pixels.
Your Facebook fan page lets your readers connect with your brand on Facebook. You can also use it to engage with your readers.
But perhaps the most valuable thing about Facebook is the ability for your posts to go viral. When you post on Facebook, your readers will get notified & your traffic has the potential to skyrocket.
But unfortunately, Facebook traffic is not as organic as it used to be. The most important thing you need to take care of is engagement. If your audience is not engaging with likes, comments, or reshares, your organic post reach will go down.
Even if you have a lot of “fans”, Facebook will not work well for you.
You can use tools like AgoraPulse. This tool helps me to constantly publish engaging stuff on ShoutMeLoud’s Facebook page.
9. Social Bookmarking Websites
Social bookmarking websites like Reddit, Flipboard are effective ways to drive traffic to your website.
The hard part is making your posts popular on these sites. You need to understand how social bookmarking websites work and how to make the most out of them.
People love quality posts. Also, listified (Top 10, Top 25) posts are always popular.
Here are a few social bookmarking websites that I use often:
10. Buy Traffic
A few years back buying traffic for the blog was not so effective. However, these days when blogging has become mainstream and most of us monetize our blog, more traffic meant more money.
One should also consider buying traffic from places like Facebook, Quora, Reddit, Google AdWords and other nativeAds programs that sells traffic. Personally, I’m a big fan of traffic from Facebook and using retargeted technique it’s cheaper to buy traffic.
WordPress users can use Pixel caffeine plugin to integrate Facebook pixels on their blog. This plugin also lets you categorize your traffic, which is super useful for retargeting.
11. Press Releases
This one is not for everyone, but digital PR has proven to help in gaining backlinks or citation, which boost the traffic.
This method can do wonders if you have a newsworthy story.
It is very important not to just write press releases for any sites but to track the ones which works for you – by doing this you will get even better results.
Conclusion: How to Drive traffic to Your blog
Keeping a mix of easy wins and some long term strategy for SEO and techniques like email-marketing, Push notifications can help you drive sustainable traffic and become financially independent in the time to come.
At the end of the day, having good SEO and social media engagement will ultimately be what drives the most traffic to your website.
What do you think is the best way to drive traffic? Can you add more points to this list? Let me know in the comments below.
Don’t forget to share this post!
Here are a few hand-picked guides that you must read next:
- 3 Best Solution For Blog Posts Interlinking in WordPress
- 5 Content Marketing Hacks For Attracting More Website Visitors (Plus Clients)
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