Google Adsense Changes Account Approval Application Process

Adsense Approval Application Changes

It’s pointless to mention again that Adsense is one of the best contextual advertising network. Until now, adsense approval process was simple: You create a new adsense account, your account is reviewed, Adsense team accepts your application and you can implement ads on your site and start making money.

But from now on, Adsense has changed the adsense approval process and instead of simple one step process, they have made it 2-step process.

Sign up for Adsense > Account reviewed and passed first stage > Implement ad > Account reviewed again and finally accepted.

Starting from 31st August, when you sign up for a new Adsense account, your application will be reviewed by adsense team, they will do preliminary checks on your site and information submitted in the application. For all the application which passes this first stage, they will be granted access to Adsense account and codes will be provided to place it on submitted site in the application. This is not final approval.

Publisher have to implement those ad codes on their site and which will be showing blank ads and will blend with the background of your site. Any click on these ads will not be counted in your revenue until adsense team will again review ads and if publisher passes the final approval stage, he will get another Email from adsense team confirming the same. Until 2nd stage is not passed, you will be able to login to your adsense account but it will show a message saying your account is under review.

From my point of view I don’t see that this 2 step adsense approval process will speed up whole adsense approval stage in any ways. Infact since verification and review process will be done at two stage it might delay the whole process. Users who were using Adsense on youtube, already complaining that they seeing message saying “Your earning have been put on hold” and their account has gone under review stage.

Here is the process for AdSense approval:

  • Register for an AdSense account by going to Provide all the correct information about your Name, Address and Website URL.
  • Within 1-2 days AdSense will verify the information, and send you an email.
  • Login to AdSense account, create AdSense codes. Place the codes in your blog sidebar.
  • Ads will shows as blank, until final approval process doesn’t finish. It may take about a week.
  • After the final AdSense approval, you will get confirmation email.
  • Once your AdSense earning will reach $10, AdSense will mail you a PIN to your address.
  • Login to your AdSense account, and enter the Pin once you receive it.
  • Congrats you have completed all the steps. Once your account reaches $100, Google will send you or wire you your earning. I recommend you to enable direct bank transfer for AdSense payments.

Though this will certainly help in domain ownership verification and more over those who are signing up using someone else website, might find it tough to get into Adsense. Nonetheless if your account is still rejected, it’s time to try out Adsense alternatives.

Have you signed up for Adsense recently? How was your experience with new adsense approval process?

You might like to read following useful adsense tips:

Subscribe on Youtube

Article By
Harsh Agrawal is a blog scientist and a passionate blogger. He is blogging since 2008 & writes about Blogging, SEO, Make money online & tech. His blog, ShoutMeLoud receives 1 million Pageviews/month and have over 700K subscribers.


COMMENTs ( 70 )

  1. Garim says

    Please Help.
    I applied to adsense last week, but I never received an email saying I had passed or failed the first step. I cannot log into adsense, it says

    Account Not Active
    An AdSense account does not exist for this login, as your application is currently in review. Within a week of your application date, we’ll review your application and follow-up with you via email. Once you are approved to join AdSense, you’ll be able to log in to your account and get started

    What should I do?

  2. says

    hi Harsh
    for newbie in adsense this post is rocking like me… because same problem arise from my side i applied before 8 days ago but no approval mail arrive from adsense team so i think its waste time for making money by adsense but after watching your full post and comment also i understand all the things that why google made 2 step verification process and wait for some time for approval
    thanks for sharing such nice article !

  3. prabhu says

    Hi Harsh, We have started PPC (Only google adwords – search network) for our website and we found out 500+ keywords with low competition and started bidding on them. As ur website is very informative each ppc visit is generating around 5-6 page views and hence we are receiving 10 times more revenue from paid traffic than what we spend. Now, my question is , does Google consider this as arbitrage and ban our account? jut to be on safer side, we have removed ads from our landing pages. Should i take any other steps or this revenue model is acceptable with adsense? Please clarify if you have some experience.

    Prabhu VG.

  4. Tapan Biswas says

    Hello Sir,
    I get my AdSense account a week ago.
    Now my question is If my 50% blog trafic is came from Facebook , then my AdSense a/c get banned ?

  5. says

    I have been waiting for adsense second step approval since the last 8 days. I wonder why it takes too long. the first time I applied for adsense second step, I was denied in 4 days. but in the second time I still not find out their decision to approve or denied my site.

  6. Ramesh says

    Hello harsh, I am waiting for 2nd stage approval of adsense. I displayed two blank ads inside the Post. But you are telling here display blank ad at side bar. Is it mandatory display blank ad at side bar ? or Is it ok at inside the post ? Please give me reply fast. I am totally confused. Iam newbie to blogging.

