As bloggers, we work day and night to write quality content, and then wait for people to come and read our content. An easy way to get traffic is by making your content search engine friendly, thus allowing people to find your content organically.
Unfortunately, it doesn’t always happen this way, and sometimes, as excellent as your content is, it does not rank higher in the search engine searches. Indeed, there are times when our best content goes unnoticed.
This is yet another reason why it is always a good idea to manually promote your posts by sharing them on various social networking sites, and by bookmarking them on social bookmarking sites.
Doing so lets people know that there is an awesome piece of content out there for them to enjoy.
If you sit and wait for the traffic to come to your newly published blog post automatically, you are making a huge mistake. You need to actively go out and tell people that there is a new blog post live on your blog.
Make sure you submit these “alerts” to sites where your target audiences are. Don’t just share all your posts on your Facebook wall, because there you will mostly be reaching your friends and family connections, and they are certainly not the only people who will be interested in what you are writing about. Reach out to a larger population of potentially interested readers!
Let me explain this idea of self-promotion with a simple calculation:
- You publish a new post and submit or share it to 50 social bookmarking/networking sites.
- Every site sends you one visitor or 50 in total.
- If your content is shareable and has quality content, people will share it. Let’s assume that 20 of those 50 people share it on their social networking sites, which in-turn sends two visits for every share.
- Total traffic: (50*1) + (20*2) = 90 visits, and from there the process will continue.
I have assumed a minimum number of people and “shares” in my example, and of course, these numbers will vary according to other factors including the quality of your post.
The idea behind this example is to illustrate why you should be promoting your blog posts after publishing them. If you have worked on building a quality social media profile and social bookmarking profile, your shared content will drive great results in terms of increased traffic.
- Must read: Exclusive list of websites to submit your blog to only once
- 6 quintessential things to do before publishing your blog post
Let’s move on to a list of places where you can promote your blog post with good results. The suggestions mentioned below will work for any niche.
Places to share and submit your blog post after publishing
Before I share the list of places to share the blog post, there is something important I want you to know.
It’s essential that you set up a process or a checklist. Since promotion is part creative and more repetitive, having a process will help you to grow. Here at ShoutMeLoud, I use Trello to manage my content, and I use the same as a checklist. Here is a checklist that is automatically added when a post is published:
When it comes to sharing your blog posts on Facebook, I would suggest that you be precise and distinct. On your Facebook page, share only your highest quality posts, or stay away from self-promotion until you have a decent number of followers.
If your personal Facebook page is followed by many of your offline friends and family members who are not a part of your blog readership, do not engage in constant self-promotion. Your followers may find it annoying to see updates day and night for content which does not interest them. Instead, use your brand’s Facebook fan page for active promotion of your blog posts, and use your personal Facebook profile for more textual content.
You are welcome to have a look at my Facebook profile here to learn how I use it.
Facebook Fan page:
Facebook is one of my main sources of referral traffic.
I usually follow a strategy of sharing content in different formats such as images, plain text or simple link sharing.
Something that has always worked for me on my Facebook fan page is a call to action. This includes engaging users to comment, like or discuss the topic that I’m sharing.
I must say that lately, I have noticed a significant decline in the overall reach of posts shared on Facebook, and all I can suggest in this regard is to increase the focus on engagement on the Facebook fan page.
Pin your post to Pinterest:
Pinterest works well if you are using quality images on your blog. If not, you should start using eye-catching images right away, but make sure your images are optimized for Pinterest.
Here is a useful post by Social Media Examiner to learn how to create pinnable images.
Please make sure you also take advantage of hashtags and pin them onto relevant boards. You can see an example of how I do it on my Pinterest profile.
I find Twitter to be a noisy place compared to other social media platforms, but it’s actually useful for generating more traffic directly from Twitter. It’s a good idea to tweet your article multiple times, maintaining a reasonable gap of at least 12 hours. You can also use hashtags to improve Twitter’s reach.
You can use any of these Twitter tools to determine the best time to Tweet, and tweet accordingly!
If you are blogging on the WordPress platform, here is a useful Twitter WordPress plugin which you can use to auto-tweet your old blog posts.
Email your users:
If you are using Feedburner for email marketing, you do not need to worry about sharing your latest post manually.
If you are using Aweber like I am, and you are not using automation, you should give your latest post a shout via an email.
Use a catchy title, and share about your latest published post with your email subscribers. Try to keep your email newsletter short, meaningful and clickable!
Your Google Plus profile is an excellent place to start because you will be connecting with like-minded people, and so they will be interested in reading your recently published content.
If you want to take maximum advantage of Google Plus, make sure to share your latest posts with a custom call-to-action message, and that your share visibility is set to “Public”.
Add a couple of hashtags (limit it to 2-3) so that others can discover your content as well.
Bonus tip: Did you know that Google Plus can automatically enable hashtags for your post? This is a good idea as it increases the opportunity for your status updates to be more easily and widely discoverable. To enable this feature, go to your Google Plus settings page here, and go to the Hashtag section and enable it as shown in the image below:
Google Plus Page:
People who are connected to your blog via your Google Plus page are the ones who are interested in seeing more from your blog. If you don’t have the time or the inclination to share your new content on your Google Plus page, you can automate the process using the Hootsuite app.
To spice up the way you share your new content, you can follow these Google Plus tips and tricks, which will make your “shares” stand out.
In addition to all of the benefits noted above, consistently publishing and sharing on your Google Plus page will allow your page to be shown in a Google search whenever anyone searches for your brand name.
Google Plus Communities:
Google Plus Communities is another excellent way to drive targeted traffic to your quality posts. All you need to do is to go to Google Plus and search for communities relevant to your niche and join them. Whenever you publish a new blog post, share it on the Google Plus Community.
Please make sure you read the rules of the community before submitting because a few of them don’t allow post submissions, as they are open only for discussion. You can go to this page and search for communities related to your area of interest.
Scoop.it is a content curation tool which allows you to create categories and submit content. A good strategy is to create topics under your scoop.it account (same as your blog categories) and use it to curate your content.
It would help if you also curated other blog content to make your topic page more exciting and useful. You can add their easy-to-use bookmarklet which will help you scoop any page on the web quickly.
Submit your blog image to Flickr:
If you are like me and regularly take original screenshots or create your own screenshots, you should upload your images to Flickr. Simply use proper tags, and link back to your article via the description.
I have explained this in detail in a previous post: How to Use Flickr to Drive Traffic.
There are many more social bookmarking websites which you can use to submit your blog posts and drive traffic. Here are a few niche-based social bookmarking websites which you can use depending on your traffic:
- Inbound.org: For SEO, SMO, blogging and Internet marketing related articles
- ManageWP.org: For WordPress related articles
- DZone: For developers
- Reddit: You can search for subreddits and submit your articles there to drive traffic. You need to maintain high-quality, however, or your submissions will not be accepted here.
There are other ways to promote your blog posts, but for now, this list is a good place to start.
Make it a habit to share your blog posts in multiple places after publishing, and let the traffic grow.
When you share, always add a custom message and hashtag to make it more social and potentially viral at the same time.
- Suggested read: How to promote new blog posts for maximum exposure
Which social sites and networks are working best for the self-promotion of your blog? Let us know in the comments section below.
Also, feel free to share this post with your friends on Facebook, Twitter, Google Plus and any other networks you find useful!