MailMunch Review: Grow Your Email Subscribers For Free

MailMunch Review
  • Save

Let’s learn about MailMunch today.

  • Save

In my years of reading about blogging from the pros, I always came across this one simple advice: grow your email subscribers. According to blogging experts, email is the best way to reach out to your audience and keep them coming back to your blog.

It sounds simple enough: get your readers to give their email so they can receive updates and other content related to your blog. However, implementing this strategy may prove to be a challenge. First, you’ll have to figure out which email subscription service to choose.

There’s Aweber, Get Response, Sendy to name a few. Then there are other technical things like creating an email subscription form, putting it on your website, making sure it looks good, and other details you might want to deal with.

For me, the challenge was committing to a paid service without knowing if my email subscribers would actually increase over time. As I completed everything and had my paid email subscription set up, I failed at my first attempt to grow my following simply because I lacked the time. I decided I was wasting money on a service I didn’t have time to invest on, so I ended up canceling my account.

Don’t let this happen to you.

This is not to say that growing your email subscribers is not important — it is. However, you have to understand that putting an email subscription feature on your blog requires commitment on your part. You need to follow through by consistently sending content to your readers when they do decide to subscribe. If you’re not sure you can do that, then you can always have a trial run to gauge your ability to follow this strategy.

Mailmuch wordpress plugin
  • Save

This is where a free email subscription plugin for WordPress like MailMunch comes in handy.

It doesn’t require a lot of time and it’s easy to learn. It’s a plugin that allows you to build email subscription forms, referred to as an “opt-in form“, from within WordPress.

There is no coding necessary and it only takes a few minutes to create a professional-looking opt-in form.

MailMunch Review: How to Setup & configure

After installing the Mailmunch plugin, you will get an option on the left menu panel of your WordPress Dashboard. Click on that.

  • Save

Before creating your Optin Form, you should first sign up for a free MailMunch account. Click on the Sign up button on the right panel of the Mail Munch dashboard.

A popup screen should appear so you can sign up. When done, you’re ready to create your form.

To create your email form, click “Create Your First Optin Form”.

Create Mailmunch Account
  • Save

This brings you to a new tab where you can start creating your form.

The first step is for you to choose a form type. There are five choices: Popover, Embedded, Topbar, Scrollbox and Sidebar. These types are clearly illustrated so you know where they appear on your site.

Opt-in Form Type
  • Save

Click on a form type of your choice. In the example below, I chose a Topbar.

The next step is to choose a theme for your form. For all themes, there are two you can use for free and all others are available with a premium account. Click on the theme you want by mousing over it and clicking on “Choose Theme”. Note that if you choose a premium theme, you’ll need to upgrade your account later on.

email subscription form themes
  • Save

On the next page, you can customize the appearance of your form by editing the text size and color, as well as the button and background colors.

Newsletter subscription form
  • Save

You can also edit the text itself so you have something different than the default “Join Our Newsletter”. I highly recommend changing this to give your blog a personality.

If you know HTML, there’s a radio button for “Custom HTML” that provides a text box for you to enter your code.

You can also customize a message that shows when a user subscribes.

The last part of this step is an option to remove the MailMunch logo, which requires an upgrade to a premium account. If you don’t want to pay to remove this option, I suggest to just leave it as the logo is not at all intrusive and doesn’t really distract readers from your actual opt-in form.

When you’re done, click “Next Step”.

On the next page, you can configure how and when your opt-in form appears in your site. If you chose a Popover type, you have an option to set a delay (seconds) before the pop-up form appears. You can also set the form to pop up when a user views the second page of your site, not the first. There is also an option to only show the pop-up form when a user is about to leave your site. These are all important features so your pop-up form does not make visitors click out of your blog.

Configure email subscription form
  • Save

There are different options for each optin form type, so feel free to explore and test them first.

The last step is an option to integrate an email subscription service like GetResponse and Aweber. Again, this is optional, so if you don’t have an account, the plugin still saves your email subscribers in their own database and you can export it as a CSV file. If you want to learn about email subscription services, check out our exclusive guide to email marketing.

If you do have an account with any of the services, then click on the logo to start the integration. You will be asked to log in to your account with that email service and authorize MailMunch to access your information.

You can click “Skip This Step” if you don’t want to integrate a service.

On the next page, you have an option to finish with a free account or upgrade to a premium one. Click on “Finish Setup” when done.

  • Save

Your optin form should now be activated. Check your site to see if the form is visible and working as configured.

Below is an example of a Topbar type optin form made with MailMunch:

Example Newsletter form Mailmunch
  • Save


Building your email list shouldn’t be complicated or time-consuming. In fact, you want to be able to complete the technical aspects right away so you can focus creating content for your subscribers and getting more traffic to your blog.

MailMunch helps you in terms of getting a form set up so people can subscribe as soon as possible. It takes only a few minutes to do, and most importantly, it’s free.

