With every other form of marketing on the internet becoming too competitive and difficult, one marketing strategy that will save you is content marketing.
Your audience is dying to hear your voice and your story, and you’ve got to give it to them in an enchanting manner or you stand the risk of losing them to your competitors.
In today’s internet marketing world, companies and businesses are defined by their unique voice and their story, and it’s only by creating compelling content that you can easily get your story out there and get your voice heard by thousands of people.
However, getting started with your content marketing campaign can be an arduous battle if you’re not utilizing the right tools to get the job done. In this post, I’ve assembled the 15+ best content marketing toolkit that you can use right away.
The 15 Best Content Marketing Tools that will triple your traffic
However, these are the top content marketing tools which can make this process easier for you. Using them, you can easily create masterpieces that will be significant, useful, informative, and actionable for your readers.
So excited to discover new and worthy content marketing tools?
Frase is an artificial intelligence based content marketing tool that will make you say WOW! This tool offers a plethora of features and some of them are:
- Create a content brief based on top search results
- Compare your content with top results to find missing elements
- Curate content for the newsletter
- Add an AI-based chatbot on your website
Frase also integrates with all popular CMS such as WordPress, Slack, Medium to name a few. You can use Frase to write content and take help of the AI assistant to take data-based approach for improving your content SEO score. This is a must-have tool for any content marketer.
Content marketing platforms are divided into two different types:
- Content marketing toolkit
- Efficient content marketing toolkit
BuzzSumo falls into the second type. It’s so helpful that I use it every day.
This tool is very useful in figuring out which of your competitors is doing well; it gives you a list of the highest ranking, the best social marketers, the most trending content on the internet that matches your keywords, and more.
- Figure out the best performing content in any niche or industry.
- Find top influencers in that niche to promote the content.
This knowledge is useful in helping you to write blog posts that will be on par, if not better, than your competitors. What’s more, you can also leverage that knowledge to get the best advertising methods based on your target audience.
Fortunately, the first five searches you make on the platform are free. That is an excellent opportunity to test the efficiency of BuzzSumo.
Consistently creating epic content to inform, entertain, and educate your readers is definitely necessary, but is that all you should be doing?
Let me tell you, dishing out lots of content is rarely enough; in fact, it’s just one side of the coin. After creating that informational material, you also have to get it to as many people as possible.
If all you do is create content, then you need to work on your marketing strategy.
But if you’re like me and have no time to spend on social media promotion, you’ll need help.
What I love most about SocialPilot is its post scheduler. You can choose what and when you want to share and SocialPilot will automatically share your content across your social media platforms. They support Instagram & Pinterest as well.
What makes me a fan of SocialPilot is the feature of sending recurring tweets. When ever I publish a new post, I schedule them to be tweeted 10 times in coming 2-3 months. This saves a lot of time & also helps in driving consistent traffic from social media.
It doesn’t matter if you want to manage one or multiple social media accounts, SocialPilot will get it all done.
4. Hemingway Editor
You can’t attain great heights without creating top-notch, high-quality material; it’s just not possible.
Hemingway is a handy tool that will position you in the right direction, take you by the hand, and ensure you’re not creating crappy content.
It will show you all the things you need to do so your articles will be worth reading and worth linking to.
Consider it a content marketing “guider”.
What this editor will do for you is identify problems with your blog posts, giving you tips and suggestions on the necessary steps to take to fix the problems before posting/publishing your content.
Take a look at the screenshot below:
Notice the readability score on the right sidebar? That’s one of the major things you should always pay attention to when editing your content with Hemingway.
The higher the readability score, the better.
You should be more comfortable publishing your posts after applying all the suggestions given to you by the Hemingway editor.
The good news is that this excellent tool is free!
Another tool that you should be using:
- Grammarly *Helps in proofreading*
5. Portent’s Content Idea Generator
I bet you already know the role that unique, compelling, and catchy headlines play in content marketing.
Your headlines/titles are what will determine if a visitor will stop to read your blog posts or not.
With Portent’s Content Idea Generator, you will never find it a daunting task to come up with a unique title for your blog posts.
Simply type in your target keyword, and the tool will provide you with a variety of compelling, enchanting, and unique titles that will force anyone to stop over and read your post.
Putting “social media marketing” in the search bar, you will see these titles:
If you’re not satisfied with the result, just click the refresh button and the tool will return another intriguing title.
Start using the Portent Content Idea Generator tool today and knock off boring and ineffective titles from your blog posts.
This is my all-time favorite tool; I, along with many other successful internet marketers, could not live without it.
With SEMRUSH you can quickly determine the type of blog posts that are working in your niche so you will know how to position yourself to create better content, attract quality backlinks, rank higher on SERPs, and beat your competitors.
When you sign up for SEMRUSH, you’re presented with:
- Crawl Reports
- Site SEO Audit
- HTTPS Audit
- KW Position Tracker
- Content Explorer
- Site Explorer
- Find toxic backlinks
- And many other tools…
This is one tool you should not neglect. With their 14 days free trial, you should check it out and see the miracles it will perform for you.
7. Google Analytics
This is a free tool from Google that will allow you to track several aspects of your content marketing campaign.
I bet you already know how important it is to be keeping track of everything you’re doing; GA will enable you to find out when you’re doing it right and when you’re flopping.
Google Analytics will help you to know:
- Which of your targeted keywords are driving the most traffic.
- Where the majority of your traffic is coming from.
- What type of content is doing well for you.
- How much traffic your content is generating.
These metrics are super important as the answers will assist you to adjust your approach further later on.
