Maximum Allowed AdSense Ad Units on a Web Page

UPDATE: This article has been updated in December 2019 with the latest information. Read carefully, as this can help you earn more money from Adsense.  

We all know that AdSense is (to date) the best contextual, high-paying ad network.

But AdSense also has very strictly enforced program policies. If they find that a website is in violation of their TOS, they will permanently disable the offending account.

It is very important to follow AdSense’s quality and program guidelines in order to avoid having your AdSense account banned.

Here’s one of the most common questions new bloggers ask:

  • “What is the maximum number of AdSense units I can put on a page?”

Google AdSense offers different types of ads and most are categorized in the following formats:

  • AdSense Content Unit
  • AdSense Link Unit
  • AdSense For Search

(AdSense used to offer AdSense video units as well, but they ultimately retired this option.)

Here are the maximum AdSense ad units allowed for a web page:

AdSense Content Unit

Earlier, AdSense had a maximum limit of 3 ad units (while “premium partners” enjoyed serving up to 6 ad units).

In August 2016, AdSense lifted the ad unit limit for every site.

  • You can now place an unlimited amount of AdSense ads on a page.

However, advertising and other paid promotional material added to your pages should not exceed your content.

In other words:

  • You also need to maintain the quality of your site.

AdSense Content Units are available in following sizes:

  • 728*90
  • 468*60
  • 234*60
  • 125*125
  • 120*600
  • 160*600
  • 180*150
  • 120*240
  • 200*200
  • 250*250
  • 300*250
  • 336*280

Personally, I have found 336*280 and 160*600 to be the most effective.

You can also use ads from multiple publisher IDs.

(Note: I have started serving ads using Ezoic which is also helping me to increase my overall revenue.)

AdSense Link Units

AdSense Link Units perform really well when blended with your theme and placed above the fold.

I tested this by placing one in the Navbar and it turned out to be one of my best-performing ad units.

Again, you can place unlimited Link Units as long as the ads are not exceeding the content.

You can find the various sizes for AdSense Link Units here.

AdSense For Search

For a big website, AdSense For Search units perform really well.

If you have not yet set up AdSense For Search units, read our guide:

How many AdSense ads can you put on a page?

As mentioned above, Google has lifted the limit restrictions. As long as your ads do not exceed your content, there is no upper limit on the number of ads on a single page.

It’s important to note that while picking the number of ads, you should think about the short posts on your blog. If you decide to place more than 5-6 ad units, and you are placing them sitewide using a plugin, you might be spamming your own short posts with a large number of ads.

AdSense has explicitly mentioned:

  • “We may limit or disable ad serving on pages with little to no value and/or excessive advertising until changes are made.”  

So I suggest you keep less than 5 ads per page.

I usually stick to 3 or 4.

But you should identify your own limit according to your blog’s layout.

A few things which I have learned from my own experience:

  • Sometimes lower number ad units perform better than more ad units.
  • Placing ads above the fold yields better results.
  • A combination of image + text ads performs better.

There are many different options available for the placement of ads, but I highly recommend using a minimum amount of ad units or utilizing adverts only at the bottom or on the sidebar.

Let us know how many AdSense ad units you are using on your blog. Now that Google has lifted the limit, are you using more AdSense ad units, or are you keeping it the same? Share your experience in the comments!

As always, feel free to share this post with your friends and colleagues on Facebook, Twitter, and Google Plus!

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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

125 thoughts on “Maximum Allowed AdSense Ad Units on a Web Page”

  1. Emenike Emmanuel

    Thanks Harsh, but there are still a few things I’m not seeing… And that’s how to display my ads as a link so that each unit will have like 5 or links.

    If you can help me write about that I will be grateful.

  2. Great content. First of all i would like to thank you for this helpful content. I was really confused about how many Adsense code i can use but now i am confident and know the policy of using adsense code. Thanks Once again.

  3. Hi Harsh,

    I just started a blog and I am looking some information about Adsense, This is the perfect article for me.

    Keep up the good work.

    Thanks and Cheers

  4. Mathukutty P. V.

    I was searching in google for how many ads can be used in my site. This article helped to know that limit of 3 is lifted. I learned many things from your blog. Thanks.

  5. Michelle Hestand

    I have just gone up to 4 ads on my blogs. Responsive Ad in the header, Two 300×250 Medium Rectangles in the sidebar, and another medium rectangle in the footer. This is seems to be a good balance. It adds a splash of color to my text-only articles without being too distracting.

  6. jagmohan singh negi

    hey bloggers,
    can anyone check my site just for overview of my adsense ad placement. recently i got “Page-level enforcements” issue on my site.
    I am using 3 to 4 adds on my site.

    please check and guide us if you think there is any issue. [99mediasector]

  7. I was in dark about the ad limits. Last time I checked a couple of years ago it was 3 ad units. Now I am glad to know that they have lifted the ad unit limitations.

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