Have you ever wanted to see how random visitors are using your site?
Well, I always wanted to & this post is about that. But before I tell you about this amazing tool, let me quickly tell you one important term that anyone who works online should know:
- Conversion Optimization
Conversion optimization is the process of increasing the percentage of users taking any desired action on your site.
- For an E-Commerce site, it could be purchasing a product.
- For a whitepaper landing page, it is signing up via the sign-up form.
- For a blog, it could be sharing an article, commenting, or taking any other desired action.
I have always wanted to see how users are interacting with my content.
In the past few months, I have been focusing on tracking users’ behaviors on my site & making changes accordingly. I have been using SumoMe for tracking Heatmaps & content analysis.
- Are they able to navigate properly?
- What are the roadblocks on a page?
- At what stage does a user leave a page or abandon the shopping cart?
Recently, I came across a great tool called Inspectlet, which lets any website owner see how visitors are using their site. It’s not like this tool is the first of its kind as I have used such tools in the past, but this one is pretty easy to use & anyone can start using it in literally 5 minutes.
This post is not a review, but rather a hands-on experience with Inspectlet.
So, let’s get started learning about another must have conversion optimization tool for every website owner.
Getting started with recording users’ behaviors on your web page: Inspectlet
With this tool, you can record users’ sessions, track heatmaps (including Scroll, Click & Eye-tracking heatmaps). It’s like watching an individual visitor use your site as if you’re looking over their shoulders.
I got to know about Inspectlet from Producthunt. I thought this tool was going to cost a bomb, but I was surprised when I checked their pricing page as the pricing was nominal. Also, to get started, they are offering a free plan which lets us record 100 sessions.
Another problem which I often face when using a new tool is integration.
Well, that was also easy with Inspectlet, as all I needed to do was add few lines of JavaScript code.
The JavaScript loads asynchronously in a non-blocking fashion, meaning that it’s already loaded while your other page resources are loading. It doesn’t delay visual page rendering, nor does it delay the JavaScript document ready or onload event, so your users see absolutely no difference in performance.
After adding the code, it’s a good idea to flush your cache. Once that is done you should be able to start seeing the session recording right away.
In the above screen, you can see in total 55 sessions are recorded. I have created this video to show you what the session recording looks like (no sound in the video):
https://youtu.be/G534i6xxeIA
You have a choice to record a user’s session on particular pages & this is pretty useful when you are optimizing your sales funnel or an important landing page.
To configure the page you wish to track, click on the dashboard & select the “Targeting” option to configure.
Depending upon the kind of website you are running, this tool can do wonders for you.
Go ahead & try Inspectlet.
Sign up for an Inspectlet account (Free for the first 100 recording).
Do let me know your experience with & feedback of this tool. If you know of similar tools which let us record users’ sessions, do share with us in the comment section below.
Update: Similar tools suggested by readers:
It Seems to be a good tool for checking the behaviour of our site visitors, just now I put the provided code by inspectlet in my blog head let see further how it help me.
Thanks harsh for sharing the kind tool with us… Keep Sharing :))
Thank you a lot Harsh Sir for sharing such a great piece of information
Thank you for this great article! now i can finally see what users are doing on my site…
Wow, I really searching for this type of tool, how interesting that I can track “How an user interact with my site”.
Thanks Harsh
Hey Harsh,
I am in the search of this tool from very long. I wanted to analyze the readers behavior on my blog. Thanks for showing me working of this amazing tool bro.
Thanks
Sometimes I get less traffic but good user engagements due to HQ content. You have explained so well about this tool, will surely buy it. Thanks for sharing such a HQ content
Great post!!!! I will definitely try it!! Thanks for sharing such wonderful post.
Well, it’s really like looking over the shoulder. As I see in your video, it is recording the whole browser, the other tabs as well, won’t it raise any privacy issue of users?
Its a really nice tips, thanks. But which tools is the best. Currently I’m using SumoMe on my blog.
Inspectlet and SumoMe both are good ,have good features but it’s depend on you from which you’re satisfied.
Harash Bro,
Believe me, This is really helpful for me. At first I though this is something like Google Analytic but this is a tool which records complete video of visitors It is very useful as we are monitoring our websites screen
Thanks Harsh For This Information. Now I will see what my visitor Did.
It’s really amazing that we can record what our visitors do on our site. Thanks for sharing this awesome guide. 🙂