Adsense HeatMap: Best Google Adsense Placement Guide

Whenever we talk about increasing AdSense CPC, one of the most common words which you will hear is “AdSense heatmap”.  In this post, I will be giving you a brief idea about heatmap and best AdSense placement ideas.

Google AdSense is the most trusted way to monetize web property. Be it a blog or a YouTube channel. One can easily increase the earning from AdSense by following the smart ad placement technique. This technique is based on where your website visitors are most likely to see the ads and click on it. There are some well-known section on a blog page which could be utilized to place AdSense ads and then increases the chances of getting more clicks and hence revenue.

For example, placing AdSense in the middle of an article will help you generate maximum clicks. Another well known fact is, placing Ads above fold so that your visitors are more likely to interact with it which yields more revenue for you.

Adsense placement is quite tricky but its worth the effort, as right ad placement can easily double your earnings.

How to do this?

Well, I’m sharing a few ways that you can utilize right away. Some of them are based on available tools and some are manual placement. Depending upon how technical you are, you can use any of these below-mentioned techniques for smarter ad placement.

Use Ezoic for smart Ad placement:

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This is perhaps one of the less known techniques for smarter ad placement. Ezoic utilizes the artificial intelligence to connect your blog + AdSense account for smarter placement of ads. Any blog which gets more than 20,000 page views a month can use Ezoic.

Getting started is technical but it is well worth the effort as you can straight away increase your earning by 60-70% overnight.

Here is a detailed review of Ezoic and you can apply for Ezoic using below link.

Sign up for Ezoic

Adsense Heatmap Image:

I have visited many discussion forum and scouted the internet to create this tutorial.

But first, lets look at the official Google AdSense heat map Which clearly talks about the best AdSense placement without annoying your readers.

Adsense Heatmap
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It’s a fact that non-technology websites make double of the money then technology websites reason being that reader of technology websites are well aware of advertisement and they generally ignore the advertisement but on the other hand non-technology websites like dating, astrology websites make more money with google advertisement because of unawareness of the readers.

Another fact is when readers from technology websites read the article and they find it useful they click on the advertisement to appreciate the article. While putting the advertisement do you think of the following points:

  • Why your readers are here?
  • Content is more important or advertisement?
  • Where to keep the advertisement without hampering your reader’s point and without knocking down your advertisement.

“Smart work is always better than hard work”

You might think that I can write a better post and get more organic traffic and Better traffic = Better Income. But think the other way of placing adverts at the right place and at the same time concentrate on the better quality of post thus you will accomplish both the task: Traffic and income

Best advertisement placement guide:

Before advertisement have a look at the maximum allowed AdSense ad units Before the post ( text advertisement have better CTR than the image advertisement at that place)

  • Ad placement at Top of the article header again has better Google AdSense CTR.
  • If you thinking only about revenue you can place an advertisement between the content.( Link units )
  • Google search for your website is also a good idea to increase some more revenue and placing Google search unit at the best visible place on your website would be a much better idea.

Read: 15 Best AdSense Optimized WordPress Themes To Increase Revenue

Another few places where you can place an advertisement for better CTR:

  • Above the post
  • In between article
  • Sidebar banner

Though I will suggest place advertisement smartly without hampering your reader view and instead of keeping empty space on your website it’s better to fill it with the advertisement.

Another AdSense posts which will help you to improve your revenue: 10 ways to increase AdSense CPC

Do let us know if you follow AdSense heatmap or you have found your own best ad placement for AdSense?

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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

60 thoughts on “Adsense HeatMap: Best Google Adsense Placement Guide”

    1. Veera for me adsense unit above post is working the best. Another one is placing a 350 block in the sidebar also perform great. Thanks for your comment.

      1. Prajjwal Rajput

        Thanks This post is very informative for me and i think the best place for adsense is below and above the posts/content.

  1. IndianCashMaker

    Well, Placing Adsense ads in the sidebar is good idea. Above the fold should work great. I get maximum benefit by placing ad in sidebar above the fold.

