How Social Media Impacts SEO – Complete Guide


It is no secret that Social Media has become an important part of Search Engine Optimization. All search engines are taking social signals as one of the biggest factor in search engine ranking. As a marketer, you cannot ignore the social context in your overall SEO strategy.

How Social Media Impacts SEO
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SEO is not dead. and also, Social Media is not going to replace SEO. SEO will always be around but social media will have a huge impact on search engine rankings in the coming years. In this post, I will talk about few popular social media sites and how they impact SEO.

How different social networks influence SEO:

1. Twitter

A recent study by branded3 proved the strong correlation between the number of tweets about a URL, and its Google search ranking. Here are the results:

  1. 50 Tweets or Less: Small boost in rankings but for a short time only.
  2. 50-1000 Tweets: Don’t really affect the ranking.
  3. 1000-7500 Tweets: Ranking is significantly boosted and there is a huge jump for the page eespecially after 5,000 tweets.
  4. 7500 Tweets or more: URLs with over 7500 tweets almost always rank inside the top five SERPs on Google.
You can also see the impact of Tweets on average Google search rankings below:

Impacts of Tweets on Search Rankings
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How To Use Twitter To Increase Traffic To Your Website:

a) Make your content easily shareable by having social sharing buttons at the right place on your website.
b) Always encourage your readers and followers to share your content.
c) Use right Hashtags to make your tweets searchable on Twitter.

2. Facebook

Unlike Twitter, Facebook might have not much impact on Google search rankings. But whenever someone likes or comments on your articles, it can certainly help increase your viewership and traffic to your blog page. There is no clear data for Facebook sharing impact on search engine ranking.

Recently, Facebook CEO Mark Zuckerberg also indicated that Facebook is planning to launch a social search engine powered by Facebook user activity. <Source> He explained, “Search engines are really evolving towards giving you a set of answers… like, I have a specific question, answer this question for me. And when you think about it from that perspective, Facebook is pretty uniquely positioned to answer a lot of the questions that people have.”

That means, with more than 1 billion search queries on Facebook every day, the search is going to be evolved more around Social Media in the future.

How To Use Facebook To Increase Traffic To Your Website:

  • Increase likes on your Facebook pages using Facebook ads and by sharing useful content.
  • Increase engagement on your Facebook page.

Social signals are part of search engine ranking

In conclusion, Social Media is certainly playing a huge role in search engine ranking. The most important rule to get success in Search engine optimization or Social Media Marketing is to create not only good but quality and shareable content. If you can do that, you’re halfway there. Good content will get you more tweets and shares on Social media sites and you might even get natural backlinks links from bloggers and other sites. And that will benefit you in both Social media marketing and SEO.

With all the case studies and reports, there is no brainer that Social media is the way to go for making your site rank better in search engine. Also, there is no doubt social media marketing will help your business to reach out to new potential and targeted customers.

What are your thoughts on Social media impacts on SEO? Do you believe, Social media is one of the prominent signal for better ranking of a Page?

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Authored By
Amit Chahar is a technologist at heart who is fascinated by the web in general. He is the founder of, a blog about all things to do with Social Media, Blogging and Technology.

10 thoughts on “How Social Media Impacts SEO – Complete Guide”

  1. Ishara madushanka

    I also believe social media signals helps to get better rankings. When someone share our posts to their social media profiles, we automatically recieve good number of traffic. This is the best way to popular new blog. Getting more facebook likes, twitter followers and google plus followers is a good marketing plan for newbie bloggers must try

  2. Ravi kumar

    Really great post. Facebook, twitter, Google+ just increase your visitors instantly, but is there any techniques to get organic visitors from search engines.

    Awaiting for reply

    1. Amit Chahar

      Hi Ravi

      There is no instant technique to get organic visitors from search engines. Just write high quality SEO content, share on social media sites and build relationships online; you will get high web traffic for sure in the long run. 🙂

  3. Shorya Bist

    Hi Amit,

    Really a great post with very useful information.Social media sites are really have a great impact on SEO, note only for SEO purpose it is also play a great role in branding as well as growing the network.

    Thank You
    Shorya Bist
    From youthofest

    1. Amit Chahar

      Thanks Shorya. Great that you liked it. And yes, Social Media plays a big role in branding as well as Search engine optimization.

  4. Mark Weyland

    Really great post. It shows exactly the type of effect social media has on SEO. No doubt it has become an important part to coordinate the efforts of SEO and social media for a better ranking. Now Pinterest is also playing an important role in the social media marketing circle.

    1. Amit Chahar

      Thanks Mark. And no doubt, Pinterest is the next big thing in Social Media for businesses. The site is providing more referral traffic than many other social media sites such as StumbleUpon or Google+,etc. So, it’s really crucial for brands to build their presence on Pinterest also.

  5. akhilendra

    Social media is great for not only generating free traffic for a site (Referral & Search) but also helps a lot in branding. Social media is the future of internet and it is imperative to have a active role on them. Thanks for sharing such a wonderful post.

    1. Amit Chahar

      Thanks Akhil. Good to know that you liked it. Have a Good day. Cheers. 🙂

  6. Joseph

    Whether we like it or not, social media is a big part of SEO already. Facebook, google+ and twitter are high ranking websites for search engines and they can help your visibility on all search engines.

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