3 Ways to Increase Traffic to your Website

One thing you want for your website is a decent amount of traffic. That means you’d want new people every day to find the way to your site. After all, if no one find’s your website or your online shop, how are you going to make money?

Increase Traffic to Blog

If you open a business (even if it was just a lemonade stand) you can open the doors at 8 am and close them again at 6 pm and you are in peoples faces. Even if you don’t go out and advertise, chances are that people will come by. Something in your shop window might have attracted them. Maybe they are interested in one of your products or they were just taking a walk and just wanted to check out the new corner shop.

If you start a website, a blog or an online shop it becomes a lot harder to get people to enter it. In this article I will outline 3 great ways to increase your traffic that I personally use to push my own blog: PPC, guest blogging and social media.

Before I move ahead, with my 3 simple ways to increase Website traffic, you can also refer to following posts which will give you additional ways to increase Website traffic:

Now, lets jump into 3 methods which I use and is working for me:

My Working ways to Increase Website Traffic:

I will be sharing paid and free ways which you can easily implement and start getting traffic on your blog. Depending upon your Website business model, you can pick any of them or all of them to increase your site hits. Though remember, doesn’t matter which method you use, make sure you create a system which will help you to convert these one time visitors into blog subscribers.

Increase Website traffic through PPC

PPC is short for Pay-Per-Click. It stands for all sorts of paid ads that you pay for, when someone clicks on them. The most common PPC platform is Google itself as it offers a range of paid ads to search queries alongside the organic ranking.

PPC ads in Google Search Results

As you can see from the screenshot PPC ads are displayed above and on the right of the organic (naturally grown) search results. These spaces are reserved for paid ads, which makes it attractive for webmasters and online shop owners to use paid ads to get traffic to their site. Eespecially for new websites PPC is a great opportunity to generate traffic quickly. However once campaigns terminate you will usually experience a drastic drop in traffic. PPC is a short term method to enhance traffic or to have a constant visibility on the first page of search results. Unless you want to keep paying for your visitors you will have to find additional sources to get people to your site. One of them is guest blogging.

Related read:

Guest blogging as a well-established method

As a blogger you will know about the importance of guest blogging. We hear about it many times in connection with SEO and backlink building. Publishing articles on websites other than your own has been a common, well-known and often practiced technique to push organic rankings.

From the SEO point of view you would choose your guest blogging platforms according to relevancy to your own site, page and domain authority and backlink allowance. You would want that platform to link back to your site without adding a rel=”nofollow” to those links. For SEO it is important to get these follow links – I couldn’t agree with it any more than that.

But here we are looking at it from another angle. Driving traffic has a lot to do with SEO and yet it is very different. While in SEO only certain links are of value (even more so since the infamous panda and penguin updates), the standards for driving traffic are different. The factors to be considered when choosing a platform to drive traffic to your website include the following:

  • Unique visitors per day of the site you want to publish on
  • Percentage of new visitors on that website
  • Back link allowance (however it doesn’t matter whether or not it is a rel=”follow” link)
  • Relevancy (yes, it is important – not just in SEO!)
  • Free Blog branding

In order to drive people who are naturally interested in your topic to come to your website, you need to publish the right content on the right kind of platforms:

Just publishing anywhere won’t guarantee success. Maybe you will generate some traffic from it, but most likely that type of traffic (the non-targeted one) that will lead to increased bounce rate and nothing else.

Include Social Signals

Setting up social media platforms, managing them and keeping them up to date is the third option to increase traffic. Since 2002/2003 more and more social media platforms have emerged, grown and matured. The most powerful among them (and with most powerful I mean the most known as well as the one who drives most of the social media traffic) is Facebook. This particular platform has over 1 billion active users monthly and is therefore the perfect source to generate decent amount of traffic.

Let me break this further down. Social media platforms are mainly used to build and maintain relationships. Initially that included private relationships, friendships mainly. However, companies have started realizing that selling a product to a customer is not going to me the customer come back. Customer relationship management is becoming increasingly important to maintain and nurture great relationships with clients. This principle is also practicable in reference to a blogger-reader relationship. If you want your visitors/readers to become regulars, you have to build a relationship with them. The best way to do so is by engaging in active dialogue with your audience. And what better platform is there to do so than social media portals?

How to use these options effectively to Drive more Traffic:

Now, I have introduced 3 effective ways to generate traffic. If you are just starting off using these ways to drive your traffic, be careful to integrate them effectively. Each and every option is most effective when it is integrated well with the other two. Timing plays a major role in this process, too. Before starting to take action, make a plan. Determine short-term as well as long-term goals.

PPC is a great option to start driving traffic. But don’t just rest while your ads are running. Start creating unique quality articles and try to spread them across several other platforms. As you do that ad social media profiles to your mix of traffic sources. Here’s a visualization of how these three ways can be integrated effectively:

Visualization of the Timing for using these Traffic Sources

To wrap it, let me stress these 3 points:

  • Use PPC when needed, but don’t make it your primary source of traffic.
  • Guest blogging should be done consistently; however you will probably struggle to post a guest article daily. Set yourself a weekly or monthly goal for that and stick to it.
  • Social media will be a full time job. You can’t limit interactions with readers to specific times. You have to be there, respond to questions and encourage interaction. Otherwise your platforms will become deserted.

If you are looking for more additional ways and sources to increase Website traffic, you can refer to following articles:

Go ahead and try above mentioned tips to increase your Website hits and increase your revenue. Do let me know which of these methods are working for you and what additional methods you are using to increase traffic on your Website? Don’t forget to subscribe to ShoutMeLoud newsletter for more such updates.

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Article By
My name is Stefanie and I am currently studying Business Administration and working for a web agency where I am responsible for different SEO tasks. Additionally I'm running my own projects. Online marketing and especially SEO is my passion and I enjoy talking and writing about it. Integrating my general passion for marketing with my particular field of interest let me discover new angles on SEO and how to successfully integrate it in all sort of online marketing efforts.


COMMENTs ( 9 )

  1. stefaniestp says

    Thanx Harsh for responding to this so promptly.

    Some platforms allow you to publish content that has been published on your own blog already (content syndication), however if you want to get the most benefits out of guest blogging, writing unique content is the best thing to do.

  2. Manish says

    If i submit my blog post as a guest post on other relevant websites, then will google not consider them as a duplicate post and visitors to my post will decrease?? waiting for your reply. thanks.

  3. Shorya Bist says

    Hi Stefaniestp ,

    I like your post and information you gave on ppc, guest blogging , social media. But for a beginner its hard spend some money for the ads, i am taking in general and other thing is PPC get traffic for sure but the thing is It is not Organic Traffic.

    Guest Blogging is really a great source of attracting traffic with backlinks and reputaion,infact consistent guest posting will lead to good relationship with other bloggers also.

    Thank You
    Shorya Bist
    From Youthofest

    • stefaniestp says

      I agree. If you are working on a budget PPC is difficult to implement. I am facing this very issue myself.

      Thanks for your input

  4. Gaurang Joshi says

    PPC is really a great source of driving traffic to any blog, if you have a good budget for spending. But again if you are guest blogging on some reputed blog, then it could prove much, much beneficial without affecting your budget.

    • stefaniestp says

      Agreed. As I mentioned, PPC can help if you want traffic NOW. But to achieve long-term success implementing other ways is essential (like guest blogging).