One day you decided to start a blog. So you started writing a blog post every day. But now, even after 30-40 posts, your traffic hasn’t increased. Search engines are not sending you traffic, and your hard work is not paying off.
Does this sound familiar?
If yes, then read this guide on how to drive huge amounts of traffic to your blog.
When a blogger starts blogging, they see a lot of other successful bloggers doing certain things, talking about certain things, and perpetuating certain myths. They start to talk about high DAs, and how large amounts of traffic are achievable only by writing lots of quality posts.
I highly recommend you to read another post of mine for more actionable points:
Well, that’s all true, to an extent, but to drive lots of traffic to your site, you need to focus on a lot of other things.
1. Quality Posts and SEO
Search engine optimization is the single most source that can do wonders for your blog traffic. ShoutMeLoud receives close to 1 million page views every month and more than 84% of traffic comes from search engine.
There are two aspects of SEO that could be easily done by solo bloggers:
- On page SEO: Basically optimizing content for the target keyword.
- On site SEO: Optimizing overall blog for search engine. Yoast SEO is one simple WordPress plugin that takes care of all aspects of it.
With little learning and practice, it could become the biggest traffic driving source for you.
2. Convert visitors into subscribers:
This one technique can make a lot of difference in your blog traffic. Most of the newbies just focus on getting more traffic, but they don’t convert that traffic into subscribers.
Once you have worked on SEO and other techniques to drive traffic to your site, you should also convert them into subscribers. This helps you to send them updates and let them revisit your site. This way, you will always have new traffic + revisit traffic that slowly and steadily increases your traffic chart.
Wondering how to do that?
Well, there are a few methods that you can use.
Email-marketing is one of the best medium for any blogger to drive traffic on a constant basis. It is definitely not the easiest way but it is something worth learning and implementing.
A big chunk of ShoutMeLoud return traffic comes from Email-marketing.
You can use a mix of:
To start with email marketing.
While the Jetpack plugin will send an email newsletter every time you publish a new post, using Convertkit you can send a few selected posts and also promote offers in between to generate significant revenue.
In the past few years, I have sent more than 2.9 million emails which have received a CTR of 5.51%.
Email marketing is one of the underutilized traffic sources for any kind of blogger. The basics of email marketing are simple:
- You add an email subscription box on your blog
- People subscribe, you set a sequence for them and traffic starts driving.
There are many advanced strategies like segmentation, automation that could be implemented to make the most out of email marketing.
Email marketing, when used in conjunction of push notifications, can do wonders for your blog traffic.
Impact: Low to Medium
This is not so new technology but is not known by many. For me, this is more like plug and play method which has been constantly driving traffic to my blog.
This technology shows your visitors a notification asking them to subscribe to your blog updates. Once they subscribe, you can send them notifications whenever you publish a new blog post.
You can use services like PushEngage to configure this. They have automation feature which basically helps you to automate the traffic part.
Just like email marketing, when a user subscribes to your website using Push-notification, you can make them part of a sequence.
Let’s understand this with an example:
If a user subscribes to ShoutMeLoud push notifications via reading any SEO related posts, they will automatically receive 14 articles over 30 days. This way, new users don’t miss out on useful and important topics whereas we get consistent traffic.
I started using PushEngage almost 4 years back and check out my dashboard stats:
If you use WordPress, it also offers plugin to automate almost everything.
3. Drive traffic from SlideShare
Impact: Low to Medium
If you’re not living under the rock, you may know what SlideShare is all about. It is a website that allows you to upload and share PowerPoint presentations online. However, did you know that SlideShare can also be one of the best sources to drive an insane amount of traffic to your blog?
Before jumping in to create your first slide, below are a few things you’ll need to know as a prerequisite.
- In order to drive huge traffic from your slides, obviously, you will need to get more views for your presentation on SlideShare.
- According to Ana Hoffman, you’ll need to get about 900-1100 views for your slides to be featured in the featured box and 1200-1500 views to be featured as the Top Presentation of the Day.
