Unless your blog is a secret diary, chances are you are looking for ways to increase your traffic. There are countless opportunities to increase your traffic, but as always content is king. This particular opportunity I’m about to describe gets 60 millions visitors per month. You don’t want to miss out on it, do you? I decided to write about this platform, because we’re getting great results with it.
The good news is that this “Quiet Giant of Content Marketing” is easy to handle. SlideShare is a social media website where you get to show off your slides to the world.
What’s also important is that this crowded site with highly targeted audience still has relatively low competition. Slideshare may prove to be even more effective when it comes to getting traffic than Facebook, Twitter or Google + (at least from my experience). But when you combine it with the mentioned social networks you get even better results.
I know what you’re thinking- slides are lame. Not as lame as excel sheets, but they’re up there. Well my friend, I’m here to prove you wrong. Think of other media company giants– what is their favourite medium of display? You guessed it. Slides! They’re usually aesthetically pleasing, engaging and easy to consume by the audience. You can use your slides to compliment content on your blog or use it as a standalone anchor.
First Thing’s First – Prepare an Astonishing Presentation
I’m sure most of you already know this, but I feel I should say it anyway. If you’re content isn’t good don’t expect miracles to happen. Slideshare has a great discovery system and a team of curators who keep an eye out for good content– this will certainly help your presentation go viral, but it won’t happen unless you put in the work.
To get the most of Slideshare, you need to come up with great slides that are a visual representation of a story. Your audience is just one click away from your blog. Get their attention quickly and lead them there. Your presentation has to be a magnet. How do you do that?
Choose Content That Matters
The content you will choose makes the difference between good results and great results. If you want to promote your blog choose something worth talking about in your slides. For us it’s usually a collection of helpful tips of travel. Emotional slides are always a win – try presentations about people you meet, food you tasted or anything else that forms a great collection. You can also show something shocking or bizarre. One thing is for sure – visuals and content that have emotional impact perform well on SlideShare. One of our presentations recognised by Slideshare as the Presentation of the Day was „12 Local Customs That’ll Make You Go Hmm…” It was all about local customs and traditions that may seem shocking but are part of the local heritage.
We’ve selected 12 and illustrated them with amazing faces of people from different nations. We deliberately chose the old ones – to show their intense beauty and honesty. And people loved it.
When making your first slideshare presentation, take time to choose a great topic and make a list of things that’ll illustrate it. Remember that you are making a presentation, so you’ll choose only the best information from your list. Get rid of all the unworthy stuff. Think of slides as billboards with clear strong headlines and great quality images.
If you already wrote a bunch of blog posts with great content, consider summarizing it. Create a presentation with a teaser or summary of the post with beautiful images, statistics and catch phrases to make your audience want more!
Make Sure You Come Up with a Clear and Linear Structure
Remember that this is a presentation that people will view without any further explanation or additional information. It has to be striking, simple and clear. Forget about complex structures. Their focus is only on the slide that they are viewing at a given moment. Lists and stories make the best structures for presentations.
Become a Graphic Designer and Create Marvellous Slides
Think of your presentation like it’s food. It tastes much better if it’s visually appealing and well presented. Spend time and attention on design when you make your presentation. First choose the style – be brave, but stay wise. One thing is certain – it has to be clear what the style is and it should be consistent. For one of our presentations, recognised by WeAreSocial, we went for the elegant travel magazine look – it worked well as we were talking about different drinks and drinking customs around the world.
And there’s one more thing. All our presentations are done in Keynote. We did not use Photoshop for any of it.
Use great fonts
Check out Font Squirrel – a great resource of free beautiful fonts. Make sure it compliments your imagery. Remember also to design a stunning cover slide. Think striking emotional image plus brave huge headline. Make it clear what the presentation is about, but don’t give away everything.
Looking at other presentations on slideshare, many people do not devote enough time to polishing up the graphics of their presentation. Perhaps if they knew how simple it was, they would.
Share with Care and Increase Your Reach on SlideShare
When your presentation is ready you just have to upload it. Just remember to add a relevant headline and description. Be thorough when adding tags and choose a category your presentation fits best. It all matters as it increases the chances of people finding your presentation when they search for something inspirational or informative. You obviously want to do a good job of promoting your presentation because you want to increase the number of people you can reach with it.
One thing you just have to do is to insert your presentation in your blog to increase the number of views it gets. It’s an easy thing to do as slideshare provides an embed code to your presentation right after you upload it. In my opinion it’s great to prepare a separate post that sort of introduces or compliments the presentation. Then the embedded presentation works best in the context and naturally resonates with your readers.
One of the goals we’ve talked about is getting more traffic to your blog using slideshare. Unfortunately, SlideShare doesn’t allow live links in the description of the presentation. That’s bad but you have one way to bypass this problem: you can insert a live link inside your presentation. There’s just one place in which you can insert your link and still keep getting clicks. That place is your last slide.
I’m sure that if your presentation resonates with people, they will click on your link and go where you want them to. Inserting the link is one thing but making it obvious it’s there is quite a different story. Notice that many of those who view presentation don’t know about the presence of live links that happen to be there. You can solve this problem with two simple tricks.
One thing you can do is simply insert a URL in your call to action. Just try to avoid “Click here” links and such. If you insert your URL, those who are interested (but don’t realise that there is a live link in the presentation) can insert that URL in their navigation browser. And remember – we are all lazy, so insert a small URL on your call to action instead of some long humongous URL. Other option is inserting an arrow pointing toward the link. Chances are that even if the person viewing the presentation doesn’t know about the live links inside it, they’ll start wondering what the arrow is all about and once they move their mouse over the link the cursor will magically change from normal to link cursor. That’s the most you can do.
The call to action toward your blog/post/page works great when you can offer something related to the topic of your slides. For example, if your presentation is about the amazing local customs in Asia and you have a great post about that last trip to… Asia on your blog, don’t hesitate to say it. People will be curious and more willing to click.
Since SlideShare is an authority website it really ranks so much better on Google than most of the sites online, including (most likely) your blog. It is wise to use it then to bring your content to the top ranking of Google. Let’s say that you want a high ranking for the keyword “traveling to Asia tips” Trust me, it’s gonna be very tough to rank at first place for that keyword, eespecially if you blog is relatively new and you don’t want to spend a lot on AdWords. But a presentation on SlideShare called “10 Great Tips for Those Traveling to Asia,” will make that achievable. Our presentation Drinks and Drinking Customs Around the World ranks 3rd in Google Search results. With a relatively new blog, we wouldn’t be able to achieve that.
Getting backlinks pointing to your presentation will help increase its organic ranking. The most effective ways are embedding your presentation on your blog post, embedding it in a guest posts and working on growing the reach of your presentation. Remember that when embeding your presentation in a guest post for an authority blog, you can’t be spammy. Insert it only if it adds value to the post you’re contributing.
Here is an example slide for your refernce:
Do let me know have you started using Slideshare for driving traffic to your blog or website? What tools and software’s you are using to create slides? Do you have any additional tips for new sliders? If yes, do share with me and others via comments. Don’t forget to share this tutorial with your bloggers friend on Facebook and Google plus.