If you’re not familiar with Google Analytics yet, I urge you to start getting used to it now because it’s one of the tools you will need throughout your content marketing journey.
Curata is a very powerful marketing tool designed for anyone who wants to take his or her content marketing campaign to the next level. It does not matter whether you’re a newbie or a professional; you can do a lot with Curata.
With the Curata content marketing platform (CMP), you can eliminate your content blind spots. Instead, you can create data-driven articles.
Typically, this excellent content marketing platform will help you achieve three major things:
- Streamline your content production process.
- Analyze marketing and sales pipeline impact.
- Build a predictable content supply chain.
Curata is currently being used by all the major players in the industry, and that is why these companies are always head and shoulders above the rest with their content marketing campaigns.
Similarly, according to Curata, they can also help you fuel your content marketing plan by:
- Using their self-learning engine to discover the best materials on the internet.
- Easily organizing and contextualizing with just a few clicks.
- Effortlessly publishing and promoting your content anytime. Anywhere.
The truth is, you absolutely need to test-drive this tool right away to see what impact it will make on your marketing efforts.
Some people have amazing and very informative content but are struggling with publishing and distribution. These two problems are making it difficult for these content marketers to get the desired result for their efforts. If you fall in that group, let Outbrain bail you out.
This platform can help you boost your audience size for any type of content including infographics, video, and blog posts.
By using Outbrain, your content can reach a higher number of customers that you couldn’t normally reach if you did everything on your own.
After having a good product or service, you want to get it across to as much of your audience as possible. This may be challenging if your readers are not in one location.
What if you have some international customers? How can you notify them of new products or services?
One of the easiest ways to reach your audience is via email. By sending a well-written message to your various customers, you will create awareness for whatever you want to offer them.
Mailchimp is a platform that will make it insanely easy to send a single message to thousands of people without any delay in delivery. The speed and efficiency of Mailchimp in delivering such messages makes it a necessity for any marketer.
This amazing list building platform offers you the opportunity to set up mailing lists, track responses of your customers, and send email campaigns.
If you want to automatically send your blog posts to your mailing list, just set up an RSS feed directly into Mailchimp from your blog. That way, you are assured that all people on your mailing list will always receive updated information.
Evernote is another great solution for content marketing.
Using the app, you can easily record any content ideas you have, clip your web content together for future use, and keep a good record of your editorial calendar.
You can also use Evernote for collaborating with other members of your team. With it, you can share any idea together and analyze it in real time.
What a great way to be in constant touch with your team members!
The ease of use of Evernote lies in its availability for use on a broad range of devices such as desktop computers, smartphones, and tablets. As a result, you can be in charge of everything irrespective of where you are.
Using infographics is a great way to boost the effectiveness of your content.
You will achieve more than what a thousand words can do with infographics because there is no better way to pass along information than with a very clear visual image.
If you want to do that, you can count on Easel.ly because it allows you to create infographics and share them online without hitches.
No matter what you want to do, you can make a choice from the thousands of templates available for use with a drag-and-drop capability to fill out the chosen template with your write-up.
If you feel you have a better template, you can upload that and use it to build awesome infographics!
Analyzing your customers may give you some useful information while marketing your content, and one of the most robust solutions for customer analytics is MixPanel.
It has some impressive features such as retention analysis, funnel reports, and user segmentation.
Apart from these functions, you can also use MixPanel to A/B split test your apps, send customized messages to your readers, and create surveys.
The good thing is that you don’t need any particular skill to use MixPanel, making it easy and highly valuable to the marketer’s toolkit.
14. Atomic Reach
Do you want your articles to have the desired effect on your customers? Of course you do. We all do.
But sometimes, we find it difficult to measure or predict the possible outcome of our writing so as to connect the dots before posting.
Atomic Ally will analyze your blog posts by taking some important factors into consideration. After analyzing your content, it’ll give you feedback based on 20 factors about its potential impact on your audience.
A little tweaking here and there via the inbuilt editor will improve the potential impact of the article on the target audience. That way, your readers will be guaranteed to receive useful information without running the risk of losing them to dull and ineffective content.
You also have the opportunity of targeting a specific audience by selecting the right option from general, specialist, academic, or genius. After making the selection, the tool will inform you about the appropriateness of your content for your audience- too complicated or too simple.
Great images are known to have a lasting effect on readers. That is why many content marketers depend on Photoshop to make good images for their blog posts.
If you need an alternative tool to edit your image, GIMP is the best choice for you. It is free and has all the components that will make image editing cool and easy.
There are features for retouching photos, creating new images, and building composite images. Using GIMP, your blog posts will be more appealing to your customers and translate to more readership and success for you.
Great Tools For Content Marketing
If you have problems with marketing, you may find these content marketing solutions indispensable. The results of using them far outweigh the process of learning how to use them effectively.
Don’t forget that your customers are the bedrock of your success. You need the right content to get to them, to relate to them, and appeal to their needs.
Remember that content is king. Try out any of these tools today, and see what difference it makes on your content marketing campaign. Remember, you can’t see any result if you don’t take action, so you need to take the bull by the horns right now and become a winner!
What is your favorite content marketing tool? What else do you think should be added to this list? Let me know in the comments below!
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Looking for more tools to create & amplify your content? Here are hand-picked lists that you should check out next:
- The Only 10 Blog Marketing Tools That You’ll Ever Need
- 51+ Marketing Tools For Bloggers – You Can’t Ignore Them
- Best Keyword Research Tools For SEO: Latest Edition
- Best Social Media Marketing Tools To Help You Grow (2019)