- The best time to upload your presentation is between 11 pm and 2 am EST.
Step by step guide to driving traffic from SlideShare
Step 1- Create a SlideShare presentation
Create a SlideShare presentation based on your blog posts. For example, if you’re writing a blog post about ‘10 weight loss tips’, you can create a Slideshare on the same topic.
There are many ways to create a presentation. Let’s look at a few of them.
- Create it by your own: Creating a presentation isn’t rocket science. If you’re on PC use PowerPoint; if you’re on Mac use Keynote to create a presentation. Alternatively, you may try using free software like OpenOffice.org to create it.
- Download a PowerPoint template: Instead of creating a Powerpoint template from scratch, you may download a PowerPoint template online and start customizing it on your own. In this way, you can make sure that your presentation is good looking.
- Hire an expert– Hire an expert designer from Fiverr.com to create a presentation for you.
Step 2- Choose the right images
Make sure you’re using beautiful images in your presentation. If you’re not sure how to find free images for your presentation, read my article on how to find and use a creative commons licensed image using Google.
Step 3- Embed links/call to actions and publish it
The best thing about SlideShare presentation is that you can embed links and even call-to-action buttons into your presentation. When all is set, you can move ahead and publish your first presentation. Once it is live, start promoting your presentation on social media and other channels.
4. Social Bookmarking to drive traffic
Another great way to get traffic to your blog is by submitting your blog posts to social bookmarking sites like Reddit and Pinterest.
If done properly, social bookmarking sites can send you great traffic that will help you skyrocket your blog to another level of success.
It is also very important not to share only your own content on social bookmarking sites but make sure you share more of other people’s content before sharing yours.
The hard part is making your posts popular on these sites. You need to understand how social bookmarking websites work and how to make the most out of them.
People love quality posts. Also, listified (Top 10, Top 25) posts are always popular.
Here are a few social bookmarking websites that I use often:
Quora is a popular Q&A website, where you can answer users’ questions, and smartly add your blog/website links to drive more traffic. But, before you jump into Quora’s bandwagon, finding success on Quora is not easy.
In fact, Quora does not like self-promotion, and that’s why you have to follow techniques that work on Quora.
Worry not, as this Quora traffic guide will help you to drive traffic from one of the biggest Q&A forum on the planet.
6. Blogging Contests (Bribe them to drive traffic)
Another great way to build your blog is by organizing contests on your blog. If done properly, contests can be a great way to get traffic to a blog.
The idea here is to make your contest a bit challenging, and capture the email of participants. You definitely would like to exclude non-targeted users, to make the most out of this technique.
I have used Gleam a few times to drive traffic and capture emails. They do have a free plan, with limited features.
Here are my results from some of the giveaways:
You may ask,
Hey Harsh, how do I find sponsors?
Well, this one is relatively simpler, and you can read this guide to learn how to find sponsors for your blog contests.
You can get sponsors for your contest by manually contacting companies and big blogs in your niche, they will be willing to sponsor if you are offering something substantial in return.
Here is one article for further reading:
Twitter is a great way to make your posts go viral, but marketing yourself and your blog on Twitter is not as easy as it sounds.
On the other hand, it’s also not as tough as it looks.
But in order to do it right, you need to understand the importance of the word “social”. You need to understand why people do the things they do.
You also need to learn the art of driving traffic from Twitter. To get you started, here are a few things that you should do right away:
- Complete your Twitter profile by updating your bio, avatar & header image.
- Tweet on a regular basis (at least 6-7 times a day). I use Socialpilot to schedule my tweets in advance.
- Retweet related and interesting stuff from other bloggers. Use an analyzer tool to find trending topics.
- When sharing a blog post, make sure you share it with an image or better gifs/videos.
- Always use a hashtag (#) when posting a tweet.
Here are a few guides to help you make the most of Twitter:
Facebook has become one of my favorite tools for driving traffic. I have been successfully using it to drive high-quality traffic to my blog for many years.
Getting a Facebook fan page is the first step and adding Facebook pixels.
