Every website owner aims to deliver content that caters to an audience with certain optimizations to increase their web traffic from Google.
- A proportional relationship exists between web traffic engagement and a website’s monetary returns.
For this very reason, most web page owners look to increase their rank on a search engine’s results pages. However, even higher ranked web pages sometimes fail to make a necessary impact with a user. The Google Structured Data Testing Tool assists in the organizing of your Google search result and manages any optimizations that are required.
The snippets available through schema, free and paid, are plugins that can significantly increase your page’s traffic from Google.
This article will answer the fundamental questions of:
- What are rich snippets and how to add rich snippets to a website?
Here I have also compiled the 6 Best Rich Snippets Plugins for WordPress. But before that…
What are Rich Snippets?
A non-technical definition:
- A rich snippet is additional interactive content that a user can interact with whenever a webpage’s search result pops up on Google.
Snippets can be added to your page using a schema markup.
The schema markup analyzes and organizes your data enabling search engines to understand the type of content and enable such optimizations for specific search engine results.
Schema markups add extra content like:
- Star rating
- Author information
- Other content specific information
The schema can be optimized as per the content of the web page.
- A link to a recipe can show the time required for preparation as a snippet.
- An e-commerce website’s snippet can include details relevant to any sales or promotional discounts.
An entire list of the customizable schema is available at schema.org.
Importance of Rich Snippets in Gaining Organic Traffic
You can use the schema markup and microdata to add rich snippets to your post and get ahead of your competition in search results.
Even though there is no direct effect on your webpage’s rank on Google, rich snippets can ensure that your web page has an increased user engagement.
Engagement of users, also referred to as organic traffic, can lead to an increase in the number of clicks your posts get, but do not necessarily raise your rank on Google.
Indirectly, however, user engagement can increase the authenticity of your website, as an increase in user activity is indicative of relevant information that is useful for every user.
Another advantage of using rich snippets is the ease of installing them without any need for programming.
Then there’s the question:
- “How to add rich snippets to WordPress”?
It’s very easy.
All you have to do is chose a plugin from this list of best rich snippets plugins for WordPress, install it, customize the snippets using a rich snippets testing tool, and generate them using a rich snippets generator.
You will soon find that all your search engine results are optimized and now have rich snippets.
Now, let’s discuss the best rich snippets plugins for WordPress that are guaranteed to deliver you results in an efficient and effective manner.
4 Best Rich Snippets Plugins For WordPress
The first plugin on our list of the best rich snippets plugins for WordPress is the most popular and renowned plugin available for schema markup. This free plugin, though rudimentary in its features, is a stable and reliable plugin.
The plugin features rich snippets ideal for web pages that feature content related to:
With this plugin, you can preview your rich snippets as they will appear on a live Google search.
There is a lot of support available for the plugin via forums and a very active online community. The forum is open to any kind of query related to the operation of the plugin. Such forums assist beginners and people new to schema markups.
Created by CodeCanyon, the Rich Snippets WordPress Plugin by CodeCanyon has similar features and functionality when compared to WP Rich Snippets, and offered at a relatively cheaper price of $12.
The only deficiency for this plugin in comparison to other plugins is that the schema markup codes generated are specific to posts and can only be used on a post-per-post basis.
Lacking application for larger websites that contain several web pages in itself, this plugin is good only for beginners as it is a cost-effective and feature-packed plugin.
The customer support available for the plugin is prompt and responsive, making it one of the best rich snippets plugins for WordPress.
Schema App Structured Data is one of the most popular plugins listed on the wordpress.org directory available from schema.org.
As it is a dedicated rich snippet plugin available for WordPress accounts only, it can also be used as a Google webmasters rich snippets testing tool.
Rich snippets generated specifically for posts and author pages can be edited and customized. This snippets plugin is available for free, however, for advanced features and better technical support, there is a premium version available at $37 per month.
The “Pro” version of the WP Review plugin for rich snippets is one of the most powerful plugins on the list.
It optimizes content for your web page as per the schema markup without compromising any preexisting elements on your web page.
Most bloggers will benefit from these rich snippets based on their posts and microdata like:
- Product reviews
- Short descriptions
The premium version of the plugin is lighter and easier to operate when compared to the free version.
With an additional option of customizable snippets available at your disposal, this plugin is ideal for experienced bloggers.
The premium version is available at $39 and includes support for advanced features like:
- Unlimited colors
If you are looking for plugins that are accessible, user-friendly, and offer you complete control over the schema, the six best rich snippets plugins for WordPress listed above should comply with all of your needs. They not only add to a webpage’s performance, but also to its stylish interface which helps increase user engagement for blog posts.
What rich snippets WordPress plugin are you using? What other plugins should be on this list? Share your thoughts in the comments below!
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This is a guest post by Gaurav. If you would like to share an original post with ShoutMeLoud Community, read our submission guidelines.
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