Blogging is fun, but it’s not for everyone. Maintaining a good blog takes a lot of work. A good blog not only requires quality content, but it also needs to be promoted and marketed in such a way that it consistently achieves maximum exposure.
In order to earn an income from blogging, you need to know how to drive traffic to your blog. If you have traffic, the money will follow.
Blog promotion is a key factor in getting that traffic (and thus the income that follows).
There are many ways to promote a blog. Effective blog promotion can happen via:
In today’s post, I will be covering several blog promotion techniques that are easy to implement and can bring great exposure to your blog in no time.
Bear in mind that success requires hard work and smart work, and successful blog promotion is no exception.
How To Promote A Blog The Right Way:
Honestly, there are numerous ways to get your blog noticed.
My usual strategy is to pick one or two methods at a time, and stick to those for a while, giving them my time, focus, energy, and effort. This ensures that each technique gets an equal chance to work.
Let’s have a look at some of the many techniques you can choose for the successful promotion of your blog.
But, first thing first.
Get the basics foundation right:
There are a few basics stuff that you should have it right before you start working on blog promotion.
Make sure your hosting is idle enough to handle increased traffic. Usually, most of the shared hosting can handle up to 15-20k page views a day. Depending on how much traffic you are getting now and how much traffic you are expecting, your hosting should match that. We have a few good guides on hosting and the one you should start with is:
Make sure your blog design is outstanding and compel users to stay more on your blog. At the same time, from a technical perspective, it should be well coded for performance and is SEO friendly. These two things goes hand to hand and if you are still using an outdated theme or design, it would make more sense for you to straightaway upgrade it. Getting a new theme does not cost a lot and there are a few free and premium themes which you can look at:
- Astra theme (They have a free and premium version)
- GeneratePress (Free + premium version)
- Genesis theme (Slightly outdated still popular)
Set up Analytics:
You should be measuring your existing traffic to see the effect of these blog promotion techniques. The best analytic tool that you can get is Google analytics as it’s free and let you measure traffic at every level. Even you can see which post is getting maximum traffic and the traffic source. If you have not done it, you can read our earlier guide on:
Once you are done with this, now it’s time to look at various methods of promoting a blog
1. Content Syndication:
One of the smartest way for blog promotion is using content syndication. Do you know, you could reshare your existing blog posts on platforms like LinkedIn and Medium.com to drive significant traffic.
The quality of audience on these platforms are really high and you can expect a better ROI when doing this. If you are worry about creating duplicate content, then you can takr advantage of canonical tag.
It’s an SEO technique to reuse your content on multiple websites without diluting the value of the existing one.
Read my guide on “How to republish content on medium” to learn more about this technique.
Two platforms I could highly recommend in 2020 for content syndication:
The Task for you:
- Create a Google sheet and create a few column called “Article title” “URL and pick only those articles which create higher engagement.
- Pick a team member or hire a VA who could syndicate 2-3 pieces every week.
2. Search Engine Optimization
This is one of the aspects that is in direct control of yours and you can quickly make your blog discoverable in Google search. There are two aspects that you should pay attention to:
- On-Site SEO (Technical SEO)
- On page SEO (Keyword optimization)
Here is what you need to do:
This part helps the search engine discover your blog. This also involves submitting your blog to Google.
If you are using WordPress as your blogging platform, here is what you need to do:
This tells Google search engine about the content that you have on your blog and that’s how you will become discoverable in Google search.
Configure the Yoast SEO plugin:
This is the most popular WordPress SEO plugin in the market. This is free and you should be able to configure it properly within 20-30 minutes. To do this, simply open below tutorial and follow the steps mentioned:
On Page SEO:
This part is something that a lot of bloggers and content marketers get wrong and miss out the big opportunity of getting their blog seen by the intended audience.
Here is how this works:
- You do Keyword research before writing
- You optimize the content for a specific keyword
- Make the content high quality
While you are on it, do read our SEO Image optimization guide to make sure your blog is seen on Image search as well.
Facebook is the largest social networking website. Many online businesses are running completely on referral traffic from Facebook, and we can’t ignore the importance of Facebook for the promotion of our blogs.
The first step in taking advantage of Facebook for blog promotion is to set up a Facebook fan page for your blog.
Once you have a fan page, you will want to put in some energy and find ways to increase the “likes” on your fan page. This way, whenever you post something on your fan page, it will appear on the newsfeed of your followers, and you will get referral traffic.
You should also invest some time and energy on user engagement and creating a niche community around your page. This is very important. In fact, your Facebook page could be one of the best ways to engage with your audience in real-time.
Have a look at the ShoutMeLoud Facebook fan page to see how I engage with users.
Here are a few articles that will help you to make the most of Facebook for the promotion of your blog:
Most bloggers these days understand the importance of Twitter. If you’re still using Twitter only for personal use and not for marketing, you’re missing out on a lot of potential for driving traffic to your blog. Twitter traffic is great, especially when your post is retweeted with some trending hashtag.
