Essential Blog Subscription Options You Need to Add Right Now

If you are into blogging, I’m sure you are aware of the advantages of having a blog subscription box.

It can be difficult to select from the hundreds of subscription options available. One of the biggest mistakes which many bloggers make is to offer a multitude of options, thus confusing readers and lessening their likelihood of choosing even one.

Subscription Options For Blog

In today’s post we will discuss some must-have subscription options for your blog. Before we move into that discussion, remember that it is always very important, before adding anything new to your blog, that you thoroughly assess whether or not the addition is likely to be beneficial to your blog based on your goals.

On with today’s discussion:

A prominent “follow” button for various social networking sites helps with the growth and development of your blog’s community, and helps you to quickly gain followers. The way Google’s SEO criteria are constantly changing, it has become very important for bloggers and internet marketers to use the power of Facebook, Twitter and email lists for free traffic, and to use the Google Plus network to boost search engine rankings.

Blog subscription options

Read: Benefits of Social Media Marketing in Blogging

Most useful subscription options for any website:


We begin with a look at one of the most important options available, and that is feed-reading.

Feedburner (a Google product), is one of the most widely used subscription services offered. Being a free product it does have some limitations, but Feedburner accomplishes the most important tasks by offering feed subscription and email subscription options.

In the past, Feedburner offered auto-tweeting of your posts, but that feature has been removed in more recent iterations of the product. Still, this is one service that I highly recommend to every blogger from day one.

Alternatively, for serious internet marketers who are looking to build an email list, Aweber may better serve your needs. Here at ShoutMeLoud, I use a combination of Feedburner and Aweber.

Twitter Follow button:

Twitter Subscription button

Every blog should have an official Twitter profile which helps in increasing the social media presence. Ideally the Twitter profile should tweet links to all new posts.

Twitter has long been one of the top social sites for driving traffic. If your Twitter profile is influential, (check its Klout score), it will help to pass considerable link juice.

You can create Twitter Follow buttons here.

Google+ Follow:

When Google launched Search Plus Your World (SPYW), Google’s intention was clearly to produce their own social networking site. While it failed to become the next Facebook, from the perspective of a blogger and internet marketer, the more followers you have on Google+, the better.

You can start by creating a Google+ brand page for your blog/website, and integrate a Follow button. Google+ offers an easy way to create a Follow badge and add it to your blog. You should also consider implementing a Google +1 button onto your blog, so that your readers can quickly vote and +1 the content they like.

Facebook Fan Page:

With over 900 million+ users, Facebook is a Google in its own way. According to research, Facebook”Likes” do not influence search engine rankings. However, for anyone looking to create a strong brand presence, having a Facebook fan page is a must. Moreover, when you have an influential page on Facebook, it helps to drive a considerable amount of traffic to your posts.

You can use apps like RSS Graffiti to auto-publish your new posts on Facebook, though I prefer the approach of sharing posts manually with a note. You can also consider opting for Fan page advertising to get more targeted fans.

If you are running a service-oriented website, design your page in such a way that it not only describes your product or service, but also helps to engage users.

Roost Subscription plugin:

Roost Web push subscription

Roost plugin (works for WordPress, BlogSpot & any other platform) lets you add push-based subscription options for your blog. This plugin currently only works with the Safari browser on Mac systems, but considering the number of Mac users growing every day, this is likely to become a must-have subscription option for 2015. In the above screenshot you can see how many subscribers I got for my blog using Roost. This is a free plugin, and will not take more than 5 minutes to configure.

YouTube subscribe button:

YouTube is the holy grail of traffic for internet marketers. Ranking your main page via YouTube videos is the latest trend.  (You may have noticed that at least one YouTube video usually pops up as the first or second page of a search for your target query. According to rumors, YouTube is replacing its “Like” button with a Google+1 button, which again makes clear that YouTube videos are likely to remain highly influential well into the future.


