11 Proven Strategies to Increase Your AdSense Revenue

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Using AdSense & want to increase your revenue?

Here, I’m sharing tips that will help you to increase your revenue.

AdSense is the top advertisement program for bloggers.

I have already written extensively about some good reasons for using AdSense. For those who are new to blogging, here is our complete guide to creating an AdSense account.

Now it’s time to move forward and learn some basic and advanced tips to increase AdSense revenue.

One factor which you must consider seriously is the placement of your ads. Be careful to ensure you don’t violate AdSense policies by placing your ads in a way that forces users to click on them.  Be sure never to ask someone to click on your ads.

With those important considerations out of the way, AdSense’s new interface has easy-to-use features that will help boost your revenue.

DIY tips for increasing AdSense revenue:

It is commonly said that traffic is directly proportional to money in blogging, but this is not accurate in terms of AdSense advertising. The reason for this is that many factors affect your AdSense income. These include ad placement, ad type, traffic source, and most importantly, AdSense CPC.

Keep an eye on the CPC column when you are doing keyword research. The higher the CPC, the better it is for you as an AdSense publisher. If you target high CPC, the number of words, keywords, and clicks on your ads will usually be higher.

You can also use a tool like Semrush to find profitable keywords.

One thing I don’t like about Adsense is that this type of Internet-based advertising has the least effect on my performance channel.

With all that said, let’s move on to the goal of this post which is to give you an understanding of how to increase Google Adsense income.

1. Use Ezoic (AdSense automated optimization)

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This one only applies to you if you are driving more than 5000 page views a month. If that’s not you, then you should move to #2 and use the manual method for AdSense optimization.

We all know that ad placement and ad size are two crucial aspects of increasing AdSense revenue. However, the challenge is to test it all by yourself manually. This is where you should take advantage of Artificial intelligence tools like Ezoic.

This is a free tool and is available for all bloggers who have more than 5,000 page views a month. Once configured (your account manager will help you), this service will automatically start experimenting with Ads to optimize the user experience. I like Ezoic and am suggesting this as the first thing because it focuses on the user experience the most, which not only makes your readers happy but also helps you earn more money.

Also, a good user experience is a positive SEO signal which in turn improves your ranking. I have seen a few ShoutMeLoud readers who have started earning 30-60% extra from AdSense after using Ezoic.

2. Improve Size/Location: 

This is one of the most common factors involved in getting low vs. high CTR.

You should try putting Adsense ads around the content and above the fold. (Above-the-fold ads perform far better than below-the-fold ads!)

You can blend the ads with your site design.

When you design a website for Adsense income, you should keep the AdSense heatmap in your mind. This way, you can easily create Adsense-optimized themes and designs for your new site.

Here are some of the Adsense sizes which work best:

  • 336 * 280 : Large Rectangle
  • 300*250 :
  • 728*90
  • 160*600

As you can see, in the Adsense world, size matters.

3. Your Traffic source and location matter:

Adsense ads perform best when your traffic is from search engines. Also, interest-based ads might not perform as well if you are getting more direct traffic. Many people complain about low CPC and low Adsense income despite leaving millions of impressions per month. This is mostly due to CPC and traffic sources. Start targeting traffic from countries like the U.S.A and the U.K, and you will end up getting high CPC.

Learning more about on-page SEO optimization techniques should be very helpful to you. Check out:

4. Adsense for Search: Add extra revenue source

Adsense offers many ways to monetize your site, and you should try to take advantage of all ad types. Adsense for Search not only helps you monetize, but it also helps with user navigation. I have previously shared a guide on setting up Adsense for Search.

5. Adsense section targeting: Make ads more relevant

Adsense is a contextual ad network that works based on the content of your page, and this includes your header and footer. So ads shown via Adsense must be highly relevant to the context of your article.

Adsense section targeting is a quick technique to add two lines of code before and after the content, thus targeting your ad to the content. Here is an official guide for implementing Adsense Section Targeting.

Also read: 50 Ways to boost Google Adsense revenue

6. Use Image or Text Ads wisely: 

One of the myths of AdSense is that image ads work better. By blocking an ad type or ad category, you decrease the competition on your ad, and this also decreases the CPM of your ads. I prefer to use both ad types.

7. Place Ads between posts:

If you want to increase Adsense revenue, you can easily configure Adsense ads to match with your page background and colors, and add 468*60 image ads or text link ads in between posts. You can also add 7-10 pictures, keeping in mind that you want to offer a good user experience to your readers. Make sure to add enough space between ads & content, so that it doesn’t violate AdSense policies.

