AdSense Launches Matched Content – Complete Guide

Have you seen recommended articles after post on a blog, which links to other sites on web?

Yeah, that’s a new way to monetize your blog, & quite familiar in many niches.  Earlier I talked about Ayboll (Which is a native advertisement program) and seemed like Google AdSense is planning to launch their native ad network. Undoubtedly native ad networks like Outbrain, Adblade is working great for Publishers like you & me, and also for advertisers.   Let me share with you about latest Matched content ad from Google AdSense.

What is AdSense Matched Content & Would you make money from it?

In Simple word AdSense matched content are related posts after blog post. It’s a free recommendation tool, and it will let you quickly add related post from your domain.

Before you jump with joy, the bad news is: Matched content is not available for everyone. Right now, it’s available for only selected AdSense publishers. Here are the official wordings:

The Matched content feature is not available to all publishers. To be eligible, you must have a site that meets our minimum requirements for traffic volume and number of unique pages. We’ve put these requirements in place to ensure that Matched content provides a great experience for you and your site visitors. Once your site is approved, you’ll have access to the Matched content feature in your AdSense account. <Source>

I will share the way using it you can check if your site is eligible for this new ad type or not, later in this article.

You might be wondering why I’m calling it as an ad type when it’s just a free content recommendation tool. A reason being is, this started as a recommendation tool, but soon AdSense will let you show ads (Recommended content from other domains) in your own recommended channel. Here is an official Metrics in the Matched content metric family that reveals the same thing:

adsense content metric
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I have all the reasons to believe, this new ad type will outperform banner ads in many cases in coming days. For now, this is just a free tool as I mentioned above, but if you are eligible, go ahead and try it. You can replace your existing related post widget & start using one offered by AdSense.

Here is how the recommended article would appear:

Adsense matched content Advertisement
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Important things to know about AdSense recommendation tool:

  • Your Site needs to be eligible to place matched content ad types.
  • This ad type doesn’t count towards existing ad limit (You can check AdSense ad limit here)
  • Matched content supports mobile, web & tablet.

How to Check if your site is eligible for AdSense Matched Content type?

If you want to check your site for Matched content eligibility, follow these simple steps.

  • Login to your AdSense account.
  • Click on Gear icon at the top & select settings.
  • In the sidebar click on Site management.

Here you will see your all owned sites, or you can add sites that you own & is not listed here. Here is a screenshot from my AdSense account.

Matched content approval
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You might see a column for “Matched content”, click on it and check if your site status is approved or not approved. If your site is not listed under owner tab, click on the unclaimed tab to claim your site. (For this AdSense ads should be live on your site).

If you are lucky one to have matched content approved for your site, you can start with creating new ads. Just select “Matched content” in the ad type. Here are few things to make sure Matched content type words for you:

  • Place the ads after blog post.
  • Make sure you have an image with every blog post.
  • Ensure you are utilizing open graph tag on your blog. (Yoast SEO WordPress have this feature).

Last words:

It would take few months before this new ad type would be available for everyone. This is the first time AdSense is experimenting with new ad type, and this will undoubtedly add a new revenue stream for bloggers & content producer.

Especially all those viral sites, they are making a huge ton of money using this kind of ads. With AdSense, the best thing I’m hoping to have is quality measures. I will have more data once I will start using it on one of my sites. For now, I would like to know if Matched content AdSense ads are enabled for your site or not? If yes, do share your initial experience & review of this new ad type.

Here are AdSense Articles Which You Shouldn’t miss:

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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

46 thoughts on “AdSense Launches Matched Content – Complete Guide”

  1. Dean

    hello harsh does matched content ads generate revenue ?

  2. Rahul Chaudhari

    Just a curiosity, I have found some of the blogs with the ads with images and their internal links in them and those ads were created using adsense widget. I have found such ads mostly on the viral news websites, does google adsense supports or provide such option to create ads using our own website content for more engagement?

  3. avamaa

    i hope related google ads will increase more clicks and cpc.

  4. umeshkumar Tarsariya

    Matching content ads is really bad for those who sale their products on their site and has optimized adsense for earning purpose,

    For those who are just a blogger its really most favorable strategy,

  5. Daud

    I have got perfect answer after search lot of content, you demonstrate it easily. Well i have another question regarding match content. Is it really beneficial for publisher or not? If Yes then how it will be beneficial and if no then give us a reason if you know. Thanks in Advance 🙂

  6. Rahul Chaudhari

    Nice Harsh. I was looking for this one, however was not aware of exact name to search in google and get info, I had seen this widget on many blogs and wanted to get it on my blog too. Thanks for this detailed information what I was looking for. You are always best in sharing such things.

  7. Amit

    I am using Adsense since last two years but my matched content ads is not enabled yet. is there any other procedure or workaround to make it enable or active?
    Actually I dont want to use adsense ads on my blog but I can use the matched content widgets to my blog to make it look more better.
    Suggest me if any.


  8. Isaac

    Please does Ayboll work with Google Adsense?

  9. Evi

    hello! I enabled matched content ad with 0,5% ctr but i see no earnings! Any suggestions?

    1. Md Anisur Rahman

      Matched content content cpc is too low.Max time it give me 0.01 to 0.2 per click though max click from USA

  10. navveen

    I have small doubt.. Harsh…..

    Is this ad gives more revenue comparing to previous ads….

    1. Harsh Agrawal

      I doubt that. But can’t be sure until we try both of them. Since I don’t use AdSense anymore, I’m relying on information from readers like you. Let me know your experience & learning.

  11. Pankaj


    Out of 10 website my only one website got approved, is there any way to approve some other websites too? Because this is turning my earnings down.


  12. Rohan Pandya

    hello harsh does matched content ads generate revenue ? yesterday i had 364 click on matched content ads and i see no money in my Adsense account … though the normal ad banners are performing well and generating revenue same as before.

    Kindly help me out with this !

    1. Suresh Khanal

      Hi Rohan,

      Right now Matched Content do not generate any review. However, as Harsh pointed out, this is going to be a new ad type. After some time, Google may allow you to enable recommendations from other sites and then only, it will generate any money.

      If you are concerned about monetizing related posts section of your blog, you can try Shareholic until Adsense enables monetization. I’m using Shareholic and found it much better compared to Infolinks for my educational blog.

  13. Karan

    Many Thanks for sharing this great news. With this new great technique, Google AdSense match content ads will really helpful for every bloggers to make more money from their blogs.

  14. Dipak Patel

    Hello harsh i have put adsense match content ad unit to my website this is not blog can you please suggest me can i use it or any other add units???

    i mean to say will it help us to get more clicks or income?

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