There are hundreds of thousands of blogs out there, but very few of them find success.
Many bloggers quit blogging within six months because they either can’t maintain the consistency or they realize it’s not the get-rich-quick-scheme they thought it was.
One of the major reasons for failure is because these bloggers didn’t select the right niche for their blog.
They can’t drum up enough motivation to continue. They don’t have traffic, they don’t have fans, and they don’t have money.
So, what do we need to get these things? What do we need to establish the usefulness of our blog?
Let’s look at some essential blog features that will help you establish your authority and build a base of highly engaged readers.
Blog For Adding Value
Firstly, you need to blog because you love blogging.
Money can be a factor, but why blog if you don’t love it? You might as well get a “traditional” job.
When you enjoy what you do, you won’t have any motivation issues. You’ll love what you do, and you’ll have no problem doing it.
So, now that you love blogging, you need to make sure your blog is useful and adding value.
If your blog is valuable, your readers will subscribe and stick around. If your blog is not valuable, you will lose interest in writing, and you will stop.
- Read: Adding Value To Your Blog: Layers of Content
Write Valuable Content
Identify what your readers need answers to, and then give them those answers.
Key points for writing great content:
- Formulate the basic content idea.
- Present it in an interesting and engaging way.
- Pack it with information (i.e. value).
Here are some articles, which will help you become a better blogger:
- 5 Things To Practice To Become A Great Blog Writer
- Write A High-Quality Blog Post With These 6 Tips
- How To Write TOP Content If You’re Not A Native English Speaker
Link To Valuable Content
Don’t hesitate to link out to good content from other bloggers. It shows how you are staying up-to-date with the latest news and happenings in your niche.
It also gives your readers a lot of really great value. Your readers will definitely appreciate this.
Did you know: Content curation is an art, and if you do it the right way, your blog quality will drastically improve. Lifehacker is a great example of content curation and outbound linking.
Key points for linking:
- Link to valuable information.
- Link to original content.
- Link to enhance SEO.
Content Relevancy & Posting
Make sure everything you post is relevant and on-topic.
Also, make sure you post on a regular schedule. This will make you appear more credible and reliable, and readers will trust you more.
Key points about content relevance:
- Post at appropriate times.
- Do not post in a hurry.
- Proofread before you post.
Keep Readers Engaged
Go with those topics, articles, issues, etc. that answer a reader’s question.
Think about something your readers want to hear, and then write about that.
You can use Google to help you figure out what readers want. You can also do some keyword research to figure out what keywords are trending and what will bring you in the most amount of readers.
Use images. Use content upgrades.
Never simplify your content. Always make sure it’s engaging.
Key points for keeping readers engaged:
- Add diversity to your blog content.
- Cover everything there is within your blogging niche.
- Link to free useful downloads when needed. People love free stuff. Don’t you?
Taking feedback is the key to knowing how your website content is viewed & judged by readers.
Readers’ comments will help you gain their perspectives, what they want, what they liked, what they don’t like, what their weak points are, and what they want to learn more about.
It’s a sign of great strength to accept and implement feedback.
Key points about feedback:
- Interact with your readers.
- Interact with other bloggers.
- Always ask for feedback & comments.
- Work on those feedbacks & suggestions.
For more on feedback, check out:
Make Your Blog Valuable
In general, there’s no substitute for compelling content. Always write quality stuff for your website’s visitors. You have created a website for your customers and visitors, so understand what they want, and give that to them.
When you do, you’ll have gained their trust, and you will be an authority blogger.
Never write duplicate content, and take an interest in SEO.
Learn how to write well and engage your readers, and you will have a successful blog.
What do you do to create a high-quality blog that readers love? Let me know in the comments below!
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