9 Best Digital Marketing Tools in 2023


Are you tired of using run of the mill digital marketing tools that don’t give satisfactory results?

When it comes to marketing, you can’t excel without staying at the top of your game. Every digital marketer knows the importance of various tools that can help them efficiently perform their everyday tasks.

From the scheduling of daily posts to competition analysis, these tools will increase a marketer’s productivity by a significant amount.

To make things easier for you, I have created a list of must-have digital marketing tools that one should be using.

Best Digital Marketing Tools To Help You Grow:

1. Semrush 

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Your website is the face of your business. Let it shine!

Semrush can help you obtain an in-depth analysis of your website on the basis of several parameters.

While social media is one of the major driving forces for content marketing, no marketer can fulfill their client’s requirements without producing significant SEO results.

This is where Semrush can help

It will perform a complete SEO audit of your website by providing essential details like:

  • Backlink analysis
  • Keyword research
  • Competition analysis
  • …and so much more.

See the full Semrush review here.

2. AdEspresso

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If your aim is to get a better ROI on Facebook, then you should definitely get your hands on AdEspresso.

This dedicated tool will let you advertise on Facebook in a more profitable way.

Can’t decide which ad is the best? Split test it in seconds!

It will also give you the chance to keep yourself updated with ongoing industry trends.

AdEspresso will also help you save time with automated posting. With the help of its clean and precise analysis, you can easily measure the performance of your ads.

Move past those chunky reports and be more crisp and precise with its customizable dashboard.

Change the way you advertise on Facebook with AdEspresso.

3. PushEngage

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Web-push notifications are the next big thing. 

As a marketer, you need to integrate this kind of service on your (or your client’s) website right away.

It can even give a better CTR than email marketing in certain scenarios like time-sensitive deals and short duration contests. In these situations, using a web-push service like PushEngage can help you a lot.

Read the full implementation guide here.

4. Hootsuite

Hootsuite Dashboard
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This is one such tool that needs no introduction.

Thousands of social media gurus and marketers are already using it.

Hootsuite will help you handle multiple social media pages and post scheduled updates through its sleek dashboard.

Known as one of the best social media management systems, it can help you track the activities of your social media pages and manage several campaigns under one roof.

One can also respond instantly from Hootsuite’s dashboard for every managed social media account.

You can use its readily available reports to be more data-driven and design your next campaign in a brand new way.

With a dedicated mobile app, it can let you attain cross-platform connectivity on the go. Its scheduling feature will help you save precious time by posting on multiple platforms simultaneously.

Now you can plan a vacation without disturbing your social media schedule and be at the top of your game, no matter where you are.

5. GetResponse 

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Experience a hassle-free way of marketing automation with GetResponse. You can set time-based automatic rules to manage your campaigns.

To give you an idea, if a person subscribes to one campaign, you can disable them for a certain time from another campaign.

I knew GetResponse as an email marketing tool, but the new marketing automation has made it much more than just an email marketing service.

Its intelligent design and reliable services will also let you analyze and track your emails in real-time. Get more leads by comparing follow-ups and segment your subscribers easily with a single click.

GetResponse also provides an abundance of other features like:

  • Inbox preview
  • List booster
  • Email intelligence
  • Landing page creator
  • Signup forms
  • Webinar setups
  • …and much more.

6. Buffer

Bufferapp Dashboard
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If you want to try something new and interesting, then Buffer may be exactly what you are looking for.

It provides an interactive interface from which one can schedule a post on various social media platforms.

A lot of marketers prefer Buffer over Hootsuite because of its high-end analytics and seamless interface.

From the shortening of URLs to setting your posts in a queue, Buffer also lets you manage different pages at once.

Buffer also has a sleek mobile app that will let you bring the most out of your social media handles. It allows a seamless way to not just post timely tweets, but also to schedule retweets.

Figure out the most optimal time to post your content on various platforms and plan your schedule accordingly.

Target your audience in a personal way by coming up with customized content using Buffer’s in-depth statistics.

From Facebook pages to LinkedIn company profiles, you can bring everything together in one place using this remarkable tool.

7. SociAlert

Socialert Features
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SociAlert is unlike any other Twitter hashtag tracking tool that you may have used in the past.

It provides a remarkable way to know what your audience is talking about.

It will let you monitor different social media handles or dig for information by providing a respective hashtag or keyword.

From brand monitoring to influencer marketing, there are so many things that you can do with the help of this hashtag analytics tool.

Extract real-time information from Twitter and easily interact with leading influencers.