  7. says

    It seems like a tricky process and sometimes near to impossible. But, I could very confidently say, from my personal experience that it is very easy to get an Adsense account if you don’t try to play smart with Google. I mean, do everything the correct way and you’ll get it. I have a blog on free blogging platform- Blogger, but still I got an Adsense account as soon as my blog was 6 months old.

    • says

      You are right about not trying to downplay Google. Many new users try to use trick, hack to get AdSense approval, and this is one reason it’s hard for them to get an account. Or even if they get an account, it gets disabled in short span due to violating AdSense TOS. Regarding 6 months time, it’s a myth as you can get approval even in a month time.

  8. says

    Hi Harsh,

    Thanks for the guide, with the help your guide and prerequisites I have waited until my blog has (20+) posts and then applied, within 12 hours the first step finished.

    I am still waiting for the second step. I have placed two adcodes on the sidebar, one is enough or two will be ok ? And that too same adcode I have placed two times.

    Can you advise me on this, Thanks in advance.

  9. Firoz Ahmed says

    Harsh you haven’t mentioned Personal Identification Number (PIN) after getting approved we have to verify our Address, this PIN sent by Google on your own address and you have to place it into your Adsense Account then you will receive your first payment until it will be on hold…

  10. says

    recently i buy website from another person. after that i applied google adsense but it’s was decline .i got a this msg from google adsense …

    Thank you for your interest in Google AdSense. After reviewing your application, our specialists have found that it does not meet our programme criteria. Therefore, we are unable to accept you into our programme.

    We have certain policies in place that we believe will help ensure the effectiveness of Google ads for our publishers as well as for our advertisers. We review all publishers, and we reserve the right to decline any application. As we grow, we may find that we are able to expand our programme to more web publishers with a wider variety of web content.

    Please note that we may not be able to respond to enquiries regarding the specific reasons for our decision. Thank you for your understanding.

    Now what i am do..? Please help me…Thank you

  11. says

    Hai Harsh Sir,i have applied for adsense and approved in first i am waiting for the second time approval.hope i will be approved by Google Adsense very soon ;-)

  12. sinet says

    I have just got my application for adsense approved. It took me a few weeks. I have only 26 blog posts but I have bought a domain name. I think the domain name and the quality of my posts make them approve my google adsense application.

  13. Subodh Kumar Sharma says

    I got 1st step approved and waiting for 2nd step. Is there ant tricks to get fast approval for 2nd step?

    • says

      The only thing which I could recommend at this stage is:

      1) Remove all other existing ads on your blog apart from AdSense.
      2) Add pages like About, contact
      3) Make sure your blog design is clan & look professional.

  14. Shirish says


    I met with quite a strange experience. I had applied from my generic gmail address and got rejected thrice with same reason ‘insufficient content’. First time i got rejected was when my blog had 5 posts, third time I had 50 posts and bummer, same reason ‘insufficient content’. In the meantime I got Google apps account (comes at very cheap Rs.150/Month/User) and reapplied with this account at the same moment when I got rejection email for third time. Voila…in 36 hours I got ‘Congratulatory’ email for fully activated account. And adds started flashing in next few hours. Obviously my generic email account was the one which I used to sign up Google Apps account. So I think this connection also played a good part in this (First step clearance already done?). I don’t know yet but I will figure it out. Also what I noticed is when I applied fresh using Google Apps account and logged in to adsense account, first stage approval was already there and I just took the ad code and paste it on my blog. Within 36 hours I got approval email. See if you can make it a case study out of it for many readers who are struggling to get their adsense account approved. And the idea of using Google Apps account was from your recommendation. Thanks.

    • says

      Thanks for sharing your experience and I have always emphasised on using domain specific eMail address to apply for AdSense. It actually shows more professionalism and I guess AdSense team also love such application. I would definitely add this comment in one of my posts in future.

  15. says

    Hi, After applying for google adsense account i got mail from Google Team to embed ad code so i did as mentioned but the problem is when i pasted the ad code ads started serving but since last 4 days when i login to system it shows me red bar about review. What can be done in this situation, can you suggest something?

  16. says

    Hey Harsh,
    I have Google adds on my you tube channel and i want to apply for my blog “”. Tell me how can i apply on it and if it is not possible so how can i get these adds on my blog by essay way?

  17. Kundan Raj Bhattarai says

    I had the first initial process approved and the next was to implement the code on the site. But I didn’t do it and waited for the ads to be displayed on the site. After 6-7 days when I found that my site didn’t see any code then I realized what I had forgotten. I implemented adsense in my blog using Adsense plugin and within 2-3 hours my site started to show Ads.

