Blogging is fun but it’s not every body job. A Good blog doesn’t need only quality content but you also need to promote your blog and market it in a right way to give maximum exposure. When we Talk about blogging, first few things which comes into our mind is traffic, money, popularity and so on. One thing which is very true about this is, if you have traffic, money will automatically flow.
There are various ways for blog promotion like : SEO, Social media, Guest posting, Commenting, Forum marketing, Email marketing, Free eBooks and many more. I will be covering some of those techniques which are easy to implement and you can expect great exposure in no time. Though, as we say success requires hard work, so for a successful blog promotion, you will require to put some hard work smartly.
Every Man’s guide to Promote blog right way:
Honestly, there are numerous way of marketing your blog. Though, the successful is the one, where you will put your maximum effort. My usual strategy is to pick 1-2 ways at a time and stick to it for a while. This ensure maximum exposure by that particular technique. Anyways, lets start with some of those tips which you can use from day one.
Search engine optimization:
No wonder natural growth of your blog is something which will help you always. If you drive traffic from popular search engines like Google, Yahoo, Bing, Ask and many others, your blog will have ample amount of visitors and more over that will make you money via PPC ads, PPM ads and so on. When it comes to search engine optimization, many factors contribute like, Single post optimization, image optimization, keyword optimization and so is complete blog optimization.
In 2012, SEO is not only limited to Keyword research and writing articles by targeting your keywords. You also need to take care of user experience in terms of site loading speed, ad:content ratio and implementing social sharing buttons to get social signals.
Facebook with 900+ million user, is the largest Social networking website online. Many online businesses are running on referral traffic from Facebook and we can’t ignore the importance of FB for promotion of our blog. Getting started with Fb for blog promotion is as easy as setting up a Facebook Fan page for your blog.
Now, next step is to get more likes to your Fan page, so that when ever you will update anything on your Fan page wall, it will appear on fans Facebook wall and you will get referral traffic. You should focus more on user engagement and creating a niche community around your page. Infact, your Facebook page could be one of the best way to engage with audience in real-time. You can see ShoutMeLoud Facebook fan page to see, how I engage with users.
I know all the bloggers out here understand the importance of Twitter now. If you still using twitter for personal use and not for marketing, you missing lots of potential to drive traffic. Twitter traffic is great specially when your post is picked while some trending topics. You will get instant traffic and this is great for CPM based ads.
If you using twitter for personal use like connection and relationship, I would rather suggest, to create a profile specifically for your domain. This helps in branding and alternate way for your readers to subscribe to your blog.
Social Bookmarking sites:
Social bookmarking sites can make your blog traffic crazy if you know how to drive traffic via it. Summarizing it, twitter is micro blogging tool, but if you know how to command twitter, you can easily drive quality traffic via it. If you stories get popular into social bookmarking sites like Digg, Stumbleupon, reddit, you can drive thousands of traffic in a while. Though you need to monitor and understand each and every social bookmarking websites closely. For example listified posts perform well in any search engine.
Getting your blog featured on other niche blogs will not only give you traffic but it will help you to drive targeted traffic and SEO backlinks. Specially after Penguin update, Guest blogging is one of the best way to generate backlinks to your blog. I have already shared a complete guest blogging marketing plan and you can check out list of Blogs where you can submit guest post. One of the most effective way to promote your blog or website.
Once your blog start getting decent traffic, many other bloggers or people who are inspired by you will request you for Interview. Personally, I feel you should not let your fans down for such request as these are the people who are your biggest asset. Accept the interview and talk about yourself and your blog and let new set of audience know about existence of your blog.
Commenting on other blogs:
Like Guest posting, commenting on blogs in similar niche is one of the best ways to promote your blog. Though, you need to make sure you adding value via your comment else you will be diluting your brand. You should also sign up for a free account on Gravatar.com to get commentator profile image.
I recommend you to read Amit’s guide on Blog commenting, which is a holy-grail for people who are trying to become pro in blog commenting.
Use Niche Forums:
Forums and discussion boards are another great way to get traffic and targeted audience to your blog. Personally, I tried few forums for Webmasters and they drive decent traffic. Though, amount of traffic was not huge but traffic from forums drive targeted traffic and that resulted in more time spent on site.
Though, there are many things which you need to take care while using forums for promoting your blog. Here are some of the articles to point you in right direction:
Business card, T-Shirts, Gifts:
I know our blog works online, but we can’t ignore the importance of offline marketing. Word to mouth marketing is the best and to establish your blog as a brand, you need to pick all possible opportunities. Business card is one of them and it doesn’t cost a fortune to make or order business card online. Now, when ever you go for any Blogging event or meet, pass on your business card to people you meet. You can find a great details of offline promotion technique on my earlier post on: How to promote your blog offline.
Well, As I mentioned there are countless ways and probably some of the best techniques is yet to come. If you really want to do something different, my suggestion is to think out of box. Buy a Billboard ad or advertise on national TV about your blog, you never know how much buzz you can generate with doing something out of box.
I will keep updating this article with more tips in coming days, don’t forget to share your tips and techniques for blog promotion. If you find this article useful, don’t forget to share it on Google plus and Facebook.
I would really appreciate your input on driving traffic to your blog. Which channel do you use the most to drive traffic into your blog.