8. Placement targeting:

Adsense placement targeting
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This is one idea that many bloggers are not implementing. When you create a channel, you can add more details about your ad types and then put your ad up for auction in the market by opting for placement targeting. This increases the competition, and the ad value on your site goes up. You must enable this manually for every custom channel.

To enable placement targeting on your existing custom channel, log in to your Adsense account > My ads > Custom > Custom Channels. Next, click on one of the names, and a screen will pop up. Simply add the details and put a check mark at placement targeting.

9. AdSense Blacklist URLs:

Adsesne Blacklist
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There are many advertisers who pay very little per click. There used to be a site showing the Adsense ad “black list”, but if you have compiled a list of your own or you know of any site with very poor performance, you can block that advertiser’s URL. I have done it myself, and it improved my revenue by 10% in one week’s time. You can also block your competitor’s ads from displaying on your site.

10. AdSense Category blocking: 

Adsense Category Blocking
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In the new Adsense interface, the category blocking feature has become much easier to use. You can quickly see which categories of ads are performing poorly, and you can block those categories. I usually block the categories which have a good percentage of impression but a very low earnings percentage. This can also be configured via your “allow” and “block” ads page.

11. AdSense for YouTube:

If you are a video publisher or upload videos to YouTube, you can monetize your copyrighted video using the YouTube publisher program. I have been using it for a long time, and it performs really well. Performance, of course, depends on the traffic your YouTube videos get. Here is a guide to get started:

Experiment and keep experimenting: 

If your only source of income is Google Adsense revenue, perhaps these tips will be helpful to you.

It is important to test various things and see what works the best for you. For example, you can play with link colors and see which link color combination is generating maximum CTR, etc.

Feel free to share a tip which has worked well for you and has helped you to increase your Adsense revenue.

If Adsense does not approve you, you can look at other posts published on ShoutMeLoud regarding alternative monetization programs.

Here are a few hand-picked monetization guides for you to read next:

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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

109 thoughts on “11 Proven Strategies to Increase Your AdSense Revenue”

  1. Hi Harsh,
    Very good and informative article. I have one question that how much time it takes to get first rupee?

    1. @Rahul
      If you have lets say 100 page views a day traffic on your blog, you will see your first rupee within 2 days.

  2. I know this is very old post, but every time i searched for how to increase adsense earnings, i came accross this post. But this is for the first time i m commenting on this post. Really beautiful article. I am amazed how would you managed to rank this page on first page for every adsense related keywords? Really very good job.

  3. Naveen Prakash

    Thanks Harsh for sharing such a valuable information for adsense beginners. My adsense application has been approved recently so i will try some these tips and experiment in website.

  4. Well i really appriciate your effort to explain all the aspects of adsense with such quality inforamtion. But i have question that if visitors on our site is low then what will you suggest the add placment style to get handsome earning.

  5. Hi Harsh
    Thanks for the deep information about AdSense. I am wondering if there is any way out which can help us in getting the report of each ad placement. Like, getting the report of header ad, in between ad etc. It would be a great help.
    One more thing, can we get the CPC providing by Advertiser from the Category page. Can We block the low CPC advertisers?
    Thank You

  6. That’s a good one Harsh. I recently got Adsense approval and will try out these tips to get the revenue boosted.
    Thank you..

  7. Hi Harsh!

    Again a wonderful piece of content, but I’d like to add 1 more point. I think if your site doesn’t have a privacy policy section, the AdSense RPM becomes little less. What do you think?

      1. Not sure, but I’ve been through one of Bob Lotich’s book on make money blogging & he’s mentioned that addition of privacy policy section into his blog, contributed an increase in AdSense revenue.

  8. I’m curious how people have got on placing Ads within their content vs placing them in other areas of the page such as header or sidebar for example? I tend to find Ads that break up the content quit annoying, and I’ve left pages before without finishing the article for that reason.

    Is there a key difference?

  9. Very informative post and we will implement new changes on our freebie website and i hope it will bring more income, thanks Harsh for this wonderful post 🙂

  10. Thanks so much Harsh for this tips, I applied them and they work well to increase my earning. Thanks alot.

  11. Hi! Harsh
    Thanks for this awesome article. You are true to check the location where we get good earning from AdSense. But I am earning by placing ads on the upper side of the content. In the below content I have failed to earn.

    1. specially above the fold part of the content, it makes 75% of my whole adsense revenue.

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