Are you completely confused about finding effective ways to promote your blog on social media? Navigating this minefield of Facebook marketing, twitter promoting and G Plus sharing feels like an overwhelming, paralyzing task at times.
You may be ready to quit on social, to just publish a post and hope that the Blogging Fairies magically promote the post to interested, targeted, eager readers, without any effort on your part.
Stop sniffing that Fairy Dust.
Blogging doesn’t work that way.
If you’re willing to give freely on social sites you will receive generously.
The pain, suffering and frustration of having little or no blog traffic will dissolve into the happiness, contentment and satisfaction of driving targeted, buying traffic through your social media websites.
If this sounds exciting to you and you’re ready to leave social media confusion behind it’s time to learn how to use proven, effective tips for promoting your blog on sites like Twitter, Facebook, and LinkedIn.
9 Ways to Promote Your Blog on Social Media
The methods you’ll learn below won’t cost you a dime.
You’ll also drive targeted, buying traffic by following these strategies.
Did I mention you’ll:
- build your credibility
- establish your authority
- have loads of fun
…in the process?
Let’s dive in guys.
1. Think in Reverse: Promote Other Bloggers
You down with POB?
Promote Other Bloggers.
I promoted my friend and fellow blogger Sue Anne Dunlevie at Successful Blogging because she had supreme value to share. I hook my audience up with a stellar blog post. Sue appreciates the Share love.
But here’s where coolness enters the picture: Sue may just promote my latest post in return. Generous people find that other bloggers want to return their generosity.
Promote other bloggers aggressively on:
An increasing number of bloggers will gladly promote you in return, expanding your reach on a wide range of social media websites.
Watch your traffic skyrocket. Rank on Google for targeted keywords. Boost your social proof.
All because you were willing to do things in reverse.
Give freely. Receive easily.
2. Welcome new followers & let them know about your blog
Sometimes when I greet new friends on Facebook I thank my new buddy for their friendship and add a link to my home page.
I just drop a link when I greet new friends, asking how I can help them and pointing the link toward my blog home page. It’s as simple as saying “Hi” with a direct message and just copying and pasting your blog link.
This promotes my blog in a non-spammy way. I reach out to help while directing new friends back to the resource that is my blog.
Greet as many new Facebook friends as possible with a question; ask if they need blogging help. Tack on a link to your blog home page.
Stop leaving so much targeted traffic on the table, frustrating yourself by your utter lack of blogging progress.
Be social. Be friendly. Be helpful. Be a promoter.
Learn: 2 Free Twitter Tools to Send Automated Direct Messages
3. Ask Link-Less Questions and Provide Thorough Answers
If you are confused about how to promote your blog you may not be chatting enough. Think about an indirect approach.
Instead of only posting your latest blog post link on social media sites try chatting. Ask questions to get inside the mind of your audience. Provide answers to their most pressing problems.
By being less desperate about forcing your links this laid back, helpful, relaxed approach builds your posture. Meaning, more friends on social media sites will respect you, your expertise, your blog and you’ll indirectly generate more hits on your blog and through your social media sites because you weren’t so darn attached to shoving your latest blog post down all your social media buddies’ throats.
4. Make Hashtags Your Best Friend
Hashtags are like mini promoters, minions working on your behalf.
Let’s say you’re having a tough time finding targeted users on Twitter. You just tweet links with some text but can’t find folks who really want to gobble up what you’re tweeting.
Enter the hashtag.
Jeff Bullas is the hashtag master. Sure he maintains a huge Twitter following but he hyper targets each tweet to a select audience. This ensures he attracts targeted, interested, hungry traffic to his world-renowned blog.
Consider adding hashtags to every 2nd or 3rd tweet. Facebook and G Plus users aren’t quite as keen on hashtag usage but Instagram users go bananas over their precious hashtags.
Make the #hashtag work for you. Target your readers. Grow a raving following.
If you’re a blogging tips blogger consider using these hashtags on twitter: #blogging and/or #bloggingtips.
Learn: 9 Social Media and Email Marketing Power-Ups for Better Conversions
5. Ask for Shares
You may be at wit’s end with your social media campaign.
Why the heck aren’t people retweeting your posts? Or why don’t they share your blog posts on Facebook?
Because you’re not asking them to do so!
Clarity, simplicity and directness are 3 tools successful bloggers use to promote blog posts effectively on social media websites. Learn How to Encourage Your Blog Readers to Share Articles?
