- What is bounce rate?
- Why this metric matters for a blog or a website?
- What all ways by which you can reduce the bounce rate?
This is what you will learn in this guide about bounce rate.
We keep talking about increasing traffic to our website, but two important factors which we often fail to consider are user engagement and user behaviour.
These factors matter a lot and something you should always pay attention to. When a site gets 10,000 hits a day, but all visitors leave the site after visiting only one page, it is not likely a quality site.
Note: There are exception in cases, where users find the answer to a question on the page itself. For example: Meaning of words.
In this post you will be learning:
- What is Bounce Rate?
- What is idle/good bounce rate
- How to reduce bounce rate?
Your site’s bounce rate is a great measurement for the success of your blog. Maintaining a good bounce rate is difficult but not impossible.
I will share few tips which have been successful in helping me to reduce the bounce rate of my website. They should be helpful to you as well.
What is the bounce rate?
The bounce rate is the best way to analyze the activity of your blog’s visitors. It refers to the percentage of visits during which a visitor lands on your blog post and leaves that page without visiting any other page on your site. There are visitors who bounce soon after landing on your blog post. It is up to you how you welcome visitors to your blog and attract visitor’s to other blog’s pages as well.
First, let’s get some facts straight:
- The lower your bounce rate, the better.
- High bounce rates are bad for your website.
- “Exit rate” and “bounce rate” refer to two different things.
This Wiki article explains how you can calculate a bounce rate in simple words:
Bounce rate = View/Entry
- Entry: Total # of people who landed on the page
- View: People who viewed one page only
If you are using Google Analytics, you can log in to your site’s dashboard and check the bounce rate for a particular time frame. If you have made any design changes in the recent past, I would suggest that you compare bounce rates before and after the design change.
Alright, now its time to implement strategies that will help you lower down your bounce rate and make your readers stay more on your blog/website.
So, let’s do simple calculations to understand how it works:
Suppose this post gets 100 visits, and 50 people leave the site after viewing this page. Their exit could be for any reason — they moved to another site, closed the tab for some reason, they don’t browse other pages, etc.
So the bounce rate (B.R.) for this page would be :
B.R: 50/100 = 0.5 or 50% B.R.
Let’s look at some of the reasons why bounce rates get so high and why you should avoid it like the plague…
Why your bounce rate is so high?
1. Slow Page Load Time –
People leave your site the instant your page refuses to load up fully (in 4 seconds or less). There are loads of other useful websites that write about the same topics as you, and if they have faster websites, you will lose your traffic to them. If you do not want your audience to be taken away by your competitors, be sure to invest in a good, reliable, and speed-oriented web host.
2. Too Many Intrusive Advertisements –
Some people are here to make money online, but focusing too heavily on that distracts your audience. Readers will get annoyed by too many ads.
3. Annoying Pop-ups –
Pop-ups are another reason people leave website before it even loads. Especially these days, we have so many pop-ups, such as:
- Welcome mat
- Cookie consent pop-up
- Advertisement pop-up
- Push notification subscription
Of course they are important for the business, but you need to configure them properly.
- Exit intent
- Time-delayed pop-up
- Pop-up based on traffic type
Could help in retaining users to your website.
4. Terrible And Unhelpful Content –
Sadly enough, many internet marketers fail hugely in the business of writing quality-filled and helpful content. What they do is just regurgitate the content already shared on other blogs, and in the process of editing these pieces, they trash the most useful parts and serve their users half-baked material.
Now, I know what’s on your mind…
You’re already wondering how you can easily cut down your website’s bounce rate.
If that’s correct, then consider yourself lucky because I’m about to show you 7 easy steps to fixing your high bounce rate.
Just be sure to grab a seat, pour a cup of coffee, relax, and pay attention.
But before I jump into sharing how to reduce your site’s bounce rate, I’d like you to take a quick stroll to your Google Analytics dashboard.
- If your bounce rate is under 65%, you are fine.
- If it’s from 65% to 80%, you should be worried.
- If it’s 80% or higher, read and implement these points ASAP.
5. Design and load time
They say the first impression is the lasting impression, and this goes for blogging as well. When a visitor lands on your blog, the first thing he notices is your blog’s loading time and the design of your blog.
If you promote your articles on social media, make sure that your landing page does not take much time to load, or you might lose your new visitors.is another aspect of attracting visitors, and it’s best to go for a smooth and professional theme.
6. External site opens in a new Tab:
Now that you understand what the term “bounce rate” means, you also understand how important it is for your visitors to stick to your site. These days almost all popular web browsers offer tabbed browsing, and it is important to take advantage of this by making all external website links open in a new tab instead of in your (current) tab.
A case study by Uxmoment, explains the science of opening sites in a new tab, and why this is important for your website.
In short, when you are linking to any site (Wiki, YouTube, or any other external site), select the option which says “open in a new tab”, as shown in the screenshot above.
7. Scannable and readable article
There are many bloggers who do not write concise, pointed articles. Dividing your blog posts/articles into parts (paragraphs that are separated by spaces) creates a good and easy user experience.
If you do not divide your articles in parts, readers have more difficulty negotiating the article and can feel overwhelmed by the amount of unbroken text before them.
Furthermore, other bloggers and visitors land on your article because they want information on that topic. They may not have time to spend reading line by line by line, so you want to offer them an easily skimmed article.
Here are tools that would help to improve your article:
Make your article scannable and easy to read for your visitors. Try to give a style to your headings (H2, H3, H4), and use them to make your content scannable. This will also help you to drive traffic viasites.
8. Related posts
Showing related posts helps a lot, because once a reader is finished reading the article, he may want to read more about that topic or a similar one. Think of yourself as a blog reader.
What kind of action do you take after reading an article?
There are a few good related posts WordPress plugins to add related posts in WordPress. This works out of the box and makes it easy to add related posts.
I like to place related posts after my posted information. Also, showing related posts with thumbnails or bullets has an extra advantage, as it increases CTR (click-through rate).
I would like to suggest that you start showing related posts based on categories and tags. More closely related posts will encourage more clicks.
Writing posts on topics related to your most viewed pages can make a significant difference to the success of your blog and can help you to increase a visitor’s time on your site
9. Easy navigation
Your blog should make it easy to navigate from one page to another. Visitors should not get confused about the blog’s navigation. If they don’t quickly find what they are looking for, they will surely leave the blog.
Make sure you enable the breadcrumbs, as it helps in better navigation, and user experience. Nonetheless, enabling breadcrumbs also helps in SEO, as mentioned in my WordPress SEO guide.
10. Search box and relevant links
It’s always recommended to have a search box which is clearly visible. Visitors always prefer to search for articles. If you want to decrease your bounce rate, make sure that you link only relevant articles with each other. Irrelevant articles might irritate your visitors, and they will leave your blog if that is the case.
11. Internal linking:
This is one factor that helps a lot to let your readers remain on your website. Try to interlink your blog posts as much as possible. If you have seen Wikipedia’s SEO strategies, you know that they add lots of internal links within a page. This also helps in boosting your search engine ranking if you are linking using the anchor text technique.
If you are using WordPress, you can use LinkWhisper to interlink posts with your desired keywords.
Read: Linkwhisper review
This is one highly recommended tip to decrease the bounce rate of any website. This will also help increase a visitor’s average time spent on your site, and will cause readers to browse more internal pages.
Bounce rates show how many visitors like to read your blog articles and find your blog interesting. So make sure that you use the strategies described above to decrease the bounce rate of your website.
If you have additional tips to share, please do so using the comments section below.
If you find the information in this post useful, please share it with your friends and colleagues on Facebook, Twitter and LinkedIn.
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