  18. rahul kumar says

    hello sir , i have a query that how much time does google takes to complete the 2nd step review process..thanks

  19. Rajan says

    I have got my first step approved and now I have blank ads on my site. I just wanna know which step is more difficult to get approved 1st or 2nd ??

    • Muhammad Numan says


      the 1st step is just a check that you haven’t applied / rejected before and that you’re not wanted by interpol or something

      basically anyone can get step 1 if they are breathing and own a site.
      step 2 is the actual check of if the site is suitable / meets the terms and policies expected

  20. Tibor King says

    Hi guys,

    This Google Adsense is a whole nightmare maker.

    I deleted my gmail account. Created a new one and applied for Adsense. Strange thing that my youtube settings says I have an aczive Adsense and it is approved. But when I wanna log in my Adsense it shows me a message that they thank my interest in applying but since I have a previous email matching to my recent application I cannot apply because onle one account can be on one account. Well, I deleted that email over 2 years. Cannot log in. So I am banned forever because I cannot make any changes.

    What could be the solution? Creating a new gmail, new youtube account, with me brother’s data, address and bank account? And later if I earn money I change the payee name and address?

    Damn it is so misty.

    Thank any good reply.


  21. Ravindra says

    Did all possible circus to get approval. still no luck with the 2nd stage of approval. It took more than 8 days for them to say disapproved. As of now I have got Chitika and Infolinks ads. When I had applied there were no ads at all. Just cannot understand what is wrong. Btw, you blog is too good and very informative. Thanks. Please let me know if you find any issues on why my blog is being rejected everytime.

  22. Paul says

    I always love reading your articles. but I have been trying for adsense and having been rejected for atleast 30 times. But I have passed the First review 3 times but i get disapproved again… Now once again I have been approved in a first review. Can you please give me some suggestion how to pass this second reviews.

  23. Rana Irfan says

    Agree with your point. it is very difficult to approve adsense account. Adsense policies is sticky day by day. i am waiting for approval adsense. please give any suggest.

  24. says

    Pls helpe my first review was sucess fully approved but later .an email came with

    Issues: – Site does not comply with Google policies

  25. says

    I just recently applied for Google adsense and I passed the first step but still waiting their approval on the second step. I hope I can be approve, can you give me some tips how to get approved quickly? Thanks by the way.

  26. Satbir Patial says

    Same problem is going on with me too! Second step is taking so much time and therz no response although, I have completed all the steps like as adding ad code to my blog and I hav also provided the PIN if it is the that pin of postal address:)

  27. Ran says

    Hello Harsh,

    I have a ibps recruitment blog in blogspot. It is 6months old. Is there any possibility to get google adsense approval?Please suggest me.

    60-70 unique visitors/dauly, 10000+ pageviews/month.


  28. nawaz says

    After first email from adsence that place adsence code to your site and see empty ads, there is 4th day and no email received from adsence. what it the reason. Because my friends get their account in 2nd day. plz help

  29. Anuj says

    Hey Admin I need Your Help Regarding Adsense issue

    Issue: Your Site Does not comply with google policy

    But don’t understand what’s the main reason in a adsense policy
    I am confused about this issue So what should i do regarding this issue

    Pls Help Me

  30. Burhanuddin Tezabwala says

    Thanks for the post!

    Since last 2 weeks I myself was wondering. Why the HELL, I haven’t received any mail regarding whether they have accepted or declined my blog.

    Then I stumbled to this post and came to knew that it has 2nd stage as well.

    What is the actually criteria for the 2nd stage approval? I’ve got the Adsense code and have added on my recent 20 posts, so till when I can have the successful result?

  31. akshay says

    i applied to adsense via indyarocks
    my application is partially approved
    i get this message given above^
    i dont kno how to implement he ad code

  32. Sonali says

    Hi, I need little help regarding google adsense here. I have applied for adsense account and it is approved and on placing ad to my blog ads are appearing.

    But so far google didn’t approved my address where it will send check of my earning. It is asking for PIN which i never got at the address i mentioned in my account. I generated it again but no use. Can someone help me, is it the only way to get money from google ?? And will i get PIN for address verification or not ?

  33. Saket Jajodia says

    I have applied for a new a/c on 16th Sep and got my a/c approved and at the same point of time I started earning what ever clicks I got as I placed ads..

  34. rakesh says

    Though some of our friends have a very terrible experience with Google. I have not faced any problem with google adsense. It was flawless. Thanks for your timely update .

