WordPress started out as a blogging platform, but these days, it’s a full-fledged content management system (CMS). Because of this, many people (including many businesses) opt for this powerful and simple to use piece of software. Here are some of the benefits of WordPress.
There are many different website management packages out on the market. From Joomla to Dot Nuke, each has its place in the world of website makers. The problem for many of us is that we just don’t have the technical expertise or the capital to make some of these solutions work for us.
Luckily, WordPress is free and doesn’t require a lot of technical knowledge.
WordPress is a robust content management system that powers many online businesses. It’s estimated that 33% of all websites use WordPress (January 2020).
Before we get into the distinct advantages of WP, let’s bust this popular myth:
- WordPress is just a blogging platform.
WordPress is way more than a just a blogging platform. You can use it as a standard website, social networking site, E-commerce site, and whatever else you want to do with it.
If you think any of these cost a lot of money, you’d be wrong. Nowadays, for around 200$, you can get a professional WordPress website built for you. Or, for much less, you can build one yourself.
Check out this post:
9 Benefits Of WordPress For Creating Your Blog
1. Search Engine Optimization (SEO)
While WordPress is not inherently SEO-friendly, there are very easy ways to fix that. The number of SEO extensions and plugins that exist on the WordPress platform make it easy for anyone to easily enhance their SEO with little work required.
I recommend using Yoast. It’s the best, and it’s easy to configure.
For more about SEO, check out:
- Does Changing WordPress Theme Affect SEO & Traffic?
- How To Write SEO Friendly Content
- Keyword Research for SEO – The Ultimate Guide For Beginners (2020)
2. Ease Of Use
Even if you’re unfamiliar with content management systems and you don’t have a programmer or designer on staff, you can build a professional site with WordPress.
In terms of administration, WordPress is significantly easier to use than any of its competitors. The administrative interface is much more intuitive, adding content is quick and simple, and installing plugins takes very little effort.
With WordPress, you don’t have to be dependent on a web designer. You can log in to your dashboard and add, edit, or remove anything with a few clicks. The WordPress dashboard is easy to understand and easy to use.
3. Quick Installation
Most of the major web hosting providers offer a simple, one-click installation of WordPress.
You don’t need to worry about downloading the WordPress installation files and using an FTP server to upload them. Simply visit your hosting provider’s control panel, click “Install WordPress” and within a few minutes, you’ll be up and running.
If you need some guidance, check out the following articles:
No software package is completely free from every vulnerability, of course. However, WordPress is known for being decently secure. There have been only a handful of security exploits for WordPress over the years, especially when compared to some other website management systems.
But there are some necessary things you should do to ensure your safety (like taking regular backups):
- WordPress Security: 13 Pro Tips To Secure A WordPress Website
- WordFence Security: Multi-Purpose Security Plugin for WordPress
- Best WordPress Backup Plugins For Automated Backup
5. WordPress Plugins
There are literally thousands (maybe even millions) of WordPress plugins. No matter what you want to do, chances are pretty good that there’s a plugin to do it.
There are plugins to:
- Integrate with social media.
- Help you do a podcast.
- Track metrics for your site.
- Turn your site into an online store.
- …and so much more…
These options let you customize your site in whatever way you want to, and all with the click of a button.
Here are a few handy plugins for WordPress:
- Best SEO WordPress Plugins
- 10 Popular WordPress Email Subscription Plugins [Free & Premium]
- The 5 Best WordPress Plugins For Creating Landing Pages Without Coding Skills
- 4 Best Rich Snippets Plugins for WordPress – Reviewed
- 6 Best WordPress Image Compression Plugins Compared
- Top 6 WordPress Plugins To Get More Email Subscribers
- The Best Social Media Plugin for WordPress
6. Strong Community Support
When compared to other platforms, this is possibly the greatest benefit of using WordPress.
As I mentioned earlier, 27% of all websites in the world use WordPress. Because so many people are using it, a large community has been allowed to grow and flourish.
If you ever need help with something, you can find plenty of ebooks, blogs, online tutorials, message boards, and more, all devoted to helping you get the most out of WordPress. Whatever question you have, someone out there in the community knows the answer and will help you out (probably for free).
The community aspect of WordPress is one of the most valuable and rewarding parts of using this CMS.
7. WordPress Updates
Because WordPress is open source (and because so many people are using it), it’s constantly receiving feedback and improvements from the design and development community. WordPress receives regular updates, each of which fixes bugs or offers new features and functionality.
It’s always staying updated and it’s always improving. It’s not some static piece of software that gets old in a few months.
WordPress is always cutting-edge.
8. WordPress Theme Customization
Your online business needs to have its own look.
WordPress offers plenty of opportunities for customization.
In addition to plugins that can help make your site unique, there are literally thousands of templates out there that you can use for your WordPress site. Customizing a given template is relatively easy, although it does require some knowledge of CSS.
If you don’t possess that knowledge, there are many talented and qualified designers who can do it for you… for a price.
