One of the most common question asked after my article on recover from Google panda is how we can remove date from Google Search results. Before, I share the solution to this, let me explain in what conditions you should, and why it’s important to remove date from blog posts. If you know, in last 2 years Google added lots of new features in Google search, like author image, Star rating and many more. Over all, now your search engine position is not the only criteria to get traffic, but other factors also contributes in getting more clicks from search results. I have already explained in detailed about this earlier, and if you have missed it, you can read how to increase CTR from Google search.
After Google Panda updates, one thing which is most common about blogs penalised by Panda is, they are showing dates in SERP description. And, this is mostly happened to old blogs, who are publishing from years. One simple reason for the same is, old dates in blog post decreased down the CTR of the post. For example, if you search for anything like “WordPress plugins for SEO“, and you see results dated with 2008, 2010, and 2013. You are more likely to ignore the first two, and click on the results with the latest date. In the similar scenario, if an article is there without any date, it will get benefit of doubt and hence more click compare to article dated 2008 & 2010. This is no rocket-science, and you can clearly notice this from your own search pattern.
For an example, lets see result for a similar search query here:
You could see results from 2009-2012, and ask yourself which result you are more likely to click on. Despite of having a big name like mashable and Sixrevisions, I would prefer clicking on one with most recent date or one with author picture (Trust factor). Now, lets take another example:
In this example, battle to get more click is between post with no date, and post dated 2010. Which result you are more likely to click on?
How to remove Date Stamp from Google SERP Description
Above examples are just to prove the point that removing date stamp from your search description will be really helpful to get more CTR. Now, there is one big catch about removing dates is, you need to have a Website with evergreen content. If you are running a news site, where dates plays an important role for good user experience, this technique may backfire on you, and you will be seen as a bad user-experience. So, before you use below given solution, make sure you know what you are doing.
I’m not a coder, and I mostly rely on plugins or easy to follow steps to get things done on my site. Date exclusion SEO is one such WordPress plugin, which makes your work easier, and helps you to remove date from SERP’s. The best thing about this plugin is, it gives few option, which will be very helpful. Though it’s an outdated plugin, but I tried with WordPress 3.5+ for one of my client site, and it worked without any issue. <Plugin link>
Once you have installed date exclusion SEO plugin, you can configure the settings under Settings > date exclusion SEO, and make few changes to make this plugin work for your blog. One of the best thing about this plugin is, you can select to remove date from posts older than x days. This will ensure, your latest content will have dates, and you can remove date stamp from only older posts. It’s a better idea to remove dates from last year content, and for all latest content (ex: 2013 posts), let the date remain intact.
Once you have set up this plugin, go to Google rich snippet testing tool, and preview your old content. This will confirm you if plugin is working or not. If you wish to show date to your readers, and hide it from Google SERP’s only, you can follow this handy tutorial, which shows how to use javascript to show date stamp in WordPress posts. I will be using the later technique in next iteration of my theme design. Another advantage of removing date from Google search description is, you get more space for your meta description.
Also check out:
Personally, I don’t like the idea of removing date from posts, as it gives a bad user-expereince but at times to beat the Panda animal out of your blog, it becomes necessary.
Subscribe Updates, Its FREE!
![Effect of Showing Date Stamps On Blog Traffic [Case Study]](http://www.shoutmeloud.com/wp-content/uploads/2013/04/Date-stamp-effect-on-SEO.jpg?699e3a)
Article by Harsh Agrawal
Harsh has written 1206 articles.
If you like This post, you can follow ShoutMeLoud on Twitter. Subscribe to ShoutMeLoud feed via RSS or EMAIL to receive instant updates.
→ 
→ 
{ 21 comments… read them below or add one }
Ohh, it’s kinda fresh information to me. I’ve noticed that some of my posts don’t show dates in SERPs but some does. I think it’s due to importing posts from my old blog, which is died. However let me hide all post dates. Thanks Harsh.
followed the simple tutorial and it worked
thanks for the plugin suggestion harsh.
Robin.
Hi Harsh, I always wanted to try this step but I am not too sure how it is going to affect my blog site. But since I have plans on making a new site then probably I will give this a shot.
Harsh, will this conflict with any other plugins? Or the permalink structure of individual URL’s?
@Chitraparna
I have not seen any compatibility issues with custom permalink using this plugin.
Is there a way to remove dates without installing any plugins. I use GENESIS for Wordpress.
@Utkarsh Bhatt
Go to funtions.php in your genesis theme and look for ->
$post_info = ‘[post_date] by [post_author_posts_link] [post_comments] [post_edit]‘;
return $post_info;
remove ” [post_date]” from the code line .
Hello Harsh, a firm follower of SML, I am commenting on your blog for the first time. Just started a Blog, all inspired by you.
“Though it’s an outdated plugin, but I tried…”. When the plugin holds so much importance, as your post revealed, then why would we rate it Outdated? Just a thought!!!
@KOj
I said it’s outdated in the context that this plugin has not been updated from long… Infact last updated date is: 2009-4-6
Despite of the fact this plugin is useful, it may or may not have issues with latest version of WordPress…. So far, it looks good and worked like charm..but it definitely needs an update….
Dear Harash
Now with this plugin we can convert old articles into fresh one.. Once again you prove why we love SML.
Excellent Plugin and Great Article written. Thanks
Thanx for sharing such a usefull plugins to remove date from blog description. I never heard before about these plugins.
Great plugin for increasing excerpt length in search results.
Great strategy bro! I can see the date on homepage posts bro, doesn’t that affect this?
Hi Harsh, Is Date Exclusion SEO plugin is compatible with the WordPress latest versions??? Its not working with WP 3.5.1…..
@Rohit
It is…I have tried on Thesis theme running 3.5.1 and it did what it suppose to….
Hi Harsh great insight to fight with PANDA. But here I have a question in my blog I am planning to write a mixture of evergreen articles with latest news with analysis then how to apply this technique ? Is there a technique which works for both ? I am quite confused how to apply this. Please help me out.
It’s a good idea if someone’s blog affected by Panda and also new tip for most of us. Thanks for Sharing Harsh.!!
yeah it is really helpful plugins, very often we people when we start a new blog, its hard to post regularly, but the most of the readers will not click on the the year old or even month old post, so its very better to remove the date of the post. so that readers will not feel defiance by the date of the post
thank you Mr Agarwal
Thanks for sharing this article, Harsh. This is really an eye-opener for me. Didn’t know that dates could be removed by the use of this plug-in. Neat stuff.
Looks to be pretty useful plugin. I’m sure that the CTR will improve in the SERPs if we remove date stamps on the search engine result pages, as everyone likes to read fresh posts only. Thanks for letting us know about this plugin, Harsh.
#PrIyAnGsHu
Harsh, when I installed the Date Exclusion SEO Plugin, there is no “settings” link to set the parameters that you mention in this post.
Please advise,
Thank you,