What is CTR in Google Adsense?

CTR in Google Adsense
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In the world of Internet marketing, CTR matters a lot to Advertisers as well as to Publishers. Advertisers’ role is to create ad graphics or sales line, which should get more CTR, and publishers role is to place the ad in such a way, which increases the CTR.

I have been seeing people asking about this question in many forums so this post will be helpful for many of my readers who are not aware of what is Click-through rate?

From a Blogger/Publisher point of view, CTR is one of those factors that plays an important role in generating money and retaining advertisers. If you fail to give enough clicks, your advertisers will run away. So, let’s dive into the world of CTR and understand what it is.

What is CTR?

CTR stands for Click through rate. In simple words, it means the number of times an advertisement is clicked divided by the number of times advertisement, ad unit or page containing the advertisement is viewed.

It is the percentage of No. of clicks on advertisements and the number of page views.

  • CTR = Number of clicks / Number of exposures.
  • CTR% = Number of clicks * 100 / # of exposures

So in simple words, if you have an ad running and it’s seen by 100 people but got only five clicks, your CTR is 5%. The point to be noted here is that higher the percentage of CTR, the better advertisement you will get. So it’s advisable to place advertisements only at viewable places and can be clicked easily.

Now, One of the most common questions is What is Good CTR or  I’m getting enough click on my Adsense but my revenue is very low.

Let me cut out the myth about Adsense CTR here, getting too many clicks on AdSense ads will never guarantee good income, the key here is to target ads that give good PPC (Pay Per Click). On such ads, even a few clicks will yield more money than 100 clicks.

I will be coming up with more topics on Google Adsense to make your AdSense experience better. If you don’t want to miss any of it subscribe to shoutmeloud feeds.

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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

20 thoughts on “What is CTR in Google Adsense?”

  1. Rupak

    Hello sir,
    If CTR going on 50% then what will be happened? Any idea here my website, I have got 16% CTR on 1 click. This is good or bad?

  2. Tapan

    what is best ctr for adsense ? Can you please tell me should we worry if CTR is between 7-10

  3. Harshit

    What is the Ideal CTR? Is low CTR a problem?

  4. Sunil Kumar

    Hello Harsh Agrawal,
    Thank you for this information. Can you please tell me should we worry if CTR is between 5-10%?

  5. Mahi

    Hello, Please clear this doubt, Many times people say that if your CTR percentage will above 10 % it means your adsense account in danger zone. May be after some time YOUR adsense will be disable. Please reply quickly, I am waiting for your reply. Thanks.

  6. Lalit Dhankher

    hey sir
    What’s the difference between CTR and Page CTR?

  7. Summit Pathak

    What’s the difference between CTR and Page CTR? I’ve Page CTR more than 15% but CTR is only 3.5% ? Is my adsense under risk?

  8. Kelvin

    Hi Harsh Agarwal,
    what percentage of CTR will be safe for Google Adsense? and how can I decrease CTR?

  9. Rana Irfan

    Good Article Harsh brother. I have a website with own hosting and domain. and i have got 1000 to 15000 visitor daily 95% from google search engine. Please confirm me can i apply for adsense and how many i would earn from my site.

  10. saicharanreddy

    Few bloggers saying high CTR may result to ban Adsense account

    Is it Real or Not ?

  11. Annamalai Nagappan

    In other words Click Through Rate can be increased by targeted ad’s on articles. Placing the most relevant ad on the page will get you the click.

    1. Harsh Agrawal

      @Annamalai You are true.. Targeted ads and smart placement will increase CTR. Thanks for your valuable comment.

  12. William Myers

    I’m pretty new to AdSense and YouTube. I’ve posted something like 7videos in 3 days and yesterday my CTR% was just below 3% and today its jumped up to a whopping 100%. Why could that be?

  13. aditya

    adsense is an mystery, still to be unlocked

  14. Shpëtim


    im just confused with “CTR” can anyone explain what is it and how many % is good to have CTR ?!

    Thank U

  15. siddu

    The above information is really help-full for me thank’s a lot.

  16. Shahzad

    CTR formula is right, but CTR varies by ad positions. Nice sharing indeed

  17. Matt Hanson

    Good writing. Keep up the good work. I just added your RSS feed my Google News Reader..

    Matt Hanson

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