AdSense Launches Matched Content – Complete Guide

Have you seen recommended articles after post on a blog, which links to other sites on web?

Yeah, that’s a new way to monetize your blog, & quite familiar in many niches.  Earlier I talked about Ayboll (Which is a native advertisement program) and seemed like Google AdSense is planning to launch their native ad network. Undoubtedly native ad networks like Outbrain, Adblade is working great for Publishers like you & me, and also for advertisers.   Let me share with you about latest Matched content ad from Google AdSense.

What is AdSense Matched Content & Would you make money from it?

In Simple word AdSense matched content are related posts after blog post. It’s a free recommendation tool, and it will let you quickly add related post from your domain.

Before you jump with joy, the bad news is: Matched content is not available for everyone. Right now, it’s available for only selected AdSense publishers. Here are the official wordings:

The Matched content feature is not available to all publishers. To be eligible, you must have a site that meets our minimum requirements for traffic volume and number of unique pages. We’ve put these requirements in place to ensure that Matched content provides a great experience for you and your site visitors. Once your site is approved, you’ll have access to the Matched content feature in your AdSense account. <Source>

I will share the way using it you can check if your site is eligible for this new ad type or not, later in this article.

You might be wondering why I’m calling it as an ad type when it’s just a free content recommendation tool. A reason being is, this started as a recommendation tool, but soon AdSense will let you show ads (Recommended content from other domains) in your own recommended channel. Here is an official Metrics in the Matched content metric family that reveals the same thing:

adsense content metric
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I have all the reasons to believe, this new ad type will outperform banner ads in many cases in coming days. For now, this is just a free tool as I mentioned above, but if you are eligible, go ahead and try it. You can replace your existing related post widget & start using one offered by AdSense.

Here is how the recommended article would appear:

Adsense matched content Advertisement
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Important things to know about AdSense recommendation tool:

  • Your Site needs to be eligible to place matched content ad types.
  • This ad type doesn’t count towards existing ad limit (You can check AdSense ad limit here)
  • Matched content supports mobile, web & tablet.

How to Check if your site is eligible for AdSense Matched Content type?

If you want to check your site for Matched content eligibility, follow these simple steps.

  • Login to your AdSense account.
  • Click on Gear icon at the top & select settings.
  • In the sidebar click on Site management.

Here you will see your all owned sites, or you can add sites that you own & is not listed here. Here is a screenshot from my AdSense account.

Matched content approval
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You might see a column for “Matched content”, click on it and check if your site status is approved or not approved. If your site is not listed under owner tab, click on the unclaimed tab to claim your site. (For this AdSense ads should be live on your site).

If you are lucky one to have matched content approved for your site, you can start with creating new ads. Just select “Matched content” in the ad type. Here are few things to make sure Matched content type words for you:

  • Place the ads after blog post.
  • Make sure you have an image with every blog post.
  • Ensure you are utilizing open graph tag on your blog. (Yoast SEO WordPress have this feature).

Last words:

It would take few months before this new ad type would be available for everyone. This is the first time AdSense is experimenting with new ad type, and this will undoubtedly add a new revenue stream for bloggers & content producer.

Especially all those viral sites, they are making a huge ton of money using this kind of ads. With AdSense, the best thing I’m hoping to have is quality measures. I will have more data once I will start using it on one of my sites. For now, I would like to know if Matched content AdSense ads are enabled for your site or not? If yes, do share your initial experience & review of this new ad type.

Here are AdSense Articles Which You Shouldn’t miss:

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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

46 thoughts on “AdSense Launches Matched Content – Complete Guide”

  1. Rajesh


    My site got approved recently for this matched content ad display and I have implemented the ads code at the bottom of the post in WordPress, its being 7 hours now and still the ads are not displaying. Also, you said that we need to install open graph tag on our blog, so i just installed Facebook Open Graph, Google+ and Twitter Card Tags on my wordpress gaming blog. If you know then can you tell me how much time does the ads take to start displaying? Thanks

    1. Suresh Khanal


      I would not call them Ads right now. Are you seeing your posts being listed as related posts at the bottom of your blog? If yes, then that’s what we can expect right now.

      If you are not seeing your related posts, then there should be some problem. In my case, it hardly took 10 to 15 minutes before I see the Matched Content populated.

  2. Gagan

    Hello Harsh, Can you please Review
    My site have been approved by them but I don’t know anything about them. Also noenough information is available about on internet.

    the reason i want to try them is because they offer banner ads like adsense, ads for mobile, apps, Native ads, pop Up ads, ads on Image etc….

    Please review them and let us know.

  3. Sridhar P

    I want to know if native ad program works along with adsense and how do we signup to Native ads when our website is new. Will we get approved, How do we check traffic to our website.

    Thank you

  4. Allison Blackburn

    Thanks this post helped me a lot as this has just been offered to me by Google and it was wondering what it did.