While I’m talking about growing your email subscribers, here are hand-picked resources which you should read right away:

Subscribe on YouTube

MailMunch Review
  • Save
Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

34 thoughts on “MailMunch Review: Grow Your Email Subscribers For Free”

  1. Hii Kim,
    Well, truly I always find such an email subscriber plugin. Well, being a newbie, it is a great plugin that offers all features without any cost. I’m going to install it now.
    Thanks for sharing such a nice information.

  2. Hi Kim,

    Super tutorial here. I have used a few different auto responders; MM seems pretty powerful to me. It helps to have a framework to work from; that’s why your tutorial is helpful. I recall being totally lost using new mail services, as a newb. These days I move through the backoffice more gracefully 😉

    Thanks for sharing!


  3. Very useful free plugin for those of us who are starting and can’t afford yet to pay for premium plugins and themes until we make some money first, I will be installing it in my site, thank you for the tip.

  4. I just found MailMunch yesterday and am going to give it a try to help build support for our upcoming game. We already use MailChimp to contact all of our supporters for The Great Debate, but found a lot of people visit the website and never convert. Hoping this will help.

  5. Thanks for the information..I started my first blog today and was thinking about having subscriber option on my blog ….this article is exactly what I was looking for.

  6. pankaj bishnoi

    hey , it was nice article. But i would like to recommend you Hellobar as it also have same features .

  7. nice plugin MailMunch. I think Hellobar has all the features that this plugin is containing. Its also best plugin. Thanks for sharing this post.

  8. Hi
    this is the great plugin for email subscription and after all i’m going to add in my blog.
    This really help me because I have only one widget of jetpack’s subscription form but that not really looking cool.
    and I am really thankful to Shoutmeloud (India’s no 1) to make me a good blogger because I am follows this blog from January 2015.
    Thanks Again:)

  9. nice plugin MailMunch. I am using it, and its very easy to implement without coding. Quite user friendly.
    One of the best subsciption plugins in the store.

  10. Shaikh Masood Alam

    Mailmunch is really cool.. But when its install it in my website.
    Loading time from 1 second become 13 seconds.
    Have any idea about it.

  11. Hi Kim,
    I am Not Use MailMuch it is New for me.i use it after use it i give my Suggestion.but Kim your review is Superb you guide Good.Thanks for sharing.

  12. Aravind nvaeen

    Thanks a lot kim.. I’m really looking for this post. This post helping me too much! Again thanks for this fascinating post..!

  13. Thedore Nwangene

    This is a very awesome review Kim,
    Email marketing is really a very important aspect of blogging and internet marketing and thats why everyone should take it serious.

    Any marketer who is not building an email list today is really making a huge mistake because he will be missing a lot. Like you, I’ve also tried it many times and failed because i do not have the time to manage it right now, I’m trying to start it once again using a different approach.

    Finally, I’ve been hearing a lot about Mail Munch lately and i guess i should check it out. I would have gone with the pro version though but I’m not very comfortable with all the monthly subscription tools.

    Thanks for sharing.

  14. Use read more tag before publishing an article.
    Else you would lose visiters.
    I got your article on email. Its was displaying complete article. And why would people open and visit your articles if they can read it on email.
    Just a suggestion. I hope u dont mind 🙂

  15. Thank You @Kim Barloso for this informative article. Loved it. I recently created my new website ( From few days I am looking for an email subscription plugin which is free and is easy to install or configure. I tried Aweber, Mail Chimp etc but didn’t understand any. After reading this article I am thinking to give it a try. Also, please can you suggest me some good post which tells us about “How to write better email for subscribers and get more traffic”. Thank You!

  16. Hi Kim,
    Thanks for informing about this useful plugin. I want to introduce here one more option which is exactly same as you told here. It is Hello Bar plugin that does the same work and has same options to config. Have you ever used Hellobar ????


    1. Hi Nikhil,

      Yes, I’ve used HelloBar, but I think it’s limited to only one format which is a top bar. I’m not entirely sure. I like the other formats offered by MailMunch and the more control you have over how and when the optin forms appear on your site.

      However, I used HelloBar for some time and have gotten a few subscribers through it.

      1. Muhammad Imran

        HelloBar also offer many other formats for collection emails like Pop-up, Bottom Right Side Bar(some says slider) and Page Takeover. These all formats similar to MailMunch. Overall HB and MM both are great and best tools. By the way have you tried “SumoMe”? It’s amazing with a lot of features in one box.

  17. Im using Mailchimp since 3weeks.Its good but most of the templates for subscription form is premium.
    You need a little bit of your own creation to make subscription look like a pro.
    One more thing- Mailchimp display its logo/tag at the end of the subscription form which is ultimately not good.To remove it you need to pay few dollars.

    1. @deepak In all honesty, MailChimp’s templates are pretty limited if you have a free account and I had a hard time creating forms when I first started. Although MailMunch also offers premium themes, at least it’s easier to use and integrates with WordPress seamlessly.

Leave a Comment

Your email address will not be published.

Scroll to Top
Copy link