Can Bloggers Make Money Without Google AdSense?

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I have talked a lot about Google AdSense in the past, and I have also recommended AdSense as one of the best contextual ad networks for your blog. With the high-quality of ads and its safe recurring income, AdSense is a great blog monetization network.

But, what about people who’ve been banned by AdSense, or who can’t get approved by AdSense? Is that the end of making money via blogging for them?

No! It’s not!

Blogging without AdSense
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In this article, I will be sharing how having your AdSense account banned, or not getting AdSense approval, is not as much of a problem as you may think it is.

AdSense is considered to be one of the best money-making programs for bloggers for the following reasons:

  • It is easy to use.
  • You don’t have to worry about low-quality ads.
  • You don’t have to manually change the ads after a certain time.
  • You don’t have to worry about payment (AdSense payments are very reliable).

However, there are numerous issues which you face when using AdSense:

  • You must abide by the content guidelines offered by the AdSense team.
  • You cannot simply post anything you want to post. Even though you may not be violating any webmaster guidelines, you cannot publish certain types of posts due to AdSense policies. (Example: Websites which allow us to watch movies online.)
  • To earn more from AdSense, you need to continually try out various optimization techniques, including using keywords with high CPCs.
  • If most of your traffic is from countries like India, Pakistan, or Malaysia, you might earn mere pennies from AdSense.

None of these drawbacks make AdSense evil, but these issues do point to the fact that AdSense may not be as great as you think it is.

Why & How Your Life Is Better Without An AdSense Account:

Let me start by sharing my own journey with AdSense:

When I started blogging, I had no idea how to make money. I started blogging because of my passion for sharing knowledge & only heard about AdSense after a few months of blogging. Even after implementing AdSense on my blog, my first ad income was $47 from a DreamHost affiliate sale.

  • It was not from AdSense or any other ad network.

You may be wondering why I would say this since I make lots of money blogging (over $30,000/month). But let me ask you: Have you ever seen AdSense ads here at ShoutMeLoud?

If you take a look at my AdSense earnings for 4 years, you’ll know that I’ve made almost no money with AdSense, compared to the loads of money I’ve made with other monetization techniques. The only good thing about AdSense is the recurring income, which can offer a feeling of security to some degree.

Now that you know my AdSense story, I will share my experience of successfully monetizing a few blogs without using AdSense at all, and what can happen if you choose to do the same.

Your blogging life becomes more experimental.

The best blogging education comes from experimenting.

When you experiment with the latest monetization methods, you may stumble across a solution which works amazingly well for your niche. Experimenting also allows you to learn things from the experiences of other bloggers.

So instead of spending time experimenting with something completely new, you can start with tested methods which have worked for other bloggers.

Takeaway: When you read about a new ad network, try it out. Don’t be afraid to experiment. Also, instead of simply looking for a review, search for income reports and/or a case study.

You will be inclined to earn using your natural set of skills.

I have a blog called WPSutra which is currently in its orphan stage. But the good thing is that I have a blog business plan ready, and I believe it will work. To what extent, I’m not sure. But this blog has been running for a while now, I do not use AdSense, and the blog is still making enough money to cover its hosting and maintenance fees.

You may be thinking “Sure, Harsh, but you have been using WordPress for eight years now, and you know how things work around WordPress.” And yes, that’s right. But WordPress is part of my skill set.

Have you considered what your skill set is?

  • If you are running a technology blog, you can write an eBook on how to do certain tasks.
  • If you are running a finance blog, you could offer to make a finance plan for your readers at an affordable price.
  • If you are running a relationship blog, you could offer premium one-on-one consultancy around relationship issues.
  • If you are running a health blog, you could offer to create a diet plan for your readers.
  • If you are running a fashion blog, you could help people shop for fashion that works for them… and you could get paid for that.

Takeaway: There is a market out there for everything!  All you need to know is how and where to sell what you have to offer.

Embrace affiliate marketing.

Here at ShoutMeLoud, affiliate marketing is the main source of income. You will find thousands (or maybe even millions) of marketers talking about affiliate marketing and recommending thousands of products to you. But they will never tell you which ones work and which ones do not.

Many of them will claim to make you a multi-millionaire in a day, but don’t fall for it!

If you are planning to earn income via affiliate marketing and use it as an alternative to AdSense, you need to work hard, and you need a proper plan to reach a sustainable income.

If someone tells you that affiliate marketing doesn’t require any hard work, they are wrong. Likewise, if someone tells you that affiliate marketing doesn’t offer recurring income, they are also wrong.