  5. Jitendra

    Dear Harsh

    Today I saw this massage in my Adsense Account. Could you help me to understand this …

    “One goal of Matched content is to increase user engagement. Your page RPM and other metrics might be affected by this increase.”

    1. PMF

      For now it is no different from a related posts widget. But in future Google can role out native advertising [the one similar to taboola, outbrain etc.] which is a great news for small and medium publishers. My site has 600-800 visitors and 2000-2500 page views a day. Google says that I am eligible for Matched Content and I am really happy. You can view how Matched Content looks on my website www (dot) pmfias (dot) com

    2. Suresh Khanal

      Dear Jitendra

      Regarding “One goal of Matched content is to increase user engagement. Your page RPM and other metrics might be affected by this increase.”

      As Google says the RPM and other metrics depend on upon the quality of visitors you get for your blog. And with this Matched Content, we can expect users browser to our other pages, thus, reducing bounce rate. This ultimately may improve RPM.

      Hope I understood it correct. Otherwise, let’s hope Harsh will correct it!

  6. Rahul Dev Tiwari

    My blog does not qualify for this feature. so can i use ayboll with my adsense account.


    I have got matched content from adsense, after getting matched content.. my revenue dropped… CPC is fallen like anything.. with the same No. of clicks because of low CPC my revenue dropped.. this is a bad sign to indian bloggers…

  8. Amanq

    I have claimed it but didn’t got any response so far ??

  9. Michael Aulia

    My blog at Craving Tech is eligible but I’m still unsure why I should use Google’s one. I have a quite good “Related Content” widget based on tags and titles already.

    I’m sure you don’t get money when someone clicks on it, since it’s promoting your own posts anyway (Google doesn’t say you’ll earn something from it too)

    Eh, will give it a try and see

    1. Tom

      Totally agree with that, google doesn’t let other sites to appear amoung related content, so it shows only our own articles right now . It doesn’t pay to us, it is not better then a simple wordpress related content plugin. It tracks how many click were on related articles but that is all. It is useless right now.

  10. Bijay

    Is there any way we can get the web site approved for adding matched content? I mean if the site not yet approved. Please do let me know if really is there any way to do so.

  11. The Vadhiya

    Hi Harsh, realy nice explanation. but I have a problem that I cant show “Matched content” tab in my AdSense. Please guide me how it will become show to my accout. Thanks.

  12. Shiza

    Hi, How many ad units i can place on post with this feature. I know there are 3 but what about Matched Content.

    1. Harsh Agrawal

      I believe it would be allowed under extra ad unit. I can give exact answer once I get my hands on it.

    2. DRG

      It’s an extra bonus for you by adsense. Matched Content actually serves the similar posts with google ads. So, there is possibility of engaging readers and earnings from Matched Content.

      Nowadays, manually you can put as many ads as you want in your post/pages, there is no restriction on adding numerous ads. But having lots of ads you may annoy your readers and I believe you may drop your revenue.

      In my view, once you added adsense code Google will decide rest. My English is – Bin. Happy Days! DRG

  13. Pinoy

    I am lucky to have matched content approved on my site. After creating and placing the code I only see the usual ad from adsense. I thought this is like the related post? How’s that?

  14. Yogesh Patel

    Hello Harsh,

    After implementing it, do you see any results now? What do you say about matched content?

    1. Harsh Agrawal

      Still waiting for it to be available for my account. Will update & share my learning once I get it.

  15. Siddaiah

    Hi Harsh,

    It’s a great news for bloggers, we can relie on Google for matched content to display as an ad on our blog, but I didn’t understood how it will generate more mone from Adsense, at present we all have related content plugins to display our related on our blog like YARRP.

    Anyway thanks for letting me know the update about Google Adsense new feature.

  16. Shan

    Hey Harsh,

    In Account under “Site Management” where your website URL is present. Where is the Column located regarding which you are talking about?

    I can not locate Approved or Unapproved.


    1. Harsh Agrawal

      Even I don’t see it under my account. You need to wait for few weeks before you see it in your account.

  17. Raj Brown

    This is good move by Adsense, there will be more revenue from Adsense now…

  18. Ajit Ray

    Hello Harsh bro,

    First of all thanks for sharing this great news. This new technique, Google AdSense match content ads will really help every bloggers to make more money from their blogs.

    I’m going to going to check my AdSense account if i am eligible or not..!

    And one more thing- Will it be available only for WordPress blogs or blogspot too?

    1. Harsh Agrawal

      It’s platform independent. That means you can use it on any blogging or non blogging platform.

  19. vikash shankar

    Hello Harsh,

    It’s really a great news and this will attract more people to come in professional blogging as it will really increase the chance to earn some good money from the blog.

    I just started my blog and i need a suggestion from you that from where i can get a good custom logo and banner for my blog.

  20. AaYaN

    i still think that taboola Is best for recommend earning …. But sometimes it have really weird recommended Posts….

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