Tips On How Not To Get Your AdSense Account Banned


Adsense TOS
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AdSense Tips to avoid Account Ban
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It was in March 2009 that I started using AdSense, and ever since it has been a huge part of my blog monetization technique.

In the first 5 years I earned about 2.2 million INR just from AdSense, and realized no matter how many AdSense alternatives we talk about, AdSense is by far one of the best and the highest paying ad network for any blogger.

I have already shared some of the working tips to increase your Adsense revenue but as I mentioned, Adsense is very strict about AdSense TOS, which means you have to take care of certain things to make sure you don’t violate AdSense policies. We all know that getting Adsense approval is not easy and we need to do many things to keep our AdSense account active.

Recently, I got an email from Adsense team saying that Adsense serving had been disabled on one of my sites. I realized it was the right time to update this post and make new AdSense publishers aware of Adsense policies and the things to avoid, which may lead to an account ban.

Little out of context but since 2011, when Google launched Google Panda, they also made some major changes in Adsense quality guidelines. Especially, in 2011-2012 we noticed that many Indian and Pakistani Adsense publishers had been banned due to copyright violation and low-quality pages. Another major reason for Adsense ban is an invalid click, which is altogether a big topic, and I will cover it in another post.

Google Adsense is very strict about the policies and that is why I removed the Global Translator plugin to save myself from getting banned from Google Adsense.

These are the simple mistakes you and Adsense publisher should avoid getting themselves banned:

Understand Adsense TOS and Stop Violating Adsense Policies

Invalid Clicks

This is how maximum Adsense accounts get into the danger zone. Most publishers who start with Adsense usually ask their friends to click on ads or click on their ads from different IP addresses. If the Adsense team detects any such activity, they put your account in the ‘disabled mode’ to safeguard their advertisers.

Also, many new publishers ask their readers to click on ads, which is also discouraged by Adsense as stated in their program policies.

Using Adsense on an unsupported language blog

At the time of writing, Google doesn’t support all languages to qualify for Adsense program. If you have an approved AdSense account, and you are using it to show it on a blog, the language of which doesn’t qualify as per Adsense TOS, you need to make changes ASAP. If you use any method to make your blog multi-lingual and serve ads on it, it can be considered a violation.

Here is the list of AdSense supported language.

Sending ads on email

Many publishers started the trend of sending AdSense adverts within the email, and sometimes it goes viral. Google finds it against the program policies.

Advertisement label

Many publishers started using tricks like “Click here”, “Click to see hot babe, etc., which encouraged clicks. Encourage clicks? Oh, time to look at point 4.

You use pop-up scripts to show Adsense in pop-up and readers have to click on it to read the content? Another BIG NO.

Competitive contextual advertisement

Make sure you don’t use any other contextual advertisement program. Let Google Adsense be your one and only favorite advertisement program. Though for monetization, you can use many other ad networks. Here are some which I have used, and they comply with Adsense TOS.

Altering the Adsense code

So you are a programmer? Doesn’t matter. Changing your Adsense code in any way is not permitted by Google.

Shading with Image: Placing Google Adsense Image ad unit with the adjacent image can be a great and smart move, but guess what? Do it and Google AdSense might ban you. Google TOS doesn’t allow the use of shading your AdSense image ads with the adjacent image.

Hosting Copyright content

If you are running Adsense on a site that distributes copyright content like Movies, songs or any other files, you are most likely to get an instant ban. Adsense doesn’t allow putting Adsense on the site that distributes copyright stuff.

Linking to the site that distributes illegal and copyright content

This is something which I got to know about in 2012. This is also the biggest reason why most sites are getting the Adsense ban. If you are linking to sites like (streaming movie), illegal or pirated software, Keygen sites, your AdSense serving might be disabled for that particular site. Here is the other type of content, which is not allowed for Adsense sites:

  • Porn, adult material
  • Violent content
  • Racial content
  • Hacking/Cracking
  • Gambling/Casino
  • Pages selling Drugs, Alcohol (Beer or hard alcohol)
  • Pages selling Weapons and ammunition
  • Distribution of course work. Eg: Student Essays

These are just examples. There could be many more. So, you should avoid putting any such content on your blog or at least avoid serving Adsense on those pages.

Paid Traffic

If you are buying traffic for your AdSense enabled sites, it’s not permitted according to AdSense TOS. Also, consider reading Adsense landing page Quality guidelines, which will give you ample amount of idea as to what Google expects from your pages.

Promoting your post on social media or buying traffic from quality sites is not the violation.

