YouTube is one of the greatest websites out there. There are millions of people who visit YouTube every day. Having all those people in one spot makes it a gold mine for internet marketers.
For bloggers, it can be a great source of free website traffic.
We’ve talked about making a video show for your blog, and out of all the free video hosting sites, YouTube is my favourite.
Because YouTube is now owned by Google, having quality, high ranking YouTube videos is a great way to get targeted visitors to check out your site. You’ve probably seen at least one or two YouTube videos pop up on your Google search for a, particularly competitive keyword.
An official YouTube channel for your blog is kind of like a video page for your site. Not only can you customize it according to the look and feel of your site, but you can drive insane amounts of traffic from a global audience.
Here I’m sharing 50 great tips to help you drive huge amounts of traffic from YouTube.
Like this one tip which I learned from ShoutMeLoud’s YouTube page:
- You can easily create free videos at a blogging or press release event. Do an interview with someone, or talk to some fellow attendees and upload it.
This way, you can easily keep your YouTube channel full of great content.
- Start using TubeBuddy.
TubeBuddy will let you know:
- The right time to upload videos on your channel.
- What tags you should use to rank higher.
- Many other cool things… (check out the review here.)
Before we move ahead, if you are completely new to video blogging (vlogging), you should read:
- Video Blogging Advantages
- Things To Keep In Mind For Viral Video Marketing
Here Are 50 Quick Tips For Increasing YouTube Traffic…
1. Spread your videos to as many websites as possible. An easy way to do this is when you are done publishing a video on YouTube, create a blog post and embed the video on your website. Simple, right? If you don’t have a blog yet, you should follow this guide:
2. Like a normal blog post, it’s important that your YouTube video also gets social signals. Share and submit your videos to popular social media and bookmarking sites like Twitter, Google Plus, Facebook, Digg, etc. You can also share your videos on fan pages, and ask users to comment on and like your videos.
3. Creating a video is not enough. You also need to make it look good. You should use video editing tools or hire a video editor to add some professional touches to your videos.
4. A video without good audio is as useless as a chocolate teapot. Ensure the audio quality is good. Depending upon the kind of video you creating, use quality audio equipment. Most of the pro users who make videos from home use something like a Blue Yeti Mic or some other podcasting mic. Here’s a good rule of thumb: The audio is the most important part of a video.
5. Keep the content funny, engaging, and informative so viewers will watch it from beginning to end.
6. Try to keep the videos you create “clean” without too much (or any) controversial material; but if your niche deals with controversy (eg politics, celebrity gossip, etc.), then it’s better to be very controversial.
7. Embed your logo and website URL into the video somehow. You can do this with text at the end or beginning, or by including your logo and URL throughout the entire video.
8. Have goals for your videos, but remember that there are thousands of videos on YouTube. Some have millions of hits while others only have a couple hundred. Set realistic goals.
9. Make sure you have a good camera and good editing equipment. If you don’t want to sink the money into these things, consider hiring a professional. But if you keep hiring people, it’ll probably end up costing more than just buying the equipment in the first place.
10. Keep the resolution of the video as high as possible.
11. Think about overall colour schemes. Some videos may record in a yellow or red hue. This can subliminally affect a viewer’s opinions. Pay attention to the final colour scheme.
12. Be yourself. Do not lose sight of the purpose and mission of the video. Loosen up when speaking. Be relaxed, confident, and genuine. Viewers trust people who can be authentic.
13. Remember that nothing is perfect in online videos even if you have a professional editor. Just have fun and keep your goal in mind.
14. Practice before posting the final video. Do a few dry runs before taping and publishing.
15. Create a series of ongoing videos or stories so users will be hooked and want to learn more.
16. Do more than just talk. People don’t want to sit and watch a person just talking to the camera. Make it exciting, interesting, and fun.
17. Try to limit the video to a couple of minutes (if possible). After about two and a half minutes, users generally tend to lose interest and move onto something else.
