UPDATE: This article is updated in August 2022 with the latest information. Read carefully, as this can help you earn more money from Adsense.
We all know that AdSense is (to date) the best contextual, high-paying ad network.
But AdSense also has very strictly enforced program policies. If they find that a website violates their TOS, they will permanently disable the account.
It is very important to follow AdSense’s quality and program guidelines to avoid having your AdSense account banned.
Here’s one of the most common questions new bloggers asks:
- “What is the maximum number of AdSense units can I put on a page?”
Google AdSense offers different types of ads, and most are categorized in the following formats:
- Display ads
- In-feed Ads
- In-article ads
- Search engine ads
Here are the maximum AdSense ad units allowed for a web page:
AdSense Content Unit
Earlier, AdSense had a maximum limit of 3 ad units (while “premium partners” enjoyed serving up to 6 ad units).
In August 2016, AdSense lifted the ad unit limit for every site.
- You can now place an unlimited amount of AdSense ads on a page.
However, advertising and other paid promotional material added to your pages should not exceed your content.
In other words:
- You also need to maintain the quality of your site.
You can also use ads from multiple publisher IDs.
(Note: I have started serving ads using Ezoic, which is also helping me to increase my overall revenue.)
AdSense For Search
For a big website, AdSense For Search units perform well.
If you have not yet set up AdSense For Search units, read our guide:
How many AdSense ad unit can you put on a page?
As mentioned above, Google has lifted the limit restrictions. As long as your ads do not exceed your content, there is no upper limit on the number of ads on a single page.
It’s important to note that while picking the number of ads, you should consider the short blog posts. If you decide to place more than 5-6 ad units and place them sitewide using a plugin, you might be spamming your own short posts with a large number of ads.
AdSense has explicitly mentioned:
- “We may limit or disable ad serving on pages with little to no value and/or excessive advertising until changes are made.”
So I suggest you keep less than 5 ads per page.
I usually stick to 3 or 4.
But you should identify your own limit according to your blog’s layout.
Here are a few things which I have learned from my own experience:
- Sometimes lower number of ad units perform better than more ad units.
- Placing ads above the fold yields better results.
There are many different options available for placing ads, but I highly recommend using a minimum amount of ad units or utilizing adverts only at the bottom or on the sidebar.
Let us know how many AdSense ad units you use on your blog. Now that Google has lifted the limit, are you using more AdSense ad units, or are you keeping it the same? Share your experience in the comments!
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