Using AdSense & want to increase your revenue?
Here, I’m sharing tips which will help you to increase your revenue.
AdSense is the top advertisement programs for bloggers.
Now it’s time to move forward and learn some basic as well as advanced tips to increase AdSense revenue.
One factor to which you must give serious consideration involves the placement of your ads. Be careful to make sure you don’t violate AdSense policies by placing your ads in a way that forces users to click on them. Additionally, be sure never to ask someone to click on your ads.
With those important considerations out of the way, AdSense’s new interface has some easy-to-use features which will help boost your revenue.
DIY tips for increasing AdSense revenue:
It is commonly said that traffic is directly proportional to money in blogging, but this is not accurate in terms of AdSense advertising. The reason for this is that there are many factors which affect your AdSense income. These include ad placement, ad type, traffic source and most importantly, AdSense CPC.
If you are doing keyword research, keep an eye on the CPC column. The higher the CPC, the better it is for you as an Adsense publisher. If you target high CPC, then the number of words, keywords, and clicks on your ads will usually be higher.
You can also use a tool like SEMRUSH to find profitable keywords.
One thing I don’t like about Adsense is that this type of Internet-based advertising has the least effect on my performance channel.
With all of that said, let’s move on to the goal of this post which is to give you an understanding of the ways to increase Google Adsense income.
1. Use Ezoic (AdSense automated optimization)
This one is applicable to you only if you are driving more than 20,000 page views a month. If that’s not you, then you should move to #2 and use the manual method for AdSense optimization.
We all know that ad placement and ad size are two crucial aspects of increasing AdSense revenue. However, the challenge is to manually test it all by yourself. This is where you should take advantage of Artificial intelligence tool like Ezoic.
This is a free tool and available for all bloggers who have more than 20,000 page views a month. This service once configured (your account manager will help you), will automatically start experimenting with Ads to optimize user experience. The reason why I like Ezoic and am suggesting you this as the first thing is that it focuses on user experience the most, which not only makes your readers happy but helps you to earn more money.
Also, the good user experience is a positive SEO signal which in turns improve your ranking. I have seen a few ShoutMeLoud readers who have started earning 30-60% extra from AdSense after using Ezoic.
2. Improve Size/Location:
This is one of the most common factors involved in getting low vs. high CTR.
You should try putting Adsense ads around the content and above the fold. (Above-the-fold ads perform far better than below-the-fold ads!)
You can blend the ads with your site design.
There is one thing that bloggers often ignore – link-based ads. Link-based ads are different from banner ads, and they don’t decrease the CTR of main ads if optimized properly. I usually prefer to keep these types of ads on the header navbar.
When you design a website for Adsense income, you should keep the AdSense heatmap in your mind. This way you can easily create Adsense-optimized themes and designs for your new site.
Here are some of the Adsense sizes which work best:
- 336 * 280 : Large Rectangle
- 300*250 :
As you can see, in the Adsense world size matters.
3. Your Traffic source and location matters:
Adsense ads perform best when your traffic is from search engines. Also, interest-based ads might not perform as well if you are getting more direct traffic. Many people complain about low CPC and low Adsense income despite leaving millions of impressions per month. This is mostly due to CPC and traffic sources. Start targeting traffic from countries like the U.S.A and the U.K, and you will end up getting high CPC.
Learning more about on-page SEO optimization techniques should be very helpful to you. Check out:
4. Adsense for Search: Add extra revenue source
Adsense offers many ways to monetize your site, and you should try to take advantage of all ad types. Adsense for Search not only helps you monetize, but it also helps with user navigation. I have previously shared a guide on setting up Adsense for Search.
5. Adsense section targeting: Make ads more relevant
Adsense is a contextual ad network that works based on the content of your page, and this includes your header and footer. So ads shown via Adsense must be highly relevant to the context of your article.
Adsense section targeting is a quick technique to add two lines of code before and after the content, thus targeting your ad to the content. Here is an official guide for implementing Adsense Section Targeting.
Also read: 50 Ways to boost Google Adsense revenue
6. Use Image or Text Ads wisely:
One of the myths of AdSense is that image ads work better. By blocking an ad type or ad category, you decrease the competition on your ad, and this also decreases the CPM of your ads. I prefer to use both ad types.
7. Place Ads between posts:
If you want to increase Adsense revenue, you can easily configure Adsense ads to match with your page background and colors, and add 468*60 image ads or text link ads in between posts. You can also add 7-10 pictures, keeping in mind that you want to offer a good user experience to your readers. Make sure to add enough space between ads & content, so that it doesn’t violate AdSense policies.
8. Placement targeting:
This is one idea which many bloggers are not implementing. When you create a channel, you have the option to add more details about your ad types, and then put your ad up for auction in the market by opting for placement targeting. This increases the competition, and the ad value on your site goes up. You must enable this manually for every custom channel. To enable placement targeting on your existing custom channel, log in to your Adsense account > My ads > Custom > Custom Channels. Next, click on one of the names and a screen will pop up. Simply add the details and put a checkmark at placement targeting.
9. AdSense Blacklist URLs:
There are many advertiserss which pay very little per click. There used to be a site showing the Adsense ad “black list”, but if you have compiled a list of your own or you know of any site with very poor performance, you can block that advertiser’s URL. I have done it myself, and it improved my revenue by 10% in one week’s time. You can also block your competitor’s ads from displaying on your site.
10. AdSense Category blocking:
In the new Adsense interface, the category blocking feature has become much easier to use. You can quickly see which categories of ads are performing poorly, and you can block those categories. I usually block the categories which have a good percentage of impression but a very low earnings percentage. This can also be configured via your “allow” and “block” ads page.
11. AdSense for YouTube:
If you are a video publisher or if you upload videos to YouTube, you can monetize your copyrighted video using the YouTube publisher program. I have been using it for a long time, and it performs really well. Performance, of course, depends on the traffic your YouTube videos get. Here is a guide to get started:
Experiment and keep experimenting:
If your only source of income is Google Adsense revenue, perhaps these tips will be helpful to you.
It is important to test various things and see what works the best for you. For example, you can play with link colors and see which link color combination is generating maximum CTR, etc.
Feel free to share a tip which has worked well for you and has helped you to increase your Adsense revenue.
If you are not approved for Google AdSense, you can have a look at other posts published on ShoutMeLoud regarding alternative monetization programs.
Here are a few hand-picked monetization guides for you to read next:
- 3 Best Ad Networks For New Bloggers (with Fast Approval)
- Google AdSense Auto Ads: Everything You Need To Know