The options noted in the sections above offer some of the must-have subscription options for your blog. Apart from those, here are some optional additions which you can consider adding depending on your particular niche:

Pinterest Follow button:

Pinterest has become one of the fastest growing social networking sites, and brands are using Pinterest boards and pins in strategic ways to drive traffic from Pinterest to their sites.

We have previously published some Pinterest marketing tips for bloggers.

Pinterest also works well for Facebook, Twitter, fashion and humor- related matters. The key is to use attractive images (see my previously published post on why you should images in every post).

You can easily create a Pinterest Follow badge from this page.

If you are active on any other social bookmarking or networking sites like Digg, StumbleUpon, Delicious and others, you should consider placing a follow button for those sites too. The idea is that your readers should continue to receive the best of your updates on social sites. As in everything, however, there is a balance to be achieved. So make sure you don’t over crowd your site with lots of buttons, as it may serve to only confuse readers.

If you wish to join ShoutMeLoud on various social networking sites, you can get the details on our subscription page.

These are some of the subscription buttons that every blogger should add to his site for growing his blog’s community on social sites. If you believe I have missed discussing any important buttons that work well for you, feel free to let me know in the comments section below.

If you find the information in this post useful, please share it with your friends and colleagues on Facebook, Twitter and Google +.

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Article By
Harsh Agrawal is a blog scientist and a passionate blogger. He is blogging since 2008 & writes about Blogging, SEO, Make money online & tech. His blog, ShoutMeLoud receives 1 million Pageviews/month and have over 700K subscribers.


COMMENTs ( 15 )

  1. says

    Hey harsh !
    I need help in setting up my email newsletter for my blog . kindly write an article for full tutorial through various newsletter services and their features

  2. rahul says

    thanks Harsh for this article
    I implement all these subscription options in my various blogs and i get good response with these box. I think other two subscription options are Linkdin and email subscription box.

  3. Adeel Qamar says

    All these subscription options are important but i think you forget one, that is Linked in. If someone is a professional designer or provide other services then he can surely display a link to his linked profile.

  4. Abhishek Abh-i says

    Ya its very confusing in choosing a combinations for subscription box. Some people just ignore Twitter follow and many of them reduce facebook button as Like box is already embedded. However it is essential to keep up all as they attract attraction of visitor somewhat.
    Thanks for this useful and informative post.

  5. Rajeesh Nair says

    Yeah Harsh, totally agree with you. Now a days relying on Google or other search engine traffic is not enough. The success of a blog entirely depends on the readership the blog has either via feedburner, facebook fans, twitter followers or other social network followers. So if a blog can’t convert their traffic to readers (i.e. Subscribers) then its the waste of traffic.

    Having easy subscription options will always help to increase the readership of your blog.

  6. Ehsan Ullah says

    Hey Harsh, The social subscription box image which you shared in this post. Can you tell me how to add that type of subscription widget on my blog?

    Do you have any post? Point me here please.

  7. Barzrul says

    Hi Harsh, thanks for the great post.

    I use WPmashsocial plugin. The must have subscription are Google Circle, Facebook, Twitter and RSS.

  8. Quicknol says

    Bringing subscription button makes user to remember our site, there are n number of sites are there in this world, how can a user particularly remembers our site. If he subscribe to a blog network. He will get frequent updates which makes him to remeber a blog better and he can suggest other also. Really subscribe buttons or providing option to subscribe really matters. Thanks for great post, and it really helps for those who are new to blogging world.

  9. Amit Shaw says

    Thanks Harsh for this article. Except Pinterest i am using everything. For me Feed Subscription is best. Currently i am focusing on Email List Building so its more important for me.

  10. rakesh kumar says

    Right Now i am not sure how much pinterst will bring traffic to our site. As this is basically based on the images and we most of the time does not put such images on our blog.
    ~rakesh kumar

  11. Imran says

    Very informative post
    I also use good subscription box for my blog that too I am using the clone of shoutmeloud subscription box for blogger.
    Its awesome :)

  12. david says

    Thanks Harsh, You reminded me to get a Pinterest button set up. I noticed you put the RSS feed as the most important.

    Do you find it to be above the others methods?