I know that every month, no matter what, I will earn at least $5,000 from affiliate marketing. That is the minimum amount I will earn because I’ve created a resilient sales funnel to sustain that amount of income every month.

The key to this kind of sustainable success with affiliate marketing is to recommend something that you personally use, and can also guide readers on how they can get the same benefit. While it is true that Google doesn’t like affiliate links, they don’t mind them if you are adding value.

Takeaway: There are many types of affiliate marketing, and you can choose what works for you. You can either create a blog and try to recommend every new product in your niche, or you can be selective and recommend products that you are actually using while teaching your readers how to benefit from their use.

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If you are looking to achieve long-term financial success without selling your soul, do it the right way. It may be slow at first, but it will pay off nicely in the end.

Here are a few hand-picked articles to help you to learn more about affiliate marketing:

My intention with this article has been to show you the reality of life without AdSense. Many bloggers give up when AdSense doesn’t work for them, and they don’t even pursue anything else.

Half of them spend months trying to get their AdSense account approved, and they end up making dumb mistakes which get their accounts banned.

If AdSense is not working for you, let it be. Try something else. Try something which no one else has dared to try. If there is an ad network out there, chances are it’s working for someone. Why not you?  You may want to ask yourself if you are brave enough to take that risk.

If you are, then do it!

I would love to know your monetization success stories which don’t involve AdSense. Share your experience in the comments below!

If you find this article useful, don’t forget to share it!

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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

183 thoughts on “Can Bloggers Make Money Without Google AdSense?”

  1. pushkaar

    Even till now for me good alexa ranking and Google pagerank were two most fascinating things. Read lots of articles on SML…..thats clear my understanding. Very well said “targeted traffic = more money”
    I think Experience and experiment matters.
    Hats of to you Harsh!!!!!!

  2. Arup Ghosh

    Most of the newbies think without Adsense they can’t earn a single penny with blogging and waste lots of time behind Adsense even after getting disable. . But HellhoundBlogges inspired me a lot and they have proved that one can earn life hood from blogging without having Adsense.

  3. Tarun Kumar

    I am also thinking the same, because popular blogs like shoutmeloud also can’t survive with chitika or infolinks. Anyhow affiliate income can easily overtake adsense for trusted blogs and websites.

  4. raman bathina

    As many other bloggers i also think adsense is the only source to earn money in blogging and try to get adsense approval as fast as possible.But latter i realize that adsense approval is not so easy after two times of rejection.At that time i’m searching for other alternatives like chitika and infolinks but not go for that.Because my friend already get adsense approval and he said that first concentrate on getting traffic to blog and don’t apply for next 3 or 4 months.I follow his instructions and apply after 3 months then my adsense application was approved in both 2 steps.

  5. kaxil

    Can u tell more on how you got that 2000 $ recurring income ??

  6. nimish kumar

    Great post sir,

    I am a new blogger with no adsense ads on my blog but have earned my 1st income through affiliate marketing only and i Know it works better than per click ads if you develop trust.

    🙂

  7. manindra

    thank you harsh
    If I got this article just before 2 days I wouldn’t have resetted my website
    but this is really good

  8. Kingsley

    Wooooooooow……. this is what i need, am on health niche and adsense has refuse to approve me because of dru.gs related post, not to talk about several bans

  9. Ravi kumar

    When I had started my blogging career, i got understand about Adsense, that time Adsense has shared their new rules and policies. It was to have new adsense account.

    I am not dependent on Adsense or any specific affiliate, just focusing on Internet Marketing and earn from different affiliates.

    Article is awesome, informative and really motivational for that people who has lost their Adsense account recently.

    Thanks for sharing Harsh sir:) cool

  10. siddhartha

    Running a technology based website for 4 months now, they first approved my website, and then banned it for invalid clicks. I know there is not a single sign of carelessness form my side, yet they did it without explaining the reason. This is why I hate Adsense, they are not at all transparent regarding there activities under the hood.

  11. Shalu Sharma

    Its true that Adsense can not always be a big money maker but there are many bloggers who are earning at least 30,000 USD every month from Adsense alone some of them such as Pat F and Lisa E. Affiliate marketing is a lot harder and requires micro targeting. While Adsense pay low but if you have traffic, it does convert and add up over a period of time. I am not batting for Adsense but my 2 sense of views.

  12. Piyush K

    Adsense is the best, nothing pays like it in volume and recurring,

    but if you are banned, try Yahoo-Bing ads:

    http://contextualads.yahoo.net/

    they may be also good for you, but nothing like Adsense in the world : )

    1. Harsh Agrawal

      Thanks for the useful addition Piyush 🙂

  13. Robinsh

    I also removed Google Adsense from my various blogs at once and moved towards direct advertisement and affiliate marketing, and believe it is a beneficial step for me and my blog networks to attract more quality advertisers and their upcoming projects month after month.

