Have you started a new business on a small-scale? Are you wondering how to jump-start your online marketing strategies on social media?
Though we have several options to start online marketing when it comes to social media, figuring out just how to do it can be confusing.
According to a recent survey, only 53% of small businesses actively use social media, only 45% work on SEO, and only 25% use online advertising to promote their small business.
What about the rest? They claim they don’t have the resources or the time, and most importantly, they say they lack the strategies required to get the most out of the leading social media platforms.
A few of them also think that if they start promoting their business on social media, then they have to be active on all social platforms. But the fact is that they don’t need to be part of every social media network; rather, they should analyze the platforms that best counterpart their business style.
Well, I agree!
Running a small business every day can overwhelm you to the level where you start avoiding marketing your business.
But there’s some good news.
Promoting your small business on social media is not rocket science. In fact, it is much simpler if you know a few insider, social world secrets.
5 Ways To Promote Your Small Business on Social Media
1. Frame a Credible Presence
Framing a credible reputation on social platforms might sound complicated, but it’s not. Do you know why it’s not complicated?
Because as a small business, you don’t need to have a huge amount of followers, and you don’t need to connect with lots of folks. You just need to connect with the right audience in your area.
And to do so, building brand awareness is the best way.
Create an online presence which perfectly portraits your business online and offline. From the logo of your website to the cover image of your social media platforms, you need to create a look that clearly matches your business persona.
If you have the budget, you should hire someone to create a professional design that matches the essence of your business. For social media, you can ask them to create professional looking visuals.
You can also try to do this yourself with the myriad of tools available (most of them are free).
2. Associate with Experienced Business Professionals
Social media is a world of relationships.
Whether you’re responding to comments on Facebook or building your professional network on LinkedIn, it’s essential to take some time to connect with experienced and business-minded professionals.
Now, as a small business owner, you may be thinking:
- How can I spend my valuable time on social media when there’s so much else that needs to be done?
Well, no worries! I have some simple advice for you:
Just create one piece of content every week, and schedule it.
How does this help you?
When you have already set up your content for an entire week, you can take out 15 minutes in the morning and 15 minutes in the evening to respond to queries or comments that you’ve received on social media.
This is how to connect with experienced and business-minded professionals.
3. Make Your Time and Money Count
For small business owners, time is money.
We’ve all experienced those instances where we get on Facebook to do some work, but then we see a post or an image from our friends…. and suddenly an hour goes by. Yeah, that happens to all of us!
Of course there’s a time for liking those fun images, but when you’re working, you need to focus on your work.
In case your friends’ posts distract you, remind yourself why you’re on Facebook in the first place.
Be liable for yourself.
When it comes to money and social media, you can try your hand at Facebook Ads which is a great, budget-friendly way to promote your small business.
Just remember why you’re on Facebook in the first place, and don’t get distracted.
4. Engage with Potential Clients, Not Just Anyone
No doubt, when you’re on social media, you’ve got millions of folks to engage with. But as a small business owner, it would be better to engage with potential clients rather than just anyone.
You can achieve this by properly learning how to geo-tag on your Facebook business page (or on any other social media page).
Geo-tagging is the best way for local businesses to promote themselves. When people check-in at your business, it’s free advertising for you since all of their connections will see these check-ins.
An average Facebook user has 100 connections (many have a lot more), and most of them are local. So one check-in is basically advertising to 100 potential clients.
This also does wonders in the arena of social proof.
It always works out better when small businesses target their local market instead of targeting a wide market which may or may not be interested in their products and services.
5. Utilize The Right Tools
As a beginner on social media, the right tools can be your greatest asset.
These tools will help your social media presence become organized and you will come across as more professional.
In addition, the right tools will save you time, effort, money, and no doubt, a lot of frustration.
Some of the best social-medi tools you can use for your small business are:
Social Media Promotion for Small Businesses
In the social media world, even a few small steps can have a huge impact on your business, online as well as offline.
Furthermore, it is not necessary to have a presence on every social media platform. Just put your business info on those social media websites which suit your business well and give you the best results from your marketing efforts.
And before I go, here’s a pro tip: Analyze how the big brands are working to keep up their reputations on social media. Copy their model. Do what they do, and you’ll soon figure out how to make social media work for your small business.
Are you promoting a small business on social media? Let me know what you’re doing and how it’s going for you. Share your thoughts in the comments below!
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