I almost always ask people to share new blog posts through Twitter, Facebook, G Plus and LinkedIn. I include this call to action at the end of every blog post and through my Facebook, G Plus and LinkedIn social shares.
This tip literally takes 10 seconds to follow and the results you see will be well worth it.
6. Follow Social Media Influencers of Your niche
Social media icons clue you in on to what works and what doesn’t when it comes to promoting stuff on social media.
Consider Gary Vaynerchuk.
He has 1.3 million followers. A stunning number of these followers are engaged.
His individual engagements get retweets and Likes. This is virtually unheard of in the twitter world because most 1 on 1 stuff is ignored by our followings. But Gary is a master at engaging, engaging, engaging, sharing value and whipping his audience into a frenzy.
Then, when it comes time to promote a blog post, video or eBook his social media following spreads the word like wild fire. Because they love the guy, because he helps his followers and engages them like few human beings on social media today.
Follow the pros closely. They leave successful promotion clues on social media.
7. Use Pretty Pictures Please and Gif
Readers love eye candy.
Feed the Eye Candy Beast. Add eye-catching, relevant, big pictures to your blog posts and make sure the images preview properly on social media websites.
My blog and brand are built on Blogging From Paradise. My readers beg me for my pictures from paradise. I add 1 or more images from tropical hot spots all over the globe where I happen to be visiting to each blog post.
Like this one:
That was my office one morning from Paphos, Cyprus, overlooking the peaceful Mediterranean Sea.
I made sure this image popped up whenever I shared my post on Twitter, Facebook, G Plus and LinkedIn.
Seeing an image of a tropical paradise inspires readers to click the link and share the post.
I also gained a healthy amount of Pinterest shares because of this delectable eye candy.
8. What’s Up with TUP?
TUP = Time Updates Properly
I usually publish new blog posts between 8 AM and 10 AM EST in the USA no matter where I am in the world. I get max shares during this time frame. Of course, I also share my blog posts on social media during the same time frame.
Check your audience demographics. Where are the majority of your readers? Share posts on social when the bulk of your readers are most active on social media sites.
If you’re new to blogging and are confused about when your readership is most active check out this post for some guidance:
The Best (and Worst) Times to Post on Social Media
9. Be Consistent
This is the most difficult tip.
Anybody can follow the above tips for 1 day or 1 week. But being disciplined enough to follow these tips for 6 months or 3 years feels like too tough of a challenge for most bloggers using social media.
Harsh built up his impressive Shout Me Loud following over 6.5 years.
I have created a jaw-dropping, blessed, freeing lifestyle for myself over 8 years.
This takes time, patience, a commitment to following your passion, and to creating, connecting and doing things right to reap the greatest rewards.
If you want to gain 800,000 blog followers like Harsh or if you want to live in places like Bali, Fiji, Thailand or Costa Rica for months or years you need to be all in.
Hand-picked stuff for you:
Commit to these tips. Promote intelligently and effectively on social media for the long haul.
Live your wildest dreams.
Are you following these tips?
Or are you still really confused about ways to promote your blog on social media?
What tips can you add to this list?
32 thoughts on “9 Smart Ways to Promote Your Blog on Social Media”
Great post, Most of the starters like me face this problem. Thank you for sharing
great work keep working
Great post Ryan. I think you have a great point about promoting other bloggers’ posts on social media. I think all bloggers are in the same boat with getting, and maintaining, visitors to their blog, and what better way than promoting great content when you see it?
Great article, and keep up the great work!
Nice article sir… Thanks for Sharing. I will started blogging since 5 days and my blog is going well.. Because I work 3 months on a different site which can I sell in last week. So, please check my blog and tell me what are requirements or problems which I fix… Please help.
It looks OK but put an opt in form on the upper right hand side of your page to grow your email list. Get a big, engaged subscriber base to promote your success. Also, beyond looks, keep writing and writing and writing. If you write regularly – don’t need to post, just write – you can communicate more powerfully with your audience.
Thanks for reading and commenting.
Hello Ryan, you said just write, don’t post. What does it means?
I meant just practice writing in a Word Doc every day, without putting every practice session on your blog.
Like today, you can just write 500 words in a Word Doc, and when you’re done, either save it and read it later to see how it sounds or you can trash it. All about getting practice.