If you’re already using a personal Twitter account, I would suggest that you create a separate profile specifically for your blog’s domain. This will be helpful for branding and will be an alternate way for readers to subscribe to your blog.
5. Social Bookmarking Sites
Social bookmarking sites can make your blog traffic crazy awesome if you know how to use them.
If your posts become popular on social bookmarking sites like Flipboard, Pinterest and Reddit, you can drive thousands of traffic hits in a short time.
That said, you do need to carefully monitor and understand these social bookmarking websites, and what works best for these types of forums. (For example, list posts perform very well in any search engine.)
6. Guest Blogging
Having your blog featured on similar niche blogs will not only send you traffic, but it will also help you drive targeted traffic and build SEO backlinks. Especially since the Penguin update, guest blogging has become one of the best ways to generate backlinks to your blog.
Once your blog starts getting decent traffic, many other bloggers or people who are inspired by you will request an interview.
Personally, I feel that I should not let my fans down where interview requests are concerned, as these are the people who are my greatest asset as a blogger.
For this reason, if you are offered the opportunity to be interviewed, I suggest that you accept the interview and talk about yourself and your blog, and allow a whole new audience to learn from you and to learn about the existence of your blog.
8. Blog Commenting
Like guest posting, commenting on blogs in a similar niche is one of the best ways to promote your blog.
When doing so, be sure to add value via your comment, otherwise, you will simply be diluting your brand. Never, ever, EVER spam someone else’s blog.
You should also sign up for a free account on Gravatar.com to get a comment profile image.
9. Niche Forums
Forums and discussion boards are some other excellent means of getting traffic and a targeted audience. I have personally tried a few forums for webmasters, and I found that they do indeed drive decent traffic. The amount of traffic is not huge, but these kinds of forums drive targeted traffic, which is far better than just any random visitor.
With traffic in general, quality is way more important than quality.
There are many factors which you need to take into consideration when using forums to promote your blog. Here are a couple of articles to point you in the right direction:
10. Business Cards, T-Shirts, Gifts
I know we blog online, but we can’t ignore the importance of offline marketing.
“Word of mouth” marketing is always very beneficial, and in order to establish your blog as a brand, you need to take advantage of all the opportunities available to you.
Business cards are little marketing tools that do not cost much to produce. You can create and order business cards online that will help you market and advertise your brand for very little money. Whenever you attend any event or meeting related to blogging, you can simply pass your business card to people you meet.
Also, when you speak with people as you go about your business, often you will be asked for a business card, and having one available only adds to your professional appearance.
Promoting Your Blog offline:
11. Business Cards
Your blog is your business, ever heard about this before? It’s true and you should really give it the respect that it deserves. So if your blog is a business like any other, it’s definitely a great idea to get yourself some business cards for it.
They really are great promotional tools and when I give 100 of them out, I normally get 100 new visitors and loyal one too. Business cards are not expensive and I can get 100 done for about $5.
Furthermore, forget about doing them yourself as it will reflect how POOR you are and what they can expect from your blog is just a pile of shitty content.
12. Press: Newspapers, Magazine, and TV Channels
Frankly, one of my friends who is a journalist told me that they always lack news. It’s not easy to fill a newspaper or magazines with news and sometimes they even need to get some online. So the point is if you can get them some news which is shockingly awesome for FREE, they will publish it.
Getting newspapers to feature you especially local’s one is definitely easy and writing about some teen making $10k in three months is surely much enticing compared to some old grandpa who lost his cat. Since I was featured in my country, Malaysia’s TV and newspaper, my blogs and list became larger thus more money came in.
If you not sure, check out Go-daddy and Bigrock TV commercial and see how much buzz they have created by advertising on TV and magazine. It’s all about getting your words out and making people familiar with your brand. In the long run, this adds into your brand reputation and people tend to recognize it.
13. Wear your branded T-Shirts or Hoodies
Gifts are people’s favorites and giving them some free gifts like your blog’s t-shirt is definitely going to rock their day up. T-Shirts featuring your blog address with a great design equal to free publicity.
If they wear them around, you will get free eyeballs looking at your blog URL when you don’t even need to pay a penny. Personally, that really sounds superb and they won’t really cost you anything. Printing T-shirts with your blog URL and logo will get you free walking billboards whether they’re going to the cinema, shopping for daily utensils or food.
If you really do print one out, be sure to send one to Shoemoney as he has a weekly feature on his blog called Free Shirt Friday where he will wear your T-Shirt for FREE!
As you can see, there are countless ways to promote your website, business, or blog both online and offline and surely more will appear as time goes on.
If you want to try something unique to market your brand, think outside the box! You can even buy a Billboard ad or advertise on national television. You never know how much buzz you can generate!
I will continue to update this article with new information and ideas. Meanwhile, be sure to share your tips and techniques for blog promotion in the comments section below.
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