As an internet marketer and a Blogger, we can’t ignore the importance of Offline blog promotion. When we talk about promoting online Business offline, this includes many conventional marketing and advertising strategies. Here I’m creating a list of some of the cheapest but most effective way to promote online business offline. As a Blogger, you would love to follow these cheap tactics which will cost you just a dime but help you to create a long lasting impression.
Your lovely blog is now online so why should you care about offline promotion? How can they even help? Trust me, I know that most successful blog promotion are done offline like getting more readers from press, media and newspapers. Well, top bloggers always take advantage of every chance they can get their hands on to promote their blog and that’s why there are so much successful than us.
Why you need to promote online business offline?
So as a blogger you might be wondering, why I need to get offline promotion when I’m doing good with social media strategy and many people are talking about my online business and website everywhere. It’s true and you might end up making great money but how about some exposure? Exposure about your work in your local and let other people around know about you. How many people actually understand what Blogging is? How many of them know you can actually make money online.
More over, with local media covering or featuring you, you might get more business opportunities from local business and you will find more like minded-people to talk to and interact to.
3 Cheap and Effective Offline Blog promotion tips:
Your blog is your business, ever heard about this before? It’s true and you should really give it the respect that it deserves. So if you blog is a business like any other, it’s definitely a great idea to get yourself some business cards for it. They really are great promotional tools and when I give 100 of them out, I normally get 100 new visitors and loyal one too. Business cards are not expensive and I can get 100 done for about $5. Furthermore, forget about doing them yourself as it will reflect how POOR you are and what they can expect from your blog is just a pile of shitty content.
Press: Newspapers, Magazine, and TV Channels
Frankly, one of my friends who is a journalist told me that they always lack news. It’s not easy to fill a newspaper or magazines with news and sometimes they even need to get some online. So the point is if you can get them some news which is shockingly awesome for FREE, they will publish it.
Getting newspapers to feature you especially local’s one is definitely easy and writing about some teen making $10k in three months is surely much enticing compared to some old grandpa who lost his cat. Since I was featured in my country, Malaysia’s TV and newspaper, my blogs and list became larger thus more money came in.
If you not sure, check out Go-daddy and Bigrock TV commercial and see how much buzz they have created by advertising on TV and magazine. It’s all about getting your words out and making people familiar with your brand. In long run, this adds into your brand reputation and people tend to recognize it.
Gifts are people’s favorites and giving them some free gifts like your blog’s t-shirt is definitely going to rock their day up. T-Shirts featuring your blog address with a great design equals to free publicity. If they wear them around, you will get free eyeballs looking at your blog url when you don’t even need to pay a penny. Personally, that really sounds superb and they won’t really cost you anything. Printing T-shirts with your blog url and logo will get you free walking billboards whether they’re going to the cinema, shopping for daily utensils or food. If you really do print one out, be sure to send one to Shoemoney as he has a weekly feature on his blog called Free Shirt Friday where he will wear your T-Shirt for FREE!
What other tips do you follow to promote your online business offline? Do you know other cheap and effective way to get words about you in local market? What are the other effective ways of blog promotion according to you?