  35. fazal mayar says

    I havent had much problems with google ad sense approval. Though, I think I am lucky to live in Canada. Hope some of you guys find a way to get approved more easily.

    • says

      Fazal this new adsense policy is for world-wide. Though it’s a Fact that Indian bloggers adsense approval takes more time. Thanks for dropping by and for your comment.

  36. Ritesh says

    No doubt, Adsense is the best in this category. And this decision of Google, is actually make life easier for legitimate publishers.
    It is direct a demand-supply rule. Filtering spamy accounts will ultimately lower the number of publishers and definitely it will increase cost-per-click.


  37. Navin says

    At last google made some required changes in adsense account approval procedures. This will somehow minimise the get adsense account for $10 scams for which India is sadly very famous. Due to those scams, legit Indian bloggers who really wants to earn some money and they deserve but Adsense team give them hard time, guyslike amit (first comment). Thanks for sharing info Harsh.

  38. Isha Singh says

    well, the lucky one’s who got there account before on adsense. It will be now impossible to get another adsense with same domain if get banned.

  39. Androidage says

    I have recently applied 3 rd time for my blog and I too placed the certain statement on my blog which you have mentioned in this post, but unfortunately :( Adsense was not approved my account.

  40. Himanshu says

    the two step verification is useless. IF they want to verify the domain, they can by letting u place code or a html file. Now users who want to take part in adsense revenue sharing programs like SML will face difficulties.

  41. Dhanu Hansda says

    Thanks for sharing Sir (Harsh).I am a newbie blogger.I have submitted my application for Adsense on 2 Sept,2011 and I was sure that I am not going to get Adsense approval.I knew because my application was rejected 2 times earlier also.But I was surprised that I got Adsense approval but as you have mentioned in this post may be it is not final approval.

  42. Shashank says

    As far as I know, the reason for the introducing this two step verification was that many webmasters abused the existing process. Many add their approved adsense code on sites that would never pass the verification process in the first place. What this effectively means now is Google would monitor the sites on which you add your code and if they happen to be of low quality, there is a good chance of adsense account being banned.
    I have seen scraper sites and sites that have nothing but ads on them. So, in a way Google is ensuring a fair deal to advertisers and genuine publishers. :)

  43. Bhaveek says

    spams are spread all over the internet and even google is facing this issue. Some strict policy is required to reduce spams.

  44. aatif says

    People started business for adsense account .. get in 5$ and all they will find it tough to do so . But this process will take more time then usual

  45. Brian D. Hawkins says

    Hi Harsh, I’ve been using Adsense for years so it sounds like this won’t effect me personally but I have to wonder if this isn’t the beginning of a more widespread review process. Any sign of Google reviewing sites designed primarily for AdSense, i.e AdSense sites?

  46. sureshpeters says

    Now on only people who has good blogs and websites can get adsense account. I see people applying accounts using another websites . The second step of verification will be a plus point.

  47. Amit says

    It was really a horrible experience for me when I signed up for Adsense ,I asked three times for Pin number but never came back to me lastly after three attempts they were not able to deliver ,I am in Delhi where everything works fine like courier service ,postal but they were not able to deliver the PIN number in three months (I doubt ,I think they did not want to ) ,At last ,I sent my passport scanned copy ,So they approved it.I think when we work online we have other lots of options not only Adsense which is becoming tougher these days a lot.Also ,I heard that when you start earning good money with them they put restrictions on your account ,So that you can’t earn much ,We must try other alternatives also..Now they made tougher than previous ,I think now It will take 6 months before you get your first check …may be more than that :)

    • says

      Amit though your comment was off-topic from the main topic of the post but I do understand the pain and hassle you faced due to this issue. Specially with receiving Adsense Pin, many bloggers have shown their concern and reported that it’s not delivered at first time. The only thing which I miss from Google is adding telephonic or Email support for publishers. This will atleast take care of such issues which can be handled with a single reply, but for now there is no way to get a quick response from adsense team.
      Despite of alternatives, I would still recommend to use Adsense as your main contextual ad program as it pays higher than almost all other similar ad platform.

    • Shobhit says

      Similar issues were with me for receiving a PIN, later on i have to send them a scanned copy of my bank passbook and my “account on hold” message was removed.
      Plus after a whole month i finally received the PIN, and at that time it was of no use except for the fact that i had got mail right from America ;) !!!

    • Jasmine says

      Seems like Adsense is getting more and more difficult to get approved. Lucky that I had my Adsense approved long time ago when it was still comparatively easier. I had quite a bit of money from Adsense since then. :)