Adsense HeatMap: Best Google Adsense Placement Guide

Whenever we talk about increasing AdSense CPC, one of the most common words which you will hear is “AdSense heatmap”.  In this post, I will be giving you a brief idea about heatmap and best AdSense placement ideas.

Google AdSense is the most trusted way to monetize web property. Be it a blog or a YouTube channel. One can easily increase the earning from AdSense by following the smart ad placement technique. This technique is based on where your website visitors are most likely to see the ads and click on it. There are some well-known section on a blog page which could be utilized to place AdSense ads and then increases the chances of getting more clicks and hence revenue.

For example, placing AdSense in the middle of an article will help you generate maximum clicks. Another well known fact is, placing Ads above fold so that your visitors are more likely to interact with it which yields more revenue for you.

Adsense placement is quite tricky but its worth the effort, as right ad placement can easily double your earnings.

How to do this?

Well, I’m sharing a few ways that you can utilize right away. Some of them are based on available tools and some are manual placement. Depending upon how technical you are, you can use any of these below-mentioned techniques for smarter ad placement.

Use Ezoic for smart Ad placement:

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This is perhaps one of the less known techniques for smarter ad placement. Ezoic utilizes the artificial intelligence to connect your blog + AdSense account for smarter placement of ads. Any blog which gets more than 20,000 page views a month can use Ezoic.

Getting started is technical but it is well worth the effort as you can straight away increase your earning by 60-70% overnight.

Here is a detailed review of Ezoic and you can apply for Ezoic using below link.

Sign up for Ezoic

Adsense Heatmap Image:

I have visited many discussion forum and scouted the internet to create this tutorial.

But first, lets look at the official Google AdSense heat map Which clearly talks about the best AdSense placement without annoying your readers.

Adsense Heatmap
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It’s a fact that non-technology websites make double of the money then technology websites reason being that reader of technology websites are well aware of advertisement and they generally ignore the advertisement but on the other hand non-technology websites like dating, astrology websites make more money with google advertisement because of unawareness of the readers.

Another fact is when readers from technology websites read the article and they find it useful they click on the advertisement to appreciate the article. While putting the advertisement do you think of the following points:

  • Why your readers are here?
  • Content is more important or advertisement?
  • Where to keep the advertisement without hampering your reader’s point and without knocking down your advertisement.

“Smart work is always better than hard work”

You might think that I can write a better post and get more organic traffic and Better traffic = Better Income. But think the other way of placing adverts at the right place and at the same time concentrate on the better quality of post thus you will accomplish both the task: Traffic and income

Best advertisement placement guide:

Before advertisement have a look at the maximum allowed AdSense ad units Before the post ( text advertisement have better CTR than the image advertisement at that place)

  • Ad placement at Top of the article header again has better Google AdSense CTR.
  • If you thinking only about revenue you can place an advertisement between the content.( Link units )
  • Google search for your website is also a good idea to increase some more revenue and placing Google search unit at the best visible place on your website would be a much better idea.

Read: 15 Best AdSense Optimized WordPress Themes To Increase Revenue

Another few places where you can place an advertisement for better CTR:

  • Above the post
  • In between article
  • Sidebar banner

Though I will suggest place advertisement smartly without hampering your reader view and instead of keeping empty space on your website it’s better to fill it with the advertisement.

Another AdSense posts which will help you to improve your revenue: 10 ways to increase AdSense CPC

Do let us know if you follow AdSense heatmap or you have found your own best ad placement for AdSense?

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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

60 thoughts on “Adsense HeatMap: Best Google Adsense Placement Guide”

  1. Hello harsh, As of now ads placement become some tough due to enhancement of new website structure, as of single page website or many, so we need to be very careful to place ads space.

  2. Nice information, my friend has suggested me to add Display ads between blog post so it will increase CTR.

    Thank you for such a helpful information.

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