What is Schema Markup & How To Add Schema Markup To WordPress

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Add Schema Markup To WordPress
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Most bloggers do everything possible to make their content rank higher in Google. That’s a good thing and you should always strive to increase your site’s Google rankings.

But it’s not just about where you rank, it is also about how many people click on your site in the search results.

While most people are going to click on the first result, you can improve your chances of getting clicks by adding schema markup to your content.

For example, which of these search results is more attractive to you?

add-schema-markup-to-wordpress
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Most people would say the third one, even though it ranks lower than the other two!

To help you get the same type of eye-catching search results, you need the schema markup. And in this post, I’m going to show you exactly how to add schema markup to WordPress.

What Exactly Is Schema Markup?

Schema markup is a specific type of structured data that all of the popular search engines have agreed to use.

It goes directly in your site’s code, so your human visitors will never see your schema markup on the front-end of your site. But search engines can read the code to learn more about your website.

You can see an example of how schema markup looks below:

Schema Markup
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The purpose of schema markup is to add context to your website’s content. For example, it lets you tell Google that a specific number is your review rating for a product, rather than just a random number.

Then, Google can use this extra context to give you something called rich results (formerly known as rich snippets).

Here’s how Google phrases it:

When you use structured data to mark up content, you help Google better understand its context for display in Search, and you achieve better distribution of your content to users from Search

Does Schema Markup Help You Rank Higher In Google?

There is no data to suggest that schema markup will actually improve your rankings.

But there is data to suggest that rich snippets can increase how many people click on your existing rankings.

Again, this is because schema markup helps your website stand out against the other pages ranking for the same keyword.

So even though schema won’t currently make you rank higher, it can still help you get more traffic from Google by increasing your organic CTR rate.

How To Add Schema Markup To Your WordPress Site

The easiest way to add schema markup to WordPress is by using rich snippets plugins.

The exact plugin that you should use depends on what type of schema markup you want to add, though.

Below, I will suggest some tools that all sites should use, as well as some other schema markup plugins that only apply to specific types of sites.

You Should Use Yoast SEO For Basic Schema Markup

Yoast SEO, as well as most other SEO plugins, makes it easy to add basic schema markup to your site.

Specifically, Yoast SEO helps you add these four basic types of schema markup:

  • Basic organization data
  • Breadcrumbs
  • Social profiles
  • Homepage for search

If you use the Yoast SEO configuration wizard, you should have already filled out this information:

Yoast SEO configuration wizard
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But you can also access its settings by going to SEO → Search Appearance → General:

Search Appearance - Yoast SEO
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This schema markup helps Google display your website in its Knowledge Graph, and it can also get you breadcrumbs in Google’s organic search results.

It’s not complete, though. Also, certain types of sites need additional schema markup…

How To Get Star Rating Rich Snippets For Product Reviews

A lot of us review products to generate traffic (and often affiliate commissions).

If you write these types of reviews, it’s very easy to enhance your site’s display by adding star ratings and the reviewer’s name. You can see an example of this for ShoutMeLoud below:

Get Star Rating Rich Snippets For Product Reviews
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This type of schema markup is surprisingly easy to add – all you need is a review plugin.

I use one called Author hReview here at ShoutMeLoud. However, the product seems to be phasing out and is no more a reliable solution. This is something you should not be using and I have started shifting to Schema Pro.

However, for the better understanding let me show you how Author hReview plugin works:

All I need to do is fill out some basic information in the WordPress editor:

Author Review Settings
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Then, the plugin adds this small review summary box with the proper schema markup:

Schema markup
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And once Google sees that box, it has all the information it needs to give your review those star-ratings!

There are also plenty of other plugins that can do something similar. Two good ones are:

If you like the styles of either of the above plugins, they’re totally fine to use as well.

How To Add Schema Markup For Other Content Types

So far, I’ve shown you how to add the schema markup types that most blogs will use. You know how to add:

  • Basic organization and sitelinks schema via Yoast SEO
  • Review rich snippets via a review plugin

But what if your blog posts other types of content? Google supports a ton of different schema rich results for things like:

  • Events
  • Job posts
  • Local businesses
  • Products
  • Recipes
  • Etc.

For example, here’s what a recipe rich snippet looks like:

Recipe rich snippet
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If you run a food blog, that’s pretty eye-catching, right?

You can see a full example of how all these rich results look like at the Google Search Gallery.

To add these other types of schema markup, you have two good options:

These plugins are from the same developer but go about adding schema markup in different ways.

The All In One Schema Rich Snippets lets you add a content box to your site with proper schema markup, just like the review example I showed you above. For example, you can add new content to your post for recipe data:

The All In One Schema interfaceThe recipe data that you add in this box will appear in your post according to the plugin’s settings.