Get to know about a buzzing competitive campaign and measure your reach with the help of its readily available reports.

8. Paper.li

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Probably one of the best content curation services out there, Paper.li can help you turn your everyday content into amazing designs.

Extremely easy to use and monitor, Paper.li will help you experience the future of content marketing.

You can start by letting the tool know about the kind of content you like. It will automatically monitor content from various sources and provide it to you in an aesthetically pleasing way.

Not just that, it can also send emails, tweets, and different kinds of posts on your behalf so that you can share your freshly brewed content with your followers.

Say goodbye to searching the web manually for the most feasible content. With Paper.li, you can get it delivered to your clients in the blink of an eye.

For any digital marketer, juggling multiple clients and curating thoughtful and unique content can be a tough task.

Now, with the help of this modern and sleek tool, you can do so much more in much less time.

9. AdPlexity

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Don’t follow the same age-old advertising rules. Be a market leader instead!

Make every ad you publish a profitable one with WhatRunsWhere. Its intelligent technology tracks almost every leading publisher in the world to see what’s trending.

This tool will provide you with a substantial amount of data about your competitors’ past and ongoing campaigns.

With a global coverage, you can reach out to almost everyone in the world with the right content.

Adplexity provides actionable insights that will let you come up with a better CTA. Boost your ad sales, find more leads, and give your clients a memorable experience with this promising tool.

From post scheduling to social media listening and lead generation to influencer marketing, these 9 tools will certainly meet every requirement you need to run a successful marketing campaign.

As a digital marketer, you should always keep checking for new and revolutionary tools. This way, you can create new and revolutionary campaigns.

You never know… You might come up with the next big thing!

What tools do you use for marketing? What else should be added to this list? Let me know in the comments below.

Did you find this list useful? Share it with your friends on Facebook, Twitter, and Linkedin!

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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

15 thoughts on “9 Best Digital Marketing Tools in 2023”

  1. Kin patel

    I really love your Post!
    I always read your blog & got incredible information which was shared by you. You define PushEngage tool which really improves CTR in the best way. I will use this tool in my next blog.

    Thanks for knowledge Sharing Article!

  2. Utkarsh Tripathi

    Wow, Thanks for sharing such very useful tools. Rightnow I am using KwFinder, Google Apps, Buzzsumo. These are also some good tools

  3. Maulik Pandya

    There always incredible information provide by your blog. I really got the informative information about PushEngage tool which will really help me a lot. I hope you will provide this type of quality information in your blog.

    Thanks for sharing!!!

  4. Anuj Kumar

    Hi thank you for sharing such a great information about social media marketing tool. I was aware only with Semrush and Storify only. Thanks for updating me.

  5. Shamaila Zahid

    I am so happy to have come across this article! Some of the tools, I am aware of but others are completely new to me. I can’t wait to try some of these, AdEspresso for instance looks amazing. Thanks for sharing 😀

  6. Gurki Bhamber

    Thanks for sharing this list of must have tools. I have used Hootsuite before and liked the convenient platform. There are so many in the list that I never knew about. Bookmarked and shared your post to refer to later on.

  7. Ben Stiller

    Thank you! I really enjoyed your post about the most mind-blowing digital marketing tools. It made my day, thanks.

  8. Rudra Ramya Sree

    Hi Pankaj.
    Thanks for sharing your valued information and thought about modern tools.i am blogger from last 5 years i am using most of tolls your recommended on blog.i am able to add more tools to my data base for future use .

  9. Ashish Sharma

    Thanks for sharing such a useful post , I am aware of some tools like Buffer and SEMRush , will give a try to other tools too.

  10. chandresh patel

    An Awesome Post!
    I read your blog & get an ultimate tools information which makes digital marketing easy. I already use most of the tools which you define in your post. PushEngage is an incredible tool which really improves your CTR in an effective way. I will use it for my next season.

    Thanks for Sharing Information!

  11. Himanshu Vaish

    I am a newbie in the marketing industry and I think all your mentioned tools are going to help me a lot.

  12. Bayu Angora

    I use Unfollowers. Now the name is switched (redirect) to StatusBrew.
    The great feature is you can mass follow or unfollow your (un)followers.

  13. Raghu

    Paper.li Looks Interesting!
    Just signed up and I Liked It.

  14. Himanshu Agrawal

    Wow, thanks for shared many useful tools here. I was using many of them, but few were new for me. I’ll surely try them.
    THANKS, for sharing such valuable content!

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