Then, once a week or so, you can devote your energy to writing a blog post that you’ll load to your WordPress blog.
Thanks sir.. for your effective suggestion. 🙂
i just read your post i also started my new blog can you please give me further suggestion t improve my blog just give one visit to my website and tell what you think how it’s going.
Very good and elaborative information. I’m a beginner and started my blog last week. Promotion started only with facebook and will expand with other ways as guided here. This guide will really help to expand my social presence.
Awesome Milan, thanks much and all the best with your new blogging journey.
Nice article bro. I am suffering with the problem of low page views on my blog. Your post is good but i think little bit difficult to understand. Near me two tips are important: First follow, share, and tag industry guru on social media and second time frame of sharing posts. But i don’t know how to get knowledge about when audience is live. If you can write on it please tag me too. You can find me with my full name on facebook, Twitter, G+, and linkedIn.
Send emails 5 or 10 of your readers – you can find the emails in your list-building software (and if you have no list start building one immediately) – and ask them when they most want to read your posts.
Also, spot trends on Facebook. If you see many more Likes at a certain time, this could be your sweet spot. Or observe your RTs. So much of this tip is spotting patterns. by watching carefully, and also asking your readers via email when they most would like to read your post. When it’s convenient for them.
Thanks much for reading and commenting.
Thanks rayan. I am using subscriber tool but its not wprkimg properly i mean in last one month i am ablto get just 8 email addresses. Tell me how to increase this list and also tell me how to check facebook likes and view time?
Good tips to increase our blog presence on social media. I will follow the above tips for my blog.
Sounds awesome bro. Let me know how they work out for you, OK?
Thanks for reading.
Nice Ryan, I always get excited about your tips and Harsh tips both are simple, effective, easy and useful.
Giving more to others would do good to us and others as well 🙂
Thanks for such a fantastic post
Giving freely is a good thing for it opens doors to receiving, and it feels fun.
Thank you for commenting.
Social media plays an important role in any blogging success. Social media is a vital part of your blog. There should have a good connection between you and social media.
Without using social media no blogger can reach the goal of his success. But you need to work hard if you want to increase your popularity on social media. Social media is a big source of traffic.
I am trying to increase my google plus followers but it is not an easy task. Your article will help to promote my blog in social media. Thank you for sharing with us.
These are all excellent points.
It can be hard work but so rewarding in the long haul. I think how Harsh attracted 800,000 plus followers on G Plus. Amazing.
Do you belong to Communities on G Plus related to your niche Munna?
Hello Ryan !
While reading your tips they seem to be very simple but challenging too. Nothing is impossible but if we work hard everyday then we can build a great audience through social media.
Thanks for sharing.
Good to see you dude! It’s been a while.
Tough to put into action in the beginning but over time they really work so darn well. And like you said, that audience really is great because they know like and trust you.
Thank you buddy.
So awesome seeing you on ShoutMeLoud!
And such an impressive read, buddy!
Sharing for sharing or s4s is essential. I meant not to return the favor but to build the ever-lasting bond of the working relationship.
And Jeff is really the master of using the art of hashtags. I see so many of his posts hanging with powerful hashtags that really work so well on Twitter, FaceBook and Google+!
But the most powerful asset is being consistent.
The success we see of such great bloggers is only due to they worked daily and consistently for years. And now, we want to connect with them. 🙂
Once again, so impressive read there, buddy! 🙂
Consistency. Love that word. Because you can really rock it out online for a week but doing these specific things for months and years, every post, leads to the success.
Take Jeff; look at his twitter stream for months. The guy does not miss a beat. Hash tags, posts, automating, targeting. What a study in success.
It’s tough to have patience in the beginning but when you see Harsh’s 800,000 reader community and listen to his advice wow does it get easier and easier to buy in, to patiently follow these steps and to rock things out on your blog.
Thanks so much buddy for the read and comment.
Nice tips to get maximum out of the social media. I am doing some of the stuffs which is described above. I will defiantly give a try to rest of the ways as well. Thanks for nice post Ryan.
I’m happy you’re doing some of this stuff. The journey is simple once you remove any anxieties, fears or worries about social media promoting. Then you can dive in and to social the right way.
I myself learned these techniques over years and are really committing to the social game right now.
Thanks for the comment Nayan.
Hi RYAN BIDDULPH
Your Ideas to promote blog on social media is very simple in write but tough in practical life. You explained all but really very hard.