Schema Pro, on the other hand, works behind the scenes. Instead of using it to add new content, you just map it to your existing content using a simple, code-free interface. The benefit is that humans won’t ever see anything beyond your normal post content.

Which is better? Well, it depends:

  • Schema Pro is best for almost all situations.
  • All In One Schema Rich Snippets will still get you the same rich results, you’ll just need to display its content in your post, which may or not be something that you want to do.
 
Configure Rich Snippet
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The Schema Pro interface

Final Thoughts On How To Add Schema Markup To WordPress

If you’re just writing regular blog posts, you probably don’t need a dedicated plugin. Just make sure to fill out the basic schema markup in Yoast SEO to take advantage of organization markup, as well as breadcrumbs and sitelinks.

If you write any type of reviews though, you should definitely consider one of the review plugins to get star-ratings in Google’s search results.

And if you’re publishing content like recipes, events, products, etc. then you should definitely get one of the specialized schema markup plugins to take advantage of the rich results for those content types.

Do you have any other questions about adding schema markup to your WordPress blog? Leave me a comment and I will try to help.

Here is another write up you may be interested in:

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Add Schema Markup To WordPress
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Authored By
A Blogger, Author and a speaker! Harsh Agrawal is recognized as a leader in digital marketing and FinTech space. Fountainhead of ShoutMeLoud, and a Speaker at ASW, Hero Mindmine, Inorbit, IBM, India blockchain summit. Also, an award-winning blogger.

46 thoughts on “What is Schema Markup & How To Add Schema Markup To WordPress”

  1. Harpreet Kumar

    Very well explained about Schema markup. I would like to use this feature for some of my blog posts. Thanks sir

  2. Is there schema code for public figure or normal person? Can we use schema codes on main landing page (home page)?

    Waiting for your reply.

  3. It was such an amazing and informative blog. Schema markups have become an important thing if you want to get visitors to your site and make a conversion. Also, helps in improving your search ranking. Recently we have applied schema markup to our website and the change in ranking is evident.

  4. Hi Harsh,
    Thanks for this tool. It increases my SERP feature in google search result.
    thank you for sharing this article with us!
    Elizabeta

  5. One vital piece one shouldn’t miss out when implementing structured data is the use of H tags (H1,H2,H3…) and lists / bullets (ordered or unordered).
    These not only make your post look well formatted but also help search engines better understand your article’s structure

  6. Virendar Singh

    I’m not using any of the Schema plugin right now but after reading this great post will sure give a try to All In One Schema Rich Snippets plugin.

    Thanks for this informative post.

  7. Hi Harsh Sir, thanks for providing this information, i was little bit confusion schema markup & rich snippest but after your demo i am able to do for my website, thanks again

  8. Nice topic harsh, implementing Schema markup is the good way let google know about your website content lot better than it general does.

  9. Hi Harish
    We are using PHP, will Schema Markup work on our website,
    please advise,
    thanks for sharing knowledge around the world.

  10. Thank you Harsh once again for this well-explained version of schema markup. I’m sure it will be a boon for amateurs. My eyes are always open for such realistic blogs.

  11. I don’t know how well the schema will go with my website, as I write and publish about different stuff on my website, but not usually a review kind of posts.
    Is there anything you can say about this to guide me further?

    1. @Augustus
      You don’t have to use the schema in all your post. You can use it on a few selected posts for example: Review posts, event post and so on.
      That’s how I use here at ShoutMeLoud.

  12. As rich snippets are one of the best way to increase ranking and I would love to implement your guideline on some of my blog. Right now I’m going to implement free one but if it shows me some good results then I will go with premium one.

    Thanks for sharing this guide. Keep it up.

  13. You have given very wise information about this subject, but can we use this schema markup in a blogger?

  14. Thanks for the awesome post, I was planing to buy schema pro plugin before I came across this post. Thanks so much bro.
    I just lunch a news website, I wanna know how to make this blog override others in Nigeria. Is there any tutorial like this? I need your response asap! God bless u. Bamidele ayo .

  15. I have been using WP review for a while and its good but please share some information about Zero Ranking.
    Thanks Sir

  16. I’ve been using Rich Snippets for a few month now. And it’s working like a charm. I’ve deployed it using WP Review Pro plugin.

    I’m planning to use Schema Pro soon. You’re always pointing us towards using effective tools for better online marketing.

    Thanks Harsh for the awesome post.
    And keep it always up!

    1. @Karim
      Even I’m using the same “WP Review Pro plugin.” but now need to move to something which is still being developed.
      Will share once I have finalized something apt.

  17. A better way to show up in SERPs. Thank you so much for making it easier to understand and implement.

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