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5 Reasons Why your Blog Post is not Getting Search Traffic

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5 Reasons Why your Blog Post is not Getting Search Traffic

No Search traffic We all know the best traffic for a website is organic traffic, and it doesn’t matter if you have 1 subscriber or 1000 subscriber, in longer run its search engine traffic that matters the most. Getting search engine traffic is not tough, but not so easy. It all comes down to how great your content is, and how much it’s optimized for search engine. Yes, your social media share also matters to improve the search engine visibility of your article.

In past one year, I keep editing my old blog posts to improve them for readers and for search engines. That includes, improving the information provided, adding updated information, analyzing current keywords using SEMRUSH and Google analytics, and optimizing the article for target keywords.

This is one on-going process, that every blogger should do to make most out of their existing content. Today, I will be talking about few blog post SEO mistakes which we unknowingly make, and it hampers the organic traffic. When ever I do a site SEO audit, there are few common factors in them that decrease down the visibility of article in search engines, and here you can learn about these mistakes, and improve your blog article SEO.

Blog Post SEO mistakes which drives no Organic traffic:

Too many repeated heading tags:

When ever I analyze ShoutMeLoud blog posts with no traffic, this is one big factor for almost no search engine traffic. Back in 2010-2011, I used to use too many H2 or H3 heading tags in the article, to make my sub heading stand out (Size, typography), and it may my article look great to readers, but it affected the SEO score of the article.  This may not be true in 100% cases, but for me almost 80% of posts with repeated H2, h3 tags are getting no traffic. When ever I edited them, it improved the visibility of the article in organic search.

Image name and Alt tag:

Images in a blog post not only helps in making your article look great, but it also helps in improving the SEO of your blog post. There are plugins like SEO friendly images, which automatically adds AlT tag into images, by using the image name. I have noticed article with no ALT tag in image, wrong ALT tag in images affect the SEO of the article.

One of the most common blog post SEO mistakes which I have seen on many blog is, they don’t change the name of the image to match the topic of the post. For example, you might be writing about SEO, but you use an image of a fish, and you keep the name of image as fish-catching.jpeg, and this is a big no.A right approach is using meaningful image name. Before uploading the image, change the image name to something like “SEO mistakes.jpeg” or what ever is appropriate.

If you have done similar mistakes in the past, it’s time to go back and undo the wrong. Add a meaningful image with keyword as your image name, and use your target keyword in ALT tag. As I mentioned above, you can take help of SEO friendly images plugin.

Long meta description:

Meta description helps in improving the CTR of your article in SERP’s, and it also helps in SEO optimization of your content. Though, your meta description should not exceed 160 character limit. 2 years back, I simply use to copy the first 2-3 lines of article, and used it as a meta description. This is one big mistake which we often make.

Long meta description

Think of your meta description as call to action, and a good idea is to write a unique meta description in less than 150-160 character, You can use plugin like WordPress SEO by yoast to add meta description in a blog post. A good idea is to find all old posts exceeding the meta description character limit, and rewrite the meta description in 150-160 character. You can use Ahrefs, SEO spider or SEOmoz, to find all such blog posts. You can also refer to official Google help page on using meta description here.

No Keyword in the content:

I know blogging is all about sharing information, but what’s the use of a quality content which is hard to find. As I mentioned in one of my old article, SEO is not dead, it’s now more competitive and detailed. Search engine relies on bots to understand and rank a content. One of the most important factor is using Keywords in your content, title, images and few other places.

If you have written an amazing article on SEO checklist, but didn’t mentioned the target keyword in the article, you are not helping bots to understand your content. If you are completely new to this, you can read my earlier guides on this particular topic:

Not linking out:

We all like to keep the visitors tay longer on our Website, but many newbie bloggers make mistake by not linking out. For example, I have noticed many people simply write Google.com, instead of adding proper hyperlink which will take them to Google.com.Linking out helps in many ways:

  • It gives better user experience.
  • It improves the SEO score, when you link out to credible source.

If you are worried about bounce rate, you can always make your external links open in new tabs. If you need more information on this, you could read about outbound link SEO.

I always suggest my SEO clients, to keep improving your old content. Writing a new content takes time, but improving any existing blog post is easy, and gives better result. When ever I publish a new post, I go to related old posts, and link to my new posts. This not only helps in improving the overall SEO of old article, but an updated information always attracts more reaction from users in the form of comments, social media share. You can read my guide on how to use SEMRUSH to improve SEO of your blog, which will give you detailed insight on how to improve your old posts SEO.