    It’s really a good idea to side corner the Adsense until you are not getting a few million visitors at your blog and earning in 4 figure or more from it.

  14. Shariq Siddqui

    AdSense is the easiest and strong way to make money online passively. But full time bloggers should not be dependent on it. Anyone may be banned even they are legit.
    Affiliate marketing / Selling your services or your own digital stuff are permanent ways to earn money online.

    Thanks for this useful post.

  15. Neeraj

    Even if the adsense account is approved, one cannot expect a decent income from adsense when you traffic is mostly from India.

    1. Lavanay

      Hi Harsh,

      I know you have audience from world over and that I guess helps you to sell high value products and earn money.
      But, my blogs target Indian Audience… How has affiliate marketing worked for you in case of India affiliate campaign like Amazon India, Flipkart or Hello Travel or similar..?

  16. Shaan Haider

    Monetization totally depends on the niche and market of the blog. As you have said, Viglink works perfectly with fashion, gadget and lifestyle niche but may disappoint other niches. The most important thing is to experiment and explore new things.

    Adsense is no doubt one of the best way to monetize a blog but it is not the only way. And people need to realise this… Never put all eggs in one basket

  17. Vishnnu Vermaa

    Great article Harsh bro. I have a question to ask from you, for affiliate marketing ads does Page Rank,Traffic or anything matters ?? If one is newbie should he go for affiliate marketing or he should wait ??

    1. Harsh Agrawal

      @Vishnu
      1) Page rank has nothing to do with traffic. A Website with PR 9 can have almost no traffic, where as a website with Page rank 1 or even N/a can have millions of visits a month.
      2)For Affiliate marketing following thing matters:
      Trust: Which takes time to build, and you need to work constantly on it. I have talked about this recently here.
      Traffic: There is one big misconception about traffic and that is more traffic = more money. Truth is, more targeted traffic = more money. Same is with affiliate marketing. When you are recommending product online, and your traffic are mostly school kids or people with less purchasing power, you will not make that huge. Where as, if your target audience and traffic are people who trust your words, and at the same time they can buy things, it will work for you.
      Niche: Sticking to one niche is very crucial for success in affiliate marketing. Though there are exceptions in this, for ex: Coupons website.
      If you want to learn more about it, you can start from here: https://www.shoutmeloud.com/what-is-affiliate-marketing.html

  18. Vivek R

    It seems this article is perfectly written for me.Recently I got my Adsense banned but I didn’t give up and infact my traffic got doubled after getting banned by Adsense.Now my primary aim is Affiliate marketing.

  19. Pawan

    That is a very good article Harsh. Blogging is all about experiments. In some we succeeded and in some we fail.

  20. kunal wanvari

    hey harsh ,
    been blogging and managing a tech site for the past 3 months ! Kinda new, adsense aint applicable for sites less than 6 months old in India ? Regarding affiliate marketing, how strong should your userbase be in order to even think of reaping the rewards ?

    1. Harsh Pandey

      Its Just a non-sense having the domain SIX month old.
      I have applied on the domain aged only 57 Days, any my adsense account was approved fully.
      If you are new bee in blogging don’t make any one your idol just concentrate on what u do.
      Stop surfing the websites, they will be benefited Just put ur own effort.

    2. Harsh Agrawal

      @Kunal
      Officially they ask for 6 month as minimum requirement, but it’s not applicable all the time. They usually put 6 month cap, as many newbie get time to work on it, and improve their blog. But, if you can create a good site in one month, you can always apply for AdSense and get an approval. I
      For Affiliate marketing: More user base you have, better it is.. It’s not the quantity of traffic, but quality of traffic which matters..

      1. Dhruv Bhagat

        It took me 8 months to get accepted with Google AdSense! But one of my friend did it in just 3 months!

        But, real passive income is “Affiliate Marketing”..

        For newbies, ClickBank is the best place to start with..

        Anyways, Harsh its been so long you haven’t posted your monthly income ??

        Waiting for that post 🙂

        1. Harsh Agrawal

          @Dhruv
          Thanks for your comment and yes Clickbank is best place to start, as one can find product for any niche..!
          Regarding my monthly income report…I have no planz for posting it now…but If I change my mind, you will get to know about it 🙂

          1. Dhruv

            hi harsh,

            I am new in blogging so I am confuse on this which one is better an amazon affiliate or an flipkart affiliate or po.st or another .

            I hear from an blogger who is prajjwal rajput that only Google adsence is right choice .

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