I have previously written at length about the SEMrush tool, which is a must-have professional tool for serious bloggers. And because there is a cost associated with SEMrush, I have also shared a discount coupon that will let you grab this tool for free.
In today’s post, I will be sharing some quick tips that will help you to learn how to use SEMrush, and how to use the data provided to optimize your blog for search engines.
Before we get to the tips, I’d like to point out a few problems with some existing blogs and show you how SEMrush could help you improve your keyword ranking.
How to use SEMrush to improve keyword ranking:
One of the biggest problems with old blogs (in which SEO is/was not a focus), is poor keyword ranking.
Most of the traffic these blogs get come from random posts, but there is no knowledge of what keywords are driving traffic to these posts. This is key information that is missing because if you know what keywords your blog is ranking for and the keyword’s position, you can do several things to improve your search engine ranking.
Let me give you a practical scenario from ShoutMeLoud…
All of the blog posts written before 2012 were not targeted for any specific keyword, and most of my old blog posts are ranking for random keywords at different positions. Some of them are on the first page, some of them are on the second, some are on the third, the fourth, the fifth, etc.
Following this guide, I’m able to find the keywords these blog posts are ranking for, and improve those rankings. You can follow this guide as well and do the same for your site.
Let’s get started:
First, create a free account on SEMrush.
Once you have logged in, enter your domain name in the search field, and click on the “Full Report” of organic keywords. It will list all the money and traffic keywords you are ranking for along with other vital details such as:
Next, sort your report based on “Keyword Position”.
We do this because we want to push our second-page results to the first, and use my Google Search CTR-increase technique to get more clicks. You can also sort based on “Keyword Trend”, which is a good practice if your goal is to focus on getting more traffic.
Alternatively, if your goal is to increase your AdSense income, you can sort using “Keyword CPC”.
So we sort depending on what our specific goals are.
Here is a screenshot:
Now make a list of all of the URLs you need to work on. You can use a spreadsheet to create a list of keywords, positions, and URLs.
You can also add your keywords into the SEMrush position checker as it lets you monitor your keyword ranking as well. This will help you see the progress of your efforts.
So now we have used SEMrush to extract some important data from our site:
- Keywords for which we are ranking.
- Money keywords.
- Traffic keywords.
Our next goal is to improve the ranking of these keywords.
The following is the strategy that works for me:
1. Use a keyword optimization plugin.
I use the Yoast SEO plugin to optimize my posts for particular keywords. I have previously shared a detailed usage guide of Yoast SEO plugin that will guide you on how to use it for optimal performance. This will take care of your on-page SEO.
2. Use link building.
To improve ranking, backlink building is very important.
I use my guest blogging campaign technique to improve keyword ranking and get high-quality links. I initially used it for a few posts, and after I published guest posts on a few authority blogs, I saw a very significant improvement in keyword ranking.
3. Use social media marketing.
Social media signals are very important these days to improve the ranking of a keyword. Share your blog post on Google Plus, Facebook, and Twitter, and make sure to continue sharing at regular intervals (7-10 days).
Also, encourage your readers to share the article on their social networks and to bookmark your posts.
4. Create more related content.
This is a technique that I discovered late in the game, but it continues to work very well for me.
If you are getting traffic for certain keywords, try to create more posts on similar and related topics. Interlink them, and this will help to improve each article’s ranking.
I use a professional tool called HitTail, and I find it very helpful for generating keyword ideas.
There’s also LongTailPro.
And that’s it!
Now you just have to keep an eye on your keyword improvement with SEMrush, and see how all of this works out for you.
How to use SEMrush for further SEO of your blog:
Again, SEMrush is a SEM tool; you can use it to find details for any website. Make a list of popular sites in your niche, and start mining out their data using SEMrush.
I also use SEMrush to generate more keyword ideas which lead to more traffic and thus more advertisement income.
For example, my niche is blogging and SEO, so I can focus on similar niche blogs to get more content and keyword ideas.
I have been using SEMrush for some time now, and I continue to find it worth my money. For any serious blogger who wants to work on the overall SEO keyword improvement of their blog, SEMrush could be a very profitable tool.
Let me know how you are using SEMrush for the SEO of your blog in the comments below.
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