Wrong Page Ranking for an Important Keyword? Here’s How to Fix This [Infographic]


Let’s assume that your site has ranked for a keyword you’ve aiming. This is brilliant news, right?  Of course, it is!  But what if the page that is ranking finishes up being unrelated.

You certainly met something like this when you googled something – the first few outcomes that came up looked feasible, but for other reason, one of the top labels didn’t look like a good fit. If the page doesn’t reply to your query, that means the wrong page is ranking for that particular keywords, and it is generally not intentional.

This is not a good sign, because if the page presented does not effectively represent the query, then

1. It can adversely affect your click-through rate and conversion rate and traffic because of an unsuitable title or description.

2. Receiving the wrong page and not finding relevant things, your newly-arrived persons are likely to jump out from your site without converting.

So, what should you do? Here’s the thorough process to analyse, recognise and fix the issues as soon as they arise.

Recognising the wrong ranking pages

Sometimes it’s impossible to regulate each and every of your site’s ranking pages. And at times you just don’t have any information about the site. So, to initiate, you need to analyse if there are any wrong page issues to be fixed.

Just choose how many keywords you’d like to review. Analysing all pages ranking for your 1500 keyword queries are something you maybe can’t afford and also don’t need. So, we’ll choose only the inquiries those are vital and the ones that can drive you the most traffic.

Detecting the fundamental issue

Now from where to improve, let’s grasp how you can do that. And meanwhile there can be a number of reasons that cause the problem, you need to go through them step by step.

1. Are there any technical/quality problems that inhibit the preferred page from ranking high?

You have a proper page to match the query but it still doesn’t rank may be because:

2. Do you even have a page that exactly matches the given keywords?

If you don’t have an enhanced page to rank for the keyword, Google will rank the most appropriate selection it could find. Hence, you probably know for sure if there is a proper web page on your site.

3. Are the page rankings being cannibalized by another page of yours?

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This can be the possible issue, in Google’s senses, a sum of the pages of your site are related to the same query and most probably the ranking capability of the right page is overcome by another, less appropriate but more influential page of yours.

Now that we’ve spotted the case of page and to fix keyword cannibalization here are some possibilities you have:

  • Re-point internal links
  • Request some external link deviations
  • Re-point redirects
  • Take away keywords and related terms

Maintain a safe future of your website

Now, all of the above practices will help you detect and correct the page ranking issues. Now your next step would be to consider an appropriate keyword planning for your site and get into the routine of observing not only rankings but your ranking pages also.

  1. Keep on monitoring

However optimizing your pages according to a well-organized keyword map will decrease the probabilities of a wrong ranking page encountered in Google but, sometimes things just don’t go as considered. Though now that you have your keyword map set up, you can easily distinguish the wrong page issues.

  1. Construct a keyword map

Keyword mapping is the method where you choose which pages will be optimized for each of your keywords.

On the one side, a keyword map helps you escape from more cases of cannibalization and confirm that the keywords are used steadily, and all your landing pages rank for the relevant keywords. On another side, it also makes it easier to notice page-specific issues.

  1. Quality Backlinks using Social Media

For many years, link building was crucial for the search-engine position. With integral authority, social media sites are the flawless platform to create the high-quality link-backs your website essentials for particular keywords.

Content that’s shared through links across social media helps search engines understand how to rank your website for exact keyword phrases. So, you should aware of how to use Social Media to improve your online presence.

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Thus, this is the procedure you can use to make the most of your current Google rankings, increase your website traffic and conversions rate.

Do let me know if you have any follow up questions on this.

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Authored By
Editorial Staff at ShoutMeLoud is a team of writers led by Harsh Agrawal.

12 thoughts on “Wrong Page Ranking for an Important Keyword? Here’s How to Fix This [Infographic]”

  1. Arvind Attri

    Hi Tim

    Thanks for such a knowledgeable and informative article. This blog always provides best information about latest trends and topic in internet marketing.

  2. Nikhil

    I never encountered such an issue with my sites. However, I have seen it with some sites. This is really sad while we work for a specific keyword and the another keyword ranks. This post will surely help bloggers and markerters.


  3. gokul anand

    Yes it’s really true when I had this same problem then changed the content and increased the backlinks on the page. After few days magic happened the relevant content showed up on the serps.

  4. Shibam Kar

    Thanks Tim for sharing this article here. Really, ranking for a different meaning keyword is a very bad news and irritating for every blogger who want to rank for their keyword. Thanks.

  5. Shantanu Deshmukh

    Thanks Tim, and now I am known the infographics make the tutorial more effective. Thanks again.

  6. DMKumar

    Hiii Timmccallan,

    Very informative. So many times it’s happened, Actually my site ranked one keyword some days, Few days after I searched that keyword, my site is not visible and not ranked, this is the reason or any. please give me reply

  7. manoj

    How to look for the keyword which have high numbers of monthly searches ?

    1. Ankur Modi

      Hi Manoj,

      Good question you can use keywords planner tool from Adword for this!
      Hope it helps you…

  8. Vinod

    not good…
    still some unknowns reasons behind these excuses still exist for keyword ranking mismatch….
    i have experienced it,,,
    will come up with better reasons if not solutions

  9. Simple Start

    Hey Tim:

    Great article and use of infographic material via the step-by-step guide. There is one thing we must remember when we find the wrong page ranking for a keyword, or in some instances, even 2 or more pages ranking for the same keyword a couple of positions away from each other, and that is the fact that Google sets out to deliver the end user the most relevant AND the most unique search results possible. With many websites, it’s hard to make EVERY page 100% unique because there’s a good chance that many other areas of the website also are relevant to that particular topic and/or keyword.

    I once read something similar to this entire topic & this synopsis pretty much sums it up:

    Your core page in question has a focus keyword of “Orange scarfs”, but also mentions pink and red scarfs. You also have a second page which has a focus keyword of “Pink scarfs”, but also mentions orange & red in the content. And finally, you may have a third page which has a focus keyword of “Red scarfs”, but also mentions orange & pink.

    If a person searching “Orange scarfs” arrives at your “Red scarfs” page instead of the page you intended him/her to reach, there’s a good chance Google thinks your red scarfs page is more “unique” than your original orange scarfs page & also has relevancy, so it shows it instead, even though your original “Orange scarfs” page is more content relevant for that particular keyword.

    Do we ever really figure out Google’s intent? I think not. 🙂

  10. Tom George

    Hi Tim,

    Thanks for the link in the article. Nice one sir!

  11. Munna Hossain

    Great tips sir. It will help me a lot. Thanks for sharing such an important article.

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