Your Facebook fan page lets your readers connect with your brand on Facebook. You can also use it to engage with your readers.
But perhaps the most valuable thing about Facebook is the ability for your posts to go viral. When you post on Facebook, your readers will get notified & your traffic has the potential to skyrocket.
But unfortunately, Facebook traffic is not as organic as it used to be. The most important thing you need to take care of is engagement. If your audience is not engaging with likes, comments, or reshares, your organic post reach will go down.
Even if you have a lot of “fans”, Facebook will not work well for you.
You can use tools like PostPlanner. This tool helps me to constantly publish engaging stuff on ShoutMeLoud’s Facebook page.
Get Traffic from Facebook using Retargeted pixels
Note: This is not free but works great and is scalable.
If you’ve been promoting your blog posts using a Facebook page for a while, you might have noticed the decline in the reach of Facebook posts. There can be many reasons for the fall. Whatever the reason may be, undoubtedly, now it becomes harder to improve the reach for free because there’s more competition in the News Feed than ever.
As a surefire method, you can use advertising to improve the overall reach of your Facebook page. Again, it is always better to spend a few bucks to increase the reach than to let your Facebook traffic die by testing all sorts of tricks that won’t help.
What kind of content works on Facebook?
When it comes to sharing posts on Facebook, a general rule of thumb is to make your posts stand out in News Feed, so it grabs the attention of the users easily. Like any other social network, rich media like photos and videos get more attention on Facebook than any other type of content.
However, if you’re looking to build traffic to your blog posts, you’ll need to focus on sharing links and constantly reviewing the performance using Page Insights.
Increasing the reach and driving traffic from Facebook
Facebook offers different types of advertising options.
Since our goal is to drive more traffic to your blog and ultimately increase the reach, you can try boosting your posts, which is also the easiest way of advertising on Facebook.
All you need to do is to click on the Boost Post option in the lower right corner of your post. You’ll be asked to choose from advertising to ‘people who liked your Page and their friends’ or ‘people you choose through targeting’.
You can choose the second option and set up a retargeting pixel on your blog, which allows you to target the audience on Facebook who has previously visited your blog.
9. Buy Traffic
A few years back buying traffic for the blog was not so effective. However, these days when blogging has become mainstream and most of us monetize our blogs, more traffic meant more money.
One should also consider buying traffic from places like Facebook, Quora, Reddit, Google AdWords, and other nativeads programs that sell traffic. Personally, I’m a big fan of traffic from Facebook, and using re-targeted technique it’s cheaper to buy traffic.
WordPress users can use Pixel caffeine plugin to integrate Facebook pixels on their blog. This plugin also lets you categorize your traffic, which is super useful for re-targeting.
10. Syndicate content on Medium
This is one less-known trick to drive traffic to your blog. Content syndication is the process of re-publishing your content on other platforms, and driving traffic + getting SEO benefits. Medium.com which is a popular blogging platform offers content syndication feature.
With one click you can import your blog post on Medium (SEO friendly way), and you can tap into the huge traffic of Medium.com.
11. Repurpose and redistribute content:
One of the hardest parts of creating content is coming up with an idea, and writing that first piece of content. Once you have it, the next step gets easier as you can repurpose and distribute the content in various ways. For example:
|Google web stories||Slides|
Similarly, you can optimize your content for different platforms, and drive traffic to your blog. Read our earlier blog article on “21+ Tested Platforms To Distribute Content & Get Insane Traffic” to master this technique.
Conclusion: How to Drive traffic to your blog
Keeping a mix of easy wins and some long-term strategy for SEO and techniques like email marketing, Push notifications can help you drive sustainable traffic and become financially independent in the time to come.
Having a good SEO strategy and social media engagement will ultimately be what drives the most traffic to your website.
What do you think is the best way to drive traffic? Can you add more points to this list? Let me know in the comments below.
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Here are a few hand-picked guides that you must read next:
- 3 Best Solution For Blog Posts Interlinking in WordPress
- 5 Content Marketing Hacks For Attracting More Website Visitors (Plus Clients)
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