18. Stick to a schedule if you record a series, otherwise, people will just give up on the videos. Be sure to release the next videos in the series on schedule.
19. Have a sign off that people will remember, and stick to it. This creates a further sense of branding.
20. Ask for feedback from your viewers. Some people will not comment unless you ask them to.
21. Assemble a cast of characters. Use other people in the videos besides yourself. Recruit friends, coworkers, and family members to be actors.
22. Do not use music on your video that you do not have the rights to. This can lead to all kinds of problems. Either use your own or get permission.
23. Do not forget that the title of the video is just as important as the content.
24. Grab viewers by integrating important keywords into the title. This also helps boost the search engine results.
25. Use tags in addition to the keywords, as this also grabs attention.
26. If people put negative comments on your video, ignore them. By “feeding the trolls” you are encouraging their bad behavior and you might say something you regret later on. Enable comment moderation for uploaded videos, and accept genuine and meaningful comments to maintain the comment quality on your YouTube channels.
27. Utilize as many places as you can to embed your video… like your blog, Google Plus, Facebook, Twitter, Reddit, Digg, etc. Promote these videos like a proper article.
28. Let your email subscribers and customers know when a new video is posted.
29. Add your video to various communities and subject areas of YouTube for more exposure.
30. Be sure to thank people who post positive comments.
31. Be aware that not all videos you create will be a hit. Making videos is a hit and miss venture. Be patient and practice making good videos.
32. Write the script in advance. While impromptu videos are fun, it’s really easy to mess up the vision when you improvise.
33. Use analytic tools like YouTube’s Insight to track your sources and hits.
34. Actually use the word “video” in your title. This will get you a lot more results in search engines.
35. Do not make your video an ad. In other words, get a point across, but do it without trying to sell something.
36. Choose your thumbnail wisely. YouTube actually lets users choose their thumbnails, so do it carefully and thoughtfully.
37. You can delete comments, so do not hesitate to get rid of negative or rude comments underneath your video.
38. You can release more than one video at once. If you have several videos ready to go, don’t be afraid to let them go all at the same time.
39. Be real, and do not try to fake out your viewers. Most people can spot a fake video or something that isn’t sincere.
40. Create something that people will want to share and forward to others. Find out what your audience needs and give that to them.
41. Aside from your logo and website, including a way for people to contact you via email.
42. Watch others and learn. By viewing other videos that are related to your business, you can get a feel for what other people are doing, and what others are saying about them.
43. Stick to your target audience. Don’t try to branch out too far from your purpose, or you could easily lose loyal followers.
44. Upload live webcam videos. Have a webcam located at your office, or wherever, and then upload these videos onto your YouTube channel. It’s a fun way to get others involved in the day to day operations of what you are doing.
45. Make a channel and user profile. This gives viewers a home base to look at your videos and check for any new ones.
46. Do not use cuss words or inappropriate language and behaviour.
47. Use props, costumes, and other “organic” things in your video. Remember: Fancy editing does not always make for the best viewing.
48. Try to open each video with a small montage, a song, or your logo. Make it so that people easily recognize your brand.
49. Utilize Vimeo, Google Plus, and other sites to get your video exposed to other audiences.
50. Specify your channel type, and have a clear sense of what you’re offering on the channel’s main page.
YouTube, as I’m sure you know, is a very high-traffic website. If you learn how to utilize it correctly, you can drive huge amounts of traffic to your website.
By following these tips, you should see your subscriber base, your view count, and your website traffic all grow by leaps and bounds.
Do you have any more tips on how to create a great YouTube video? Let me know in the comments below!
Here are some other related posts to check out:
- The Best Websites To Make Your Own Whiteboard Videos
- 10 Kickass Smartphone Camera Accessories For YouTube Bloggers (Velfies)
- How To Shoot Outstanding Videos Using An iPhone [Must Know]
- 20 Smart Ways To Get More Subscribers On YouTube
- Top YouTube alternatives
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