4 Best Webinar Software Platforms in 2020 – For Every Budget

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Are you looking for a webinar software for your company or for online marketing?

best webinar softwares
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As there are a huge number of webinar tools available online, selecting the best webinar tool could be a daunting task.

While I was picking webinar software for ShoutMeLoud, it leads me to research all the possible best webinar platforms. Based on it, I have compiled a list of top webinar software for myself and also for you.

This guide will help you to pick the right webinar software for you, even when you are not sure of the features that you want in a webinar tool.

At this stage, I assume you have an answer to the following:

  1. How many users are going to attend your first Webinar?
  2. How many users are you expecting in the future Webinar (If your first Webinar become successful)
  3. How much is your budget?
  4. Are you looking for a free webinar tool?
  5. Are you looking for a cheap webinar software?
  6. Or, Are you looking for the best marketing webinar tool?
  7. Are you looking for a one-time tool or a regular webinar tool?

Even, if you have answered some of the questions, it is time to move ahead, and pick the best one for your need.

Disclaimer: This article does contain affiliate links. If you purchase a tool through one of the links, SML will receive a small commission for coffee ☕️, at no additional cost to you.

I have listed these list of webinar software based on their popularity. Do check out my conclusion at the end, for final results.

Moving on…

1. Demio

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Demio is #1 webinar software that is idle for every kind of business. The features offered by Demio will help you to make most out of your webinar marketing goals.

Demio supports all popular type of webinar formats, such as:

  • Live Webinar: A standard live presentation with real-time, HD streaming.
  • Series: Keep people registered across a group of live, scheduled sessions.
  • Hybrid: Use a combination of live streaming and pre-recorded videos.
  • Automated/EverGreen Webinar: Events on autopilot with a completely pre-recorded presentation and other simulated elements.
  • On-demand Webinar: A completely pre-recorded presentation that can be viewed instantly at any time of the day.

On-demand webinar is the most underutilized, but most effective way to make most out of your previous webinar recordings. Using the On-demand webinar, you could add users in your sales-funnel, even when you are not looking at your screen.

Unlike many other webinar tools, Demio webinar runs on browser, and attendees do not need to download any 3rd party extension, which at times is a road-block for attendees to join a webinar.

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The automated and timely email notifications would ensure your attendees are not missing out on an event.

The event room comes with all modern amenities like Chat, Polls, CTA’s, Handouts. Even if you have never heard of these terms before, do not worry, as, with Demio, you will learn all these within minutes.

Once the Webinar is recorded, you can download the recording in .MP4 format. The analytics feature will let you track registrations, help you see where users have lost focus and dropped. You can also export results from the polls, to share it with hosts.

Demio supports integration with all popular marketing tools like Convertkit, Drip, ActiveCampaign, to name a few.

Demio offers a beautiful interface which would make your attendees fall in love with your Webinar (Provided, you also have outstanding content 😉 ).

A few more features of Demio that you should know about:

  • Unlimited registrations
  • Unlimited session
  • Unlimited storage
  • Share any media or upload slides
  • Customizable registration options
  • Room engagement tools
  • Event localizations

Pricing of Demio:

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Demio doesnot have a free plan, but they do offer 14 days free trial, which let you access all their features. The paid plan starts @34/month, which is idle if you need more than 1 host, and your Webinar is more than 1 hour. You can invite up to 15 Presenters & Moderators for each event.

Demio is idle for every situation, and only for the price sensitive users, pricing could be a barrier.

2. Livestorm:

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Livestorm is popular among SAAS product owner for conducting a Webinar with a guest, or even for a product demo.

With Livestorm you should be able to conduct the following webinar styles:

  • Live webinars
  • On Demand webinars
  • Automated webinars

You can always invite a guest to conduct the Webinar for your company, and you or your team could be the host. I actually got introduced to Livestorm when a popular SAAS company ‘Pushengage‘ conducted a webinar on Livestorm. The experience was smooth, and timely email notification helped me not to miss the webinar.

You can create registration pages using Livestorm platform, or you can use your own landing page, and link it using Zapier.

Livestorm Pricing:

Livestorm offers a free plan. The limits on free plan are 10 registrants, 10 attendees and 20-minute duration. Apart from the free plan, there are two paid plans for you to pick from.

FeaturesFree PlanMeet PremiumWebinar Premium
PricingFree$31/host$99/host
Live attendees10100100 (250 more @ +$99)
Duration104 hrs (including 2 hrs of recording)
Mobile supportYesYesYes

Their pricing is a little tricky and could have been simpler. Anyhow, overall Livestorm is quite popular, and something you could check out.

3. Webinar Ninja:

WebinarNinja is a popular name among webinar software. They boast themselves as the fastest way to launch a webinar and a complete solution for webinar marketers.

From preparing to marketing a webinar, Webinar Ninja got you covered.

Like other video webinar software mentioned here, they also support all popular webinar types:

  • Live
  • Automated
  • Series
  • Hybrid

WebinarNinja provide tons of high converting registration and thank you page templates, which is easy to customize.

One unique feature WebinarNinja offers is, The Webinar Finder (Webinar search engine). With one click, you have an option to make your webinar part of webinar finder, or you can continue keeping it private. I don’t find it too exciting, but something you must know about Webinar ninja.

Getting started with Webinarninja is easy, and their onboarding process is well-documented.

Webinar Ninja Pricing:

Webinarninja doesnot offer any free plan, but like Demio, they do offer 14 days free trial.

