Why You Should Not Use AdSense on Your Business Website

Google Adsense is one of the most commonly used advertising platforms in the Internet industry today, with millions of publishers worldwide. Every web property, whether small or large-scale, is making money online with AdSense. Is your web property among them?

I consider AdSense to be “the people’s choice” when it comes to website monetization. Anyone with a unique and interesting site can join this program. A single click can earn anywhere from a few cents to a few dollars, depending on your niche. If you are looking for the easiest and the most profitable pay-per-click ad program, then AdSense is the best.

But wait! See the “No AdSense” in the post title above? Read on to learn why sometimes the better choice is not putting AdSense (or any AdSense alternative) on your business website.

No Adsense

If you are a novice, and you are planning to build your own online business through a blog or an online web store, you probably intend to insert some Google ads on your site to start earning a living online. While there is nothing wrong with this use of AdSense, there are a few factors that you must consider prior to plunging into the AdSense world.

Why say “no AdSense” for your business website:

Let me explain the basics of AdSense, and why it is the best advertising platform available at this time.

AdSense is a contextual ad network, which means that the ads that  are displayed on the page are relevant to the topic of the post. For example, let’s say you are running a web hosting blog and you are trying to promote your hosting business. To increase your revenue stream you use AdSense, and instead of promoting your own business, you are suddenly inadvertently promoting your competitor’s similar business due to the contextual relationship. This occurs because most of the AdSense ads shown will be relevant to hosting and domain sites, but not only YOUR hosting and domain sites!  So for just a few cents (or a few dollars if you’re lucky) you may be sending away a prospective client from your site.

This not only implies to AdSense, but also to other ad networks such as Infolinks and other similar ad programs that offer contextual advertising.

There are other reasons why it is best not to run AdSense or any other contextual advertisements on your business website.

It devalues your brand

Starting a blog or any type of website is an enticing opportunity to make money from the comfort of your own home. In order to be able to remain competitive, however, you need to take good care of your brand.  Online branding is one of the most important priorities of any good webmaster.

When you start to monetize your site with various types of advertisements, you are also decreasing the value of your own business brand. You are actually cheapening your brand with every AdSense ad you insert on the pages of your site.

You may have seen company websites or sports websites that are using AdSense on their pages. Instead of promoting their own brands they are using AdSense, which is totally unnecessary and very unprofessional.

You are providing an opportunity for your competitors

Once again, because AdSense is a contextual program, the ads it serves are based on your web page content. So if your site is all about technology, cell phones and other cool gadgets, and you use AdSense, AdSense will place advertisements on your web pages for products that are related to the technology industry, and are similar to your own products. Thus you will be providing an opportunity for your business competitors to leverage their brand using the AdWords program – the sister platform of AdSense.

To explain further, a competitor can leverage himself by buying sponsored ads using the AdWords system. By optimizing his campaign through keywords, your competitor can easily reach your site through AdSense with less cost. This can cost you much more money than the cents-per-clicks you would get from AdSense.

So remember, you don’t have complete control over who advertises with AdWords, and this can ultimately hurt your overall online business.

Every click means you have lost a reader and gained a higher bounce rate

A single click on an AdSense ad opens in the same window, not in another browser tab. While the user can easily click the “back” button, the chances of this happening are slim.

For this reason, every click potentially means a lost reader when using AdSense. In addition, AdSense ads may confuse your readers if the ads do not blend well enough with your website’s design.

Every click also means a higher bounce rate for your web business, because your visitor is actually leaving your site once they click an AdSense ad.

In summary, AdSense is a great opportunity for anyone wanting to put up their own website or blog. However, there are certain limitations or boundaries that you should be aware of before using AdSense as your primary monetization program. I suggest that you first build a good reputation and enough content on your site before you start monetizing it with AdSense or any other method such as affiliate marketing or direct advertising. This way you can practically analyze what is the ideal ad program for your particular web business.

