We have talked a lot about Video-blogging and recently we talked about viral video marketing. Even after that, if you have not started producing videos for your brand, blogs, here I’ll talk about some of the advantages of Video blogging, which will urge you to start with first personally created video.
What is Video Blogging?
Like any other form of Blogging, video blogging (vlog) is done with the help of videos. You either self host your video or use free services like YouTube, Vimeo to host your videos. Like a normal blog, your video will be visible to public and they can rate, comment and share your videos. Only big difference is we will be using videos to share the information instead of text.
For example, I could have simply created a video talking about benefits of video blogging and upload it on YouTube. A brand, can talk about how to use their product and other information. Since videos are interactive and give more detailed information, people often turn to look for video reviews, walk-through and tutorials.
Advantages of Video Blogging:
Depending upon your strategy, you can host videos on free video hosting site like YouTube (with few limitations), Vimeo, metacafe and many more or better host content on your site and allow users to embed videos on their site, which will give more exposure to your brand and videos. Though, for personal video blog, you need to make sure you have good command over Spoken English and you can prepare a proper strategy for complete video marketing plan.
Professional companies and media brand can hire professionals to create awesome videos for them and especially, you can work on creating a related content strategy for video blog to educate your readers and drive more people. For example: if you are selling video hosting services, you can create videos on what all features of self hosted hosting should offer. This way, you are not only educating people but also driving client to your site. You can apply similar strategy for your brand.
So enough of talking and now it’s time to see what all benefits we will get from targeting video fans:
With more and more blogs being published daily, bloggers prefer making channels on video sharing websites like YouTube to get more exposure. However recent researches have shown that videos are more watched, enjoyed and shared than the text content. If you make a video and a text content then it will be easy to get more video views than text content impressions. Also when we see a video on Facebook we are more likely to watch it rather reading a long description below an image shared on Facebook. People enjoy watching videos rather reading content. Also videos have more visual effects than a text content along with images. So here we will discuss about few advantages of video blogging.
Great Videos easily go Viral:
Videos are more likely to go viral than a text content. Recently many video spams hit Facebook. All of them looked like a video ready to be played. Nearly no text content spam went as much viral as a video spam went. This proves the point that people are more likely to watch videos on Facebook rather reading text. This strategy when adopted for the promotion of a blog can unveil incredible results. So why not go with this strategy? Many web companies have video channels at YouTube. This helps them get more traffic and keep in contact with their readers that are more active on YouTube than on any other social networking website.
Interactive and descriptive:
Video blogs are more interactive and descriptive. With the correct use of visual effects and a little hard work in producing good videos you can teach your audience in a better way. Video blogging enhances your persuasion ability and chances of increasing conversion rate increases. You can convince the viewers and increase your sales.
Works great for Tutorial:
Video blogs are best for tutorial blogs. Tutorials blogs usually require a lot of text in them. If you want to teach someone you can use video blogs rather publishing a huge compilation of text. This will help your readers keep engaged in the content. I’ve searched for GIMP (Adobe Photoshop like software) tutorials on the Internet and I’ve always gone for video tutorials rather reading the text. This is because the blogger can give a demonstration of what he/she wants to display.
Live video Blogging:
With the advance in video technologies, Live blogging has been made easy. Now people can live blog the event with the help of videos. This is well-known by the word “live streaming”. Bloggers and journalists can use this technique to quickly blog about breaking news. This doesn’t take as much time than a text blogging needs. All you need is good speaking skills and you are done publishing your own video. But when it comes to text blogging then you need to go through with multiple drafts to eliminate any errors in your writing.
Make money from Video:
Videos ads are getting popular and especially YouTube Instream ads are becoming very popular and getting good response. You can always create your own such platform for adding ads on videos or you can simply apply for Youtube partnership program and monetize all your video content using Adsense.
For better search engine visibility of video, I would suggest you to create a video sitemap for your website and submit it to Google like any other sitemap. This guide from ReelSEO would help you to optimize your videos for better visibility.
Though, there are some disadvantages of video blogging too, which you should keep in your mind before jumping into the list of video Bloggers.
Disadvantages of Blogging:
If you are self hosted videos, it’s going to cost a lot on bandwidth and storage. There are many free tools which you can use to create videos but for a professional video tutorial, you need paid software’s like Camtasia.
Creating constant content:
Creating professional videos back to back is not possible and require lots of work. Specially, editing and finalizing your video is going to take more time. Also, you need to work on transcript for better videos, which is again more work, but helps a lot if you are embedding videos on your blog.
Anyhow, there are not much cons of video blogging and by the end it’s very useful and helps you to go viral.
I hope these advantages are enough to inspire you to jump into video blogging. If you consider starting it then make sure that you share your videos on other video sharing websites too rather sticking to YouTube only.
This is a guest post by Debasis from DigitalGyaan . If you would like to write for ShoutMeLoud, read our guest posting guidelines.