The base plan (Starter) starts at $39. Here is the breakdown of WebinarNinja plans:

FeaturesStarterProPlusPower
Live Webinar Attendees1003005001000
Pricing$39 / mo.$79 / mo.$129 / mo.$199 / mo.

4. Zoom Webinar:

Zoom doesnot need any introduction. Due to Covid19 situation, everyone around the globe is talking about Zoom. Zoom is popular as a video conferencing software, and a lot of people are not aware that Zoom also offers Webinar features.

It is not as fancy as other webinar software mentioned in this resource, but they do the job well, especially if you are conducting a company wide Webinar, and need something that people are used to, Zoom could do the job well.

Zoom also lets you monetize your webinars through integrations with PayPal, Eventbrite, and CVent. You can add integrated global toll-free telephone calling to your webinars. You can select one or multiple countries (120+ countries available) for premium toll-free audio.

Zoom Webinar pricing:

Unlike Zoom conferencing, Webinar is not free. To use the webinar feature, you need to get the Pro account of Zoom, which is about $40/month.

Is Zoom webinar free
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I’m not a big fan of Zoom for webinars, however, as a cheap solution for Webinar, Zoom could do pretty well for your requirement.

In my research, I have got suggestions for many more webinar software such as:

6 Benefits of Using a Webinar platform:

1. Webinars are very economical –

Compared to physical seminars, you save an enormous fortune by organising webinars.

In webinars, there is no need to rent a venue or take care of the hospitality of visitors.

Also, your clients will save their precious time, money and effort to travel to the destination.

Thanks to the webinar, they can quickly attend the meeting from their comfort of home with just a click of a button.

So, to conclude, organizing webinars is more cost effective than traditional seminars.

As the cost of arranging a webinar is very low, you can use these savings to boost up the marketing efforts of your webinar and attract more clients.

The only requirements for setting up a webinar are a reliable webinar software, webcam, fast-speed internet connection, audience and a microphone.

So, it’s a win-win situation for you and your clients.

2. Attract global audience-

It is easy for the participants from any part of the world to easily partake in webinars.

Compared to an usual congress, here they don’t have to book flight and hotel tickets in order to attend your webinar.

Also, unlike in a physical conference, here there is no limit to the number of attendees.

Even if some registered users cannot attend the webinar, you can easily share the link of the webinar recording with them or you can allow them to download the webinar.

3. Boost your leads-

Webinars are one of the most effective ways for lead generation.

Statistics reveal that a whopping 73% of sales leaders and B2B marketers consider webinars as a great medium of lead generation.

With effective email marketing, you can attract the potential customers to attend your webinar.

And you can employ the webinar as a sales funnel to sell your products and services. 

4. Enhance your expertise and engagement-

As an organizer of a webinar, you will work to upgrade your knowledge in your domain.

The more webinars you conduct, the more work you will do to better your proficiency.

Apart from this, you will also establish invaluable personal connections, improve your presentation, management and soft skills.

In the webinars, you can encourage your attendees to interact and thereby, increase the engagement level.

Here, it is very easy to have a two-way interaction with your audience and receive instant feedback from them.

And with the help of this feedback, you can improve your presentation in real-time.

Webinars are very interactive sessions and this helps you to better understand your audience and their pain points.

And by knowing their struggles, in future you can develop the products which cater to their needs.

You can make your webinar even more irresistible by inviting guest speakers.

Your audience will definitely love to hear from many experts in a single webinar and you can also build your professional circle in this way.

By doing this, you can attract the audience of those speakers to your webinar and can convert them into your audience.

So, webinars have the potential to make you the reputable thought leader in your industry.

Some webinar tools also provide you the option to upload and share files with the participants.

5. Filter out the right audience-

Yes, by conducting webinars you can filter out the audience which is really interested in your products and services.

See, if a user is registering beforehand for your webinar and is spending an hour(s) listening to you, then he is the perfect customer you have been looking for.

6. Effective marketing strategy-

Usually, webinars stretch for more than an hour.

This provides you with excellent opportunities to market or soft-sell your products.

For example, if your webinar stretches for two hours, then you can mention your product in every half-an-hour. A webinar gives you sufficient time to educate your customers and explain them the benefits of your products.

Moving to the conclusion…

Which Webinar tool is best for you?

Demio is the ideal choice for savvy marketers. Livestorm is another popular option, that you could use.

Zoom is useful in some cases when you are looking for a familiar choice. As a free solution, you could use Zoom. One that I have not covered is, Clickmeeting which is ideal for corporates.

As I discover more webinar software, I will update this resource. For now, Demio should be ideal for the webinars of every size.

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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

3 thoughts on “4 Best Webinar Software Platforms in 2020 – For Every Budget”

  1. Shehraj Singh

    Good list, Harsh
    What I fells is, You can also add EverWebinar in the list. Which helps to host evergreen Webinars.
    You also missed out WebinarJam and GoToWebinar as well.
    I hope it helps 🙂

  2. Ganesh Subramanian

    Try Zoho meeting & Zoho Showtime. Excellent webinar programs. Zoho Meeting can be used for virtual meeting as well as for webinars. Its offered free right now tll 31 Aug 2020. It is excellent & low on resources, no extra software to be installed, can be run on the browser. Priced at ~Rs. 5000/- per year

    1. @Ganesh
      I’m not a big fan of Zoho ecosystem. Been using their Zoho mail for long, and to be honest it is not as half as good as something like Gmail. I know its a different comparison, but this is one reason I excluded Zoho webinar from the list.

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