    1. Harsh Agrawal

      That’s true.. but here at Shoutmeloud I prefer putting up Direct advertisement , which pays better 🙂
      Else putting up 350 rectangle box on sidebar above the fold has great CTR.

  2. Harsh, while choosing ad position in custom channel whats the name of the position which is the darkest (orange)

  3. I have added adsense to my blog for the past six months and my account balance is at about $10, is this normal or what ?

    1. Edos is depends on your traffic and CTR and also niche. 10$ in six month is less IMO. I believe you should play with your adsense placement.

  4. Jessica Guerro

    Good article about how to set up adsense ads on your page to be most effective. It should also be noted that you need to find a balance between the amount of ads and good content.

  5. I’ve tried to reload the page a few times now but I can’t see any content. When checking the source code it is there, but not else. I’m using Firefox 3 with Windows XP.

    1. I found the problem now. For some reason AdBlock Plus thinks the whole content-box is advertising and hides it. Maybe you could have a look at it?

      1. Thanks for the input Stefan , I was trying to figure out the problem. Your pointer will be helpful. Let me check why ad block plus is acting weird..

  6. I’m trying to place my adsense ads in between the title and content, but can’t find the tutorial on how to do it (I’m using thesis theme). Can you help me how you got yours to work?

  7. I try To Experiment Always with Placement. Above Title Post Performs Better but Below Title is not too bad

  8. I have been reading a bit more of your articles and man you really make sense.. really hard to find great content like yours.. hope to tighten up the gaps with you for this new year!

  9. I’ve noticed that regardless of where my ads are placed I get the most clicks when I have an active adwords campaign in place. I guess certain types of people click ads more so than others.
    On a different note, I read your adsense search post. Please tell me how are you able to have the search button below the text box? I did not encounter that option during the set up, and it apears to have the button only to the right of the text box.

    1. unfortunately adwords campaigns on pages where you have adsense ads is not allowed, that can risk both your adsense and adwords accounts because its breaking both’s tos…

      1. I don’t think you understood what I was referring to.
        At times I will activate an Adwords campaign, drawing visitors to my site. During the time period that my own ad campaign is active my adsense earnings go up.
        Obviously my adwords campaign ads are not showing up on my site, that would be a waste of money. So explain please how I am breaking either account’s tos.

  10. Rajesh Kanuri @ TechCats

    My luck with adsense is always bad and I dont why it behaves weird with me.. They have banned me for invalid click activity after notifying them about some strange click activity(yeah i have sent a mail to them that i have noticed some invalid click activity in my account).. i dont know how far this is correct.. I dont know what to do know except claiming.. have claimed my adsense account hope they will enable my account. any tips for re enabling the adsense account were much appreciated..,

  11. nice tips, from personal experience, the bigger rectangles just under the title with content on all sides works the best 🙂

  12. I’ve always had a hard time deciding where to put adsense blocks. Right now I have blocks on both of my sidebars, but they aren’t really super effective.

    It really seems like the hottest spot is at the top of the post which can be annoying. I’ve noticed on DBT he doesn’t have an ad block on his newer posts, but older posts have an adblock at the top of the page. Do you know what plugin you can use to do that?

    1. I use a plugin called Ad Injection which allows you to set up an ad unit to come out 0-10 days after the post goes live.

  13. Hello Harsh,
    Recently I got an adsense approval. I’m placing ads above the post content and sky scrapper in sidebar. I need ur advice with the placement. Which is a most effective spot for you?

  14. You simply rock! Harsh. This could infact help me become a template designer too! Eespecially with blogspot template designing enabled though Blogger in Draft.

  15. Vow!, I do use a 300×250 in ATP position and it’s the best performing add unit for me but CTR (overall) is very less – usually around 0.8%; Although, 728×90 also performs well above the post.

  16. hope this post will turn my hard work into some more adsense revenue..
    especially thanks for the heatmap image elaboration..

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