When you create a blog or website to promote your online or offline business, my advice is to add your own advertising. For example, you will want to advertise your own services and products, and drive more traffic to your sales and landing pages.

Sometimes it is in your best interest to stop running behind those few-cent clicks, and target a superior branding and reputation of your own business brand.

If you are a business owner, I would like to know what kinds of ads you are running on your website. Are you using any contextual ad networks like AdSense or Chitika, or any other direct advertisement program? Have you removed AdSense from your business website after reading this article?  Feel free to use the comments section below to share your thoughts and experiences.

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Article By
Harsh Agrawal is a blog scientist and a passionate blogger. He is blogging since 2008 & writes about Blogging, SEO, Make money online & tech. His blog, ShoutMeLoud receives 1 million Pageviews/month and have over 700K subscribers.


COMMENTs ( 13 )

  1. Amanda Jacobsen says

    Yes. Your article is right on the money for the product based websites. Short term earnings may cost you a lot of lost business in the future.

  2. Nouman says

    That make sense, if you’re running a new business then you need to advertise your business with Google Ad-word not to publish your site with Adsense because you need customers not ads to run a successful business. I am fully agree with you.

  3. officer says

    Hi Harsh,
    I have read some of your articles and I have found them very useful. I am running a blog that is around 10 months older. I am using Chitika and infolinks. My blog is not getting good amount of traffic, I have done SEO and other important things to get organic traffic, but still no luck. Could you pls have a look at it to tell me what i need to improve??? that would be a great help for me.

    Best Regards,

  4. Hacktik says

    yes, as a first option one should avoid putting adsense ads on a business website. If at all you really want to go ahead with this, then may be you can try the blocking feature of adsense to block certain categories or URL altogether. Also, not every company could be your competitor even if they are from same business. Think about the size as well. If you are a small player then you may not be really competing with very large established ones.

  5. Ernan says

    Adsense so far is no longer profitable even to blogs unlike the way back because of lower Publisher shares on clicks because of cheap rates on Adwords charged on advertisers. I maintain Adsense on some of my sites but no longer on my blog.

    Business websites should not have any other ads other than its own, since as you’ve said it will serve competitors. Not only that you will lose clients if you put other ads on your site since they have came to your site in the first place finding information about what product or services that you are to offer them.

  6. says

    nice points covered, the article itself worth to prove that adsense is not for big bussiness enterprises.
    However still adsense matters a lot for bloggers.

  7. Norman says

    It is my personal experience that if you put on adsense on website with business content, attention of visitors is always diverted for a while.

    • says

      Hey Norman,

      Yes definitely true. People will look for other means to bounce which is a bad thing for your site.

      Thanks for stopping by.

  8. Zeeshan says

    I 100% agree with you that for few Adsense cents we sell our precious visitors which may become a customer in future.

  9. david says

    Hi Harsh, I certainly agree that it is a chance for your competitors. On one site I have though adsense appears to be the only way that I have been able to monetize that site.

    But in general, if you are in a traditional business and NOT earning revenue from adsense, then you are correct, it does not make “sense” to use adsense.

  10. stargaterich says

    This is a great post on the disadvantages of Adsense. I guess you hit the nail with the fact that once someone click on the ads, they are diverted to the advertiser website. Most people generally don’t make profit through Google Adsense.
    My average income from this blog monetization method is just tens of dollars per month, not much consider of a big deal even if I do away with it.
    I think another main problem with trying to make some money from mighty Google click ads is that publishers are bound by their terms and conditions which changes now and then. Doing away with Adsense also means one need not worry about Google slap.

  11. jayaar says

    when we are promoting our products, there is no point in highlighting the rival services. It might get us AdSense income, but our dear business will be nowhere.
    Good article.

    • says

      Hey Jayaar,

      Thanks for your comment. This is the reason why some Internet marketers prefer affiliate products than Adsense. If you are keen on acquiring sales from your products, then Adsense is not the best tool for your site.