Here are some noteworthy WordPress themes to check out:
- 11 Best AdSense Optimized WordPress Themes To Increase Revenue
- ThemeIsle Review: Beautiful Free and Premium Themes
- 6 Best WordPress Themes for Amazon Micro Niche Site
There are also marketplaces like Elegant Themes which offer a large selection of themes for anywhere from $0-$100. If your small online business doesn’t require a fancy custom design, you can always pick one of their pre-designed themes which will suit your need.
While WordPress isn’t necessarily the fastest website software on the market today, it is less bulky than some others. The key here is to make sure that there aren’t design elements in your template that are slowing you down, or that you don’t have specific plugins that are mucking things up.
Moreover, Google made it clear that they consider site loading time as one of the signals for better ranking.
By using a CDN and cache plugins, you can make your WordPress website load really fast.
Here are a handful of tutorials which will let you optimize your WordPress site for faster loading:
- How to speed up WordPress
- 9 Must-Have Plugins for Faster Loading WordPress Blog
- Check Website Loading Time With These 4 Awesome Free Sites
Is WordPress Right For You?
WordPress is simply the superior choice for many online endeavors.
That said, there are some exceptions.
If you have a background with Drupal or Joomla, for example, you may want to stick with those platforms and leverage that knowledge. Also, WordPress may not be as intuitive as other platforms if you just want to create a simple blog.
To know whether WordPress is truly right for you, you need to identify exactly what you want to do with your online presence. Consider all of the features and functions you want – forms, online catalog, online shopping cart, connectivity with social media, etc.
Systematically go through that list, and do some legwork to see if there are WordPress plugins that can do the things you want to do.
Chances are pretty good you’ll find that WordPress is right for you.
Do let us know which platform you would recommend for your personal or business website. Do you use WordPress or something else? What other benefits of WordPress can you think of?
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15 thoughts on “9 Top Benefits of Using WordPress (All Major Advantages)”
Hello Greg, Really a great article on the benefit of WordPress. I have no doubt that WordPress is the best CMS to use for any technical as well as non-technical person to create a business website or a blog. However, I am surprised to see the title and URL of this blog post. Both are very different and not related to each other. URL says the benefit of WordPress for the business website while heading in the blog says the benefit of WordPress for Blog. Is it intentional?
It is true that WordPress is famous and user friendly CMS to make attractive websites.It is also useful to optimise the business websites.Thanks for sharing such wonderful information with us.
I am working as a WordPress developer last 7 years time. I always live with WordPress and I never get tired. To be honest people who doesn’t know coding WordPress would be great them. Now a days WordPress also have some famous plugin that might help you to optimize your website. I am really grateful to you for your great content and also thankful to you sharing this content with us.
Having a WordPress blog will really help your business introduce itself to the online community. Always be active. If possible, do blog commenting to create relationships with other blogs.
WordPress not allowed affiliated marketing like Amazone or Filpkart. They only allow ad from wordpress itself. In blogger with the Adsences they will allow you Amazon & Filpkart.com both. I have two blog one on blogger and other self hosted domain by wordpress platform.
WordPress is fantastic. No other Blogging Platform can match its Professional Management System and the best part ever is its Themes.
WordPress is terrific. Yes, it can be a bit slow, eespecially if overloaded with all kind of plugins. But for small and medium sized websites it works great.
WordPress for small business and anyone now a day is really very helpful. There are lots of themes available which can be easily modify as per our requirement. I really like your post.
Good post which I studied very much delay and useful information to know about WP..Beginners compulsary should read this article.
Wonderful psot, the main disadvantages between static pages are, if we need to change the menu styles, we need to change the coding, but in the WordPress, we can add and remove it from pages.
wordpress can be used for creating extremely powerful business sites, previously I used joomla for managing content. Later I learned about wp and now i am using it on large scale for local business, its easier to operate wp than joomla.
Nice Article WordPress is Best for Online business blog’s/website because any one can manage easy.No need coding Knowledge for newbie’s.Best for seo also and we can get Number of plugins we can iplement our ideas with this plugins.If any one want to create gallery in wordpress site no need add code and design just add one nextgen plugin at the same SEO plugins also avaible so WordPress is No.1 for Blogging or Online Business blogs
Great post…I like the media library. It allows me to use my photo’s and graphics not only on my site but all over while it links back to my site. Word Press has it all. With all the types of plug-ins available you can create any site you want that can look and function as different as people are. I also like the fact that I can create a blog(s) easy and fast and linking them together like a site map. Way cool stuff. It allows one to have many blogs for the complex person who likes to have many things going on, like me. My next blog will be all about my music I create. WordPress Rocks…and it is sooo inexpensive to have and run.
The best thing i found in WP (at the days when i switched to WP from blogger) was WordPress plugins. The best one can do even without knowing the basics of WP is with the help of varieties of plugin available!
great post; I use wordpress as a way of keeping my static page up to date. I use feedburner’s rss to html gizmo to embed the most recent posts from my wordpress blog in my website’s homepage. The additional web traffic and respect from google, yahoo, bing, etc has really improved my overall traffic. glad to see you are letting others in on how awesome wp can be. take care, max