Making ads look like part of the content

You are free to make your ads blend with the content by changing the color or size, but don’t make it look exactly like content. In below image you can see what kind of mimicking is not acceptable:

AdSense implementaion wrong practice
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Quick things to know:

  • Don’t make your AdSense ads sticky. Making it sticky is against AdSense implementation policy.
  • Using AdSense ads on a site which curates videos from YouTube or other video hosting sites, can put your account in the ban radar. To avoid this, ensure you also have original content on your blog. A good idea is to add 200-300 words content in your words describing the video.
  • Don’t place AdSense ads on 404 error page, exit pages, log-in pages and thank you pages.

But if you are a victim of the AdSense ban game, ShoutMeLoud’s earlier post on AdSense alternative program will be very useful for you.

Tip: Use Affiliate marketing to increase your blog income.

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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

230 thoughts on “Tips On How Not To Get Your AdSense Account Banned”

  1. We Fix Rims Houston

    I am running youtube channel. since last 3 days I am streaming some live scorecard videos and yesterday I received continue 6000 viewers for 5 hours videos and after this streaming my same video gone viral and received 650000 views in just 15 hours I was very much happy because of this……..but suddenly my AdSense account is disabled due to the invalid activity this problem was happened to me second time first account was disabled for 1 month and now it permanently . Sir Plz share more info about adsence

    1. Harsh Agrawal

      Your videos has been taken down and your channel has received Copyright Strike, which has ripped you off many useful YouTube features like “monetisation” and much more. Due to this, your channel is terminated. Do not post someone else’s content. since it was a legitimate termination, you cannot do anything. Create a new account with another email id and use it.

  2. Felicat

    No good for me, since some of the stories I write are violent in nature. that’s too bad. Now I have to rely on donations alone to get paid for my work.

  3. Nazil

    Hi Harsh
    I need to know if adsense allow me to use of EMBED Youtube live Tv of other channels like ( Aldjazeera, Skynews etc , on monetized website with adsense ?

    1. Harsh Agrawal

      I believe you can but just make sure you add original content. If its a website where you only embedding YouTube videos, then it will be a problem. It needs original content as well else anyone can build such website and it doesn’t add value to the advertisers.

  4. Rahul Chaudhari

    Hi Harsh and other co-bloggers,
    Yeah, adsense account banning is very common now a days. I had one of my adsense accounts which was 3 years old and was banned when my payment was about get released. I had received 3 payments successfully and seems someone tried playing with my ad codes on my website which caused irrelevant traffic to my account. So, I would suggest all of you to be safe with your ad accounts prevent it from ban. It has become difficult now a days to get an approval for new adsense accounts.

  5. Recon TS

    Am I violating AdSense TOS by allowing Google Translate widget to translate into unsupported languages?

    1. Harsh Agrawal

      Technically they don’t allow AdSense on unallowed language. But, in this case, it’s alright.

  6. sahil suman

    Helllo Harsh

    It was an amazing post harsh.I learned a lot from this post.Well before reading this post my AdSense account is banned and lost $500 when I just try to contact Google Adsense through their support they told us Following things :-

    *Pirated site linking
    *Illegal Content Linking
    *Invaild click and
    *much more

    So of you can make a article on how to avoid invaild clicks it will be wonderful sir.

    Sahil Suman
    Founder of trickydad

  7. vinay

    Hello Sir,
    i have a question that i am getting huge traffic on my blog from facebook yesterday i have posted about how to delete FB account or page permanently from facebook now i am getting visitors from facebook ( is it safe because all visitors are coming only on that post and i have checked analytics all visitors are coming from diffrent countries. is it safe for my adsense account i have earned 2$ from 6 am to 10 am

    1. Harsh Agrawal

      Hey Vinay,

      It’s fine.

  8. Aitzaz

    When should we use “Invalid Clicks Contact Form “, I mean on how much CTR we should use it? What is the safe CTR range for Non-Hosted Adsense account?

  9. Vivek Chavda

    Hi, Thank You, Harsh Sir For This Article, My Earning Starting Through I Get More CPM And Revenue From As well as Other Adsense Alternatives. Many Time My Adsense Account Has been suspended by google AdSense Team Then I Have Forward On Adsense Alternatives And Again Thank You Harsh Agarwal Sir….!!!!

  10. lingesh

    Hi Harsh,

    I have own a website which is popular pets and animals classified site like . I tried 3-4 times to get approved in adsense. They haven’t approved. If I get approval by using any other website. Then if I use ad code in my pets classified website. Will they block my adsense account or will they block only my pets classified website. What will the possible.

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