If you are into blogging, I’m sure you are aware of the advantages of having a blog subscription box.
It can be difficult to select from the hundreds of subscription options available. One of the biggest mistakes which many bloggers make is to offer a multitude of options, thus confusing readers and lessening their likelihood of choosing even one.
In today’s post we will discuss some must-have subscription options for your blog. Before we move into that discussion, remember that it is always very important, before adding anything new to your blog, that you thoroughly assess whether or not the addition is likely to be beneficial to your blog based on your goals.
On with today’s discussion:
A prominent “follow” button for various social networking sites helps with the growth and development of your blog’s community, and helps you to quickly gain followers. The way Google’s SEO criteria are constantly changing, it has become very important for bloggers and internet marketers to use the power of Facebook, Twitter and email lists for free traffic, and to use the Google Plus network to boost search engine rankings.
Most useful subscription options for any website:
We begin with a look at one of the most important options available, and that is feed-reading.
Feedburner (a Google product), is one of the most widely used subscription services offered. Being a free product it does have some limitations, but Feedburner accomplishes the most important tasks by offering feed subscription and email subscription options.
In the past, Feedburner offered auto-tweeting of your posts, but that feature has been removed in more recent iterations of the product. Still, this is one service that I highly recommend to every blogger from day one.
Alternatively, for serious internet marketers who are looking to build an email list, Aweber may better serve your needs. Here at ShoutMeLoud, I use a combination of Feedburner and Aweber.
Twitter Follow button:
Every blog should have an official Twitter profile which helps in increasing the social media presence. Ideally the Twitter profile should tweet links to all new posts.
Twitter has long been one of the top social sites for driving traffic. If your Twitter profile is influential, (check its Klout score), it will help to pass considerable link juice.
You can create Twitter Follow buttons here.
When Google launched Search Plus Your World (SPYW), Google’s intention was clearly to produce their own social networking site. While it failed to become the next Facebook, from the perspective of a blogger and internet marketer, the more followers you have on Google+, the better.
You can start by creating a Google+ brand page for your blog/website, and integrate a Follow button. Google+ offers an easy way to create a Follow badge and add it to your blog. You should also consider implementing a Google +1 button onto your blog, so that your readers can quickly vote and +1 the content they like.
Facebook Fan Page:
With over 900 million+ users, Facebook is a Google in its own way. According to research, Facebook”Likes” do not influence search engine rankings. However, for anyone looking to create a strong brand presence, having a Facebook fan page is a must. Moreover, when you have an influential page on Facebook, it helps to drive a considerable amount of traffic to your posts.
You can use apps like RSS Graffiti to auto-publish your new posts on Facebook, though I prefer the approach of sharing posts manually with a note. You can also consider opting for Fan page advertising to get more targeted fans.
If you are running a service-oriented website, design your page in such a way that it not only describes your product or service, but also helps to engage users.
Roost Subscription plugin:
Roost plugin (works for WordPress, BlogSpot & any other platform) lets you add push-based subscription options for your blog. This plugin currently only works with the Safari browser on Mac systems, but considering the number of Mac users growing every day, this is likely to become a must-have subscription option for 2015. In the above screenshot you can see how many subscribers I got for my blog using Roost. This is a free plugin, and will not take more than 5 minutes to configure.
YouTube subscribe button:
YouTube is the holy grail of traffic for internet marketers. Ranking your main page via YouTube videos is the latest trend. (You may have noticed that at least one YouTube video usually pops up as the first or second page of a search for your target query. According to rumors, YouTube is replacing its “Like” button with a Google+1 button, which again makes clear that YouTube videos are likely to remain highly influential well into the future.
- How to Add a Youtube Subscribe Button to Your blog
- What is Video Blogging and What Are its Advantages
The options noted in the sections above offer some of the must-have subscription options for your blog. Apart from those, here are some optional additions which you can consider adding depending on your particular niche:
Pinterest Follow button:
Pinterest has become one of the fastest growing social networking sites, and brands are using Pinterest boards and pins in strategic ways to drive traffic from Pinterest to their sites.
We have previously published some Pinterest marketing tips for bloggers.
Pinterest also works well for Facebook, Twitter, fashion and humor- related matters. The key is to use attractive images (see my previously published post on why you should images in every post).
You can easily create a Pinterest Follow badge from this page.
If you are active on any other social bookmarking or networking sites like Digg, StumbleUpon, Delicious and others, you should consider placing a follow button for those sites too. The idea is that your readers should continue to receive the best of your updates on social sites. As in everything, however, there is a balance to be achieved. So make sure you don’t over crowd your site with lots of buttons, as it may serve to only confuse readers.
If you wish to join ShoutMeLoud on various social networking sites, you can get the details on our subscription page.
These are some of the subscription buttons that every blogger should add to his site for growing his blog’s community on social sites. If you believe I have missed discussing any important buttons that work well for you, feel free to let me know in the comments section below.