It can be really, really hard in the beginning. I hear you.
But over time, you soon see that the difficulty lies in resisting simple, easy things.
Example; it would take you 5 to 10 minutes of your day to write a few questions, load them into socialoomph, and send them out on twitter 10 to 20 hours apart. That is easy. Then, doing this daily, I know some fellow tweeters would respond to your questions. Then you can answer their questions, which is really easy and takes 2 to 5 minutes of your time.
Ditto for every strategy. Hard in the beginning, but when you embrace your worries about running out of traffic, or money, or when you embrace your fear of failure, these tips get easier and easier to follow. It’s all about managing your energy, and committing to doing social right to build a successful, helpful, inspired blog.
It takes 5 seconds to ask people to share your post on social. Pretty easy. It takes maybe 5 minutes if that to find an eye-popping photo. Easy peasy. But, putting all the tips together may seem overwhelming at first.
Take 1 at a time, develop the habit of doing it, re-read this post, study it, and subscribe to my blog so you can see guys like me and Harsh doing this stuff all the time. Our influence and habits will rub off on you over time, so you’ll do this stuff habitually, as we do.
Thanks for your comment Sugandha.
You got it right. It’s really tough in implementing it… But I second Ryan here… The tactics what he has recommended is the way to go. The reason why most people find it tough is because they are not consistent and hence they don’t get the focus. Sometimes it’s hard to resist to an idea we come across in the internet so we may stop doing what we are supposed to do and may go back to level 1thinking that the new idea will change our life… there could be many such similar hurdles that can easily take you away from what you are doing… Being consistent and patient is the way forward to achieve success…
Can any blogger get any success without his own blog site if he writes his blogs post to linkedin or any others blog site? Have any tips or blogs about this?
Hi Writer Buddha,
Cool name 😉
This may be a tough one. Here’s why: LinkedIn is owned by LinkedIn. Meaning, if you publish posts on LinkedIn you will be creating on other people’s real estate.
It’s tough to build a sustainable, profit-generating, authority blog on rented space.Because you can’t brand your LinkedIn posts like Harsh does on Shout Me Loud, or like I do on Blogging From Paradise.
See the flavor and uniqueness we both add to self-hosted, WordPress blogs? That makes us stand out. That helps us to draw in interested readers. But LinkedIn posts lack the branding, the flavor and the unique-ness that you can develop on a self-hosted, WordPress blog.
If you devote 100% of your energies toward posting blog posts on LinkedIn or any social network you can have some success with it but by owning your online real estate through a self-hosted WordPress blog you can easily create something unique, something customized, something branded and something special.
Thanks for the question and comment WB.
Having a blog on these platforms has its own pros and cons… I ll give you my 2cents on hosted blog platforms like linkedin/medium…
The sheer advantage what you get is this..
1. You don’t have to worry about setting up your hosting, technical infrastructure, etc… Starting a blog on medium/linkedin is pretty easy… you just need to register and you are done.
2. Your content has a lot of potential to dominate the SERP because these sites have a great DA and back links already acquired
3. You have the potential of increasing your network and reach… These platforms may send out daily email digest (medium does it), which could benefit you in gaining exposure.
4. You get a back links and referral traffic to your website (but ONLY if you have a site/blog)
The downsides are
1. you can’t create a specific landing pages (ux/ui), do a/b testing, capture leads, you can’t get subscribers, etc…
2. Funnel creation is not possible
3. the links/ranking signals that are acquired to your content on linkedin/medium is only for linkedin/medium. They get more SEO and ranking benefits
4. can you re-target those who are read your blog post? NO, you can’t… Adding re-targeting pixels is not possible.
5. Readers can easily divert to another interesting blog posts/content
Creating your own blog and content platform will definitely take time, and if you do it a proper way you could get the success you desire for…
I would personally not recommend the strategy of making linkedin/medium as a primary platform for all my content…
If you have conceptualized 10 blog posts,
1 or 2 posts can go in to linkedin and you can try to dominate the SERP to take the sheer advantage of driving traffic & link back to your site/blog… Do it with passion and honesty without spamming.
Other bloggers may have a different perspective, let us see and learn what they have to say…
That’s good advice Idris.
The toughest thing for me is that I don’t own LinkedIn but own Blogging From Paradise. That’s really the difference, owning the online real estate.
Thanks for sharing your keen insight.