If you are in the world of blogging, I’m sure you are aware of the advantages of having a subscription box.
But it can be difficult to select from the hundreds of subscription options available. One of the biggest mistakes bloggers make is they offer a multitude of options, thus confusing readers and lessening their likelihood of even choosing one way to subscribe.
In today’s post, we will discuss some of the must-have subscription options for your blog.
But before we move into that discussion…
- REMEMBER: It is always very important to thoroughly assess whether or not a new addition is likely to be beneficial to your blog based on your specific goals. If it’s not, don’t add it.
OK, moving on…
A prominent “follow” button for various social networking sites helps with the growth and development of your blog’s community, and also helps you to quickly gain followers.
Google’s SEO criteria are constantly changing, and it has become very important for bloggers and internet marketers to utilize the power of Facebook, Twitter, and email lists to get free traffic, and to use the Google Plus network to boost search engine rankings.
Most Useful Subscription Options For Any Website:
1. Browser Push Notifications: Reach your readers in real time
The PushEngage service (works for WordPress, BlogSpot & all other platforms) lets you add push-based subscription options for your blog. This plugin currently works with all major browser & is the most popular subscription option available.
Chances are you have seen it in action.
In the above screenshot, you can see how many subscribers I got using this technique. It is a free plugin, and it will not take more than 5 minutes to configure.
Feedburner (a Google product), is one of the most widely used subscription services available.
3. Twitter Follow
Every blog should have an official Twitter profile which helps in increasing social media presence. Ideally, the Twitter profile should tweet links to all new posts.
Twitter has long been one of the top social sites for driving traffic. If your Twitter profile is influential, it will help to pass you a lot of link juice.
You can create your Twitter follow button here.
4. Google+ Follow
When Google launched Search Plus Your World (SPYW), Google’s intention was clearly to produce their own social networking site. While it has failed to become the next Facebook, from the perspective of a blogger and internet marketer, the more followers you have on Google+, the better.
You can start by creating a Google+ brand page for your blog/website and integrate a follow button. Google+ offers an easy way to create a follow badge and add it to your blog. You should also consider implementing a Google +1 button onto your blog so that your readers can quickly vote and +1 the content they like.
5. Facebook Subscription
With over 900 million+ users, Facebook is a Google in its own way. According to research, Facebook “likes” do not influence search engine rankings. However, for anyone looking to create a strong brand presence, having a Facebook fan page is a must.
Moreover, when you have an influential page on Facebook, it helps drive a considerable amount of traffic to your posts.
You can use apps like Buffer to auto-publish your new posts on Facebook, though I prefer the approach of sharing posts manually with a note. You can also consider opting for fan page advertising to get more targeted fans.
If you are running a service-oriented website, design your page in such a way that it not only describes your product and/or service, but it also helps engage users.
6. YouTube Subscription
YouTube is the holy grail of traffic for internet marketers. Ranking your main page via YouTube videos is the latest trend. (You may have noticed that at least one YouTube video pops up on the first or second page of a search for your target query.)
Note: This method is useful only when you are uploading your own videos on YouTube.
So the above 6 things are the must-have subscription options for your blog. Apart from these 6, there are some optional additions which you can consider adding depending on your particular niche.
Optional – Pinterest Follow
Pinterest has become one of the fastest growing social networking sites, and brands are using Pinterest boards and pins in strategic ways to drive traffic from Pinterest to their sites.
We have previously published some Pinterest marketing tips for bloggers.
Pinterest works well for Facebook, Twitter, fashion, and humor-related matters. The key is to use attractive images (see my previously published post on why you should use images in every post).
You can easily create a Pinterest follow badge from this page.
If you are active on any other social bookmarking or social networking sites like Digg, StumbleUpon, Delicious, and others, you should consider placing a follow button for those sites too.
The idea is that your readers should continue to receive all of your updates on all of your social sites. As in everything, however, there is a balance to be achieved. Make sure you don’t overcrowd your site with lots of buttons, as it may confuse readers.
These are just some of the must-have subscription buttons that every blogger should add for growing a blog community. Let me know which subscription buttons you have on your site. Which ones do you think are must-haves? Let me know your thoughts in the comments!
If you wish to join ShoutMeLoud on some of our social networking sites, you can get those details over on our subscription page.