Blogging is fun, but it’s not for everyone. Maintaining a good blog takes a lot of work. A good blog not only requires quality content, but it also needs to be promoted and marketed in such a way that it consistently achieves maximum exposure.
In order to earn an income from blogging, you need to know how to drive traffic to your blog. If you have traffic, the money will follow.
Blog promotion is a key factor in getting that traffic (and thus the income that follow).
There are many ways to promote a blog. Effective blog promotion can happen via:
- Social media marketing
- Guest posting
- Forum marketing
- Email marketing
- …and more.
In today’s post, I will be covering several blog promotion techniques that are easy to implement and can bring great exposure to your blog in no time.
Bear in mind that success requires hard work and smart work, and successful blog promotion is no exception.
Guide To Promoting A Blog The Right Way:
Honestly, there are numerous ways to market your blog. My usual strategy is to pick one or two methods at a time, and stick to those for a while, giving them my time, focus, energy, and effort. This ensures that each technique gets an equal chance to work.
Let’s have a look at some of the many techniques you can choose for the successful promotion of your blog.
Search Engine Optimization
Natural growth is important, from inception all through the entire lifespan of your blog. If you learn how to drive traffic from popular search engines like Google, Yahoo, Bing, Ask, and others, your blog will have an ample amount of visitors, enabling you to earn income via PPC ads, PPM ads, and so on.
With regard to successful search engine optimization (SEO), many factors contribute such as single post optimization, image optimization, keyword optimization — really, SEO is complete blog optimization.
SEO is not only limited to keyword research and writing articles that target those keywords. You also need to tend carefully to user experience in terms of your site’s loading speed, its ad-to-content ratio, and the implementation of social sharing buttons to get social signals.
Facebook is the largest social networking website. Many online businesses are running completely on referral traffic from Facebook, and we can’t ignore the importance of Facebook for the promotion of our blogs.
The first step in taking advantage of Facebook for blog promotion is to set up a Facebook fan page for your blog.
Once you have a fan page, you will want to put in some energy and find ways to increase the “likes” on your fan page. This way, whenever you post something on your fan page, it will appear on the newsfeed of your followers, and you will get referral traffic.
You should also invest some time and energy on user engagement and creating a niche community around your page. This is very important. In fact, your Facebook page could be one of the best ways to engage with your audience in real-time.
Have a look at the ShoutMeLoud Facebook fan page to see how I engage with users.
Here are a few articles that will help you to make the most of Facebook for the promotion of your blog:
Most bloggers these days understand the importance of Twitter. If you’re still using Twitter only for personal use and not for marketing, you’re missing out on a lot of potential for driving traffic to your blog. Twitter traffic is great, especially when your post is retweeted with some trending hashtag.
If you’re already using a personal Twitter account, I would suggest that you create a separate profile specifically for your blog’s domain. This will be helpful for branding and will be an alternate way for readers to subscribe to your blog.
Social Bookmarking Sites
Social bookmarking sites can make your blog traffic crazy awesome if you know how to use them.
If your posts become popular on social bookmarking sites like StumbleUpon and Reddit, you can drive thousands of traffic hits in a short time.
That said, you do need to carefully monitor and understand these social bookmarking websites, and what works best for these types of forums. (For example, list posts perform very well in any search engine.)
Having your blog featured on similar niche blogs will not only send you traffic, but it will also help you drive targeted traffic and build SEO backlinks. Especially since the Penguin update, guest blogging has become one of the best ways to generate backlinks to your blog.
Once your blog starts getting decent traffic, many other bloggers or people who are inspired by you will request an interview.
Personally, I feel that I should not let my fans down where interview requests are concerned, as these are the people who are my greatest asset as a blogger.
For this reason, if you are offered the opportunity to be interviewed, I suggest that you accept the interview and talk about yourself and your blog, and allow a whole new audience to learn from you and to learn about the existence of your blog.
Like guest posting, commenting on blogs in a similar niche is one of the best ways to promote your blog.
When doing so, be sure to add value via your comment, otherwise you will simply be diluting your brand. Never, ever, EVER spam someone else’s blog.
You should also sign up for a free account on Gravatar.com to get a comment profile image.
I recommend Amit’s guide to blog commenting, which is somewhat of a holy grail for people who are trying to develop excellence in blog commenting.
Forums and discussion boards are some other excellent means of getting traffic and a targeted audience. I have personally tried a few forums for webmasters, and I found that they do indeed drive decent traffic. The amount of traffic is not huge, but these kinds of forums drive targeted traffic, which is far better than just any random visitor.
With traffic in general, quality is way more important than quality.
There are many factors which you need to take into consideration when using forums to promote your blog. Here are a couple of articles to point you in the right direction:
Business Cards, T-Shirts, Gifts
I know we blog online, but we can’t ignore the importance of offline marketing.
“Word of mouth” marketing is always very beneficial, and in order to establish your blog as a brand, you need to take advantage of all the opportunities available to you.
Business cards are little marketing tools that do not cost much to produce. You can create and order business cards online that will help you market and advertise your brand for very little money. Whenever you attend any event or meeting related to blogging, you can simply pass your business card to people you meet.
Also, when you speak with people as you go about your business, often you will be asked for a business card, and having one available only adds to your professional appearance.
You can find more examples of offline promotion techniques in my previous post:
As you can see, there are countless ways to promote your website, business, or blog both online and offline, and surely more will appear as time goes on.
If you want to try something unique to market your brand, think outside the box! You can even buy a Billboard ad or advertise on national television. You never know how much buzz you can generate!
I will continue to update this article with new information and ideas. Meanwhile, be sure to share your tips and techniques for blog promotion in the comments section below.