If you have any question regarding above topic, feel free to ask me via comments. If you find this article interesting, do consider sharing it on Facebook and Google plus.

{ 14 comments… add one }

  • Akshay Hallur

    Hey Harsh,
    This post has helped me a lot, especially Too many repeated heading tags was a eye opener for me. It helped me lot. I have included h2,h3,h4,h5,h6 in my all of my blog posts, my blog is not receiving any organic traffic. Now recently after reading this post, I replaced all the h2 tags with paragraph with class “note” tags as yours (Thesis).
    I will tell you if it works :-)

    Cheers,
    Akshay Hallur.

    Reply
  • Peggy Woods

    We all know, the high search traffic is good for blog post but if you are not getting the traffic then you should look for the reason. Harsh, you have done a great job. But one more reason can be that you are not writing popular topics. A research into Ad words keyword tools would give you a statistic on how much keywords are being searched.

    Reply
  • Nikhil

    Now days Google updates their algorithms regularly to give quality of results. Many bloggers use repeated keywords to increase visibility in search engine but google knows that and performing to avoid them.
    But Sir, I am confusing that when we giving any href link to any website (like wikipedia, google etc.), it will be “do follow” or “do no follow” .

    Reply
  • vipin

    I read your posts regularly. I have learned blogging from your blog. Can u tell me some ways to build quality backlinks quickly. I have subscribed to your comments and love to know your views

    Reply
  • Abhay

    Harsh,

    I am agree with the point to have links within posts. If I am having links within my site they keep my visitor alive with my site but outbound links can make a user bounce out. Yes we can have links opened in new window or tab but still there is a chance of loosing a user. How to handle this situation. Any Ideas?

    Reply
  • Sunitha

    90 % new bloggers do this copying first 2-3 lines from first paragraph for use of meta description. This article may help them to understand importance of meta-description. Using your targeted keyword once in title and 2 times in description is best practice for best results.

    Reply
  • Ravi kumar

    Good pointing out. If we want to get good traffic in our blog, we should write keyword reach content seeing keyword density.

    Some things I used to look after:
    1. Title(Keyword contains) for good CTR
    2. Good Article Description
    3. Internal and External linking
    4. Tagging with relevant information etc

    when I was new, i did not it. Your blogs give lesson. Thanks.

    Reply
  • raman bathina

    Third point in this post is done by me every time in my posts and this might be one of the main reason for getting low traffic for my website.From now on wards i write unique meta descriptions for posts.Thanks harsh.

    Reply
  • khadeer

    Yes, These mistake commonly make by new bloggers and this post definitely help for them to avoid this mistake.

    Reply
  • Gautam Doddamani

    nyc article harsh…ya even i use the yoast plugin so my meta description is optimized i.e. i have no post exceeding 160 characters…but i also made the same mistake as you…i copy the first two lines and paste it…writing unique description never occured to me because i thought it didn’t matter…wil take your advise on this! :)

    Reply
  • Pramod

    You said that linking out helps but linking out too much can cost our page rank as our pr juice is spreading so is it g good technique?

    Reply
  • Brian Jackson

    We totally agree with you on updating your content. We have started doing this on all of our posts and have started gaining a lot more traffic. Whenever we update a post we blast it out over social media again prep-ending it with “Post updated as of mm.dd.yy -” It’s great for how to articles on our site because when people see the post has been updated, most likely it is a new fix/way to do something and so it creates a return visitor. Otherwise the content will just become stale.

    Here is the order in which I read blogs posts when I have time to help enrich our own blog:

    #1 – ShoutMeLoud
    #2 – Neil Patel
    #3 – John Chow

    To be honest, everything you need to know about blogging is in those three blogs. No need to go anywhere else :)

    Keep up the great posts, or perhaps this is a re-worded and updated post lol??

    Reply
  • stargaterich

    A very good short and concise post on SEO mistakes and how to work around them. I really like the tip in regards to naming image file to make it relevant to the topic in discussion. Most of the tips highlighted and discussed in this post are very doable and simple to implement.

    Reply
  • Nishant

    Linking out is really a great tip, Not only in the terms of SEO but also linking out to other blogs and websites gets you noticed in the crowded blogosphere.

    You have a larger readership than me and I want to attract more people to my blog then the best way is to link to you and send traffic to your blog this way maybe you notice my blog and you will also consider linking to my blog in the future and I will get more visitors.

    This tip works the best when you send traffic to new serious bloggers because they will easily notice your blog and link back to you.

    Reply

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