We all know the best traffic for a website is organic traffic, and it doesn’t matter if you have 1 subscriber or 1000 subscriber, in longer run its search engine traffic that matters the most. Getting search engine traffic is not tough, but not so easy. It all comes down to how great your content is, and how much it’s optimized for search engine. Yes, your social media share also matters to improve the search engine visibility of your article.
In past one year, I keep editing my old blog posts to improve them for readers and for search engines. That includes, improving the information provided, adding updated information, analyzing current keywords using SEMRUSH and Google analytics, and optimizing the article for target keywords.
This is one on-going process, that every blogger should do to make most out of their existing content. Today, I will be talking about few blog post SEO mistakes which we unknowingly make, and it hampers the organic traffic. When ever I do a site SEO audit, there are few common factors in them that decrease down the visibility of article in search engines, and here you can learn about these mistakes, and improve your blog article SEO.
Blog Post SEO mistakes which drives no Organic traffic:
Too many repeated heading tags:
When ever I analyze ShoutMeLoud blog posts with no traffic, this is one big factor for almost no search engine traffic. Back in 2010-2011, I used to use too many H2 or H3 heading tags in the article, to make my sub heading stand out (Size, typography), and it may my article look great to readers, but it affected the SEO score of the article. This may not be true in 100% cases, but for me almost 80% of posts with repeated H2, h3 tags are getting no traffic. When ever I edited them, it improved the visibility of the article in organic search.
Image name and Alt tag:
Images in a blog post not only helps in making your article look great, but it also helps in improving the SEO of your blog post. There are plugins like SEO friendly images, which automatically adds AlT tag into images, by using the image name. I have noticed article with no ALT tag in image, wrong ALT tag in images affect the SEO of the article.
One of the most common blog post SEO mistakes which I have seen on many blog is, they don’t change the name of the image to match the topic of the post. For example, you might be writing about SEO, but you use an image of a fish, and you keep the name of image as fish-catching.jpeg, and this is a big no.A right approach is using meaningful image name. Before uploading the image, change the image name to something like “SEO mistakes.jpeg” or what ever is appropriate.
If you have done similar mistakes in the past, it’s time to go back and undo the wrong. Add a meaningful image with keyword as your image name, and use your target keyword in ALT tag. As I mentioned above, you can take help of SEO friendly images plugin.
Long meta description:
Meta description helps in improving the CTR of your article in SERP’s, and it also helps in SEO optimization of your content. Though, your meta description should not exceed 160 character limit. 2 years back, I simply use to copy the first 2-3 lines of article, and used it as a meta description. This is one big mistake which we often make.
Think of your meta description as call to action, and a good idea is to write a unique meta description in less than 150-160 character, You can use plugin like WordPress SEO by yoast to add meta description in a blog post. A good idea is to find all old posts exceeding the meta description character limit, and rewrite the meta description in 150-160 character. You can use Ahrefs, SEO spider or SEOmoz, to find all such blog posts. You can also refer to official Google help page on using meta description here.
No Keyword in the content:
I know blogging is all about sharing information, but what’s the use of a quality content which is hard to find. As I mentioned in one of my old article, SEO is not dead, it’s now more competitive and detailed. Search engine relies on bots to understand and rank a content. One of the most important factor is using Keywords in your content, title, images and few other places.
If you have written an amazing article on SEO checklist, but didn’t mentioned the target keyword in the article, you are not helping bots to understand your content. If you are completely new to this, you can read my earlier guides on this particular topic:
Not linking out:
We all like to keep the visitors tay longer on our Website, but many newbie bloggers make mistake by not linking out. For example, I have noticed many people simply write Google.com, instead of adding proper hyperlink which will take them to Google.com.Linking out helps in many ways:
- It gives better user experience.
- It improves the SEO score, when you link out to credible source.
If you are worried about bounce rate, you can always make your external links open in new tabs. If you need more information on this, you could read about outbound link SEO.
I always suggest my SEO clients, to keep improving your old content. Writing a new content takes time, but improving any existing blog post is easy, and gives better result. When ever I publish a new post, I go to related old posts, and link to my new posts. This not only helps in improving the overall SEO of old article, but an updated information always attracts more reaction from users in the form of comments, social media share. You can read my guide on how to use SEMRUSH to improve SEO of your blog, which will give you detailed insight on how to improve your old posts SEO.
If you have any question regarding above topic, feel free to ask me via comments. If you find this article interesting, do consider sharing it on Facebook and Google plus.