Writing a guest post is one of the best ways to bring in lots of traffic to your site. I write guest posts on several blogs, and these posts always bring in lots of interested readers to my site.
Guest posting is also a great way to get a high-quality backlink which will help in your SEO efforts.
How To Pick The Right Blog For Guest Posting?
So now you’ve decided you want to start guest posting. Should you just pick some random blog out there in the blogosphere?
The first criteria you should look for is the blog’s quality. Is it high ranking? Does it have high-quality content?
The next thing you should identify is if you can offer that blog’s audience something of value.
It’s useless for me to write an article on the manufacturing process of socks for a pet care blog. Likewise, you need to make sure your blog’s niche is relatively the same as the other blog, or at least, that your blog will definitely have something to offer the readers of the other blog.
For example, a personal development blog may be able to offer the readers of a blogging blog something valuable. But a blogging blog may not be able to offer the readers of a personal development blog something valuable.
Here are three things to look for:
- Similar niche
- Good traffic
- High page rank
Step 1. Write the post.
So after you’ve identified the blog you want to write for, you need to write the post.
But before you do, have a look at the topics that have already been covered, and make sure you aren’t writing about something that has been written about before. Make your content new and unique.
Also, try to emulate the blog owner’s writing style as best as possible. This will increase your chances of getting that post accepted.
Don’t be afraid of being rejected by the owner. If your guest post gets rejected, you can submit it to another blog or publish it on your own blog.
If it gets rejected, don’t hesitate to ask for feedback. Most bloggers are in the business of helping people, so they’ll be happy to share with you why your article was not the right fit for their blog.
General tips for writing a great post:
- Be highly unique.
- Write about what you know.
- Provide high-quality outbound links (not necessarily to your own blog!).
- Provide the most value you can.
- Make sure the post is relatable to the blog’s audience.
Step 2. Contact the blog owner.
If you know the blog owner personally, simply ask and I’m sure they will be happy to let you post.
If you don’t know the blog owner, then you should write an introductory email along with your guest post attached in a Microsoft Word format.
Don’t forget to write your email ID and your social networking information in the signature.
Your email should look like this:
Put the following in your signature:
- Your name
- Email address
- Blog address
- Twitter ID
- Facebook ID
The owner will want to see that your blog and your brand can offer something of value to the readers of their blog.
Editor’s note: A clever strategy would be to contact the owner and ask them if they’re accepting guest posts. Include in your inquiry letter a link to some of your best articles, and mention the title and a brief two sentence summary of your proposed guest post.
Step 3. Capture traffic after your guest post.
This is the party time!
Now you get to enjoy the immediate blog exposure from this guest post.
Your blog’s traffic will increase and you may get lots of blog subscribers (depending on the content and quality of your blog).
This will keep your new visitors around for a while.
Step 4. Promote your guest post.
You should promote your articles on social media sites like Twitter and Facebook.
Don’t wait for the blog owner to tell you; just do it yourself as soon as the post is published.
Also, something you might want to do is place an outbound link to another blog in your guest post. You can then tell that blog owner that you linked to their work, and they will consider promoting your guest post to their readers. This is really a good strategy to build authority and get others to like you.
But don’t include links just for the sake of building backlinks. A blog owner will reject your post if you’re just trying to build backlinks.
Step 5. Reply to comments.
You need to reply to comments on your guest post.
There’s nothing more irritating to a blog owner than giving someone free promotion and then having them walk away when their readers want to connect with them.
Be a good customer service agent and respond to all comments and questions. Be engaged with the commenters.
This will help build your authority, and it will ultimately bring you more traffic and more guest posting opportunities.
How Many Times To Guest Post?
There is no limit to the number of guest posts you can submit.
You may do one or two, or you may do several. It totally depends on the exposure you are getting and how much time you want to spend writing guest posts.
Some blogs help you get great traffic, and some don’t help at all. Identify the ones that work well for you, and figure out a consistent guest posting strategy to help grow your traffic, your number of subscribers, and your authority.
Note: One blog which is great to guest post on is ShoutMeLoud. Check out our submission guidelines here.
What’s your strategy for getting guest post spots on high-quality blogs? Let me know in the comments below.
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