So you’re done with the hard part – of getting the words together for a blog post. Now all you have to do is click the publish button, and everyone is going to come and read it to see how wonderful it is. Right?
Well, I’m afraid not. If you want people to read your content, you have to put in extra effort to get it noticed.
Writing a blog post is interesting, but the hard part is getting targeted people to come and read your article. Most people make mistakes by just publishing blog posts without bothering whether people are reading the posts or not. Before we get on to how you can promote new blog posts to get more exposure and traffic, let us also take a look at how you can promote your old posts and make sure they get traction too.
The basic building blocks of a quality blog post which will help you to drive traffic from search engines are keyword research, keyword optimization and making sure your blog posts have all the quality signals. This is one way to make sure you rank #1 in Google search but there are many other free and paid ways to promote new blog posts and we will look into some of them here:
How To Promote Your New Blog Posts?
Publish On All Your Social Networks
You would be surprised how many bloggers fail to inform their social media followers about their latest post. The followers have signed up because they want to be kept up to date on your site so you have to make sure that they can see that you have new content out.
Another thing which you have to keep in mind here is the fact that manual sharing is more effective on social networking sites like Facebook and Google Plus. You can always use tools like SocialPilot to automate the process, but whenever possible, use manual sharing and add your own comments. This will increase the CTR of your sharing and will help to start a conversation.
SocialPilot has a recurring share feature that makes it easier for users like you and me to automatically share the post on our social media platform at regular intervals. See the screenshot below:
Publish On Other People’s Social Networks
There are bound to be loads of pages about the topic you have just written about on Facebook, so why not publish a link to your post on their Facebook page. This shows people that you are writing on a subject of their interest. At the very least you should get a few likes, but you never know who might pop over to have a look.
However, keep in mind, many pages or groups consider self-promotion as spam, so you better make a list of such pages and groups which allow link sharing from users and use them to promote your new blog posts. Facebook is full of such groups and will help you get your word out for new blog posts.
Interlink Some Old Posts To Your New One
Once you are done putting links into your new post for some of your previous posts, you need to do the reverse and go through some of your older posts looking for keywords to link to your new post. These older posts have had much more time to get a little traffic as well as a little link juice so this could bring visitors through to your new content.
You can always automate the process by using a plugin like SEO smart link or you can manually edit old posts and do the internal linking. Also, having a related post plugin will also help in automating the process. You can use a plugin like YARPP for adding related posts in WordPress.
Create A Few External Backlinks To Your Post
Although it might seem like a lot of work, you should create a few links from other sites to link back to your post. Not only will this bring in extra visitors directly from the other site, but it will also give that post the much-needed search engine boost that it needs to get started.
If you target the title and the anchor text in the backlink to a nice longtailed keyword, you could help that post get to the top of the search engines faster than you think. The best way that you can do this is by getting a couple of guest posts on other blogs and direct the link in the author bio section back to your post.
If this seems like too much work, you can always resort to the quick option of visiting a few similar blogs and leaving comments with links to your articles. For this, you should try and make sure that the comments you leave are “dofollow” links. Another option is to go onto a few forums and offer helpful advice while leaving a link to the post in the signature.
Ask Your Fellow Bloggers For A Helping Hand
There are a couple of circumstances when you shouldn’t be afraid to ask other bloggers openly to support you by advertising your post on their social networks. For example, if you have placed a link back to something useful on their blog, I’m sure if you told them about it and showed them the post, they wouldn’t mind just a tweet for you .
The only other time that I think you could get away with this is if you have written an exceptionally good post and you feel it is deserving of being shared. Contact them with the link to your post and ask them politely to read it and share only if they like it.
Also, you could offer to do the same thing for them the next time they have a great post. A word of warning though: I wouldn’t do this too much as it could start to seem like you are just trying to use them.
Email Updates To Your Mailing List
If you have kept up a good practice since the start of your blog and have developed a mailing list, you can email them your latest post and keep them up to date with your new content.
This is another method that you should use sparingly. Most of your mailing list subscribers may have subscribed to see what products you recommended and not what your latest post is. I have had about 5 people say this to me over email when I’ve used this tactic but out of the thousands it’s not many and it is worth the risk.
Do remember, the success of your blog is not only judged by the number of blog posts you have on your blog, but by number of people reading it and benefiting from it. And that will happen only when targeted and interested readers will be able to find your blog post. Therefore, along with SEO, and the techniques mentioned above, also integrate social bookmarking icons like Reddit, Flipboard, Pinterest which will help users quickly save your blog post to their bookmarks. If you write tutorials and guides, adding an email and print button will be very useful too.
If you employ all of these techniques after each and every post, you have the recipe not just for successful posts but also for a successful blog on the whole. Do let me know of other techniques you use to promote your newly published blog posts.
Until next time.
A few other articles that might interest you:
- How to promote your Blog Ninja Style
- How to promote Website on Facebook : Newbie guide
- How to use Forums to promote your Website