Adsense is one of the top advertisement program for Bloggers. We have already talked about why Adsense and even for newbie, we have added complete guide to create Adsense account. Now, it’s time for moving one step further and learn some of the basic and some advance tips to Increase Adsense revenue. There are many tips which are basic but very effective.
One thing which I would like to suggest about placement of your ads is, make sure you don’t violate Adsense policies by putting ads in such a way, that it will make users to click it or never ask someone to click your own ads. Adsense new interface has some easy to use features, which will surely help you to boost your revenue.
DIY tips to Increase Adsense revenue :
Well it’s a common saying, traffic is directly proportional to money in Blogging, but it’s not really true in term of Adsense advertising. Reason being, there are many factors which affect your Adsense income. This includes, Placement of ads, Ad type, Traffic source, and most important Adsense CPC. If you are doing Keyword research, keep an eye on CPC column. Higher the CPC is, better it is for you as Adsense publisher. You should target high CPC word keyword and clicks on such ads will usually be higher. You can also use tool like SEMRUSH to find profitable keywords.
One thing which I don’t like about Adsense is Interest based advertising as this type of ads are performing the least under my Adsense performance channel. Alright, lets move to the point and understand some of the simple and advance ways to increase Google Adsense income.
This is one of the most common factor for getting low and high CTR. You should try putting Adsense ads around the content and above the fold. You can blend the ad with your site design and as I said, above the fold ads perform really great than below the ad fold.
One thing, which normally blogger ignore is link based ads. Link ads are different from banner ad and they don’t decrease the CTR of main ads, if optimized properly. I usually prefer to keep it on the header navbar. When you are designing a website for Adsense income, you should keep Adsense heatmap in your mind. This way you can easily create an adsense optimized themes and design for your new site.
Here are some of the Adsense sizes, which work out the most:
- 336 * 280 : Large Rectangle
- 300*250 :
As you can see, in Adsense world Size matters.
Organic Traffic. /U.S :
Adsense ads perform the best when your traffic source is from search engine. I also believe, interest based ads might not perform that great if you are getting direct traffic more. Many people complain about low CPC and low Adsense income despite of giving millions of impression/month. This is mostly have to do with CPC and traffic source. Start targeting traffic from countries like U.S.A, U.K and you will end up getting high CPC. You can learn about On page SEO optimization techniques, which will help you the most. Also check out:
Adsense for Search:
Adsense offers many ways to monetize your site and you should try to take advantage of all ad types. Adsense for search not only help you monetize but also help in user navigation. I have already shared a guide on setting up Adsense for Search.
Adsense section targeting:
Adsense is a contextual ad network and it works based on the content of your page. Now that includes your header and footer part, and because of this ads shown along with your article might come out to be irrelevant. Adsense section targeting is a quick technique to add two line of code before and after the content and your ad will be targeted to the content. Here is an official guide to implement Adsense section targeting.
Also read: 50 Ways to boost Google Adsense revenue
Image or Text Ads:
This is one of the myth of Adsense, that image ads work more. By blocking an ad type or ad category, you decrease the competition on your ad and this also decreases the eCPM of your ads. Prefer to use both the ad type.
Ads between post:
Though, this may give bad reader experience but if you in big time mood to monetize a dead site more and increase adsense revenue, this one works great. You can easily configure adsense ads to match with your page background and color and add 468*60 or text link ads in between post. You can also add 7-10px padding for not giving worse reading experience to your readers.
This is one tip which many blogger are not doing. When you create a channel, you have an option to add more details about your ad types and put it for auction in the market by opting for placement targeting. This increases the competition and ad value on your site goes up. To enable this for every custom channel, you have to do it manually. To enable placement targeting on your existing cust. channel, you need to login to your Adsense account > My ads > Custom > Custom Channels. Now, click on one of the name and a screen like this will pop up. Simply add the details and put a tick mark on placement targeting.
Adsense Blacklist URL’s :
There are many advertisers/site which pays really less/click. There used to be a site for getting the Adsense ad black list, but if you have a list of yours or you know about site which perform really bad, you can block that advertiser URL. I have done it and it improved my revenue by 10% in a week time. This also include blocking your competitor ads to display on your site.
Adsense Category blocking :
In new adsense interface, category blocking feature has become much easier to use. You can quickly see which all category of as is performing worse and you can block those categories. I usually block those categories who have good percentage of impression but very low Earning %age. This can also be configured via your Allow and block ads page.
Adsense for Youtube:
If you are a video publisher or upload videos on Youtube, you can monetize your copyright video by Youtube publisher program. I have been using it for long and it perform really good. It depends upon traffic on your Youtube videos and these days adsense for Youtube is making almost $40-45/month. Here are some guide to get started with it:
If your only source of income is Google Adsense revenue, then this is one tip which will give the best result for now. Adsense tips given above are not all thumb of the rule. They are just generic tips to maximize income. But it may help or may not help in some cases. For example, some time placing 3 adsense ads unit on a page decreases the CTR and eCPM of the page. Though again it depend upon the page design and ad placement. So, you need to test things out and see what works the best for you. Play with link colors and see which link color combination is generating maximum CTR.
Do share one tip which work out the most for you and helped you to maximize your Adsense revenue?
In case your Google adsense if not approved you can have a look at my other post on adsense alternative programs.