How to make a good relationship with influencers?
How does it feel when an expert recommends you on their social media profiles or on their blog?
You start getting targeted traffic to your site. Readers around the globe starts engaging with your writing in the form of comments and social media shares.
You start gaining visibility in the digital space. People start recognizing you & your work.
It doesn’t mean you start pitching them (Influencers) instantly. There is no use of asking anything without providing something in return. Before sending any proposal, develop connection with your influencers.
Many beginners try to send irrelevant emails without considering the crucial fact:
Experts are not fools.
They have gone on the same journey. They already know all the tricks that you aren’t aware of. So, don’t waste your time. Time is money.
The question arises:
How to connect with the influencers & create a meaningful relation?
Most of the people don’t take this question seriously. They keep on poking the influencers without realizing its negative impact. When they don’t get the response after constant attempts, they start criticizing the influencer without understanding the inflow of the emails from different readers in their mailbox.
Here are some of my tactics that I use for getting the positive response from the influencers.
Five Tips for Creating Good Relationship With Influencers
1. Identify the influencer in your niche:
The first step is to identify the influencers in your niche. You may know one or two names in your industry, but that’s not enough.
You need to get the information about the other influencers from your industry. Here are the tools that will help you in getting a list of influencers without wasting your time.
This tool helps in finding the key influencers in your niche. It looks at the quality of the content from an analytical angle. It provides insights into the most popular content and influencers sharing the same content.
They have a particular product called ‘Influencers and Outreach’. It is a powerful way for traffic generation. Instead of investing money in paid media, influencers help in driving the traffic to your site.
This tool from Moz comes handy for twitter research and analytics. It is free for the twitter users. It helps in the influencer discovery. You have an option of sorting all the influencers with the assistance of the social authority filter.
On top of that, reports can be saved for any future reference. There are tools for competitive comparisons and data visualization. With this tool, you can also find and connect with the influencers in your niche quickly.
2. Provide Value to Your Influencers
When you go to a shop for purchasing a product, you weigh its quality by the value in it. And, the owner gives you the same product by getting the monetary value.
The same thing applies for developing connection.
When you connect with your influencers, they start weighing the quality of the proposal.
They have only one question in mind:
Am I getting a valuable proposal?
They are not looking for the monetary returns. They are simply looking for the passion and dedication in your work. They are looking if it’s worth their time or not.
Don’t irritate them by sending messages like ‘Please share my post’ or ‘Can you please share my new blog with your audience’.
Before doing these foolish acts, ask yourself:
What am I giving them in return?
Give them some reason to share your post or product. Don’t expect to get a reply without any substantial reason.
Never make any emotional appeal. Earn the confidence of your influencer by providing a valuable plan.
When you start providing value, you will definitely gain the attention & trust of the influencers.
3. Follow Your Influencers: Everywhere
When you connect with the influencers, you start following them religiously by sharing their content on social media profiles.
Sadly, this thing doesn’t last for a long time.
After some time, your engagement rate decreases with time. I know, it’s hard to follow your influencers on social media.
Here is the solution:
You don’t need to run after them on every social media profiles, but if you can, that’s great. It’s not humanly possible to track someone everywhere.
Let us choose one social platform: Twitter
In Twitter, you have an option of creating a list. Start making a list of the influencers. In this way, you will get the feeds of all the influencers in a structured manner.
It saves a lot of time. Make a habit of re-tweeting the post of your influencers. And, start commenting on their tweets. After some time, they will start recognizing you.
You can make the list as private or public. I made my private Twitter list so that I can only access the list to look & retweet the tweets of my influencers.
Though if you want to create a better impact & get attention in a shorter span, follow them on other social media profiles which are less crowded. Ex: Instagram. Do remember, when you share their content anywhere (Google Plus, Facebook), do tag them. This is going to get you their attention.
One mistake that most of the newbie makes when connecting with the influencer is they focus on content only. Do remember, they might be a celebrity like figure, but they are an individual like you & me & look for genuine communication & connection. Interact with them on their social media updates by replying with a meaningful comment.
You need to have something good about yourself which is worth connecting. Is int it?
4. Get Involved on Influencer’s Blog
For getting the attention, start interacting with the influencers on their site. To get started with this, subscribe to their blog updates via email, Social media platform or wherever possible. You need to stay at the top of the updates & be the first one to take action on their content.
Two main reasons:
You will get the latest updates and strategies in your niche directly in your inbox; that will enhance your skills. Moreover, you will be the first person to comment on their blog post.
It’s no brainer that quality comment is the best way to create a relation with any blogger. On top of that, the readers of the site will also come to know about you.
5. Share Your Influencers’ Content Smartly
After reading the post, you share it on your social media profiles.
But, you are not sharing the post smartly.
What does it mean?
Don’t just share the post. Suggest it.
Let me explain you.
The influencers feel happy when you share their content. They’ll appreciate it even more when you start recommending the same to your friends.
Suppose your Google Plus follower wants the solution to some problem. And, you have recently read the post of your influencer that provides the solution for your friend.
Share the same post with your friend and mention their G+ profile of the influencer. On one side, you are helping your friend. On another side, you start developing a deeper connection with your influencer.
It is a win-win situation for you.
You may see, how I’ve shared my influencer post on Google Plus to inspire my followers to check his interview post.
I’ve requested Mike Alton to share his knowledge with my beloved readers through my “Expert’s Tips” category post, and he replied
I believe that he has identified my blogging activeness and reacted to my interview request.
Bonus Tips to Interact With the Experts
1. Mention the Experts
Mention your experts’ sources while crafting the new content.
It not only helps to create a good relationship with influencers but also help you to rank higher in the search engine. You can read more about the science behind it on: how outbound link improves your blog authority & ranking.
This is also good sign for influencer that you are genuinely reading the content & finding it useful. And as law of attraction says:[Tweet “Kindness is always rewarded in style”]
2. Use Communities & LinkedIn
I have been in both the places from a long ago and being paid in return by credibility.
Besides, use LinkedIn to associate with your niche professionals as you can get into their inbox even if you don’t have their email address.
3. Attend Events
Well-known digital marketers often attend the events/meetings to appear either as a speaker or visitor. If you come to know such kind of summits, try to give your presence over there since the real world connections would let you take things to the next level.
If you’re still not getting convinced on how to make a real connection with the specialists in your niche, you may read this fantastic post by Brian Dean, Get connected with influencers.
As an example: When I attended Harsh’s ShoutMeet event in Chennai, I got to build a better relation with him. I pitched him for a guest post & approval happened faster than usual time. You can see the group pic here.
“Approaching Niche Experts is a Tricky Task”
However, building a good relationship with influencers can be beneficial for your online growth & enhancing your visibility as well. When they start recommending or sharing your stuff, you have a golden chance to showcase your skills to a larger audience.
Have patience. As Rome wasn’t built in a single day, you can’t think of framing your digital empire in a single day.
If you are in a hurry, get ready for more harm than worse. So, don’t spoil the connection and move forward patiently.
Making solid relationship with the experts would launch you into the next phase of your online career.
Are you ready to create a good relationship with influencers? What are the strategies do you follow to in connecting the niche experts?
Discuss with me and share the names of your influencers in the comment section below.